The Google Review Fraud Landscape in Maps & LSA and How a Business Should Respond From the Vault (Ep 139)
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Google Review Fraud Landscape (10:04):
Estimates that 18% of reviews across various platforms are fake.
Home service industries, such as locksmiths, moving companies, and HVAC, are heavily affected.
Legal sector is also impacted, with fake reviews prevalent among personal injury, criminal defense, and DUI lawyers.
LSA Review Fraud (21:25):
Lead generation scammers are stealing business from ethical businesses using fake LSA reviews.
They overcharge consumers and use higher ad revenue to improve their bidding strategy within LSA dashboards.
Google's LSA program is designed to…
The skinny
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