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Is your brand premium or commodity? with Johanna White
In this episode, Johanna White joins me to talk about the world of branding and how to position your brand as premium vs. commodity. We discuss what branding truly means, debunking common misconceptions along the way, and provide valuable insights into Johanna’s three-step process required when starting a brand and offer guidance on how to effectively distinguish your brand from competitors.
Johanna White is an award-winning graphic designer and visual branding strategist who designs premium brand identities that create impactful first impressions. As the founder of Design By Jo Studio, she…
The skinny
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