Latest / In Studio with Kimberly Lovi
Stop Marketing to Demographics! Why "Interest Media" is the Future of Ads with Joe Lige
Ep. 208 - Kimberly is joined by Joe Ligé, co-founder of CultureHiveMedia, to discuss his journey from music production in St. Louis to revolutionizing the advertising technology space in Los Angeles. Joe shares the powerful inspiration behind CultureHive, sparked by a controversial global ad campaign that highlighted a massive gap in cross-cultural understanding. The conversation delves into how modern advertising is shifting from rigid demographic boxes to Gary Vee's concept of "interest media". Joe breaks down how CultureHive's proprietary Cultural Relevance Score (CRS) utilizes contextual…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.