Sellers Gain New Privacy Controls in Real Estate | Real Estate News

Real Estate News Today | 2 Min News | The Daily News Now! · Jul 9, 2026 · 2m

Bright MLS is shaking up real estate marketing this summer with new seller privacy controls—letting homeowners hide prices, addresses, photos, and price history from public sites like Zillow while keeping listings active for agents. This granular approach responds to industry tensions over data exposure and gives sellers more narrative control. Meanwhile, Bright MLS is also rolling out AI safeguards: enabling direct AI tool integration for accuracy, while banning uploads to AI training platforms—though enforcement remains a challenge. It’s a bold move to modernize data handling, balancing…