Sales Enablement Live: New Insights & Research from Miller Heiman CEO Byron Matthews
Our guest, Byron Matthews is the President & CEO of Milller Heiman Group.
Check out Byron's new book, Sales Enablement: A Master Framework to Engage, Equip and Empower a World-Class Sales Force
Highlights from this Episode:
Companies investing in sales enablement is up 26% from last year, with 59% of organizations that now have a sales enablement function. Yet, only 34% of organizations are achieving their sales enablement goals. (CSOi Report)
B2B companies can assess their sales teams’ gaps and opportunities in relation to each component of sales enablement and look for the alignment (per…
The skinny
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