Latest / Learnings and Missteps by Depth Builder

Built Not Forced: Jody Fitzgerald on Ownership, Flow, and Building People (Not Just Buildings)
Most superintendents don't run jobs; they survive them by firefighting their way to the finish line. Jody Fitzgerald did it that way for 40 years, until it cost him more than he was willing to keep paying. In this week’s conversation with Jesse, he breaks down what separates a superintendent who protects tomorrow's work from one who's just good at creating the next fire.
What you'll get out of this one
Why most jobs have zero flow — superintendents run on personality, not a system, because nobody ever taught them the why behind the steps.
The five pillars of Built Not Forced — identity…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.