Latest / The Breakfast Club / INTERVIEW: Mike WiLL Made-It Talks Early ATL Collabs, New Album, Advice To Young Producers + More

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INTERVIEW: Mike WiLL Made-It Talks Early ATL Collabs, New Album, Advice To Young Producers + More · The Breakfast Club

• 0:01
  Speaker 1: Every day a week ago, pick yours up the breakfast Club,
• 0:05
  Speaker 1: finish for y'all done morning.
• 0:07
  Speaker 2: Everybody is d j en Vy, Jesse, Larry Schelamine the guy.
• 0:10
  Speaker 2: We are the breakfast Club, Lawn of Roses here as well.
• 0:13
  Speaker 3: We got a special guest in the building.
• 0:14
  Speaker 4: He's still getting so much money.
• 0:15
  Speaker 3: Mike, unbel.
• 0:21
  Speaker 4: Amazing.
• 0:21
  Speaker 5: How you feeling new album? You got a new album
• 0:28
  Speaker 5: coming out.
• 0:29
  Speaker 3: Man, repriting Friday.
• 0:31
  Speaker 4: Why do you call it? Why did you call it? Reset?
• 0:35
  Speaker 3: His mike'sent on, Oh, there you go.
• 0:38
  Speaker 6: Yeah, it's Ransom three. So I spelled the R three
• 0:41
  Speaker 6: S C T and Ransom always stuff for releasing all
• 0:45
  Speaker 6: new songs orchestrated by Mike will And it's been nine
• 0:48
  Speaker 6: years since I dropped the last one, so I feel
• 0:51
  Speaker 6: like over that time, like that's that's like where I've been,
• 0:55
  Speaker 6: like add in life. It's like going through like a
• 0:57
  Speaker 6: reset or whatnot. And yeah, man, it's like a I
• 1:01
  Speaker 6: ain't gonna lie that that that titles like a quadruple
• 1:04
  Speaker 6: on Tandra types, you know what I'm saying, because it's
• 1:06
  Speaker 6: like it's Man three and it's like we're resetting back
• 1:09
  Speaker 6: up but then at the same at the same time,
• 1:11
  Speaker 6: It's like, man, it's like I went through it with
• 1:14
  Speaker 6: like reset phase where it's like I kind of had
• 1:16
  Speaker 6: to hit the reset button.
• 1:17
  Speaker 7: I had lost my heart.
• 1:18
  Speaker 3: Drives, forced to do the reset.
• 1:21
  Speaker 6: But yeah, you drive, Yeah, I lost my heart drives
• 1:24
  Speaker 6: in the backup, so like that was a reset button.
• 1:26
  Speaker 6: I just I started, I started like curating like a
• 1:29
  Speaker 6: new sound I was. I was, you know what I'm saying,
• 1:31
  Speaker 6: king new producers kuraying. I mean, I bought a lot
• 1:34
  Speaker 6: of real estate. I got like, I got like sixty
• 1:37
  Speaker 6: seventy thousand square feet right in the city of Atlanta,
• 1:40
  Speaker 6: and and it's just been it's just like a it's
• 1:44
  Speaker 6: like a startup button, but like a resetting up button too.
• 1:47
  Speaker 6: So I don't know, I felt like it was the proper,
• 1:49
  Speaker 6: proper name freak.
• 1:50
  Speaker 3: That down, you know, because you lost your heart. I
• 1:52
  Speaker 3: was watching the documentary. You said you lost it all right, yeah.
• 1:55
  Speaker 2: And you said you when you say all is that
• 1:58
  Speaker 2: because it seems like you just started from over there.
• 2:00
  Speaker 2: Everything was gone to how did you lose your hard
• 2:02
  Speaker 2: drive and the backup?
• 2:04
  Speaker 6: I mean, it's the same thing that a lot of
• 2:06
  Speaker 6: creators go through. It's like that car game broken into
• 2:09
  Speaker 6: so I used to. I used to keep my heart
• 2:12
  Speaker 6: drives away from me, and I used to let whatever
• 2:14
  Speaker 6: engineers I was working with hold the hard drives because
• 2:17
  Speaker 6: I didn't want to be the target. And so one time, man,
• 2:22
  Speaker 6: my one of my engineers, had the hard drive. He
• 2:25
  Speaker 6: was working on this mix. He left the laptop on
• 2:27
  Speaker 6: the seat and then he's in the Honda Cord. He
• 2:30
  Speaker 6: just went in this restaurant to get something to eat
• 2:32
  Speaker 6: right quick came out, but when they broke into the
• 2:35
  Speaker 6: car took everything. But they were really going for the laptop.
• 2:38
  Speaker 6: They didn't really know they got Mike with hard drives.
• 2:40
  Speaker 6: But I'm thinking, like, okay, it's all good man, we
• 2:42
  Speaker 6: got to I know, we got a backup, but He's like, nah, bro,
• 2:45
  Speaker 6: I had to back up with me because when we
• 2:47
  Speaker 6: went to la, like the the the drive that we
• 2:53
  Speaker 6: usually work off of, it was like clicking or making
• 2:55
  Speaker 6: some noise. So he didn't wanted to mess up in
• 2:57
  Speaker 6: the sessions that we had, so he brought the backup.
• 3:00
  Speaker 6: And then you know what I'm saying. So it was
• 3:03
  Speaker 6: crazy because by the time I hit the reset button
• 3:05
  Speaker 6: and I because because when that happened, I really was like,
• 3:09
  Speaker 6: all right, I'm cool on the music. I'm done with
• 3:11
  Speaker 6: the music, like I'm gonna.
• 3:12
  Speaker 8: Just you just felt like it was a sign.
• 3:15
  Speaker 6: It was a sign because I felt like I fulfilled
• 3:18
  Speaker 6: my label deal Man shrim was on fire, you know
• 3:21
  Speaker 6: what I'm saying, going double Diamond and everything. My my
• 3:24
  Speaker 6: my producers, like my guys ear drummers, like they started
• 3:28
  Speaker 6: doing their thing. Thirty Rocker was on fire.
• 3:29
  Speaker 7: At the time. Like, man, we were.
• 3:33
  Speaker 6: You know, like when you tell people that you lost
• 3:35
  Speaker 6: your hard drives in your back up and you still
• 3:38
  Speaker 6: get nominated for Grammy, so you still got songs on
• 3:40
  Speaker 6: the radio and everything, and they look at it like
• 3:42
  Speaker 6: you just lost an iPhone charger like or like some
• 3:45
  Speaker 6: headphones or something. But it's like I'm trying to let
• 3:47
  Speaker 6: them know, like because the way I used to like
• 3:50
  Speaker 6: orchestrated by Mike will, the way I used to put
• 3:52
  Speaker 6: together songs is like I might go take a verse
• 3:54
  Speaker 6: off of this beat and then put it on this
• 3:57
  Speaker 6: beat and then put these features together, and you know,
• 4:00
  Speaker 6: like that's how I was putting stuff together back then.
• 4:02
  Speaker 6: So for me, it was like a major blow. But
• 4:04
  Speaker 6: then at the same time, it was a sign. It
• 4:06
  Speaker 6: was like, man, I done got a number one, I
• 4:07
  Speaker 6: don't want to grab me how to put put some
• 4:10
  Speaker 6: young producers on and empowered a lot of people. Man,
• 4:13
  Speaker 6: God's trying to tell me, Man, it's your way that
• 4:15
  Speaker 6: you could just exit up out of this. And so
• 4:17
  Speaker 6: I was like, man, all right, cool. You know I
• 4:20
  Speaker 6: started trying to I thought I was Mark Cuban. Then
• 4:22
  Speaker 6: you know what I'm saying, Like you said, I got it,
• 4:24
  Speaker 6: I got a lot of I came into a lot
• 4:26
  Speaker 6: of money or whatnot. So I started trying to invest
• 4:28
  Speaker 6: in all types of stuff, and real estate was one
• 4:30
  Speaker 6: of the things that was a good investment. And then
• 4:33
  Speaker 6: over time, like a couple of years later, I just
• 4:36
  Speaker 6: started realizing, like that's why I had to make that
• 4:39
  Speaker 6: little doc or like that that little trailer type thing.
• 4:43
  Speaker 6: It's because it was like I feel like everybody goes
• 4:47
  Speaker 6: through that, like they might lose. They might invest all
• 4:49
  Speaker 6: this time into something, they might lose it. Then they
• 4:51
  Speaker 6: might feel like it's over and they want to quit.
• 4:53
  Speaker 6: And some people like might result to drugs, or some
• 4:57
  Speaker 6: people might result to who knows side or whatever. You
• 5:01
  Speaker 6: know what I'm saying. Certain people go through different things
• 5:03
  Speaker 6: when they're going through adversity, And I feel like it's
• 5:06
  Speaker 6: not about what you go through, it about how you
• 5:09
  Speaker 6: go through it. So like over over the time, I
• 5:12
  Speaker 6: saw realizing like, man, okay, man, this is this is
• 5:15
  Speaker 6: really God's gift.
• 5:16
  Speaker 7: For me to be able to make music.
• 5:17
  Speaker 6: Man, I'm way further along than where I started, but
• 5:20
  Speaker 6: I'm nowhere where I want to be. And so I
• 5:23
  Speaker 6: had to realize like, man, I'm still in my thirties.
• 5:25
  Speaker 6: All these young guys looking up to me, coming to
• 5:27
  Speaker 6: me for advice and different stuff like that. Now I
• 5:29
  Speaker 6: really got to lead by example. So I had this
• 5:33
  Speaker 6: big warehouse and at first we used to just sit
• 5:36
  Speaker 6: in there and play two K. For like a couple
• 5:37
  Speaker 6: of years, we used to just sitting there and play
• 5:40
  Speaker 6: two K. And then it'll be people like Poosh. I
• 5:42
  Speaker 6: used to come through there, all kinds of people running
• 5:45
  Speaker 6: back yo little dirt. Different people came through there that
• 5:48
  Speaker 6: I ain't even record any music with them. They just
• 5:50
  Speaker 6: came through the spot and they might have been there
• 5:52
  Speaker 6: for hours. And I'm like, man, if I would have
• 5:54
  Speaker 6: had to set up, like you know, I could have
• 5:57
  Speaker 6: almost did a project with all these guys. And then
• 6:00
  Speaker 6: I started realizing like, all right, man, I'm gonna start
• 6:02
  Speaker 6: slowly but surely putting the set up together, got a
• 6:06
  Speaker 6: got a new engineer, got some new talent, and then
• 6:09
  Speaker 6: I'm pushing all these guys to push their sound forward.
• 6:12
  Speaker 6: But then at the same time I'm telling them, I'm
• 6:14
  Speaker 6: telling them this, but then I know at the same
• 6:16
  Speaker 6: time it's better if I get hands on and I
• 6:18
  Speaker 6: showed them like what it means to break the rules
• 6:21
  Speaker 6: on the beats or put these collaborations together, because other
• 6:25
  Speaker 6: than that, you just sound like oh man, like man.
• 6:27
  Speaker 6: Back in my day, I used to be doing this,
• 6:29
  Speaker 6: that and third, you know, and so I didn't want
• 6:31
  Speaker 6: to do that. I had to realize, like I'm like
• 6:32
  Speaker 6: a Kobe Bryant, Like I just got a rolled ankle.
• 6:35
  Speaker 6: So it's like I'm a coach and a player. So
• 6:37
  Speaker 6: it's like, you.
• 6:38
  Speaker 2: Know, I want to I want to ask, you know,
• 6:40
  Speaker 2: in the video and the trailer is there's a flower phone. Yeah,
• 6:43
  Speaker 2: what is do you own a flower phone? What's the
• 6:44
  Speaker 2: what's the significant of the flower farm? And I'm not
• 6:46
  Speaker 2: talking we yes like flowers like.
• 6:50
  Speaker 6: That ain't gonna I learned. I learned my lesson from
• 7:01
  Speaker 6: coming up here.
• 7:02
  Speaker 7: Hoigh.
• 7:02
  Speaker 6: That's why I'll be saying, you know, what I'm saying
• 7:03
  Speaker 6: too much. I already said that what I'm saying times,
• 7:09
  Speaker 6: so I'm gonna try not to break the record. I
• 7:11
  Speaker 6: know y'all keep it count, but but nah, the flowers,
• 7:15
  Speaker 6: it was like it started off with the forest burning
• 7:18
  Speaker 6: and then and then it shows like new flowers and
• 7:21
  Speaker 6: really like the symbolism is like like everything could be
• 7:24
  Speaker 6: going down, everything could be burning and everything like that.
• 7:27
  Speaker 6: But then it's like this reset. It's like this rebirth
• 7:30
  Speaker 6: where it's like it's new flowers. So it's like, like
• 7:32
  Speaker 6: I said, it's new team. It's like new players on
• 7:35
  Speaker 6: the team. It's like a new sound. It's like a
• 7:37
  Speaker 6: new hard drive. Like now this new hard drive, got
• 7:40
  Speaker 6: got twenty terror bytes. And then I back off my
• 7:43
  Speaker 6: files up on a cloud dampty dot com. You know
• 7:47
  Speaker 6: what I'm saying. I back off my back off my
• 7:50
  Speaker 6: files up on that and now I know, okay, I
• 7:51
  Speaker 6: got this cloud, I got these hard drives, and my
• 7:54
  Speaker 6: hard drives do not leave this building. Nothing leaves this building.
• 7:57
  Speaker 6: And and and it's just a reset. I'm just it's
• 8:00
  Speaker 6: like a whole new approach. Like oh no, I was
• 8:04
  Speaker 6: saying before it before it is, I wouldn't like I
• 8:06
  Speaker 6: one working out or like or like playing golf or
• 8:10
  Speaker 6: anything like that. But like with this reset process is
• 8:13
  Speaker 6: like now it's like, okay, bro, this this is what
• 8:15
  Speaker 6: you're gonna do. You're gonna wake up. You're gonna get
• 8:17
  Speaker 6: at least ten thousand stuffs today. You're gonna go to
• 8:19
  Speaker 6: the studio. You gonna make three bangers. If an artist
• 8:22
  Speaker 6: pull up on, you may make three bangers with the artists.
• 8:25
  Speaker 6: Artists don't pull up on. You make three beats and
• 8:27
  Speaker 6: different genres. Boom, I'm out of there. If I do
• 8:29
  Speaker 6: that every day, it's gonna turn into something. And then boom, everybody,
• 8:34
  Speaker 6: all the young guys around me trying to match my
• 8:36
  Speaker 6: energy or beat my energy, and then man, boom, we
• 8:39
  Speaker 6: just stecked it back up.
• 8:42
  Speaker 4: The music you lost? Was it just beats? So was
• 8:43
  Speaker 4: it actual songs with people?
• 8:45
  Speaker 6: No? It was It was like it was like I'm released.
• 8:47
  Speaker 6: I'm released songs. Like every artist I work with. I
• 8:50
  Speaker 6: don't ever just do one song. I do a bunch
• 8:52
  Speaker 6: of songs. So sometimes certain songs might not get used,
• 8:56
  Speaker 6: but I might go back and put new production around here,
• 8:58
  Speaker 6: or I might put a feature on there or whatever,
• 9:01
  Speaker 6: just to freshen it up and bring it out. And
• 9:03
  Speaker 6: at that point, like if we look at the product
• 9:06
  Speaker 6: supply chain, you know what I'm saying, Like, man, the
• 9:10
  Speaker 6: manufacturer manufacturing, were the raw material, we the we the supplier,
• 9:14
  Speaker 6: and we the and we the factory. So it's like, man,
• 9:17
  Speaker 6: we're doing it like that and then boom, we lose it.
• 9:21
  Speaker 6: And then so on the on the documentary, I was
• 9:25
  Speaker 6: my Bad Eye and finishes, It's like, man, people implement
• 9:28
  Speaker 6: they might lose everything, and they implement self doubt, and then
• 9:31
  Speaker 6: when they implement self doubt, they don't know which way
• 9:33
  Speaker 6: to go. And then like with me, I implemented that
• 9:37
  Speaker 6: self doubt and then I was thinking all the type
• 9:39
  Speaker 6: of crazy stuff. But then I kept hearing my songs
• 9:41
  Speaker 6: on the radio and people still was like, man, brother,
• 9:43
  Speaker 6: you just want to grab me. Man, bro, just cook up, man, Bro,
• 9:46
  Speaker 6: you the go bron everybody fuck with you.
• 9:48
  Speaker 4: Brother.
• 9:49
  Speaker 6: I'm hearing that, but I'm like, man, I don't know.
• 9:51
  Speaker 6: But then it's like I had to realize, like, okay, man,
• 9:54
  Speaker 6: this is God's gift. The only way I tell God
• 9:56
  Speaker 6: thank you is I can't give him my cards. I
• 9:59
  Speaker 6: can't give him no watch, I can't give no club.
• 10:00
  Speaker 6: I can't give them no, no buildings or nothing. Only
• 10:03
  Speaker 6: the only way I could do it is just max
• 10:05
  Speaker 6: out on the gifts that he gave me. So that's
• 10:07
  Speaker 6: when I really started like Okay, I'm back cooking up.
• 10:10
  Speaker 6: So it's like yeah, man, and I feel like everybody
• 10:15
  Speaker 6: goes through that, like all creatives have been through that,
• 10:18
  Speaker 6: and I feel like everybody goes through that, and I
• 10:20
  Speaker 6: just wanted to be I feel like even even this
• 10:23
  Speaker 6: time around, like I wanted this album to even mean something,
• 10:26
  Speaker 6: and I don't want to be like I don't know,
• 10:29
  Speaker 6: I don't really I don't really like it. Well I
• 10:32
  Speaker 6: ain't gonnay, I don't really like it, but I don't
• 10:33
  Speaker 6: really I don't really want to be that artist or
• 10:36
  Speaker 6: person in the music. That's like trying to be acting
• 10:39
  Speaker 6: like a basketball player or acting like a mafia box
• 10:42
  Speaker 6: or like you know what I'm saying, acting like just
• 10:44
  Speaker 6: acting like some shit, you know what I'm saying, because
• 10:46
  Speaker 6: our life is already a movie. So it's like letting
• 10:48
  Speaker 6: people in a little bit because people only really hear
• 10:51
  Speaker 6: my tag on music that they like, but they don't
• 10:54
  Speaker 6: really you know what I'm saying, know anything about me
• 10:56
  Speaker 6: or what I got going on or anything. They just
• 10:58
  Speaker 6: look at it like, man, your songs is playing, Bro,
• 11:00
  Speaker 6: he ain't going through shiit.
• 11:01
  Speaker 2: What's the biggest record you lost that you could you
• 11:03
  Speaker 2: could think of?
• 11:03
  Speaker 7: Dude, I don't know.
• 11:04
  Speaker 6: I tell you the truth. I forgot everything that was
• 11:06
  Speaker 6: on that hard drive. Damn like I got man, I
• 11:08
  Speaker 6: got yeah, like on purpose at that time. But you
• 11:12
  Speaker 6: know what's crazy, like four or five years later, or
• 11:15
  Speaker 6: however many years later, when my engineers pop up and say,
• 11:19
  Speaker 6: but you know what, man, there was a backup in
• 11:21
  Speaker 6: this storage. I just moved and there was another. There
• 11:25
  Speaker 6: was another hard driving this storage. There was a backup, Like, man,
• 11:29
  Speaker 6: I gotta get this to you before I leave town.
• 11:31
  Speaker 6: And I thought he dropped it off. But I never
• 11:33
  Speaker 6: did look at it until like fast forward till like now,
• 11:36
  Speaker 6: and I'm like, man, this this photo got like two
• 11:39
  Speaker 6: three songs and I and I might have mentioned this
• 11:41
  Speaker 6: on the interview before. And then now this guy pops
• 11:44
  Speaker 6: out and he's thinking I'm coming at him. Bro, It's
• 11:47
  Speaker 6: not about you, you know what I'm saying. I'm not
• 11:48
  Speaker 6: saying that you took my heart drop and threw them
• 11:50
  Speaker 6: in the lake. Everybody car get broken into I'm telling
• 11:53
  Speaker 6: people what I went through. So he took it as
• 11:55
  Speaker 6: a personal attack.
• 11:57
  Speaker 3: But he took it as a person attack.
• 11:58
  Speaker 6: But you're true, Yeah, But all of a sudden, he
• 12:01
  Speaker 6: just pop up with it hard drive with damn there
• 12:04
  Speaker 6: all the files, and like, Bro, you never lost anything
• 12:06
  Speaker 6: by lying, And it's like, quote, he has him still,
• 12:11
  Speaker 6: I still haven't got him back, but he's showing. He's
• 12:13
  Speaker 6: showing now, like Yo, Mike didn't even lose everything. And
• 12:17
  Speaker 6: but it's like, Bro, literally got a phone call. You
• 12:19
  Speaker 6: told me that you lost the hard drives and the
• 12:21
  Speaker 6: backup and it's just it's just weird. But man, I
• 12:28
  Speaker 6: don't I don't know. Man, you know what I'm saying,
• 12:30
  Speaker 6: Like he wants money. He wants money to be able
• 12:33
  Speaker 6: to for his time, to be able to upload the files,
• 12:37
  Speaker 6: you know what I'm saying. Or he's saying that he's
• 12:38
  Speaker 6: not trying to hold him up. He's saying that he
• 12:40
  Speaker 6: wants to give him to me. He's saying that he
• 12:41
  Speaker 6: gave me a hard drive with these files on him before.
• 12:44
  Speaker 6: But I don't have no hard drive with any of
• 12:47
  Speaker 6: these files on them. And and so right now I'm
• 12:51
  Speaker 6: letting him know, Like, man, Bro got so so much
• 12:54
  Speaker 6: new music, like my beefing with you, This is something
• 12:58
  Speaker 6: that I went through, and this is just something that
• 13:01
  Speaker 6: I got over and and now I'm you know what
• 13:04
  Speaker 6: I'm saying. Now, I'm onto a whole new journey. I
• 13:06
  Speaker 6: ain't mad at you or nothing. And if you bring
• 13:08
  Speaker 6: those drives maybe one day I'll go back and revisit it.
• 13:11
  Speaker 6: But I got so much music right now. I ain't
• 13:12
  Speaker 6: dropped in nine years and I but I ain't never
• 13:15
  Speaker 6: started working. So I got so much music right now
• 13:17
  Speaker 6: that hasn't dropped that I'm not really fucked up on that.
• 13:20
  Speaker 6: Like maybe one day when people are like, man, I'm
• 13:22
  Speaker 6: missing that twenty fourteen or twenty fifth, like I'm missing that,
• 13:27
  Speaker 6: sounds like maybe I can bring that back. But right
• 13:30
  Speaker 6: now it's like, yeah, I ain't dropped. No, I ain't
• 13:33
  Speaker 6: dropped the mike with album. And I did like a
• 13:36
  Speaker 6: I did like a joint mixtape that fucked up the
• 13:38
  Speaker 6: streets for Chief Keith.
• 13:41
  Speaker 7: I did I did.
• 13:42
  Speaker 6: Uh create create two movie soundtrack? And then I did
• 13:50
  Speaker 6: And then like I also been like my guy's been
• 13:53
  Speaker 6: on fire, like thirty Rock, did the Box went Diamond?
• 13:56
  Speaker 6: You know what I'm saying through he on fire right now.
• 13:59
  Speaker 6: He did on the lego put You On, Put You Down,
• 14:02
  Speaker 6: and he also did him and Males did that Looking
• 14:06
  Speaker 6: for the Hole for Sexy Red and Sean Ferrari did
• 14:09
  Speaker 6: that Hellcat SRTs and for Sexy Red and Female Gucci Man,
• 14:15
  Speaker 6: I feel like and somebody and did that okay for JT.
• 14:19
  Speaker 6: So my guys, they've been going, they've been going crazy.
• 14:21
  Speaker 6: So like the sound is still going, you know what
• 14:23
  Speaker 6: I'm saying.
• 14:24
  Speaker 4: But that's weird. I mean, I don't even think about it.
• 14:26
  Speaker 5: I just feel like Mike Will comes and goals whenever
• 14:28
  Speaker 5: you want to, whether it's Black fans, the soundtrack, yeah,
• 14:31
  Speaker 5: the joint with French, Like, I just feel like you
• 14:33
  Speaker 5: whenever you want to hop in, you hop in, and
• 14:35
  Speaker 5: whenever you hop a oout, you hop out.
• 14:36
  Speaker 6: And that's what I had to realize. You know, the
• 14:39
  Speaker 6: rest of the world ain't looking at it like how
• 14:41
  Speaker 6: I'm looking at it none at all. So you know,
• 14:43
  Speaker 6: like at the end of the day, I had to
• 14:45
  Speaker 6: realize that too, And I'm like, man, once I realized that,
• 14:48
  Speaker 6: I'm like, hey, man, what does a mic Will made it?
• 14:51
  Speaker 6: Albums sound like twenty twenty six where I'm able to
• 14:55
  Speaker 6: understand like okay, boom, like what position I play in game?
• 15:00
  Speaker 6: And then you have other producers and their projects. And
• 15:04
  Speaker 6: you got Mustard album banging, you got cal It album banging,
• 15:08
  Speaker 6: you got Metro album banging, you got you got all
• 15:11
  Speaker 6: these different producers and and and and DJs and stuff
• 15:15
  Speaker 6: putting together album. So I'm like, okay, what makes the
• 15:17
  Speaker 6: mic well albums stand up? You feel me? And sometimes
• 15:20
  Speaker 6: you got to just remove yourself from from from the
• 15:23
  Speaker 6: body and the creator and just and just look at
• 15:25
  Speaker 6: it on the wall and and so that's.
• 15:27
  Speaker 3: What I mean.
• 15:28
  Speaker 2: That makes it different in the collaboration, Like we were
• 15:31
  Speaker 2: listening to your album in the NBA Young Boy Chief
• 15:33
  Speaker 2: Keep record hard like right, and.
• 15:35
  Speaker 3: And the thing with NBA Young Boy you don't hear
• 15:37
  Speaker 3: him really with nobody else.
• 15:38
  Speaker 2: So the fact that you heard, how did you how
• 15:39
  Speaker 2: did that.
• 15:40
  Speaker 3: Record come about?
• 15:40
  Speaker 2: I know you worked with Chief Keeper for how did
• 15:42
  Speaker 2: you get NBA Young Boy in Chief Keeper and y'all
• 15:44
  Speaker 2: in the same place to do it?
• 15:45
  Speaker 7: Yeah?
• 15:45
  Speaker 3: About that?
• 15:46
  Speaker 6: So that was that was that was just it was
• 15:49
  Speaker 6: just like really organic. I feel like both of these
• 15:51
  Speaker 6: guys are like fucking icons and fucking goats, like you
• 15:55
  Speaker 6: know what I'm saying, and Young Boy he always showed
• 15:58
  Speaker 6: that he had a lot of respect for Chief You
• 16:00
  Speaker 6: coming up like inspiration wise, and then she keeper always
• 16:03
  Speaker 6: fucking Young Boy as an artist. So sometime it just
• 16:05
  Speaker 6: take like I feel like that's what I That's what
• 16:08
  Speaker 6: I realized that I do best, is like putting together
• 16:11
  Speaker 6: these rare collaborations, like you know what I'm saying, put
• 16:13
  Speaker 6: Ma Maley on the song with Wis Kleef and Juicy
• 16:16
  Speaker 6: J were putting Future on the song, but Kendrick and
• 16:19
  Speaker 6: Lil Wayne and putting Lil Wayne drinking Future on the joint.
• 16:22
  Speaker 6: So it's like putting those like massive collaborations together. So
• 16:27
  Speaker 6: that's what I was like, Man, okay, this new album, Like, man,
• 16:30
  Speaker 6: what's that collaboration? What's those collaborations gonna be? How do
• 16:34
  Speaker 6: I keep this going?
• 16:35
  Speaker 7: So boom?
• 16:36
  Speaker 6: Young Boy had hit me when he started on the
• 16:38
  Speaker 6: Massa tour and he was like, man, come fuck with
• 16:41
  Speaker 6: me in LA and I was like, all I bet
• 16:43
  Speaker 6: when the fuck with him? And after one of his
• 16:46
  Speaker 6: days he had pulled up on me at the studio
• 16:49
  Speaker 6: like early in the morning, and then we were just
• 16:51
  Speaker 6: working on some music and then he left and then
• 16:53
  Speaker 6: I had taught to Sosa the day before, and I
• 16:56
  Speaker 6: was like, hey, bro, I'm gonna get up with Sosa.
• 16:58
  Speaker 6: I always leave with Sosa when I go to LA,
• 17:00
  Speaker 6: So I was like, man, hey, I'm gonna linked with Sosa.
• 17:02
  Speaker 7: And man, Bro, we need to get in there.
• 17:04
  Speaker 3: Bro.
• 17:04
  Speaker 6: I'm telling you, Bro, we need to do a tape
• 17:05
  Speaker 6: or something. Bro like y'all nigga's too hard and it's
• 17:08
  Speaker 6: just too easy. It's right here. And like, both of
• 17:11
  Speaker 6: you guys like my little brothers. Like I watched both
• 17:13
  Speaker 6: of them come up as teenagers. I met Young Boy
• 17:15
  Speaker 6: when he was like sixteen seventeen. I met SSA when
• 17:18
  Speaker 6: he was like sixteen. You know what I'm saying, So
• 17:20
  Speaker 6: like both of you got my little brothers in this.
• 17:22
  Speaker 6: YB was like, man, shit, se see if you can
• 17:24
  Speaker 6: make it happen. You know what I'm saying. He was
• 17:26
  Speaker 6: like like he was like see what he say. And
• 17:28
  Speaker 6: then I was like, all right, Bet, I'm gonna call
• 17:29
  Speaker 6: you on FaceTime pick up a car.
• 17:31
  Speaker 7: SASA.
• 17:31
  Speaker 6: I'm like, hey, Bro, I was just with YB. You
• 17:34
  Speaker 6: know what I'm saying. We need to got them get
• 17:35
  Speaker 6: in there. You know what I'm saying. Knock shit out
• 17:37
  Speaker 6: he was like, he was like I'm here, like all right, Bet,
• 17:39
  Speaker 6: he was like, shit, I'm with you. I'm like, man,
• 17:42
  Speaker 6: hold on boom, called YB on FaceTime boo, and they
• 17:45
  Speaker 6: let them chop it up. We all chopped it up
• 17:48
  Speaker 6: when they got up with SASA, and we're supposed to
• 17:49
  Speaker 6: go straight to YB. But SSA got the new Ferrari truck.
• 17:52
  Speaker 6: He got the SF ninety and he wanted to go
• 17:56
  Speaker 6: get an old chance. Well he already planned to go
• 17:58
  Speaker 6: get an oid chain before I caught him, but he
• 18:00
  Speaker 6: don't want to take it to Ferrari and drop it off.
• 18:02
  Speaker 6: He wanted his people to do the aill change, and
• 18:04
  Speaker 6: he wanted to sit right there while they do the
• 18:06
  Speaker 6: aill change. So we were right there at the car
• 18:07
  Speaker 6: shop for like eight nine hours. Like I'm like, man, like,
• 18:11
  Speaker 6: so Bro, like you got thirty cars at the crib,
• 18:15
  Speaker 6: Like you know what I'm saying. We could just lead
• 18:16
  Speaker 6: these and just pull up on Bro. We can knock
• 18:19
  Speaker 6: out a whole tape right now. I know how y'all
• 18:21
  Speaker 6: both work. So he's like he's like, man, it's almost done,
• 18:24
  Speaker 6: It's almost done. So it ended up getting done. We
• 18:28
  Speaker 6: still end up pulling up on YB and Man we
• 18:31
  Speaker 6: knocked out, knocked out a few joints and you know
• 18:33
  Speaker 6: what I'm saying, bibs were good, played, the music, vibes
• 18:36
  Speaker 6: were good, and you know what I'm saying, I just
• 18:38
  Speaker 6: like to be that glue.
• 18:39
  Speaker 2: He had a nice conversation with YB, you know, and
• 18:42
  Speaker 2: I could see it was like a big brother conversation.
• 18:44
  Speaker 2: Why'd you have to have that? You were just telling
• 18:45
  Speaker 2: him what he meant to the coach at that time.
• 18:47
  Speaker 2: Why do you feel it was important to tell him
• 18:49
  Speaker 2: that because it almost like.
• 18:50
  Speaker 3: He didn't know.
• 18:51
  Speaker 2: He didn't know, he didn't know, he didn't get it,
• 18:52
  Speaker 2: He didn't understand at the time.
• 18:53
  Speaker 7: Man.
• 18:53
  Speaker 6: Sometimes but like I told you how I was going
• 18:56
  Speaker 6: through like that reset, Like sometimes you gotta have that
• 18:59
  Speaker 6: real so you gotta have you got to hear from
• 19:02
  Speaker 6: like another creative right there next to you that you respect.
• 19:05
  Speaker 6: Cause he was telling me, he was like, Man, I
• 19:09
  Speaker 6: ain't gonna lie Mike sometimes, but man, this should be
• 19:12
  Speaker 6: a lot like Man, sometimes i be damn the done
• 19:14
  Speaker 6: with this ship. But you know I've been doing this
• 19:16
  Speaker 6: shit for damn there like a decade, Like you know
• 19:18
  Speaker 6: what I'm saying, Like and I was like no hell,
• 19:21
  Speaker 6: like I've been doing it for I'm going on my
• 19:24
  Speaker 6: second decade, you know what I'm saying. But I know
• 19:26
  Speaker 6: how you can like run out of breath for like
• 19:29
  Speaker 6: I know how you can feel like you tired or whatever.
• 19:32
  Speaker 6: But I'm but I'm like, man, bro where you at
• 19:34
  Speaker 6: right now? You on your a game, and like man,
• 19:36
  Speaker 6: you could take you could take it so far because
• 19:39
  Speaker 6: you sharpening up and you're getting tired of as you go,
• 19:42
  Speaker 6: like you growing, like you aging like wine, like you
• 19:45
  Speaker 6: getting better and better. You know what I'm saying, you
• 19:47
  Speaker 6: getting You're getting more mature, Like you know what I'm saying. Boom,
• 19:49
  Speaker 6: you got, you got a whole lineage, you got a
• 19:51
  Speaker 6: whole family. So I was just telling them, like, man,
• 19:53
  Speaker 6: you got these people. I just went to the show tonight.
• 19:55
  Speaker 6: Before I see these people make their bands popping out
• 19:58
  Speaker 6: of their neck, I them, that's our lady fall from
• 20:01
  Speaker 6: the second second level to the first level. Like these
• 20:04
  Speaker 6: folks going crazy green flags everywhere. They know every word.
• 20:09
  Speaker 6: Even when I thought I knew young boy music, they
• 20:11
  Speaker 6: playing songs that I might have missed, But these folks
• 20:13
  Speaker 6: know every word, Like I damn it, feel lame as
• 20:16
  Speaker 6: hell in there like you know what I'm saying, Like
• 20:17
  Speaker 6: not even knowing the words on some of these songs.
• 20:20
  Speaker 6: So I was like, man, nah, like you know what
• 20:23
  Speaker 6: I'm saying.
• 20:24
  Speaker 4: Yeah, appreciate that blessing over.
• 20:27
  Speaker 6: No, no, no, he appreciated. But it's a lot that come with
• 20:30
  Speaker 6: this ship. Like as you do it, then you gotta
• 20:32
  Speaker 6: think like, man, he got he got his kids that
• 20:34
  Speaker 6: you gotta take care of. Everybody love to spend time
• 20:36
  Speaker 6: with their kids, and you gotta move around, and you
• 20:38
  Speaker 6: got the tour and this is his first big tour like this,
• 20:41
  Speaker 6: and it is a lot, and I feel them. But
• 20:43
  Speaker 6: as you know what I'm saying as a brother and
• 20:46
  Speaker 6: as a as another creative that I know, bir respect,
• 20:50
  Speaker 6: Like I'm like, man, boom, I'm just I'm just speaking
• 20:53
  Speaker 6: through the soul. I ain't this one unscripted or nothing.
• 20:56
  Speaker 6: And just so happened like I was already in there
• 20:58
  Speaker 6: cooking up and the camera was on while I was
• 21:01
  Speaker 6: in there cooking up, So you know what I'm saying.
• 21:03
  Speaker 6: When he walked in there, that was something that was
• 21:04
  Speaker 6: caught and I was like, bro, you know what, we
• 21:06
  Speaker 6: gotta put that in there because because that's why I
• 21:08
  Speaker 6: do with a lot of guys that might might be
• 21:11
  Speaker 6: younger than me or might have came after me. It's
• 21:13
  Speaker 6: like I always try to be that light at the
• 21:15
  Speaker 6: end of the tunnel or give him some kind of
• 21:16
  Speaker 6: game or whatnot. And like the content that I put out,
• 21:19
  Speaker 6: I always try to make sure you know what I'm saying.
• 21:22
  Speaker 6: I don't want it to just be lifestyle and cool
• 21:24
  Speaker 6: shit or like clothes and shit like. I also want
• 21:27
  Speaker 6: to like give some game and show the creative side
• 21:30
  Speaker 6: of me too.
• 21:31
  Speaker 5: So yeah, I want to say I want to say
• 21:33
  Speaker 5: something to you too, because you know you mentioned a
• 21:36
  Speaker 5: couple other producers and the reason I don't put you
• 21:38
  Speaker 5: in that category because there's only a handful of producers
• 21:42
  Speaker 5: that literally defined an era of hip hop, right, defined
• 21:48
  Speaker 5: an era of music. I think about Neptunes, I think
• 21:51
  Speaker 5: about Timbland, I think about.
• 21:53
  Speaker 4: Swiss IRV.
• 21:56
  Speaker 6: No.
• 21:56
  Speaker 3: For me, it was early on.
• 21:57
  Speaker 5: I'm talking about as far as radio everything, I'm talking
• 22:00
  Speaker 5: about every little John.
• 22:02
  Speaker 4: Little John, you know what I mean. Like and you, you,
• 22:05
  Speaker 4: you gotta be in that category too.
• 22:06
  Speaker 5: I say forty because of Drake, right, but you in
• 22:08
  Speaker 5: there too, like you defined an era of hip.
• 22:12
  Speaker 4: Hop and music.
• 22:13
  Speaker 5: Signing Kanye I say, Kanye, but how do you keep
• 22:17
  Speaker 5: evolving without chasing those trends?
• 22:20
  Speaker 6: Uh see? I never chased the trend, you know what
• 22:22
  Speaker 6: I'm saying. I never chased the trend. A lot of
• 22:26
  Speaker 6: them guys that you named were like my inspirations. I
• 22:29
  Speaker 6: always I was looking at how Pharrell was like them
• 22:32
  Speaker 6: to running sixty to eighty percent of music at one time,
• 22:35
  Speaker 6: like from from here from pop to hip hop to
• 22:39
  Speaker 6: and then doing all the crossover records. And same with
• 22:42
  Speaker 6: Little John. It was like man Lott John had the
• 22:44
  Speaker 6: fucking town and choke hol like you know what I'm saying,
• 22:47
  Speaker 6: Like he had the streets, he had the records that
• 22:49
  Speaker 6: we were fighting to in the team club.
• 22:51
  Speaker 3: Little John Pop.
• 22:53
  Speaker 2: Yeah, that's why I don't put from him in there.
• 22:56
  Speaker 4: I love them guys, but that's a different. It was different.
• 22:59
  Speaker 6: Yeah, And it was like it was like, well, Little John,
• 23:02
  Speaker 6: it's crazy because I tell my big cousin he had
• 23:04
  Speaker 6: a record deal back when I was younger, and I
• 23:06
  Speaker 6: was telling him like when I was coming up, because
• 23:08
  Speaker 6: I always wild see him making music. When I started
• 23:10
  Speaker 6: making beats, I was like fifteen sixteen, I'm like, bro,
• 23:12
  Speaker 6: I'm trying to I'm trying to come for a little
• 23:14
  Speaker 6: John Bro. I'm trying to be the next Little John Bro,
• 23:16
  Speaker 6: because like he had the songs that we was fighting
• 23:18
  Speaker 6: two in the club and the teen clubs, and then
• 23:20
  Speaker 6: he had fucking Sierra Bangers and you know what I'm saying,
• 23:25
  Speaker 6: shots turned down for what Like yeah, he literally you
• 23:29
  Speaker 6: know what I'm saying. So it was like, when it's
• 23:32
  Speaker 6: my turn to step up and represent for the town,
• 23:35
  Speaker 6: It's like, this is the guy who just came before
• 23:37
  Speaker 6: me that really shook the game up. So I was like, man,
• 23:41
  Speaker 6: I just wanted to you know what I'm saying. I
• 23:43
  Speaker 6: wanted to make sure I shook the game up. And
• 23:44
  Speaker 6: then I was trying to I was. I was doing
• 23:46
  Speaker 6: it on the underground level, Like I had songs in
• 23:48
  Speaker 6: the street with Gucci Juice with Juice Man with Titty Boy,
• 23:52
  Speaker 6: and I had like a man every every underground rapper
• 23:56
  Speaker 6: I was coming out of Atlanta. I had a song
• 23:58
  Speaker 6: with them, you know what. And and so I was like, man,
• 24:01
  Speaker 6: you know what, what's the difference between me and like
• 24:04
  Speaker 6: a Little John or a Kanye or like you know
• 24:07
  Speaker 6: what I'm saying, doctor Dre or one of these guys
• 24:09
  Speaker 6: that like I really like like apex energy, like taking
• 24:13
  Speaker 6: over the game. And it's like, Okay, these guys have
• 24:15
  Speaker 6: a production company. They have like a production team, like
• 24:18
  Speaker 6: even Shorty Red like different people like that. It was like,
• 24:21
  Speaker 6: these guys have a production team and a production company.
• 24:24
  Speaker 6: So that's what I need to start, and I need
• 24:26
  Speaker 6: to get with a bunch of producers that think like me.
• 24:28
  Speaker 6: Like that's thinking out the boxes, thinking different, that's trying
• 24:31
  Speaker 6: to trying to come different, and that's trying to change
• 24:33
  Speaker 6: your game. And so boone, that's what I did. And
• 24:37
  Speaker 6: the first person that was joining the team was my
• 24:40
  Speaker 6: brother Plus. I've been on him since eleventh grade. We
• 24:42
  Speaker 6: ended up doing Bitches Love Me together, we did Formation together,
• 24:46
  Speaker 6: we did Humble together, and we got too many hits together.
• 24:49
  Speaker 6: And then and man, that's the most loyal guy I know.
• 24:53
  Speaker 6: Like we've been rocking. Everybody been trying to throwing money,
• 24:56
  Speaker 6: give him this kind of deal man the whole time,
• 24:59
  Speaker 6: even when I was and my mama house was like, nah,
• 25:01
  Speaker 6: I'm rocking with Mike, Like I'm with Mike no matter what,
• 25:04
  Speaker 6: like and so shout out to Plus. And then then
• 25:07
  Speaker 6: it was p nasty. I made him through a mutual
• 25:11
  Speaker 6: and p Nasty came through and he was just just
• 25:16
  Speaker 6: out of here man the way he thinks, like and
• 25:18
  Speaker 6: he was and he was able to mix the sound
• 25:21
  Speaker 6: and like make it real clean. But he was also
• 25:23
  Speaker 6: thinking super out the box and like him and him plus,
• 25:27
  Speaker 6: and then he brought his brother Mars, which ended up
• 25:30
  Speaker 6: being my brother and and him him Plus and Mars
• 25:33
  Speaker 6: had fruity loose. They had the software sounds. I was
• 25:35
  Speaker 6: making beats on the hardware sounds, so the game started
• 25:38
  Speaker 6: switching to the software sounds. And then I was just
• 25:41
  Speaker 6: telling them like, hey, brother, I know what we're gonna do, Like, man,
• 25:44
  Speaker 6: we I'm coaching them. I'm coaching them, and we're coaching
• 25:48
  Speaker 6: each other, and were all in the huddle like, man,
• 25:49
  Speaker 6: this is how we're gonna change the sound.
• 25:51
  Speaker 7: Mars brought Jabo, and.
• 25:52
  Speaker 6: Then I was teaching my boy school how to make
• 25:54
  Speaker 6: beats and then boom, we all in the huddle like, man,
• 25:56
  Speaker 6: that's how we're gonna do that. Man, We're gonna put
• 25:58
  Speaker 6: the filter on the beats, send over the beats. I
• 26:01
  Speaker 6: put littleffects on there where it's just beating two out
• 26:03
  Speaker 6: of control.
• 26:04
  Speaker 7: Damn.
• 26:04
  Speaker 4: There.
• 26:04
  Speaker 6: The store ind and artists and and I'm like, man,
• 26:07
  Speaker 6: we just gotta come through disruptive. And so I will
• 26:10
  Speaker 6: go to the studio with certain artists and these beats
• 26:12
  Speaker 6: will sound so different and so new, but I would
• 26:16
  Speaker 6: just know, like Brud, this beat fits for Gucci, this
• 26:20
  Speaker 6: beat fits for Future, this beat fits for titty Boy,
• 26:24
  Speaker 6: this beat fits for Trouble, like this beat fits you know,
• 26:27
  Speaker 6: And and I would just know, like, man, this is
• 26:29
  Speaker 6: what it is. And even if the artists didn't want
• 26:31
  Speaker 6: to get on it, like I'm I'm gonna play three
• 26:33
  Speaker 6: beats and I'm gonna just slide cause it's like all
• 26:37
  Speaker 6: we're gonna do is go deeper in this rabbit hole
• 26:38
  Speaker 6: that you don't like. So it's like I'm gonna play
• 26:40
  Speaker 6: three of these, I'm gonna ease up, I'm gonna leave
• 26:43
  Speaker 6: the studio, go to the next studio, I'm gonna come
• 26:45
  Speaker 6: back the next day, play three beats again, and then
• 26:48
  Speaker 6: hopefully we get you on there and then and we're
• 26:50
  Speaker 6: gonna make songs like playing Jane or Ain't the Way
• 26:54
  Speaker 6: around It? Or Itching or you know what I'm saying,
• 26:56
  Speaker 6: or different joints that that was that was able to
• 26:58
  Speaker 6: come out and change up the game bands to make
• 27:00
  Speaker 6: a dance, no lie, all this different kind of stuff.
• 27:03
  Speaker 6: So it was like, man, we were coming with that sound.
• 27:06
  Speaker 6: That was like changing the game. And at this time,
• 27:08
  Speaker 6: like my guys, they weren't too familiar with with with
• 27:13
  Speaker 6: Titty Boy because he was on to come up. I
• 27:14
  Speaker 6: had just met Future through Roco and they weren't. They
• 27:19
  Speaker 6: weren't familiar with him. But it was like, man, I
• 27:21
  Speaker 6: feel like Future gonna change your game. I feel like that, man,
• 27:24
  Speaker 6: Titty Boy gonna change your game. He gonna, you know
• 27:27
  Speaker 6: what I'm saying, one of the best rappers out of
• 27:28
  Speaker 6: the city, and he about to come home and he
• 27:31
  Speaker 6: already fucked with me. So man, bro, we're gonna focus
• 27:33
  Speaker 6: on them, and we're gonna focus on everybody else that's
• 27:35
  Speaker 6: coming up out here. And like that was just our mission,
• 27:37
  Speaker 6: and we just what is your favorite to work with?
• 27:39
  Speaker 6: Who's your favorite artist to work with? Like, who do
• 27:40
  Speaker 6: you connect the most with?
• 27:44
  Speaker 7: I can't, I don't know, you don't.
• 27:47
  Speaker 6: I don't want to say, because it's all it's all
• 27:49
  Speaker 6: a journey. It's like it's all a journey. All of
• 27:52
  Speaker 6: them got their own different things. But like I say,
• 27:55
  Speaker 6: I say, Gucci was the first one to wrap on
• 27:57
  Speaker 6: my beats. So I was kind of boy or working
• 28:00
  Speaker 6: with Walk, because Walk the type of person that'll knock
• 28:04
  Speaker 6: out about ten to fifteen songs in the day, then
• 28:08
  Speaker 6: go to the studio. I mean, then we go to
• 28:10
  Speaker 6: the Magic City or Onyx of Platinum, and we're playing
• 28:13
  Speaker 6: all the songs we just did. Then we're going right
• 28:15
  Speaker 6: back the next day making about ten fifteen songs, the
• 28:18
  Speaker 6: hardest songs we got. We're going to all the strip clubs,
• 28:20
  Speaker 6: playing them joints. And so I thought that's just how
• 28:23
  Speaker 6: the game just went. So when I would go in
• 28:25
  Speaker 6: the studio with other artists from like that's not from
• 28:28
  Speaker 6: Atlanta and not from Georgia, I would see like, damn,
• 28:32
  Speaker 6: it's like taking the folks like hello, what's going on? Yeah,
• 28:37
  Speaker 6: And then it's like and then it's like don't play
• 28:39
  Speaker 6: for nobody, don't let nobody hear. And it's like okay,
• 28:42
  Speaker 6: bet like or sometimes I might fuck up and go
• 28:44
  Speaker 6: to the go to the club and just play this shit,
• 28:47
  Speaker 6: and I'm just thinking like how I came in the game,
• 28:50
  Speaker 6: and this person might feel slighter of disrespecting it, and
• 28:53
  Speaker 6: I ain't mean no disrespect, like you know what I'm saying.
• 28:56
  Speaker 6: And it's like, oh shit, it was a wake up
• 28:57
  Speaker 6: call for me. So I I fought with Gucci. How
• 29:01
  Speaker 6: we came in. I fought with Pluto because Pluto like
• 29:04
  Speaker 6: the same type of machine.
• 29:06
  Speaker 7: That's why.
• 29:06
  Speaker 6: Like when I put Gucci and Pluto together and they
• 29:08
  Speaker 6: did Free Bricks mixtake, I already knew that was a
• 29:11
  Speaker 6: perfect matchup. You know what I'm saying. Gucci won all
• 29:13
  Speaker 6: the way hip the Pluto. At the time, Gucci was
• 29:15
  Speaker 6: rocking with like Roco, Lil Wayne, different stuff. But I
• 29:18
  Speaker 6: told him, like, man, Pluto about to be the guy
• 29:20
  Speaker 6: that's gonna change your game. And and and Gucci is
• 29:23
  Speaker 6: trust me. I'm his little brother, Like he just trust me.
• 29:26
  Speaker 6: He like, man, you think Pluto hard like that, Like,
• 29:28
  Speaker 6: because we had this one song that he did called Nasty,
• 29:31
  Speaker 6: and he was telling me he was gonna get Low
• 29:32
  Speaker 6: Wayne on it. And I was like, bro, I fuck
• 29:35
  Speaker 6: with Low Wayne, man, Lil Wayne the gold Bro, you
• 29:37
  Speaker 6: need to put Pluto on this joint. And he was like, man,
• 29:39
  Speaker 6: Pluto over Lil Wayne. I'm like, yes, Bro, yes, he
• 29:42
  Speaker 6: about to be the next guy. He was like, man,
• 29:44
  Speaker 6: tell him come to the studio to man. Came to
• 29:46
  Speaker 6: the studio Pluto killed it and then and then Gucci
• 29:49
  Speaker 6: was like, Gucci got him on another song. They did
• 29:51
  Speaker 6: two songs and then Pluto left, and then GUCCU like, bro,
• 29:55
  Speaker 6: your boy Pluto, man, he hard, bro, he hard, man,
• 29:58
  Speaker 6: he going crazy. I was like, bro, do a tape
• 30:00
  Speaker 6: with him, because I was in the room when Gucci
• 30:02
  Speaker 6: did the whole tape with Gotti and when he did
• 30:04
  Speaker 6: the tape with Juice Man, when he did it, when
• 30:06
  Speaker 6: he's doing collapse tapes with Shady Lowe and all that
• 30:08
  Speaker 6: kind of stuff, I'm in the room while all this
• 30:11
  Speaker 6: is happening. So I'm like, bro, do a tape with him.
• 30:13
  Speaker 6: He was like, man, I do a whole You think
• 30:15
  Speaker 6: I should do a whole tape with him? I like,
• 30:16
  Speaker 6: for sure, You're like, man, tell him us do a
• 30:18
  Speaker 6: whole tape. From there, we did free Bricks, but it
• 30:21
  Speaker 6: was like they reminded me so much of each other
• 30:23
  Speaker 6: because Pluto was the same way he was. He was
• 30:26
  Speaker 6: a person that just knock out all these joints. Then
• 30:28
  Speaker 6: we go we're going to magic, We're pulling up on Esco,
• 30:31
  Speaker 6: Esco making a movie every time. So and then two chains,
• 30:36
  Speaker 6: He's He's come from like the same cloth too. He
• 30:39
  Speaker 6: gonna work all night. But two chains, you might think
• 30:41
  Speaker 6: he's sleep. Like I remember this one time real talk.
• 30:45
  Speaker 6: I remember this one time we did we did, we did,
• 30:47
  Speaker 6: got one and I was I was locked in with
• 30:50
  Speaker 6: my brother Mars. Mars had as hard as beat. I'm like, bro,
• 30:53
  Speaker 6: I gotta get to beat the two chain, bro, and
• 30:55
  Speaker 6: he was like he was like, oh yeah, hell yeah.
• 30:57
  Speaker 6: So I pulled up on two change two chain, like
• 31:00
  Speaker 6: onto the studio at one in the morning. So I live,
• 31:03
  Speaker 6: I live. I was living in the car at the time
• 31:05
  Speaker 6: and he was his studios on Old Nat. So I
• 31:07
  Speaker 6: got to drive all the way from car to Old
• 31:09
  Speaker 6: Nat boom pull up on him at one in the morning.
• 31:12
  Speaker 6: So he over there on the white bench, his head
• 31:15
  Speaker 6: done like this. He just like almost like, I'm like,
• 31:18
  Speaker 6: dangn bro, man, brother sleep. So I played the beat.
• 31:21
  Speaker 6: He was like this the one you're talking about. I'm
• 31:25
  Speaker 6: like yeah, he like pull it up. He stood up,
• 31:30
  Speaker 6: he like dragging his feet. He walked to the booth.
• 31:32
  Speaker 6: I'm like, bro, I can pull back up on you
• 31:34
  Speaker 6: tomorrow too, like this one of the one.
• 31:36
  Speaker 7: Bro.
• 31:36
  Speaker 6: Like you look, you know what I'm saying. I understand
• 31:39
  Speaker 6: if you're tired, but I could God damn. I pulled
• 31:41
  Speaker 6: back up and then he like cut the mic on
• 31:45
  Speaker 6: close the door, man, come in. The crazy thing about it,
• 31:49
  Speaker 6: I knew where I had it, Like he going crazy.
• 31:52
  Speaker 6: I'm like, oh shit, like whole another monster come out
• 31:55
  Speaker 6: of and I'm like, by this is it?
• 31:56
  Speaker 7: This is it?
• 31:57
  Speaker 6: And then changed will be like and I'm always that
• 32:00
  Speaker 6: producer like, man, you just gonna have to kick me
• 32:02
  Speaker 6: out the studio, like if I have any input, I'm
• 32:05
  Speaker 6: gonna get my input, like even if you.
• 32:07
  Speaker 3: Read Gucci Gucci book, like Gucci.
• 32:09
  Speaker 6: Says it like, man, Mike will like the only person
• 32:11
  Speaker 6: that ever asked me to redo my verse or anything
• 32:13
  Speaker 6: like that. So it's like I remember I was in
• 32:15
  Speaker 6: the studio with chains and I was just like, bro,
• 32:18
  Speaker 6: I love this joint, but you rapping when the beat drop,
• 32:20
  Speaker 6: I think you need a wrap like where the beat
• 32:23
  Speaker 6: is open at and then let the beat drop, and
• 32:25
  Speaker 6: he was like, hey Mike, Hey, one more one more comment, Bro,
• 32:28
  Speaker 6: I'm gonna have to ask you to leave.
• 32:30
  Speaker 7: You know what I'm saying.
• 32:31
  Speaker 6: I was like, man, I get out your way. I
• 32:33
  Speaker 6: get out your way. But I'm telling you I can
• 32:34
  Speaker 6: hear that. He was like he was like, bro, keep
• 32:37
  Speaker 6: it going, keep it going, and then he just kept rapping.
• 32:39
  Speaker 6: Then he went to LA for like a week or two,
• 32:42
  Speaker 6: then came back and was like, man, I gotta let
• 32:44
  Speaker 6: you hear some of these songs out there on your beat,
• 32:46
  Speaker 6: And he ended up moving his voice his verse over
• 32:49
  Speaker 6: where the beat was open, and it ended up working out.
• 32:52
  Speaker 6: But you know what I'm saying, all these guys, like
• 32:54
  Speaker 6: my big bros. You know what I'm saying. So I definitely,
• 32:56
  Speaker 6: I definitely like fucking with all of them. And then
• 32:59
  Speaker 6: like when when it comes to like this new generation,
• 33:02
  Speaker 6: it's like, why be as a monster. He'll trust me, Like, oh,
• 33:06
  Speaker 6: you want me to get on this beat, He's gonna
• 33:07
  Speaker 6: walk it down. He's gonna kill it like he gonna
• 33:10
  Speaker 6: he's gonna give it that that new bounce, that new Flowuh.
• 33:13
  Speaker 6: Same thing with Sosa. Sosa gonna push me as a
• 33:15
  Speaker 6: producer because he called on the beats. So he might
• 33:18
  Speaker 6: make a hard song and be like, man, y'all, this
• 33:20
  Speaker 6: beat ain't hard enough, and then he might just start
• 33:22
  Speaker 6: doing some crazy stuff with the beat. Then we might
• 33:24
  Speaker 6: cook up like me and Sosa probably got a hundred
• 33:26
  Speaker 6: beats on his computer that ain't never came out like man,
• 33:29
  Speaker 6: that dude is like a man, he's a He's a
• 33:33
  Speaker 6: different kind of genius, you know what I'm saying. His
• 33:34
  Speaker 6: house look like Dave and Buster's mixed with goddamn guitar
• 33:37
  Speaker 6: center Like and he don't leave that joint that.
• 33:40
  Speaker 5: I say, he fuck with you heavy. When I saw
• 33:41
  Speaker 5: him at the verses, I was like, Oh, Keith, really fucking.
• 33:43
  Speaker 6: No, that's my real brother. He don't leave the house.
• 33:46
  Speaker 6: But that's my No, that's my real brother right there.
• 33:49
  Speaker 6: Like you know what I'm saying, Glow Gang, like we
• 33:51
  Speaker 6: are the way locked in. But but and then it's
• 33:55
  Speaker 6: a new artist I'm working with right now. See it
• 33:58
  Speaker 6: for Ron and I can't. I can't not mention Ray Shreman. Yeah,
• 34:02
  Speaker 6: Ray Triman is like I feel like it's just too
• 34:06
  Speaker 6: on a no for me to mention them.
• 34:07
  Speaker 7: But like, man, them.
• 34:08
  Speaker 3: Guys are like like rock Star.
• 34:10
  Speaker 6: When I met them, I knew they were the coolest
• 34:12
  Speaker 6: thing on Earth, and I just knew they could make
• 34:15
  Speaker 6: anything cool on Earth. And they did everything that I
• 34:17
  Speaker 6: thought that they could do. And more like, they didn't traveled,
• 34:21
  Speaker 6: they didn't toured the world twice. They got so much
• 34:23
  Speaker 6: music on the way. Swed Lee album coming out April third,
• 34:27
  Speaker 6: and it's sounding crazy, and then they working on a
• 34:30
  Speaker 6: group album and then Jim working on the project. So
• 34:33
  Speaker 6: I can't not mention them. It's like, man, can we
• 34:36
  Speaker 6: can make hits with our eyes closed? Like this is
• 34:38
  Speaker 6: like you know what I'm saying. They really part of
• 34:40
  Speaker 6: the Ear Drummer family, like producer and songwriter.
• 34:43
  Speaker 3: Wise, the album was out this Friday. J Cole record
• 34:45
  Speaker 3: on this crazy. I can't.
• 34:46
  Speaker 6: I can't not mention this one more. And there's one
• 34:53
  Speaker 6: last artist that I'm working with right now. He on
• 34:55
  Speaker 6: the album too, on that song A A A, it's
• 34:59
  Speaker 6: see it for wrong.
• 35:00
  Speaker 7: Man.
• 35:00
  Speaker 6: He's he's already famous in India, like selling out ten
• 35:04
  Speaker 6: thousand seats, fifteen thousand seats. But man, this dude's voice
• 35:08
  Speaker 6: is a cheat code. And I I and like this
• 35:11
  Speaker 6: music that we've been doing. He was born in India,
• 35:14
  Speaker 6: raised in the Bay. But like I gave him like
• 35:18
  Speaker 6: a man. I told him, like, man, we're gonna make that.
• 35:20
  Speaker 6: Like he was with def Jam for a little bit,
• 35:22
  Speaker 6: then he had he had finished his deal over there
• 35:25
  Speaker 6: and then he was independent. I'm like, bro, don't sign
• 35:27
  Speaker 6: to nobody.
• 35:27
  Speaker 7: We're gonna we.
• 35:28
  Speaker 6: Literally gonna create a whole new sound. We're gonna make
• 35:30
  Speaker 6: that sound that uh folks want to put on parfume
• 35:36
  Speaker 6: or you know what I'm saying. This dude, he would
• 35:38
  Speaker 6: have fly chick he want to put it on or
• 35:39
  Speaker 6: something he's gonna put. He gonna put this on first,
• 35:42
  Speaker 6: And I ain't know what that was, but I was
• 35:43
  Speaker 6: just imagining it, just hearing his voice and really like
• 35:47
  Speaker 6: with said, I can I can turn on any beat
• 35:50
  Speaker 6: that I might have made for like jay Z Kanye
• 35:52
  Speaker 6: or like any challenging beat, and he gonna a twenty
• 35:56
  Speaker 6: one savage beat. He's gonna kill it and turn it
• 35:58
  Speaker 6: into something else, like with with that voice. So shout
• 36:02
  Speaker 6: out to Sea Sharam. That was like that was a
• 36:05
  Speaker 6: different bag that I got in on this album. And
• 36:08
  Speaker 6: me and him have a whole album coming out. It's
• 36:11
  Speaker 6: probably gonna come out at May right up the.
• 36:14
  Speaker 2: Record with Cold Yeah, yeah, get Cold spitting on that
• 36:17
  Speaker 2: record too, going in just.
• 36:20
  Speaker 3: Man Color before that was after this album.
• 36:24
  Speaker 6: We're we're working on his album and man, me and
• 36:28
  Speaker 6: Cole got so many songs. It's crazy because he came
• 36:30
  Speaker 6: to my compound in Atlanta, so I got a compound
• 36:32
  Speaker 6: in the city. It's like three commercial buildings and they
• 36:36
  Speaker 6: all next door to each other. He came down there,
• 36:38
  Speaker 6: locked in with the whole squad. He was down there
• 36:40
  Speaker 6: with it for like a week or two, and man,
• 36:42
  Speaker 6: we just knocked out so many joints, like we're knocking
• 36:45
  Speaker 6: our joints for We're trying to knock our joints for
• 36:48
  Speaker 6: the album that he was working on, and then we
• 36:50
  Speaker 6: ended up making this one. We ended up making another
• 36:53
  Speaker 6: time we locked in, We made the joint that him
• 36:56
  Speaker 6: and Gucci had dead Man.
• 36:59
  Speaker 7: Man.
• 36:59
  Speaker 6: Cole is just like cold is so hard because Cole
• 37:02
  Speaker 6: Cole was like my corner coach during this album. Because
• 37:05
  Speaker 6: I was trying to drop this album like three years ago,
• 37:08
  Speaker 6: and Cole was like, no, Bro, don't drop it. Like, man,
• 37:11
  Speaker 6: all the music you play me and all the music
• 37:13
  Speaker 6: you be playing up there at the studio is too good.
• 37:16
  Speaker 6: Like Mike, package this up, Like don't just throw the
• 37:19
  Speaker 6: music out there, like like really package this up. Like
• 37:22
  Speaker 6: what are you saying to the people, Like you know
• 37:24
  Speaker 6: what I'm saying. What's your trailer? Like what's your videos
• 37:26
  Speaker 6: look like? Like bring them into the Mic Wheal world.
• 37:29
  Speaker 6: And I wasn't thinking that. I was just like, man, bro,
• 37:31
  Speaker 6: it's been X amount of year. Bro, I gotta go.
• 37:33
  Speaker 6: Like it's time, Bro, Like it's time. He was like, man,
• 37:36
  Speaker 6: but if it's been that many years, like just just
• 37:39
  Speaker 6: get it all the way together. And I was like, man,
• 37:41
  Speaker 6: damn right, yeah right. He was right as a motherfucker.
• 37:45
  Speaker 6: And and I'm happy that I listened to him and
• 37:48
  Speaker 6: he stayed right there with me here and I was like, bro,
• 37:50
  Speaker 6: I need you on one of the songs.
• 37:51
  Speaker 7: He was like, Bro, I'm the easiest one to get.
• 37:53
  Speaker 7: I want to be on your album.
• 37:55
  Speaker 6: I'm a fan of everything that you've been playing your
• 37:58
  Speaker 6: album and everything come to me last. But I want
• 38:00
  Speaker 6: to make sure you got this ship all the way
• 38:02
  Speaker 6: together and all the way right. So even when I
• 38:04
  Speaker 6: was going through like different troubles with different creative directors
• 38:08
  Speaker 6: I might have been working with, or like trying to
• 38:10
  Speaker 6: figure out how to package this up or trying to
• 38:12
  Speaker 6: figure out how to tie this together, he's somebody that
• 38:14
  Speaker 6: might sit on the phone me for like an hour
• 38:16
  Speaker 6: or two of them and like yeah, I like this,
• 38:18
  Speaker 6: but it's missing this, or I like this, but I
• 38:22
  Speaker 6: think you need to do that, or like this is
• 38:23
  Speaker 6: perfect and this need and no, don't take this one
• 38:26
  Speaker 6: off the album. Keep this one on the album, and
• 38:29
  Speaker 6: you feel me. He was like, it was like a
• 38:30
  Speaker 6: good corner coach, So shout out the cold man and
• 38:33
  Speaker 6: he blessed me with that joint right there. We all
• 38:35
  Speaker 6: we all love that joint.
• 38:37
  Speaker 4: And you had to chase him for it either Noah.
• 38:39
  Speaker 7: Not at all? Damn yeah can I don't know that
• 38:45
  Speaker 7: one over my head.
• 38:46
  Speaker 4: I don't worry about it.
• 38:48
  Speaker 8: It sounds like you've been on like a real like
• 38:50
  Speaker 8: spiritual like journey, but you didn't even know you were
• 38:53
  Speaker 8: on it. It just kind of happened when the whole
• 38:54
  Speaker 8: reset thing happened. And then I saw the song that
• 38:56
  Speaker 8: you did money Talk with Young Droe t I Killer Mike. Yeah,
• 39:00
  Speaker 8: yeah right, So what were conversations with a young Droe
• 39:03
  Speaker 8: t I Killer Mike, Like when you're talking to him
• 39:05
  Speaker 8: about at one point not wanting to do music anymore
• 39:08
  Speaker 8: and not feeling like cause they are their ogs that
• 39:10
  Speaker 8: have probably experienced all of that. So what were they
• 39:12
  Speaker 8: pouring into you while recording?
• 39:15
  Speaker 6: Like Tip I played golf with so we play golf
• 39:18
  Speaker 6: all the time, so like and we able to chop
• 39:20
  Speaker 6: it up about all type of different stuff and like
• 39:23
  Speaker 6: always was a fan of Tips music coming up, and
• 39:27
  Speaker 6: but we and we we always seen each other on
• 39:29
  Speaker 6: the scene. I might have gave him beats, he might
• 39:31
  Speaker 6: have got on there like we like we know each
• 39:34
  Speaker 6: other from Atlanta. But now like playing golf and like
• 39:37
  Speaker 6: me having my own studio and him having his own studio,
• 39:40
  Speaker 6: I could pull up on him, he could pull up
• 39:41
  Speaker 6: on me. It's like we're able to build like closer
• 39:44
  Speaker 6: where it's like, okay, this, you know what I'm saying.
• 39:47
  Speaker 6: There's like a big brother type shit and and young
• 39:50
  Speaker 6: dro is somebody who always seen on the scene that
• 39:53
  Speaker 6: always fucked with me. And Shit too, and and Killer Mike,
• 39:57
  Speaker 6: like that's somebody who like I will always see like
• 39:59
  Speaker 6: in past. But like you know, all these guys are
• 40:02
  Speaker 6: older than me. So Killing Mike I started developing more
• 40:05
  Speaker 6: of a relationship to just being more in the city
• 40:08
  Speaker 6: and shout out to my boy cuz because light Year,
• 40:11
  Speaker 6: that's like one of the A and R's on my team.
• 40:12
  Speaker 6: But because also A and R. Killing Mike's album that
• 40:16
  Speaker 6: they won three Grammys on, So he was like the
• 40:18
  Speaker 6: glue between us. But by the time we did that
• 40:22
  Speaker 6: song right there, I was already cooking. So they looking
• 40:25
  Speaker 6: at it like how y'all saying like, man, Mike can't
• 40:27
  Speaker 6: going through shit, like he just he back in the studio.
• 40:30
  Speaker 6: So they really came to the studio and they were
• 40:33
  Speaker 6: like just killing shit, like I got a whole project
• 40:36
  Speaker 6: with Killer, Mike, like you know what I'm saying. Me
• 40:38
  Speaker 6: and Tip got like like twenty songs. Like it's literally
• 40:42
  Speaker 6: like at my studio. It's so in the city, it's
• 40:45
  Speaker 6: like whatever's organic, whatever whoever I talk to. If I'm
• 40:49
  Speaker 6: playing golf for Tip today, He's like, man, what you
• 40:51
  Speaker 6: doing after this, I'm going to the studio. All right,
• 40:53
  Speaker 6: I'm pull up on you all right, bet, you know
• 40:55
  Speaker 6: what I'm saying. Or because like I'm over here with Killer,
• 40:57
  Speaker 6: We're about to pull up all right, bet. Next thing,
• 40:59
  Speaker 6: you know, we got ten twenty you know what I'm saying,
• 41:02
  Speaker 6: songs with all these guys, and then we figure out
• 41:04
  Speaker 6: where they live. But all all of these guys, they
• 41:10
  Speaker 6: they respected. They were watching my moves. Even though I
• 41:13
  Speaker 6: might have thought they were missing my moves. They were
• 41:14
  Speaker 6: like too big and they were missing it. They were
• 41:16
  Speaker 6: watching it. And so they always like just like voice
• 41:21
  Speaker 6: their voice their respect for me, as a producer and
• 41:24
  Speaker 6: was like, man, hey, bro, man you the producer, You
• 41:27
  Speaker 6: the one like they didn't say, like you the little John,
• 41:31
  Speaker 6: but like that's like the position like they were putting
• 41:33
  Speaker 6: it like man, you the guy from the town, Like man, shit,
• 41:36
  Speaker 6: let us know what we need to do. And so
• 41:38
  Speaker 6: that specific song right there, I just felt like it
• 41:40
  Speaker 6: was it was. It was dope as fun because me
• 41:43
  Speaker 6: and zay Toba made the beat and I love cooking
• 41:46
  Speaker 6: up with the man. They got too many unreleased beats
• 41:49
  Speaker 6: and it's like it's literally a cheek holde.
• 41:51
  Speaker 7: I literally try to break.
• 41:52
  Speaker 6: The rules and just have my drums doing the most
• 41:55
  Speaker 6: distorted or just doing the most crazy shit because I
• 41:58
  Speaker 6: know Zay gonna put the most beautiful ship on top
• 42:01
  Speaker 6: of it. So me and Say had made the beat,
• 42:04
  Speaker 6: and then Tip had just got on there. He had
• 42:07
  Speaker 6: he had knocked out like three or four songs that
• 42:09
  Speaker 6: night and he had got on there, and then I
• 42:11
  Speaker 6: was like, man, this joint hard, bro, how we're gonna
• 42:14
  Speaker 6: finish it? So I was trying to figure out who
• 42:15
  Speaker 6: to put on there, and then I was like, man,
• 42:18
  Speaker 6: Tip and Drove they never missed. So I was talking
• 42:20
  Speaker 6: to Droe one day and Droe came through. He knocked
• 42:22
  Speaker 6: out a couple joints, but he had put a verse
• 42:25
  Speaker 6: on that joint and then there was never a hook.
• 42:27
  Speaker 6: And then I was just listening to it one day
• 42:29
  Speaker 6: and I was just like, man, I don't know what
• 42:31
  Speaker 6: made me think about that Jimir and ma feel sample,
• 42:33
  Speaker 6: but I was just like, yeah, man, I'm like, man,
• 42:35
  Speaker 6: I'm gonna take that sample. I'm gonna put that on here.
• 42:38
  Speaker 6: I just feel like it'd be hard. And I put
• 42:40
  Speaker 6: it on there and it was matching. And then I
• 42:43
  Speaker 6: was like, all right, cool, I'm gonna put Killing Mike
• 42:46
  Speaker 6: and I'm gonna put big Boy on here. So I
• 42:48
  Speaker 6: sent it a big boy and then a big boy
• 42:50
  Speaker 6: said he was gonna get on it. And then man,
• 42:53
  Speaker 6: he had a lot, he had a loss in his family,
• 42:56
  Speaker 6: and you know what I'm saying, he kind of stepped away.
• 42:58
  Speaker 6: So we never did get a chance of lying it up.
• 43:00
  Speaker 6: And then Killer Mike had came to the studio and
• 43:03
  Speaker 6: gave like the flip side of like getting money, and
• 43:06
  Speaker 6: so man, I felt like that was just perfect. And
• 43:09
  Speaker 6: I felt like it was like a Southern hip hop
• 43:13
  Speaker 6: like classics like Mike wells atoven T, I and ro Killer.
• 43:17
  Speaker 6: Mike is like it's a rare gym, and it's like,
• 43:20
  Speaker 6: it's just.
• 43:21
  Speaker 3: Hard, bro.
• 43:22
  Speaker 8: You got a lot of projects, I mean a lot
• 43:24
  Speaker 8: of songs on here that are like that atl Like
• 43:27
  Speaker 8: the Russian Roulette with Young Thug like that sound as
• 43:30
  Speaker 8: well too, and people, I mean the regional conversation, reasonal
• 43:33
  Speaker 8: identity conversation. I feel like there's been so many songs
• 43:36
  Speaker 8: since then where people are like, Okay, that is still possible.
• 43:39
  Speaker 8: What do you tell artists when they're trying to get
• 43:40
  Speaker 8: to the moments like that where it sounds like Atlanta?
• 43:43
  Speaker 8: And you've talked about the Internet being such a big,
• 43:46
  Speaker 8: vast thing that everybody sounds like Atlanta. Now, like, what
• 43:49
  Speaker 8: do you tell new artists.
• 43:53
  Speaker 7: That's really in a different way out?
• 43:55
  Speaker 8: So this song Russian Roulet, right, it's very young Thug.
• 43:57
  Speaker 8: This is like what I wanted to hear from him
• 43:59
  Speaker 8: when he shop music when he came home. New artists
• 44:02
  Speaker 8: that are trying to get to that real old school
• 44:04
  Speaker 8: Atlanta sound, how do they do it coming out of
• 44:07
  Speaker 8: Atlanta with the Internet and everybody sounded like Atlanta.
• 44:10
  Speaker 6: I think you gotta like, I don't I don't know
• 44:13
  Speaker 6: what to tell everybody else, but like with me, like
• 44:18
  Speaker 6: I'm I'm really I really come from I really come
• 44:21
  Speaker 6: from that. Like even though I grew up and Kyll,
• 44:24
  Speaker 6: they don't like that, they don't like to consider that Atlanta,
• 44:27
  Speaker 6: but it's ten minutes up the street. But you know
• 44:28
  Speaker 6: what I'm saying, I was still able as a kid,
• 44:32
  Speaker 6: Like going to the Hawks game. I remember when freak
• 44:34
  Speaker 6: Nick was going on. I seen freak Nick, like like
• 44:37
  Speaker 6: I seen the Olympics. I seen Mookie Blaylock at the Kembe.
• 44:42
  Speaker 6: Like I seen the city transform so many different ways,
• 44:47
  Speaker 6: like I went to church in different different parts of
• 44:49
  Speaker 6: the city, like and and like like even even like
• 44:54
  Speaker 6: coming out of Atlanta, like you gotta be original, Like
• 44:58
  Speaker 6: you can't be biting man, your damn there, get your
• 45:01
  Speaker 6: ass whooped to get barred or whatever. You know what
• 45:03
  Speaker 6: I'm saying for biting, So you had to be original.
• 45:06
  Speaker 6: So and then back then it was no Internet. It
• 45:09
  Speaker 6: was it was like your name ring bells. You either
• 45:11
  Speaker 6: hard or you're not. Like you either don't forgot damn
• 45:14
  Speaker 6: come with some hard shit and your shit is either
• 45:17
  Speaker 6: connecting or it ain't. And so I feel like and
• 45:22
  Speaker 6: you got to think, like when I came into the game.
• 45:24
  Speaker 6: I was like sixteen seventeen, pulling up to the studio
• 45:27
  Speaker 6: Gucci and the producers. I would be in the room
• 45:30
  Speaker 6: and Shoddy red Uh, Drummer boy, Zaytoven, fat Boy, like
• 45:36
  Speaker 6: all the guys that I look up to.
• 45:38
  Speaker 4: You ran and Drummer was so hard.
• 45:40
  Speaker 6: Come on man, fat Boy and and Ytven like all
• 45:44
  Speaker 6: of them. All of them were like this is like
• 45:47
  Speaker 6: the Gladiators.
• 45:48
  Speaker 7: So I'm in there.
• 45:50
  Speaker 6: I remember the first time I ever went to the
• 45:51
  Speaker 6: studio Gucci, all of them were in there, and then
• 45:54
  Speaker 6: I'm just like damn, I'm just I'm hearing all they beats.
• 45:57
  Speaker 6: I'm like this shit crazy, like to go home and
• 46:00
  Speaker 6: go crazy like the Gucci like, hey, this is my
• 46:02
  Speaker 6: young nigga right here. Man, put your beats on. I'm like, hey,
• 46:07
  Speaker 6: nah bro like and here with all these folks like
• 46:09
  Speaker 6: hell nah gut. You's like, man, what you nervous?
• 46:12
  Speaker 1: Like?
• 46:12
  Speaker 6: Man, you a star? Bro, put your beats on. I'm like, bo,
• 46:16
  Speaker 6: put my beats on.
• 46:18
  Speaker 7: Man.
• 46:18
  Speaker 6: Gucca started free styling and everybody in the room bobbing
• 46:21
  Speaker 6: their head. And then I remember Ko had pulled me
• 46:24
  Speaker 6: to a side and was like, man, you know what man, bro,
• 46:28
  Speaker 6: what you made beats on? I told him. He was like, Bro,
• 46:30
  Speaker 6: all you gotta do is focus on your kick and
• 46:32
  Speaker 6: your snare. Everything else gonna fall in place. I was like, damn,
• 46:36
  Speaker 6: I'm all right, bet, And so man, me and Gucci
• 46:39
  Speaker 6: ended up doing like no Padding, no pencil, Coal Alcoholics,
• 46:42
  Speaker 6: like a lot of mixtape records, and I remember Gucci
• 46:45
  Speaker 6: was like, now he had all these mixtapes out, but
• 46:48
  Speaker 6: he's trying to like level up. He had come in
• 46:50
  Speaker 6: to the house one day and now, man, I had
• 46:53
  Speaker 6: this BCD. I just know, like it's like this, like
• 46:56
  Speaker 6: the no pad, no pencil two point no, it's like
• 46:58
  Speaker 6: the I'm just knowing, like because all the songs that
• 47:01
  Speaker 6: me and him did were like going in like the
• 47:03
  Speaker 6: young Nigger clubs, like the clubs I was going to,
• 47:05
  Speaker 6: like the team parties and all that shit. So I'm like, man,
• 47:08
  Speaker 6: I'm just knowing this. This this is like the beat CD.
• 47:11
  Speaker 6: So I pull up on him.
• 47:12
  Speaker 7: He just skipping through the beats and.
• 47:16
  Speaker 6: He's like, man, you know what, Mike, I'm gonna tell you,
• 47:18
  Speaker 6: like I told Zay told I'm trying to level up.
• 47:21
  Speaker 4: Bro.
• 47:21
  Speaker 6: Y'all boys gotta start giving me like some single type
• 47:23
  Speaker 6: shit like I'm trying to take my career to the
• 47:25
  Speaker 6: next level. And I'm like, what, Man goods you on
• 47:29
  Speaker 6: the Hollywood shit Like, Man, these beats is it? Bro
• 47:32
  Speaker 6: Like Man, it's like East Atlanta six, It's like that.
• 47:34
  Speaker 6: He's like, Man, now the beats hard, but you need
• 47:36
  Speaker 6: to give him to like Walker like somebody you know
• 47:39
  Speaker 6: what I'm saying, somebody in the squad. But Man, for me,
• 47:42
  Speaker 6: I feel like I'm trying to start leveling up. And
• 47:46
  Speaker 6: I ain't know what he meant by that. And at
• 47:48
  Speaker 6: this time, me and walk up with each other every day.
• 47:50
  Speaker 6: I was telling Walker like, Man good talking about he
• 47:52
  Speaker 6: want to level up? He talking about these beats ain't
• 47:54
  Speaker 6: ain't hard enough? Like and then and then Walker like
• 47:57
  Speaker 6: Walker like, man, yeah, he been saying that lately, manoo.
• 48:00
  Speaker 6: And the next thing you know, Gucci started coming with
• 48:01
  Speaker 6: songs like Lemonade and I think I love her and
• 48:05
  Speaker 6: all this type of ship and I'm hearing it. I'm like, damn,
• 48:08
  Speaker 6: that's what he means, Like like, Okay, I see what,
• 48:11
  Speaker 6: I see what he means. So now I'm starting to
• 48:12
  Speaker 6: try to push my sound. But now my brother Walker, Man,
• 48:18
  Speaker 6: I know I've been pushing him to start rapping, and
• 48:20
  Speaker 6: I know a lot of people were like, man, bro,
• 48:22
  Speaker 6: you need a rap, you need a rap, but he
• 48:23
  Speaker 6: wasn't trying to rap. So he finally start rapping. He
• 48:26
  Speaker 6: called me, he do his first song. He's like, Man, Mike, hey,
• 48:30
  Speaker 6: I did my first song. Bro, Man listen at this ship,
• 48:33
  Speaker 6: put the put the the phone to his headphones, played
• 48:38
  Speaker 6: the joint. First song he did was we on the
• 48:39
  Speaker 6: Way with south Side and then he was like he
• 48:42
  Speaker 6: was like, I'm like, who the hell made that beat?
• 48:45
  Speaker 6: And then he like he like, man, Bro, this is
• 48:47
  Speaker 6: young nigga in the south Side.
• 48:48
  Speaker 4: Bro.
• 48:49
  Speaker 6: I got to introduced y'all, but like, man, I think
• 48:51
  Speaker 6: I think we're gonna man. He got to be part
• 48:52
  Speaker 6: of the squad and Bro, he reminded me of the
• 48:54
  Speaker 6: old Mike will here mind me like when when you
• 48:56
  Speaker 6: came on the scene, Bro, like with that hard aggressive ship. Bro,
• 48:59
  Speaker 6: like your sound getting too Hollywood and shit. Now I'm like, bro,
• 49:02
  Speaker 6: Goos showed.
• 49:03
  Speaker 7: Me to love it.
• 49:03
  Speaker 6: Look he like, man, fuck that bro, may shit may
• 49:06
  Speaker 6: shit getting way too Hollywood. So these are two guys
• 49:11
  Speaker 6: that man I look up to like rocking my bit.
• 49:14
  Speaker 7: Brother.
• 49:14
  Speaker 6: I'm with him every day, seven days a week. And
• 49:16
  Speaker 6: then Gucci like my big brother, that's wrapping on my beat,
• 49:18
  Speaker 6: that's turning me up. They gave me the mic what
• 49:20
  Speaker 6: made it name? Like you know what I'm saying. So
• 49:22
  Speaker 6: I'm like, I'm touring in between the two and so
• 49:25
  Speaker 6: that I feel like that's where my sound lies. That
• 49:28
  Speaker 6: it's like that pretty hard. It's like that out of here,
• 49:31
  Speaker 6: but it's it's always gonna make you like, God, damn,
• 49:34
  Speaker 6: this shit's knocking. Like so it's like all every song
• 49:38
  Speaker 6: that I do is like, that's what I'm thinking about
• 49:41
  Speaker 6: as far as like my sound and the ear drummer sound,
• 49:44
  Speaker 6: and it's like I feel like we've been putting it
• 49:46
  Speaker 6: down in Atlanta for like eighteen years now, twenty years
• 49:49
  Speaker 6: now now is considered like the Atlanta sound or like
• 49:52
  Speaker 6: an old school Atlanta sound, but it's just it's just
• 49:55
  Speaker 6: like me being me.
• 49:56
  Speaker 7: So it's like I.
• 49:57
  Speaker 6: Feel like advice to give other producers as an artist
• 50:00
  Speaker 6: or anything like that. It's like, man, make your own
• 50:03
  Speaker 6: sound and believe in it even when you don't believe
• 50:05
  Speaker 6: in it, like Gucci made me believe in that shit,
• 50:08
  Speaker 6: Like Gucci made me play my beats in front of
• 50:10
  Speaker 6: all these dudes who I look up to, who I
• 50:12
  Speaker 6: would have been, like, if it was my choice, I
• 50:14
  Speaker 6: would have been like, Nah, I ain't gonna play it
• 50:16
  Speaker 6: right now, or y'all play I'm gonna leave. And Gucci
• 50:19
  Speaker 6: made me play it right there with my chest.
• 50:21
  Speaker 3: You feel me.
• 50:21
  Speaker 6: So it's like Boom doing that and doing that at
• 50:25
  Speaker 6: a young age, like Gucci might have a whole session
• 50:27
  Speaker 6: with Shotty Red, Fat Boy, all these guys all day
• 50:31
  Speaker 6: and then the last hours like man, Mike will go
• 50:34
  Speaker 6: turn some beats on.
• 50:35
  Speaker 7: You know what I'm saying.
• 50:35
  Speaker 6: Just go in, Yeah, just go in and freestyle on
• 50:38
  Speaker 6: the beach and just go crazy. So shout out to walk.
• 50:41
  Speaker 6: But yeah, I feel like it's all about consistency and
• 50:45
  Speaker 6: wanting to be different and everybody that's on here, like
• 50:49
  Speaker 6: like even with even with Young Thug, Like like Thug
• 50:53
  Speaker 6: is just so he just so unique. He got so
• 50:56
  Speaker 6: many different styles. So it's like like with him, he
• 50:59
  Speaker 6: might be on this style right now, he might be
• 51:00
  Speaker 6: on that style right now, he might be on that
• 51:02
  Speaker 6: star right now. And I got I got songs with Thug.
• 51:05
  Speaker 6: I got so many songs with Thud that ain't came out,
• 51:08
  Speaker 6: but I got every time.
• 51:09
  Speaker 4: Somebody again you keep telling you about.
• 51:11
  Speaker 7: Me, They can't they can't get it now.
• 51:13
  Speaker 4: They can't get it now.
• 51:15
  Speaker 6: But but I got so many songs with Thug that
• 51:17
  Speaker 6: it is like I got every swag and like this
• 51:20
  Speaker 6: song right here that that Russian Roulette is just something
• 51:23
  Speaker 6: that always just just it's three sixteens. You don't really
• 51:28
  Speaker 6: hear too many rap songs with three sixteens that you
• 51:30
  Speaker 6: even want to hear anymore. And it's like this song
• 51:32
  Speaker 6: is like fun, it's a banger, it's three sixteens, and
• 51:36
  Speaker 6: it's like, like you said, like the.
• 51:38
  Speaker 7: Thug that we love and remind you so much fun?
• 51:41
  Speaker 3: Right, that's dope.
• 51:42
  Speaker 4: Right.
• 51:43
  Speaker 5: My last question, man, what kind of legacy you trying
• 51:45
  Speaker 5: to build at this stage.
• 51:46
  Speaker 7: In your career?
• 51:48
  Speaker 4: Uh?
• 51:51
  Speaker 6: Man, I'm still I'm still growing and learning. I feel
• 51:54
  Speaker 6: like in your thirties, that's why you really start learning
• 51:56
  Speaker 6: yourself as a man. You feel me and Jimmy, I
• 52:00
  Speaker 6: mean always tells me every time I meet with him,
• 52:02
  Speaker 6: He's like, man, yo, Mike, well, man, I started I
• 52:05
  Speaker 6: started in Scope when I was forty and how do
• 52:08
  Speaker 6: you know?
• 52:09
  Speaker 7: How do you know? Yeah?
• 52:10
  Speaker 6: Just asked me every time he sees me, He's like, bro,
• 52:13
  Speaker 6: Remember I was forty when I started Interscope, so man,
• 52:16
  Speaker 6: you're you're way ahead of me.
• 52:18
  Speaker 3: And so.
• 52:21
  Speaker 6: I started Air Drummers the record label when I was
• 52:24
  Speaker 6: like twenty four twenty five, So I was like, boom,
• 52:28
  Speaker 6: I'm I'm trying to always expand on that, and then
• 52:32
  Speaker 6: I'm trying to and then I'm trying to figure out
• 52:35
  Speaker 6: what product as a business man, That's what I'm trying
• 52:38
  Speaker 6: to do. I'm trying to expand my production company, expand
• 52:41
  Speaker 6: my music, and then come with a product and then
• 52:45
  Speaker 6: and then basically be a successful quote unquote producer. And
• 52:49
  Speaker 6: I feel like some of the best successful producers like
• 52:53
  Speaker 6: produce more than just music. They're just good at producing
• 52:56
  Speaker 6: product period like, so it's like they produce music like
• 53:00
  Speaker 6: forever producers, music, clothes, doctor dre music, headphones. So it's
• 53:05
  Speaker 6: like trying to figure out what that is and just
• 53:09
  Speaker 6: keep keep being as creative as possible and keep like
• 53:13
  Speaker 6: pushing things forward. And and man, I'm still learning myself. Man,
• 53:18
  Speaker 6: I'm being I'm being I'm being patient as possible. I
• 53:21
  Speaker 6: don't have any kids yet. I don't have you know
• 53:23
  Speaker 6: what I'm saying, don't have a whole family so that
• 53:25
  Speaker 6: one day, you know what I'm saying, that will come
• 53:27
  Speaker 6: and and I want to just keep empowering. I feel
• 53:30
  Speaker 6: like God put me here as a vessel for like
• 53:33
  Speaker 6: the ones younger than me, be cause I I remember
• 53:36
  Speaker 6: always being the youngest in the room and me and
• 53:38
  Speaker 6: Walker was pushing the man. But it's young Nigga wave. Man,
• 53:41
  Speaker 6: it's new way. There's young Nigga wave and I was
• 53:43
  Speaker 6: the youngest one in the room. I was the only
• 53:46
  Speaker 6: one on the young Nigga wave. And then now Mona
• 53:49
  Speaker 6: Leo comes to my studio and call me o, g
• 53:51
  Speaker 6: you know.
• 53:51
  Speaker 7: What I'm saying.
• 53:52
  Speaker 6: So it's like it's like I gotta understand. I'm og now.
• 53:55
  Speaker 6: So it's like I gotta even when even when she
• 53:58
  Speaker 6: don't know, Man, should I do this or should I
• 54:00
  Speaker 6: do that, it's like, yeah, you should do this or yeah,
• 54:03
  Speaker 6: or when the artists might come in, some artists might
• 54:06
  Speaker 6: come in and be like, man, and my label this
• 54:09
  Speaker 6: that and the third man, I only sold this much
• 54:11
  Speaker 6: the first week. Man, I feel like the label ain't pushing.
• 54:13
  Speaker 6: And I always try to let them know, like, hey,
• 54:17
  Speaker 6: you gotta look, do you know about the product supply chain?
• 54:20
  Speaker 7: You know what I'm saying.
• 54:21
  Speaker 6: The product supply chain is how everybody in the whole
• 54:23
  Speaker 6: world makes money. Like every person in the world makes
• 54:26
  Speaker 6: money off the product supply chain. So you got to
• 54:28
  Speaker 6: understand that. And at the end of the day, you
• 54:30
  Speaker 6: just put a product on the SHOLWF So fuck how
• 54:32
  Speaker 6: many people were lined up the first week to come
• 54:35
  Speaker 6: get that get that product? You know how much smoke
• 54:38
  Speaker 6: is on here. That just shows you how much demand
• 54:40
  Speaker 6: you had. So am I supposed to be cussing on him?
• 54:47
  Speaker 7: Hey?
• 54:48
  Speaker 6: So so like I'm telling them, like, man, when Jordan
• 54:51
  Speaker 6: puts out the Team Jordan's, he's not looking at it like, oh,
• 54:58
  Speaker 6: it didn't sell out like the Ovos or the tr
• 55:00
  Speaker 6: Avers Scott. So he knows that the ovo is the
• 55:02
  Speaker 6: Travis Scott's to retros that was gonna sell out. But
• 55:06
  Speaker 6: the Team Jordans he knows, Hey, man, I got these
• 55:09
  Speaker 6: on the shelf. I got these on the shelf right now. Man,
• 55:13
  Speaker 6: they might sell out in five ten years, or if
• 55:17
  Speaker 6: Travis Scott, Kanye Westword w on the red carpet. You
• 55:20
  Speaker 6: know what I'm saying, they might sell out next week.
• 55:22
  Speaker 6: So it's all about It's all about getting that product.
• 55:25
  Speaker 3: Out.
• 55:25
  Speaker 6: So as a creative, it's all about getting that creativity out,
• 55:28
  Speaker 6: making it into a product, packaging it up, and getting
• 55:31
  Speaker 6: it out, you know what I'm saying. Like, and a
• 55:33
  Speaker 6: lot of a lot of these different like what are
• 55:37
  Speaker 6: they called, the guys that sit on the internet, like
• 55:39
  Speaker 6: streamers and shit, like they'll make an artist. They try
• 55:43
  Speaker 6: to make an artist feel like discouraged about, like man,
• 55:46
  Speaker 6: oh you only you only moved this person only moved
• 55:49
  Speaker 6: this much the first week. This personally moved that much
• 55:51
  Speaker 6: the first week, And it's like, but that's cool. That
• 55:53
  Speaker 6: just that just shows you how many people were outside
• 55:56
  Speaker 6: waiting for your album to drop. But I don't mean that,
• 56:00
  Speaker 6: don't mean your album's whack, Like you know what I'm saying.
• 56:02
  Speaker 6: And now you gotta Now it's on you to push,
• 56:05
  Speaker 6: like did you put a single out or did you not?
• 56:07
  Speaker 6: Did you hit them with the surprise release like Beyonce.
• 56:09
  Speaker 6: If you hit them with the surprise release like Beyonce,
• 56:11
  Speaker 6: you got a lot of postmarketing to do. Cause I
• 56:13
  Speaker 6: remember when when Ray Shrimmer dropped shrim Life one and
• 56:18
  Speaker 6: they did like twenty thousand first week or something like that.
• 56:22
  Speaker 6: Somebody had asked me on Twitter like, man, yo, when
• 56:24
  Speaker 6: we get in shrim Life two, I was like, whenever
• 56:27
  Speaker 6: shrim Life one go platinum. I just threw it out there.
• 56:29
  Speaker 6: I just said, whenever strom Life one go platinum. I
• 56:31
  Speaker 6: remember a blog picked it up and was like, it
• 56:33
  Speaker 6: looks like we're never going to get a shrimp Life two.
• 56:36
  Speaker 6: Shrim Life one only did twenty thousand the first week,
• 56:39
  Speaker 6: and I Mike saying that shrim Life two isn't coming
• 56:41
  Speaker 6: to shrim Life one go was platinum. But I just
• 56:45
  Speaker 6: said it. You know what I'm saying.
• 56:46
  Speaker 7: I just said it.
• 56:46
  Speaker 6: But just so happened when we were putting out shrimp
• 56:49
  Speaker 6: Life two, Strom Life one one platinum, and then Black
• 56:52
  Speaker 6: Beatles came out, and then Black Beatles shot to the roof,
• 56:55
  Speaker 6: and that that shit went number one. That was my
• 56:58
  Speaker 6: first number one. I didn't work with all kinds of people.
• 57:00
  Speaker 6: That was my first number one with the person who
• 57:02
  Speaker 6: gave me my first shot and the young guys who
• 57:04
  Speaker 6: I gave their first shot, and that was my first
• 57:07
  Speaker 6: number one, and and that joint ended up going diamond.
• 57:11
  Speaker 7: Yeah.
• 57:12
  Speaker 6: So it's like it's like God is in control and
• 57:15
  Speaker 6: and you can't like as creatives or like as artists,
• 57:18
  Speaker 6: even any artists in the industry. You can't get you
• 57:22
  Speaker 6: can't get discouraged by these guys who's trying to God
• 57:25
  Speaker 6: damn get paid for clicks like you feel me like
• 57:28
  Speaker 6: because you you didn't put your you didn't put your
• 57:30
  Speaker 6: hard like hard work. You know what I'm saying, blood,
• 57:33
  Speaker 6: sweat and tears into this project. So just push it,
• 57:37
  Speaker 6: just let it, just let it push, just let it
• 57:38
  Speaker 6: go out. Like people thought Shrimp was gonna be a
• 57:41
  Speaker 6: one hit, a one hit wonder. When No Flexone came out,
• 57:43
  Speaker 6: They're like, man, these I don't see the dude having
• 57:46
  Speaker 6: no career. They damn sure didn't see uh swed Lee
• 57:49
  Speaker 6: having the biggest stream song in the history of music.
• 57:52
  Speaker 7: Uh you know what I'm saying.
• 57:54
  Speaker 6: A couple of years later, like they didn't see that coming,
• 57:57
  Speaker 6: and they damnedn't They damn sure didn't think we had
• 58:00
  Speaker 6: five successful singles off their first album, No flex On,
• 58:04
  Speaker 6: No Tight Throw, some Mo Come get Her and this could.
• 58:08
  Speaker 3: Be us.
• 58:10
  Speaker 7: Not the world loved. The world loved all of that shit.
• 58:14
  Speaker 6: But when the album came out the first week, if
• 58:17
  Speaker 6: we would have been like all the album white Man,
• 58:19
  Speaker 6: we only did twenty thousand first week. No we kept
• 58:22
  Speaker 6: pushing the singles and people just kept eating it up, like, oh,
• 58:26
  Speaker 6: this is what they pushed right now, Man, we fuck
• 58:28
  Speaker 6: with these guys.
• 58:29
  Speaker 7: Now.
• 58:29
  Speaker 6: These guys are showing up. They had the parties at
• 58:31
  Speaker 6: the interviews. Everybody knows they man, these guys are shit
• 58:34
  Speaker 6: and they and they just kept eating it up. So
• 58:36
  Speaker 6: it's like, I just say. All that to say is
• 58:38
  Speaker 6: like you got pre marketing and then you got post marketing.
• 58:42
  Speaker 6: If you don't do if you don't do a lot
• 58:44
  Speaker 6: on the pre marketing side, or you don't give yourself
• 58:47
  Speaker 6: a major leeway, you might not do as much as
• 58:49
  Speaker 6: you want to the first week post market You know
• 58:52
  Speaker 6: what I'm saying. The song with Lizzo that that blew up,
• 58:56
  Speaker 6: that blew her up and put her on the map,
• 58:57
  Speaker 6: that made that song was some years old, like you
• 59:00
  Speaker 6: feel me, Like it's certain songs from certain artists that
• 59:02
  Speaker 6: might be some years old. They just get their shot
• 59:05
  Speaker 6: to just shoot back up, like this could be us,
• 59:07
  Speaker 6: might be might be just up there like with Black
• 59:10
  Speaker 6: beatles now or like up there with no type. And
• 59:13
  Speaker 6: it wasn't up there at one time, but it went
• 59:15
  Speaker 6: viral on TikTok or people started doing a little different
• 59:18
  Speaker 6: things that made it go viral. So it's all about
• 59:21
  Speaker 6: making like a timeless product. And then when you make
• 59:25
  Speaker 6: a timeless product, putting it out and let the consumer
• 59:28
  Speaker 6: consumer how they want to consume it. And no matter
• 59:32
  Speaker 6: what you no matter what you move first week, Like
• 59:34
  Speaker 6: if my new album right now comes out and the
• 59:37
  Speaker 6: moves ten copies of the first week, I don't give
• 59:39
  Speaker 6: a fuck because that album right there is smoke. So anybody,
• 59:44
  Speaker 6: anybody who hears it today, tomorrow, next, next year, or
• 59:49
  Speaker 6: the year after that, they're gonna be like, damn, how
• 59:51
  Speaker 6: the hell did I miss this? You feel me? If
• 59:54
  Speaker 6: a hundred people, If a hundred people buy my album
• 59:56
  Speaker 6: in the first week, whenever I have a release event,
• 1:00:00
  Speaker 6: one hundred people show up and MB didn't listen to
• 1:00:02
  Speaker 6: my album, he gonna show up. He gonna feel like
• 1:00:05
  Speaker 6: me at the NBA Young Boy concert, like how the
• 1:00:07
  Speaker 6: fuck I don't know these words? Like I gotta go
• 1:00:09
  Speaker 6: look this up right quick. You feel me? You know
• 1:00:11
  Speaker 6: what I'm saying. So I ain't never been nowhere where
• 1:00:13
  Speaker 6: I didn't know the words or something, and everybody knew
• 1:00:16
  Speaker 6: the words to it, and the song sounds good, and
• 1:00:18
  Speaker 6: I feel like, yeah, I'm cool as hell and not
• 1:00:20
  Speaker 6: knowing the words like you feel me like you know,
• 1:00:23
  Speaker 6: so it's like I don't know. I feel like I
• 1:00:26
  Speaker 6: feel like the whole the whole game. I feel like
• 1:00:31
  Speaker 6: I feel like man. That's my point. That's my part
• 1:00:33
  Speaker 6: of the game too, is like understanding business outside of
• 1:00:36
  Speaker 6: music and applying that shit to music because as artists
• 1:00:39
  Speaker 6: will get so caught up and get so caught up
• 1:00:41
  Speaker 6: in our craft and we don't understand, like we might say,
• 1:00:43
  Speaker 6: like man, the label was bullshit, and dah dah lah lah.
• 1:00:45
  Speaker 7: Man.
• 1:00:45
  Speaker 6: The label is a distribution company. They're not bullshit. They
• 1:00:49
  Speaker 6: just want you to give them this so then they
• 1:00:51
  Speaker 6: can go put it on the show. You know what
• 1:00:53
  Speaker 6: I'm saying. The label trying to distribute the product and
• 1:00:56
  Speaker 6: take it to retail. That's what the label's trying to do.
• 1:00:59
  Speaker 6: So however you package it up, however you put it together,
• 1:01:01
  Speaker 6: however you however you planning the marketing, marketing it and
• 1:01:05
  Speaker 6: all that, and you bring it to them, that's what
• 1:01:07
  Speaker 6: they gonna do. Like I always tell people, like the
• 1:01:09
  Speaker 6: label is like a brand new computer, like a brand
• 1:01:13
  Speaker 6: like my brand new laptop don't have more hits on
• 1:01:15
  Speaker 6: my old laptop until I take this hard drive and
• 1:01:19
  Speaker 6: put it in this new laptop. But this new laptop
• 1:01:21
  Speaker 6: could probably move faster and all that different kind of stuff.
• 1:01:24
  Speaker 6: And that's what the label is. So if you don't,
• 1:01:25
  Speaker 6: if you don't upload them with all your information, they're
• 1:01:29
  Speaker 6: not gonna they're not gonna push it right, that's gonna
• 1:01:32
  Speaker 6: be them bullshing. But it's they are a reflection of youth.
• 1:01:35
  Speaker 6: So sometimes an artist might be bullshiting. If I want
• 1:01:38
  Speaker 6: to listen to J Cole and I would have just
• 1:01:39
  Speaker 6: strictly just put it on my on this company that
• 1:01:41
  Speaker 6: I'm putting out my album with, and I would have
• 1:01:44
  Speaker 6: been like, man, here, y'all make this ship go. I'd
• 1:01:47
  Speaker 6: have been bullshing. But I listened to J Cole. I
• 1:01:49
  Speaker 6: packaged this ship up right, and I did it all
• 1:01:51
  Speaker 6: the way right, just like like this, Like what the
• 1:01:54
  Speaker 6: hell is this called?
• 1:01:55
  Speaker 4: View well?
• 1:01:56
  Speaker 6: Car beaver Wellness, you know what I'm saying. So if
• 1:02:00
  Speaker 6: Carl beaver Wellness was was in another in a candle
• 1:02:05
  Speaker 6: holder and it just and you just wrote car beiaver Wellness,
• 1:02:09
  Speaker 6: I'm gonna be like, man, this ain't the same ship.
• 1:02:10
  Speaker 6: Charlamagne put me down on the show you feel me like,
• 1:02:14
  Speaker 6: but it gotta be shaped like this. You gotta have
• 1:02:16
  Speaker 6: this point, it gotta be all of this, and that's
• 1:02:18
  Speaker 6: gonna make it real, you know what I'm saying. So man, Yeah,
• 1:02:21
  Speaker 6: it's just I feel like man. As artists, Man, we
• 1:02:24
  Speaker 6: gotta start being business people too, and we gotta you
• 1:02:27
  Speaker 6: know what I'm saying, ignore all the noise and and
• 1:02:31
  Speaker 6: and quit having so many high expectations. Man, just because
• 1:02:34
  Speaker 6: you see Beyonce do something, or like the top artists
• 1:02:37
  Speaker 6: in the game that have been working for many decades
• 1:02:40
  Speaker 6: and putting in many work and put foot to ground
• 1:02:43
  Speaker 6: and sold out uh small rooms to aren us to stadiums,
• 1:02:48
  Speaker 6: you're not gonna get the same reaction as they're gonna get.
• 1:02:51
  Speaker 6: I don't give a fuck what you're saying on the
• 1:02:52
  Speaker 6: song word.
• 1:02:54
  Speaker 4: Mike will give a lot of games. Album comes out
• 1:02:58
  Speaker 4: this produces.
• 1:03:00
  Speaker 3: That's right.
• 1:03:01
  Speaker 2: Appreciate you for joining us, brother love man, Appreciate what
• 1:03:04
  Speaker 2: you want to play right fast?
• 1:03:05
  Speaker 6: Ah man, any of them. Man, I ain't gonna play.
• 1:03:09
  Speaker 6: Let's let's play. I ain't gonna I ain't gonna let's play.
• 1:03:13
  Speaker 6: Let's play deeper, man, touchdown.
• 1:03:15
  Speaker 4: Play deeper.
• 1:03:20
  Speaker 3: But let's get into it right now, Ladies and gentlemen,
• 1:03:22
  Speaker 3: it's the Breakfast Club. Good morning.
• 1:03:24
  Speaker 1: You did hold up every day up waiting, pack your
• 1:03:28
  Speaker 1: glass up the Breakfast Club.
• 1:03:30
  Speaker 7: You're finished for.
• 1:03:30
  Speaker 3: Y'all done,