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Why Purpose-Driven Brands Win | EP89 (feat. Brieane Olson | CEO of PacSun)
What’s the most underrated competitive advantage in business today? Reading.
This week Shawn catches up with Brieane Olson, CEO of PacSun, to talk about the Shawnism that quietly separates good leaders from great ones: Read, Read, Read.
Shawn and Brieane swap notes on how curiosity becomes a strategic edge, why patience in your career almost always compounds, and how to play the old game of business in bold, new ways. Brieane shares her philosophy behind partnering with some of the biggest celebrities in the world; explaining why it’s not about reaching everyone, but reaching the right ones…
The skinny
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