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#246 - Q&A: JBay and Armand Teach you to Write a Cold Outbound Sequence

FOUR ACTIONABLE TAKEAWAYS - How can I prevent myself from getting flagged as spam?

Avoid as many links as possible in that first email. Stick to just a website link in your signature.

Batch your email drafts but cascade your delivery. Time them anywhere from 15 minutes to an hour apart if you’re sending multiple emails to one company.

Give your prospect a way to opt-out that does not use the word “unsubscribe”. Use something like “Don’t want to receive these emails anymore?”

Warm up your inbox to build your email reputation in the early stages.

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