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Kroger's Deli Dreams Of The Future | Fast Five Shorts · Omni Talk Retail

• 0:00
  Kroger
• 0:00
  is
• 0:00
  set
• 0:00
  to
• 0:01
  roll
• 0:01
  out
• 0:01
  its
• 0:01
  quote
• 0:02
  deli
• 0:02
  of
• 0:03
  the
• 0:03
  future
• 0:03
  in
• 0:04
  its
• 0:04
  new
• 0:04
  Kentucky
• 0:05
  store.
• 0:06
  According
• 0:06
  to
• 0:06
  grocery
• 0:07
  dive,
• 0:07
  the
• 0:07
  6,500
• 0:08
  square
• 0:09
  foot
• 0:09
  prepared
• 0:10
  food
• 0:10
  section
• 0:11
  will
• 0:11
  anchor
• 0:11
  a
• 0:12
  Kroger
• 0:12
  marketplace
• 0:13
  store
• 0:13
  in
• 0:13
  Edgewood,
• 0:14
  Kentucky
• 0:15
  that
• 0:15
  will
• 0:15
  replace
• 0:15
  an
• 0:16
  existing
• 0:16
  store
• 0:16
  and
• 0:17
  also
• 0:17
  feature
• 0:17
  a
• 0:18
  gas
• 0:18
  station,
• 0:18
  apparel
• 0:19
  department
• 0:19
  and
• 0:20
  liquor
• 0:20
  shop.
• 0:21
  The
• 0:21
  open
• 0:21
  kitchen
• 0:22
  deli
• 0:22
  concept,
• 0:22
  which
• 0:23
  Kroger
• 0:23
  said
• 0:23
  is
• 0:23
  quote
• 0:24
  inspired
• 0:24
  by
• 0:24
  restaurants
• 0:25
  and
• 0:25
  the
• 0:25
  classic
• 0:26
  neighborhood
• 0:26
  deli,
• 0:27
  end
• 0:27
  quote,
• 0:27
  will
• 0:27
  offer
• 0:28
  made
• 0:28
  to
• 0:28
  order
• 0:28
  sandwiches
• 0:29
  built
• 0:29
  around
• 0:29
  house
• 0:30
  roasted
• 0:30
  meals
• 0:30
  and
• 0:31
  homestyle
• 0:31
  sides.
• 0:32
  It
• 0:32
  will
• 0:32
  also
• 0:32
  feature
• 0:33
  Murray's
• 0:34
  cheese
• 0:34
  station
• 0:34
  and
• 0:35
  private
• 0:35
  selection
• 0:36
  by
• 0:37
  Snow
• 0:37
  Fox
• 0:37
  Sushi.
• 0:38
  I
• 0:38
  know,
• 0:38
  and
• 0:39
  you're
• 0:39
  a
• 0:39
  big
• 0:39
  fan
• 0:39
  of
• 0:39
  Snow
• 0:40
  Fox
• 0:40
  Sushi.
• 0:41
  And
• 0:41
  this
• 0:41
  might
• 0:42
  be
• 0:42
  my
• 0:42
  favorite
• 0:42
  question
• 0:43
  I've
• 0:43
  ever
• 0:43
  asked
• 0:43
  you
• 0:44
  in
• 0:44
  the
• 0:44
  history
• 0:44
  of
• 0:45
  the
• 0:45
  show.
• 0:45
  Do
• 0:45
  you
• 0:45
  think
• 0:46
  Kroger's
• 0:46
  deli
• 0:46
  of
• 0:47
  the
• 0:47
  future
• 0:47
  will
• 0:47
  cure
• 0:48
  what
• 0:48
  ails
• 0:48
  Kroger
• 0:49
  or
• 0:49
  do
• 0:49
  you
• 0:49
  think
• 0:49
  it
• 0:49
  is
• 0:49
  just
• 0:50
  another
• 0:50
  example
• 0:51
  of
• 0:51
  innovation
• 0:52
  induced
• 0:52
  botulism?
• 0:54
  Oh,
• 0:56
  I
• 0:56
  mean,
• 0:57
  look,
• 0:57
  I
• 0:57
  like
• 0:58
  this.
• 0:58
  I
• 0:58
  think,
• 0:58
  I
• 0:59
  don't,
• 0:59
  I
• 0:59
  don't
• 0:59
  know
• 0:59
  that
• 1:00
  here.
• 1:00
  I
• 1:01
  don't
• 1:01
  know
• 1:01
  that
• 1:01
  curing
• 1:01
  what
• 1:02
  ails
• 1:02
  Kroger
• 1:03
  is
• 1:03
  as
• 1:03
  far
• 1:04
  as
• 1:04
  I
• 1:04
  would
• 1:04
  go.
• 1:05
  But
• 1:05
  I
• 1:05
  mean,
• 1:05
  I'm
• 1:06
  all
• 1:06
  for
• 1:07
  a
• 1:07
  deli
• 1:08
  update
• 1:08
  because
• 1:09
  I
• 1:09
  think
• 1:09
  for
• 1:09
  a
• 1:10
  couple
• 1:10
  of
• 1:10
  reasons.
• 1:10
  One,
• 1:11
  I
• 1:11
  think
• 1:11
  it
• 1:11
  gives
• 1:12
  people
• 1:12
  another
• 1:12
  reason
• 1:13
  to
• 1:13
  go
• 1:14
  to
• 1:14
  Kroger
• 1:15
  to
• 1:15
  make
• 1:15
  an
• 1:15
  additional
• 1:16
  trip
• 1:16
  to
• 1:16
  Kroger
• 1:17
  for
• 1:17
  grab
• 1:17
  and
• 1:17
  go
• 1:17
  food
• 1:18
  and
• 1:18
  then
• 1:18
  they're
• 1:18
  getting
• 1:18
  other
• 1:19
  items
• 1:19
  that
• 1:19
  they
• 1:19
  might
• 1:20
  want
• 1:20
  while
• 1:20
  they're
• 1:20
  at
• 1:20
  the
• 1:20
  store.
• 1:21
  Like,
• 1:21
  I
• 1:22
  feel
• 1:22
  like
• 1:22
  that
• 1:22
  is
• 1:23
  a,
• 1:23
  as
• 1:23
  a
• 1:23
  valuable
• 1:24
  use
• 1:25
  case
• 1:25
  for
• 1:26
  their
• 1:26
  consumers
• 1:27
  and
• 1:27
  for
• 1:27
  the
• 1:27
  future
• 1:28
  of
• 1:28
  Kroger.
• 1:29
  Second,
• 1:29
  I
• 1:29
  think
• 1:30
  that
• 1:30
  if
• 1:30
  you
• 1:30
  think
• 1:30
  about
• 1:31
  the,
• 1:31
  the
• 1:31
  extension
• 1:32
  of
• 1:32
  this,
• 1:33
  not
• 1:33
  only
• 1:33
  does
• 1:33
  it
• 1:34
  allow
• 1:34
  for
• 1:34
  another
• 1:34
  trip
• 1:35
  type,
• 1:35
  but
• 1:35
  it
• 1:35
  also
• 1:36
  allows
• 1:36
  for
• 1:36
  another
• 1:37
  add
• 1:37
  on
• 1:37
  to
• 1:37
  a
• 1:37
  basket
• 1:38
  potentially
• 1:39
  down
• 1:39
  the
• 1:39
  road
• 1:39
  for
• 1:39
  any
• 1:40
  of
• 1:40
  their
• 1:40
  grocery
• 1:41
  delivery.
• 1:41
  So
• 1:42
  do
• 1:42
  you
• 1:42
  want,
• 1:42
  you
• 1:43
  know,
• 1:43
  ready
• 1:43
  to
• 1:43
  eat
• 1:44
  sandwiches
• 1:44
  delivered
• 1:45
  with
• 1:45
  your
• 1:45
  groceries
• 1:46
  at
• 1:46
  5
• 1:46
  o'?
• 1:46
  Clock?
• 1:47
  Obviously
• 1:48
  some
• 1:48
  logistics
• 1:48
  that
• 1:49
  go
• 1:49
  into
• 1:49
  that,
• 1:49
  but
• 1:49
  my
• 1:49
  hope
• 1:50
  is
• 1:50
  that
• 1:51
  that's
• 1:51
  part
• 1:51
  of
• 1:52
  the
• 1:52
  consideration
• 1:52
  here
• 1:53
  as
• 1:53
  they're
• 1:53
  thinking
• 1:54
  about
• 1:55
  how
• 1:55
  to
• 1:56
  better
• 1:56
  serve
• 1:56
  their
• 1:56
  Kroger
• 1:57
  consumers.
• 1:57
  But
• 1:58
  I
• 1:58
  mean,
• 1:58
  you
• 1:58
  look
• 1:58
  at
• 1:58
  some
• 1:59
  other
• 1:59
  major
• 1:59
  grocers
• 2:00
  that
• 2:00
  are
• 2:00
  investing
• 2:00
  in
• 2:00
  this
• 2:01
  ready
• 2:01
  to
• 2:01
  eat
• 2:02
  food.
• 2:02
  You
• 2:02
  look
• 2:02
  at
• 2:03
  Walmart,
• 2:03
  H
• 2:04
  e
• 2:04
  B
• 2:04
  Schnooks,
• 2:05
  like
• 2:05
  everybody's
• 2:06
  doubling
• 2:06
  down
• 2:06
  on
• 2:07
  this
• 2:07
  as
• 2:07
  an,
• 2:08
  as
• 2:08
  an
• 2:08
  option
• 2:08
  for
• 2:08
  their
• 2:09
  consumers.
• 2:09
  So
• 2:10
  I
• 2:10
  don't
• 2:10
  think
• 2:10
  it's
• 2:10
  a
• 2:10
  bad
• 2:11
  decision.
• 2:11
  I
• 2:11
  think
• 2:12
  it's
• 2:12
  something
• 2:12
  that
• 2:13
  that
• 2:13
  Kroger
• 2:14
  needs
• 2:14
  to
• 2:14
  do.
• 2:14
  I
• 2:15
  just
• 2:15
  draw
• 2:15
  the
• 2:15
  line
• 2:15
  at
• 2:16
  one
• 2:16
  thing,
• 2:16
  Chris.
• 2:17
  What?
• 2:17
  Open,
• 2:18
  open
• 2:18
  kitchens.
• 2:19
  That
• 2:19
  is
• 2:20
  something
• 2:20
  that
• 2:20
  I
• 2:20
  would
• 2:21
  have
• 2:21
  skipped
• 2:21
  in
• 2:21
  this
• 2:21
  rollout
• 2:22
  because
• 2:22
  this
• 2:23
  is
• 2:23
  not
• 2:23
  Nobu
• 2:23
  sushi.
• 2:24
  I
• 2:25
  do
• 2:25
  not
• 2:25
  need
• 2:25
  to
• 2:25
  see
• 2:26
  my
• 2:26
  chub
• 2:26
  getting
• 2:27
  sliced
• 2:27
  for
• 2:27
  my
• 2:28
  sandwich.
• 2:28
  I.
• 2:29
  That
• 2:29
  is
• 2:29
  not
• 2:30
  something
• 2:30
  I
• 2:30
  need
• 2:30
  to
• 2:30
  witness
• 2:31
  the
• 2:32
  open
• 2:32
  kitchens
• 2:32
  part.
• 2:33
  I
• 2:33
  would
• 2:34
  not
• 2:34
  make
• 2:34
  that
• 2:34
  investment
• 2:34
  because
• 2:35
  that's
• 2:35
  a
• 2:35
  pretty
• 2:35
  significant
• 2:36
  investment,
• 2:36
  I
• 2:36
  think,
• 2:37
  here
• 2:37
  in
• 2:37
  this
• 2:37
  remodel.
• 2:38
  And
• 2:38
  I
• 2:38
  would
• 2:38
  not.
• 2:39
  I
• 2:39
  would,
• 2:39
  I
• 2:39
  would
• 2:40
  not
• 2:40
  be.
• 2:40
  Be
• 2:41
  pro
• 2:41
  open
• 2:41
  kitchen.
• 2:42
  But
• 2:43
  those
• 2:43
  are,
• 2:43
  those
• 2:43
  are
• 2:44
  my
• 2:44
  thoughts.
• 2:44
  Chris,
• 2:45
  I
• 2:45
  have
• 2:45
  a
• 2:45
  feeling
• 2:45
  you're
• 2:45
  going
• 2:46
  to
• 2:46
  be
• 2:46
  going
• 2:47
  in
• 2:47
  another
• 2:47
  direction
• 2:48
  here,
• 2:48
  so
• 2:49
  let's
• 2:49
  have
• 2:50
  that
• 2:50
  idea.
• 2:50
  And,
• 2:50
  and
• 2:51
  I
• 2:51
  didn't
• 2:51
  know
• 2:51
  you
• 2:51
  like
• 2:51
  an
• 2:52
  opaque
• 2:52
  kitchen.
• 2:53
  That's
• 2:53
  good
• 2:53
  to
• 2:53
  know.
• 2:54
  No,
• 2:54
  I
• 2:54
  do
• 2:54
  not.
• 2:55
  I
• 2:55
  do
• 2:55
  not
• 2:55
  want
• 2:56
  the.
• 2:56
  The
• 2:56
  opaque
• 2:57
  or
• 2:57
  anything.
• 2:57
  I
• 2:58
  just
• 2:58
  don't
• 2:58
  want
• 2:58
  to
• 2:58
  see
• 2:58
  the
• 2:59
  kitchen.
• 2:59
  I
• 2:59
  don't
• 2:59
  need
• 3:00
  any.
• 3:01
  None
• 3:01
  of
• 3:01
  that.
• 3:01
  Not
• 3:02
  for
• 3:02
  meat
• 3:02
  slicing.
• 3:03
  Not
• 3:03
  necessary.
• 3:05
  All
• 3:05
  right.
• 3:05
  Okay.
• 3:06
  For
• 3:06
  me,
• 3:06
  it's
• 3:06
  lazy.
• 3:07
  Okay.
• 3:07
  I
• 3:07
  mean,
• 3:07
  first
• 3:08
  of
• 3:08
  all,
• 3:08
  I
• 3:09
  take
• 3:09
  issue
• 3:09
  with
• 3:10
  the
• 3:10
  headline,
• 3:10
  this
• 3:10
  deli
• 3:10
  of
• 3:10
  the
• 3:10
  future.
• 3:11
  I
• 3:11
  mean,
• 3:11
  it's
• 3:11
  just
• 3:11
  a
• 3:11
  bigger
• 3:11
  deli.
• 3:12
  Like,
• 3:12
  come
• 3:12
  on.
• 3:12
  Like,
• 3:12
  it's
• 3:13
  just
• 3:13
  a
• 3:13
  bigger
• 3:13
  deli.
• 3:13
  Like,
• 3:14
  let's,
• 3:14
  let's
• 3:14
  be
• 3:14
  honest
• 3:15
  here.
• 3:15
  Let's
• 3:15
  be
• 3:15
  real.
• 3:16
  But
• 3:16
  the
• 3:17
  reason
• 3:17
  I
• 3:17
  don't
• 3:17
  like
• 3:18
  this
• 3:18
  story,
• 3:18
  and
• 3:19
  I
• 3:19
  don't
• 3:19
  think
• 3:19
  there's
• 3:19
  anything
• 3:19
  wrong.
• 3:20
  I
• 3:20
  agree
• 3:20
  with
• 3:20
  you.
• 3:20
  I
• 3:20
  don't
• 3:20
  think
• 3:21
  there's
• 3:21
  anything
• 3:21
  inherently
• 3:21
  wrong
• 3:22
  with
• 3:22
  putting
• 3:22
  a
• 3:22
  bigger
• 3:23
  deli
• 3:23
  in
• 3:23
  a
• 3:24
  new
• 3:24
  store.
• 3:25
  But
• 3:25
  this,
• 3:25
  this
• 3:25
  story
• 3:26
  is
• 3:26
  what
• 3:27
  particularly
• 3:27
  drives
• 3:28
  me
• 3:28
  crazy
• 3:28
  about
• 3:29
  the
• 3:29
  grocery
• 3:29
  industry.
• 3:30
  Because
• 3:31
  it's
• 3:31
  a
• 3:32
  new
• 3:32
  store.
• 3:32
  Like,
• 3:33
  so
• 3:33
  what
• 3:33
  you're
• 3:34
  doing
• 3:34
  it
• 3:34
  a
• 3:34
  new
• 3:34
  store.
• 3:35
  But
• 3:35
  how
• 3:35
  many
• 3:35
  new
• 3:36
  stores
• 3:36
  are
• 3:36
  you
• 3:36
  going
• 3:37
  to
• 3:37
  build
• 3:38
  reliably
• 3:39
  in
• 3:39
  this
• 3:39
  way
• 3:39
  that
• 3:40
  are
• 3:40
  going
• 3:40
  to
• 3:40
  make
• 3:41
  a
• 3:41
  difference
• 3:41
  for
• 3:41
  you
• 3:41
  in
• 3:42
  the
• 3:42
  long
• 3:42
  run?
• 3:42
  So
• 3:43
  what
• 3:43
  do
• 3:43
  you
• 3:43
  really.
• 3:44
  My
• 3:44
  question
• 3:44
  is,
• 3:45
  is
• 3:45
  it
• 3:46
  isn't
• 3:46
  the
• 3:46
  time
• 3:47
  and
• 3:47
  effort,
• 3:47
  instead
• 3:48
  of
• 3:48
  spinning
• 3:49
  out
• 3:49
  how
• 3:49
  this
• 3:49
  is,
• 3:49
  like
• 3:50
  in
• 3:50
  the
• 3:50
  media,
• 3:50
  the
• 3:50
  deli
• 3:51
  of
• 3:51
  the
• 3:51
  future,
• 3:52
  Isn't
• 3:52
  the
• 3:52
  time
• 3:52
  and
• 3:53
  effort
• 3:53
  better
• 3:53
  spent
• 3:54
  on
• 3:54
  figuring
• 3:54
  out
• 3:55
  how
• 3:55
  you're
• 3:55
  going
• 3:55
  to
• 3:55
  retrofit
• 3:56
  your
• 3:56
  existing
• 3:56
  store
• 3:57
  base
• 3:57
  that
• 3:58
  has
• 3:58
  been
• 3:58
  around
• 3:58
  for
• 3:58
  decades
• 3:59
  and
• 4:00
  is
• 4:00
  saddled
• 4:00
  with
• 4:01
  so
• 4:01
  much
• 4:01
  architectural
• 4:02
  and
• 4:02
  technical
• 4:02
  debt
• 4:03
  that
• 4:03
  to
• 4:03
  me
• 4:04
  is
• 4:04
  the
• 4:04
  real
• 4:04
  question
• 4:04
  Kroger
• 4:05
  has
• 4:05
  to
• 4:05
  solve.
• 4:06
  And
• 4:06
  is
• 4:06
  it
• 4:06
  in
• 4:06
  the
• 4:06
  deli
• 4:07
  or
• 4:07
  is
• 4:07
  it
• 4:07
  in
• 4:07
  other
• 4:07
  places?
• 4:08
  I
• 4:08
  don't
• 4:08
  know.
• 4:09
  But
• 4:09
  the
• 4:10
  deli
• 4:10
  of
• 4:10
  the
• 4:10
  future,
• 4:11
  this
• 4:12
  isn't
• 4:12
  going
• 4:12
  to
• 4:12
  move
• 4:12
  anything
• 4:13
  forward
• 4:14
  outside
• 4:14
  of
• 4:15
  Edgewood,
• 4:15
  Kentucky,
• 4:16
  given
• 4:16
  the
• 4:16
  size
• 4:16
  of
• 4:17
  it
• 4:17
  in
• 4:17
  comparison
• 4:18
  to
• 4:18
  the
• 4:18
  footprint
• 4:19
  of
• 4:19
  what
• 4:19
  an
• 4:20
  average
• 4:20
  Kroger
• 4:20
  grocery
• 4:21
  store
• 4:21
  is
• 4:21
  and
• 4:22
  an
• 4:22
  average
• 4:22
  Kroger
• 4:23
  grocery
• 4:23
  store
• 4:24
  experiences
• 4:25
  throughout
• 4:25
  the
• 4:25
  rest
• 4:25
  of
• 4:25
  the
• 4:25
  country.
• 4:26
  That's
• 4:26
  my
• 4:27
  take.
• 4:27
  What
• 4:27
  do
• 4:27
  you
• 4:27
  think?
• 4:28
  So,
• 4:28
  so
• 4:28
  are
• 4:29
  you
• 4:29
  saying,
• 4:29
  so
• 4:30
  you're
• 4:30
  saying
• 4:30
  you
• 4:30
  just
• 4:31
  don't
• 4:31
  want
• 4:31
  independent.
• 4:33
  Like
• 4:33
  you're
• 4:34
  okay
• 4:34
  with
• 4:34
  the
• 4:34
  remodels
• 4:35
  of
• 4:35
  the
• 4:35
  delis
• 4:36
  in
• 4:36
  general
• 4:37
  to
• 4:37
  take
• 4:37
  up
• 4:38
  more
• 4:38
  footprint
• 4:38
  in
• 4:39
  Kroger,
• 4:39
  but
• 4:39
  you're
• 4:40
  not
• 4:40
  okay
• 4:40
  with
• 4:40
  this
• 4:41
  particular
• 4:42
  deli
• 4:42
  of
• 4:42
  the
• 4:43
  future
• 4:43
  concept.
• 4:44
  I
• 4:44
  just,
• 4:45
  I
• 4:45
  just
• 4:45
  don't
• 4:45
  like
• 4:45
  that
• 4:45
  you're
• 4:45
  trying
• 4:46
  to
• 4:46
  spin
• 4:46
  it
• 4:46
  as
• 4:46
  you
• 4:46
  being
• 4:47
  innovative
• 4:47
  and
• 4:48
  creative.
• 4:48
  And
• 4:49
  it's
• 4:49
  just,
• 4:49
  you're
• 4:50
  just
• 4:50
  building
• 4:50
  a
• 4:50
  new
• 4:50
  store.
• 4:51
  Basically,
• 4:51
  you're
• 4:52
  formatting
• 4:52
  the
• 4:52
  store
• 4:52
  differently.
• 4:53
  And
• 4:53
  what
• 4:53
  I
• 4:54
  want
• 4:54
  to,
• 4:54
  the
• 4:54
  connection
• 4:55
  that
• 4:55
  I
• 4:55
  want
• 4:55
  to
• 4:56
  hear
• 4:56
  about
• 4:57
  palpably
• 4:58
  is
• 4:58
  how
• 4:58
  are
• 4:59
  you
• 4:59
  taking
• 4:59
  that
• 5:00
  and
• 5:00
  expecting
• 5:01
  or
• 5:01
  trying
• 5:02
  to
• 5:02
  put
• 5:02
  that
• 5:02
  back
• 5:03
  into
• 5:03
  your
• 5:03
  overall
• 5:04
  operation.
• 5:04
  And
• 5:05
  that's
• 5:05
  where
• 5:05
  I
• 5:05
  think
• 5:05
  there's
• 5:06
  going
• 5:06
  to
• 5:06
  be
• 5:06
  a
• 5:06
  major
• 5:06
  disconnect
• 5:07
  on
• 5:08
  Kroger's
• 5:08
  part
• 5:08
  here
• 5:09
  over
• 5:09
  the
• 5:09
  long
• 5:09
  run.
• 5:09
  Like,
• 5:10
  yeah,
• 5:10
  they
• 5:10
  might
• 5:10
  put
• 5:10
  this
• 5:10
  thing
• 5:11
  in
• 5:11
  here,
• 5:11
  but
• 5:11
  it's
• 5:11
  just
• 5:11
  going
• 5:11
  to
• 5:11
  be
• 5:12
  an
• 5:12
  Edgewood,
• 5:12
  Kentucky,
• 5:12
  and
• 5:12
  it's
• 5:13
  never
• 5:13
  going
• 5:13
  to
• 5:13
  go
• 5:13
  anywhere
• 5:13
  else.
• 5:14
  And
• 5:14
  that's
• 5:14
  the
• 5:14
  problem
• 5:14
  I
• 5:15
  fundamentally
• 5:15
  have
• 5:15
  with
• 5:15
  it.
• 5:16
  I
• 5:16
  feel
• 5:16
  like
• 5:16
  I.
• 5:17
  It's
• 5:18
  not
• 5:18
  investing
• 5:19
  in
• 5:19
  innovation
• 5:19
  to
• 5:19
  the
• 5:19
  degree
• 5:20
  that
• 5:20
  it
• 5:20
  needs
• 5:20
  to
• 5:20
  be.
• 5:21
  I.
• 5:22
  One
• 5:22
  question
• 5:22
  that
• 5:23
  I
• 5:23
  have,
• 5:23
  or
• 5:23
  1
• 5:24
  thought
• 5:24
  I'll
• 5:24
  leave
• 5:25
  the
• 5:25
  listeners
• 5:25
  with
• 5:25
  here
• 5:26
  is
• 5:27
  as
• 5:27
  we've
• 5:27
  been
• 5:27
  hearing,
• 5:28
  much
• 5:29
  more
• 5:29
  of
• 5:29
  a
• 5:29
  focus
• 5:30
  on
• 5:30
  higher
• 5:31
  protein
• 5:31
  diets,
• 5:32
  on
• 5:32
  fresher
• 5:33
  food,
• 5:33
  on
• 5:34
  people
• 5:34
  caring
• 5:35
  about
• 5:35
  that
• 5:36
  and
• 5:36
  seeking
• 5:37
  those
• 5:37
  types
• 5:37
  of
• 5:37
  products
• 5:37
  out
• 5:38
  in
• 5:39
  a
• 5:39
  grocery
• 5:39
  store
• 5:40
  environment.
• 5:41
  Will
• 5:41
  this
• 5:41
  actually
• 5:42
  be
• 5:42
  innovative
• 5:42
  because
• 5:43
  they're
• 5:43
  dedicating
• 5:44
  more
• 5:44
  footprint
• 5:45
  in
• 5:45
  the
• 5:45
  store
• 5:46
  to
• 5:46
  those
• 5:46
  products
• 5:46
  that
• 5:47
  people
• 5:47
  are
• 5:48
  going
• 5:48
  to
• 5:48
  be
• 5:49
  consuming
• 5:49
  more
• 5:50
  of
• 5:50
  as
• 5:50
  their
• 5:50
  needs
• 5:51
  change,
• 5:52
  as
• 5:52
  they,
• 5:52
  as
• 5:53
  more
• 5:53
  people
• 5:53
  are
• 5:53
  using
• 5:54
  GLP1s.
• 5:55
  That's
• 5:55
  the
• 5:55
  only
• 5:55
  thing
• 5:56
  that
• 5:56
  I
• 5:56
  would
• 5:56
  say
• 5:56
  is
• 5:57
  there
• 5:57
  innovation
• 5:58
  in
• 5:58
  that
• 5:58
  because
• 5:59
  the
• 5:59
  footprint
• 5:59
  of
• 6:00
  the
• 6:00
  store
• 6:00
  is
• 6:00
  changing.
• 6:01
  Is
• 6:01
  it
• 6:02
  again,
• 6:02
  square
• 6:02
  feet
• 6:04
  don't.
• 6:04
  Maybe
• 6:04
  again,
• 6:05
  but
• 6:05
  you
• 6:05
  still
• 6:05
  have
• 6:05
  to
• 6:06
  retrofit
• 6:06
  the
• 6:06
  entire
• 6:07
  operation
• 6:07
  for
• 6:07
  that.
• 6:07
  So
• 6:08
  to
• 6:08
  your
• 6:08
  point,
• 6:08
  if
• 6:08
  that's
• 6:09
  where
• 6:09
  you
• 6:09
  want
• 6:09
  to
• 6:09
  go,
• 6:09
  I
• 6:10
  think
• 6:10
  the
• 6:10
  more
• 6:10
  efficient
• 6:11
  experimentation
• 6:12
  is
• 6:12
  laying
• 6:13
  the
• 6:13
  store
• 6:13
  out
• 6:14
  for
• 6:14
  all
• 6:14
  of
• 6:14
  the
• 6:15
  categories
• 6:16
  from
• 6:16
  a
• 6:16
  proportional
• 6:17
  perspective
• 6:17
  in
• 6:18
  terms
• 6:18
  of
• 6:18
  where
• 6:18
  you
• 6:18
  want
• 6:18
  to
• 6:19
  bet.
• 6:19
  Going
• 6:19
  back
• 6:19
  to
• 6:19
  A
• 6:19
  and
• 6:19
  M
• 6:20
  conversation
• 6:20
  we
• 6:20
  had
• 6:20
  about
• 6:21
  categorically
• 6:22
  how
• 6:22
  do
• 6:22
  you
• 6:22
  want
• 6:22
  to
• 6:22
  position
• 6:22
  your
• 6:23
  bets
• 6:23
  across
• 6:23
  the
• 6:24
  store
• 6:24
  and
• 6:24
  trying
• 6:25
  to
• 6:25
  understand
• 6:25
  that
• 6:26
  best
• 6:26
  you
• 6:26
  can.
• 6:26
  But
• 6:26
  that's
• 6:26
  still
• 6:27
  tricky
• 6:27
  because
• 6:27
  you're
• 6:27
  opening
• 6:28
  it
• 6:28
  today,
• 6:28
  you're
• 6:28
  not
• 6:28
  opening
• 6:29
  it
• 6:29
  for
• 6:29
  tomorrow.
• 6:30
  And
• 6:30
  so,
• 6:30
  yeah,
• 6:31
  so
• 6:31
  I
• 6:31
  don't,
• 6:31
  I
• 6:32
  still
• 6:32
  don't
• 6:32
  think
• 6:32
  that's
• 6:33
  a
• 6:33
  convincing
• 6:33
  way
• 6:34
  to
• 6:34
  go
• 6:34
  about
• 6:35
  this
• 6:35
  either.
• 6:35
  You
• 6:35
  know.
• 6:35
  Yeah,
• 6:36
  that
• 6:36
  doesn't,
• 6:36
  that
• 6:36
  doesn't
• 6:37
  hook
• 6:37
  me.
• 6:37
  But
• 6:37
  I
• 6:38
  don't
• 6:38
  know,
• 6:38
  what
• 6:38
  about
• 6:39
  open.
• 6:39
  Kitchens
• 6:39
  what's
• 6:40
  your
• 6:40
  vote
• 6:40
  on
• 6:40
  that?
• 6:43
  I
• 6:43
  like.
• 6:43
  I
• 6:43
  like
• 6:43
  a
• 6:44
  semi
• 6:44
  transparent
• 6:45
  kitchen
• 6:45
  and,
• 6:45
  you
• 6:45
  know,
• 6:46
  maybe
• 6:46
  like,
• 6:46
  some,
• 6:47
  like,
• 6:47
  70s
• 6:47
  love
• 6:48
  beads.
• 6:48
  Like,
• 6:48
  60s
• 6:49
  love
• 6:49
  beads
• 6:49
  hanging
• 6:50
  down
• 6:50
  between
• 6:50
  me.
• 6:50
  I
• 6:51
  don't
• 6:51
  think
• 6:51
  that's.
• 6:51
  I
• 6:51
  don't
• 6:52
  get
• 6:52
  the
• 6:52
  ideal.
• 6:53
  That's
• 6:53
  not
• 6:54
  certified.
• 6:55
  No.
• 6:56
  NSF
• 6:56
  certification
• 6:57
  is
• 6:57
  not
• 6:57
  okay
• 6:58
  with
• 6:58
  70s
• 6:59
  love
• 6:59
  beads
• 7:00
  being
• 7:00
  dropped
• 7:00
  from
• 7:00
  the
• 7:00
  ceiling.
• 7:01
  Large
• 7:01
  flames
• 7:02
  going
• 7:02
  up
• 7:02
  in
• 7:02
  front
• 7:02
  of
• 7:02
  you
• 7:03
  all
• 7:03
  day
• 7:03
  long.
• 7:03
  Just
• 7:04
  okay.
• 7:05
  Okay.
• 7:05
  Barbecue
• 7:05
  flame,
• 7:06
  rise.
• 7:06
  And
• 7:06
  that's
• 7:07
  okay.
• 7:08
  All
• 7:08
  right.
• 7:08
  Thank
• 7:09
  you
• 7:09
  for
• 7:10
  solving
• 7:10
  that
• 7:10
  for
• 7:10
  the
• 7:10
  listeners.