Why 2025 Burned Your GTM Budget And How to Fix Everything in 2026
In this episode of MATCH B2B Insights, Brenda, Brian, and Benny Fluman break down the painful truth most global leaders avoided saying out loud: 2025 was far more expensive than anyone admitted.
"Safe" markets quietly drained budgets, CAC ballooned under the radar, and too many expansion bets were driven by ego, board pressure, or FOMO — not data.
Together, the team pulls apart the real reasons so many GTM plays failed:
weak win/loss analysis, copy-paste campaigns across regions, SDRs lost in unfamiliar markets, and leadership teams celebrating lead volume instead of profitability.
The…
The skinny
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