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ALUM Brings Luxury to College Towns | Huntsville News
ALUM is launching a bold new hospitality empire in college towns, starting with a massive 100K-square-foot luxury condo-hotel in Tuscaloosa — home of the University of Alabama. Designed for year-round energy, not just game days, ALUM blends high-end living with local flavor, private clubs, rooftop lounges, and chef-driven dining. Backed by seasoned hospitality pros and baseball icon Derek Jeter — who sees deep roots in college-town loyalty — ALUM aims for 30-40 locations nationwide, targeting hotspots like Michigan, Ohio State, and Oklahoma. With Legends handling university partnerships, this…
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