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5 SEO Priorities Your Clinic Should Be Looking at Right Now · The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

• 0:26
  Darcy Happy AI try: Hello and welcome to the Clinic Marketing Podcast.
• 0:29
  Darcy Happy AI try: I’m your host Darcy Sullivan from Propel Marketing and Design.
• 0:32
  Darcy Happy AI try: If you normally listen to this podcast when a new episode drops on Tuesday, you might be wondering why I’m showing up in your feed a day early.
• 0:40
  Darcy Happy AI try: There’s a reason for that.
• 0:42
  Darcy Happy AI try: Last week, we wrapped up SEO Summer School.
• 0:44
  Darcy Happy AI try: And throughout the week, we looked at how clinics are showing up in Google Search, Google Maps, and AI search, what might be missing from their websites, what deserves attention on their Google Business Profiles, and ultimately, how to turn all of that into a realistic 30, 60, and 90-day SEO plan.
• 1:06
  Darcy Happy AI try: And there were a few themes that kept coming up throughout the training that I think are worth talking about here.
• 1:11
  Darcy Happy AI try: So today, I want to share five of the biggest takeaways from SEO Summer School and, more importantly, what they might mean for YOUR clinic.
• 1:21
  Darcy Happy AI try: And if you missed Summer School, I have some good news.
• 1:23
  Darcy Happy AI try: I’ve opened up access to all five days of the training and the workbook for a limited time.
• 1:29
  Darcy Happy AI try: So after you listen to this episode, if you want to actually work through these exercises for your own clinic, go to Propel Your Company dot com slash go You can sign up for free and get immediate access to everything.
• 1:43
  Darcy Happy AI try: Okay, let's get into it.
• 1:44
  Darcy Happy AI try: Takeaway#1: Stop starting with an SEO to-do list This was really the foundation of Summer School.
• 1:51
  Darcy Happy AI try: There is no shortage of SEO advice out there.
• 1:54
  Darcy Happy AI try: You should publish more blogs.
• 1:56
  Darcy Happy AI try: You should get more Google reviews.
• 1:58
  Darcy Happy AI try: You should update your Google Business Profile.
• 2:01
  Darcy Happy AI try: You should add FAQs.
• 2:02
  Darcy Happy AI try: You should create more service pages.
• 2:05
  Darcy Happy AI try: You should optimize for AI search.
• 2:07
  Darcy Happy AI try: You should add more photos.
• 2:08
  Darcy Happy AI try: And none of those things are necessarily bad advice.
• 2:12
  Darcy Happy AI try: The problem is that they may not be what YOUR clinic needs right now.
• 2:15
  Darcy Happy AI try: That's why the first thing we did during Summer School wasn't make a giant list of SEO tasks.
• 2:22
  Darcy Happy AI try: We looked at visibility.
• 2:23
  Darcy Happy AI try: Where are you already showing up?
• 2:25
  Darcy Happy AI try: Where aren't you showing up?
• 2:27
  Darcy Happy AI try: What does Google seem to understand about your clinic?
• 2:29
  Darcy Happy AI try: What happens when someone searches for one of your most important services?
• 2:33
  Darcy Happy AI try: What happens when someone searches for a condition you commonly treat?
• 2:37
  Darcy Happy AI try: And what happens when you start asking those same types of questions in AI search?
• 2:42
  Darcy Happy AI try: Because your next SEO priority should be based on what you actually find, not simply what somebody on Instagram, a podcast, or a marketing company tells you every clinic should be doing.
• 2:54
  Darcy Happy AI try: Your clinic may not need more content.
• 2:56
  Darcy Happy AI try: You might already have plenty of content.
• 2:58
  Darcy Happy AI try: Maybe you need to improve what's already there.
• 3:00
  Darcy Happy AI try: Or maybe your website is in pretty good shape, but your Google Business Profile isn't supporting it.
• 3:06
  Darcy Happy AI try: You don't know until you look.
• 3:07
  Darcy Happy AI try: So that's takeaway number one: Diagnose before you prescribe.
• 3:11
  Darcy Happy AI try: Don't start with what you think you're supposed to do.
• 3:14
  Darcy Happy AI try: Start by figuring out where the gaps actually are.
• 3:16
  Darcy Happy AI try: Takeaway#2: More content isn't always the answer This one is especially important because I think we've gotten into this mindset with SEO that more is always better.
• 3:27
  Darcy Happy AI try: More blog posts.
• 3:28
  Darcy Happy AI try: More pages.
• 3:29
  Darcy Happy AI try: More words.
• 3:30
  Darcy Happy AI try: More FAQs.
• 3:31
  Darcy Happy AI try: More content.
• 3:32
  Darcy Happy AI try: But sometimes the biggest opportunity isn't creating anything new.
• 3:36
  Darcy Happy AI try: It might be improving a page that's already sitting on page two of Google.
• 3:40
  Darcy Happy AI try: It might be taking a service that's mentioned in two sentences on a general services page and building out a genuinely useful page around it.
• 3:50
  Darcy Happy AI try: Or maybe you already have the right page, but it doesn't clearly explain the service, who it's for, what conditions it may help with, or why someone should choose your clinic.
• 4:00
  Darcy Happy AI try: There are absolutely times when creating a new page is the right move.
• 4:04
  Darcy Happy AI try: If you offer something that's important to your clinic and people are actively searching for it, that service may deserve its own page.
• 4:13
  Darcy Happy AI try: The same can be true for conditions.
• 4:15
  Darcy Happy AI try: But I don't want clinics creating dozens of thin pages just so they can say they have a page for every keyword.
• 4:21
  Darcy Happy AI try: The question isn't: How much content can we create?
• 4:25
  Darcy Happy AI try: The better question is: What content would make our website more useful and make it easier for both patients and search platforms to understand what we do?
• 4:34
  Darcy Happy AI try: That's a very different approach.
• 4:36
  Darcy Happy AI try: Takeaway#3: Your website and Google Business Profile shouldn't operate separately This is another thing I want clinics to pay attention to.
• 4:44
  Darcy Happy AI try: Your website SEO over here and your Google Business Profile over there aren't two completely separate projects.
• 4:51
  Darcy Happy AI try: They should support each other.
• 4:52
  Darcy Happy AI try: If your Google Business Profile says you offer a particular service, can Google go to your website and find useful information about that service?
• 5:02
  Darcy Happy AI try: Are your categories appropriate?
• 5:04
  Darcy Happy AI try: Are your services filled out?
• 5:05
  Darcy Happy AI try: Are you consistently getting reviews?
• 5:08
  Darcy Happy AI try: Are there good, current photos?
• 5:09
  Darcy Happy AI try: Does the website connected to your profile clearly communicate who you are, where you're located, and what you do?
• 5:15
  Darcy Happy AI try: Sometimes clinics are looking for some secret Google Maps trick when the real issue is that their overall online presence isn't sending strong, consistent signals.
• 5:26
  Darcy Happy AI try: And this is also why I don't want you obsessing over things like Google Business Profile posts if the fundamentals aren't taken care of.
• 5:33
  Darcy Happy AI try: Posts can be useful.
• 5:35
  Darcy Happy AI try: But if your categories are wrong, your services aren't filled out, you haven't gotten a new review in six months, or your website barely talks about the services you're trying to rank for, I'd rather see you fix those things first.
• 5:48
  Darcy Happy AI try: Again, it comes back to prioritization.
• 5:50
  Darcy Happy AI try: Takeaway#4: We have to think beyond traditional Google rankings now This was a big part of Summer School because the way patients search is changing.
• 5:59
  Darcy Happy AI try: Google obviously still matters.
• 6:01
  Darcy Happy AI try: Google Maps absolutely matters.
• 6:03
  Darcy Happy AI try: But now we also have people using ChatGPT and other AI search tools to ask much more specific questions.
• 6:09
  Darcy Happy AI try: Instead of searching:“chiropractor near me” someone might ask:“Who are some chiropractors near me that work with runners and treat plantar fasciitis?” Or:“Where can I get shockwave therapy near me?” Or:“Which physical therapy clinics in my area specialize in sports injuries?” Those are very different searches.
• 6:27
  Darcy Happy AI try: And AI tools aren't necessarily giving someone ten blue links and asking them to figure it out.
• 6:34
  Darcy Happy AI try: They're often trying to provide an answer or make recommendations.
• 6:38
  Darcy Happy AI try: That means your overall digital footprint becomes increasingly important.
• 6:42
  Darcy Happy AI try: Does your website clearly explain what you do?
• 6:44
  Darcy Happy AI try: Does it clearly explain who you help?
• 6:46
  Darcy Happy AI try: Can search platforms understand your providers and their expertise?
• 6:50
  Darcy Happy AI try: Do your reviews reinforce the services and experiences you talk about?
• 6:54
  Darcy Happy AI try: Are you being mentioned elsewhere online?
• 6:56
  Darcy Happy AI try: Is the information about your clinic consistent?
• 6:59
  Darcy Happy AI try: And here's the important part: I don't think the answer is to suddenly throw out everything you've been doing for SEO and start chasing some completely separate thing called AI SEO.
• 7:11
  Darcy Happy AI try: A lot of the foundational work overlaps.
• 7:13
  Darcy Happy AI try: A clear, useful website.
• 7:15
  Darcy Happy AI try: Strong service and condition content.
• 7:18
  Darcy Happy AI try: Good local signals.
• 7:19
  Darcy Happy AI try: A well-optimized Google Business Profile.
• 7:21
  Darcy Happy AI try: Reviews.
• 7:22
  Darcy Happy AI try: Provider information.
• 7:24
  Darcy Happy AI try: Authority and mentions around the web.
• 7:26
  Darcy Happy AI try: Those things help build a stronger online presence regardless of exactly where someone is searching.
• 7:32
  Darcy Happy AI try: So don't abandon Google SEO because AI is getting attention.
• 7:36
  Darcy Happy AI try: Think bigger about visibility.
• 7:38
  Darcy Happy AI try: Takeaway#5: Your SEO plan should probably be shorter than you think This may have been my favorite part of Summer School.
• 7:45
  Darcy Happy AI try: After spending several days finding all of these opportunities, we didn't finish by saying:“Great! Now go do all 37 things you found.” Because that's exactly how SEO plans end up sitting untouched.
• 7:56
  Darcy Happy AI try: Instead, we took everything and started sorting it.
• 7:59
  Darcy Happy AI try: What do you need to do now?
• 8:01
  Darcy Happy AI try: What should happen next?
• 8:02
  Darcy Happy AI try: What can happen later?
• 8:03
  Darcy Happy AI try: And what do you simply not need to worry about right now?
• 8:06
  Darcy Happy AI try: Because not every SEO opportunity deserves the same amount of attention.
• 8:11
  Darcy Happy AI try: If you have a service that's an important growth area for your clinic and you barely mention it on your website, that's probably more important than updating a four-year-old blog post that gets 15 visits a year.
• 8:24
  Darcy Happy AI try: If your Google Business Profile has the wrong primary category, I care more about fixing that than whether you posted an update this week.
• 8:32
  Darcy Happy AI try: And if you have a page sitting right outside page one for a valuable search, improving that page may be more valuable than spending hours creating something completely new.
• 8:42
  Darcy Happy AI try: This is why I like thinking in 30-, 60-, and 90-day increments.
• 8:46
  Darcy Happy AI try: What are we working on first?
• 8:48
  Darcy Happy AI try: What comes after that?
• 8:49
  Darcy Happy AI try: And what can wait?
• 8:50
  Darcy Happy AI try: You don't need a 50-item SEO plan.
• 8:53
  Darcy Happy AI try: You need to know what the next few important things are and actually get them done.
• 8:57
  Darcy Happy AI try: So, what should you do next?
• 8:58
  Darcy Happy AI try: If you're listening to all of this and thinking:“Okay, but how do I figure out which of these things applies to MY clinic?” That's exactly what SEO Summer School walks you through.
• 9:08
  Darcy Happy AI try: The live event ended last week, but I've opened up the complete replay series for a limited time.
• 9:14
  Darcy Happy AI try: You'll get all five days of training plus the workbook.
• 9:18
  Darcy Happy AI try: We start by looking at your current visibility.
• 9:20
  Darcy Happy AI try: Then we look at your website and content.
• 9:23
  Darcy Happy AI try: We go through your Google Business Profile and local visibility.
• 9:26
  Darcy Happy AI try: Then you'll take what you find and turn it into a realistic 90-day plan.
• 9:31
  Darcy Happy AI try: And in the final training, we bring everything together, go through some common questions, and talk about what happens next.
• 9:38
  Darcy Happy AI try: You don't have to wait for lessons to be released.
• 9:40
  Darcy Happy AI try: As soon as you sign up, you can access everything and work through it at your own pace.
• 9:45
  Darcy Happy AI try: And it's completely free.
• 9:47
  Darcy Happy AI try: Go to: Propel Your Company dot com slash go Again, that's: Propel Your Company dot com slash go Grab the workbook, start with Day 1, and see what you uncover about your clinic.
• 9:58
  Darcy Happy AI try: Because the goal isn't to do more SEO.
• 10:01
  Darcy Happy AI try: It's to get clearer about the SEO work that's actually worth doing.
• 10:04
  Darcy Happy AI try: Thanks for listening to today’s episode.