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Merchandising in the Music Industry: A Vital Strategy for Artist Sustainability
The principal focus of this podcast episode is the critical distinction between the release of music and the accompanying engagement with audiences, particularly in the context of the evolving music industry landscape. I expound upon the notion that while the act of releasing music has become akin to expansive seas, the more intimate connections fostered with fans through live performances are akin to rivers—narrow yet profound. We observe that, particularly in the wake of the COVID-19 pandemic, artists have had to creatively engage their audiences without the traditional avenue of touring…
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