Latest / Wait, What? Sportsbiz Chat with DP & McGhee
Episode 72 (S2:E23): Woke Up This Morning, Got Myself a Beer
DP & McGhee return with a free wheeling conversation around LIV Golf, one of their favorite topics, the New York Jets, F1 and most notably UFC’s really big deal with Bud Light.
As many people know, Bud Light was recently knocked off its perch as the best selling beer in the US as a result of a concerted effort by some people to boycott the brand. This new deal shows Bud Light leaning into its core audience, and borrowing the equity of one of the strongest sports brands out there – the UFC.
And, it wouldn’t be a Wait…What? episode without a pop culture, albeit a dated one, reference.
The skinny
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