Latest / Success Story with Scott Clary / Lara Acosta - Viral Content Creator & Personal Brand Strategist | The Secret To Going Viral

Transcript

Lara Acosta - Viral Content Creator & Personal Brand Strategist | The Secret To Going Viral · Success Story with Scott Clary

• 0:00
  Etsy failed, dropshipping failed. For my last try to kind of start something,
• 0:04
  I kept them here about LinkedIn.
• 0:06
  What does it take to become the hash one female creator on LinkedIn in just one year?
• 0:10
  For Lara Acosta, the answer is personal branding done right.
• 0:14
  This drive to go all-in on LinkedIn for no reason whatsoever,
• 0:18
  I felt drawn to LinkedIn so much. For a selfie post, one of them went viral and it changed my life.
• 0:23
  People just wanted something that didn't feel like there was being sold to.
• 0:27
  The education system is a scam. 99% of people I know of have not used a degree to the fullest extent.
• 0:32
  The most successful people I know, they haven't even used their one bit.
• 0:35
  In 2022, she was unemployed and looking for a way forward. By 2023,
• 0:40
  Lara had not only built a six-figure business, but also grew her audience to over 300,000 followers
• 0:47
  and 20 million impressions.
• 0:49
  Path of the degree, get this boring job, live the boring life and that's it, you're meant to stay.
• 0:53
  There's no ambition, there's no drive, they assign this role to you, of this person.
• 0:57
  I think that's always why I never succeeded at school.
• 1:00
  Now, she's on a mission to teach others exactly how to do it without the trial and error.
• 1:05
  In this episode, Lara reveals the proven strategies that propelled her to the top,
• 1:10
  from building content systems to cultivating authentic engagement.
• 1:14
  Having as much leverage as possible is the highest thing like the most important thing I could have done.
• 1:18
  Both way of teaching me, if you can't show me that you're obsessed with something and you can do it,
• 1:23
  then I'm going to give you everything you want.
• 1:28
  Welcome to success story, I'm your host, Scott Clary.
• 1:31
  The success story podcast is part of the HubSpot podcast network.
• 1:34
  I'm also a big user of HubSpot products.
• 1:37
  I've supported the show for over three years now and for all entrepreneurs out there,
• 1:41
  I need you to go back to a time and place when building businesses as tough as it is can be
• 1:47
  sometimes a little bit fun. When you're marketing, it should be fun.
• 1:50
  But marketing is not so fun anymore because it's very time consuming, it's very difficult,
• 1:55
  and it feels like there's just a lot of friction.
• 1:58
  Content was simpler to make, leads were easier to capture, and we weren't all spread so thin.
• 2:04
  As marketers, as entrepreneurs, the bottom line is that marketing used to be fun,
• 2:07
  it's not so fun anymore.
• 2:09
  But with HubSpots newly launched marketing and content hubs I've been using it myself,
• 2:13
  it brings a little bit of fun and creativity back into marketing for your business.
• 2:16
  They're going to generate better content, they're going to generate more leads,
• 2:19
  and next level results which really make marketing fun again.
• 2:23
  So with tools like content remix, you can turn existing assets into all new pieces with just one click.
• 2:28
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• 2:32
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• 2:37
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• 2:42
  in your data, so put the fun back into your marketing funnel with HubSpot. Visit HubSpot.com
• 2:47
  to get started for free.
• 2:58
  Lara, I'm excited that you came on. This is awesome. This is very last minute organizing
• 3:01
  this. I'm glad I got you before you went back home.
• 3:03
  I know, it's so last minute. Thank you so much for having me.
• 3:05
  No, it's my pleasure. This is going to be fun. So we're going to go through a lot.
• 3:09
  I want to talk a little bit just so people know your backgrounds. I think that your backgrounds
• 3:13
  are very interesting. You were all over the place. You were at immigrant. So you
• 3:19
  moved from Mexico to the UK at 15, correct? And from what I've read, it was without your parents?
• 3:25
  Yes. So tell me the story. Why was this?
• 3:29
  It all started. I packed a one way ticket flight. I booked a one way ticket flight from London to
• 3:35
  Mac from... I packed the one way ticket flight from Mexico to London and just back from one suitcase
• 3:42
  and never really looked back. From there, I was only meant to stay one year and end up staying 11.
• 3:47
  And one thing led to another, finished my degree in the UK,
• 3:53
  led me to finding intrapreneurship, which then led me to finding Lafara LinkedIn and then
• 3:59
  business of the back of it by accident. What pushed you to move though in the first place?
• 4:05
  I think it was my parents' goal to never have their daughter live in Mexico. They always saw
• 4:12
  opportunity in the UK and my mom's right as you can say yes. They have this dream and if they
• 4:20
  couldn't live it, who else to live it in their daughter? So they knew that it was either going to be
• 4:25
  the US or the UK for me to build a life that they saw potential in and it worked.
• 4:34
  When you move at a super young age, that's a very, very young age, were you entrepreneurial,
• 4:40
  growing... were your parents entrepreneurial at all?
• 4:42
  My dad is an entrepreneur. Okay.
• 4:44
  My mom isn't and I promised myself that I would never, ever, ever be an entrepreneur because I
• 4:51
  used to see my dad working hours and hours on end, one phone and the other one and like his laptop
• 4:57
  in the middle and I remember I would draw him when I was like born. He'd be like him with two
• 5:02
  phones and his laptop, non-stop, non-stop. I barely saw him for like the first 10 years of my
• 5:07
  life. He was working all the time. He had a job and then he turned into an entrepreneur and
• 5:12
  always like I've known him as a workaholic and I remember the day I was like I don't want to be like
• 5:17
  I want to have time for my family, I want to have time to have fun and here we are like 26
• 5:23
  years later. I am equally as addicted to work as my dad and that makes me so happy.
• 5:29
  It's good to be addicted and it's good to be obsessed but I think that I've heard you
• 5:36
  just talked about this before and I don't want to get into it just yet but about escaping one matrix
• 5:40
  and then jumping into another, getting caught in another and this is really really what you're
• 5:45
  alluding to. It's you escape the nine to five or whatever you think we should do and you fall
• 5:51
  into something else but I think it's very important that entrepreneurs have seasons to their life
• 5:54
  or they understand seasons because it's good to be obsessed when that's in line with what you
• 6:01
  will want to accomplish in this season of your life but that can also negatively impact your
• 6:07
  future, your relationships with your spouse, your kids, all that so I think you have to be cognizant
• 6:13
  of that. I think that's very important but we'll go there in a second. We'll go there in a second
• 6:16
  that's too soon, too soon. So they didn't worry about you. Okay so what's the first version of
• 6:21
  entrepreneurship 15 years or no you went to boarding school first so okay so school's done.
• 6:27
  What's the first version of entrepreneurship? There was never a fast version of entrepreneurship
• 6:31
  the until I was like 22 so that was this like I finished school first like fast year of school
• 6:37
  15 in the UK and I was deciding what I wanted to do for eight levels which is like I think
• 6:43
  the college and you get to choose three the three different subjects and I was like okay I think
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  I want to choose business because I was always interested and it's also business in general is
• 6:51
  quite easy so I just went for the easiest was business geography, maths, English and something else
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  and over time I just started hating more and more business like I hated it the way business
• 7:04
  business studies is taught at school it's just from the fundamental ways of like this is what
• 7:09
  muscle is hierarchy of needs is and this is how you create a system or like a document that you
• 7:15
  will never use like a they do competitions. Yeah and then they do like here's how to calculate
• 7:20
  KPIs and please analyze Siemens in the case study of how they built their business and that is
• 7:28
  essentially not the route to business so I hated it so much it felt like what my dad was doing
• 7:34
  was that and I was like I hated it all like I absolutely have no interest in this so I over time
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  I did business management when I did my fast degree I hated it even more it was so boring I
• 7:48
  when they told us marketing even which was the only thing I was ever interested in
• 7:52
  realistically it was from the case of big businesses how they're marketing to do this and
• 7:58
  there was no ambition to the plants there was just like fact and logic and textbook you know things
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  definitions like exams teach you how to learn the thing spit it out on an exam and that's it
• 8:13
  and there was no technique to it there was no beauty there was nothing. Well there wasn't
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  so I think the biggest issue with education is there's no like lived experience in it
• 8:24
  it seems like the people that are teaching it not all the time but some they're
• 8:27
  majority of the time they have no experience in business they just know how to teach business
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  and that was another problem like I remember once in my in one of my lectures like they were
• 8:36
  lecturing me about entrepreneurship and the person that had never started a business
• 8:41
  and I didn't care because I didn't know I thought I was going to be entrepreneurs just like that's
• 8:44
  something weird what are you doing here I can just do more about it but that's fine and yeah so
• 8:50
  up until then I had no desire I really all I wanted was a 95 job in a bank where I would have a
• 8:57
  why I don't know that sounds like though that sounds like somebody who's entrepreneurial why would
• 9:02
  you ever want a nine to five in the bank I wasn't entrepreneur at all like up until two years ago
• 9:08
  I hadn't had that that fire in me or like hadn't discovered it at all it's very interesting it
• 9:14
  just happened and the reason it happened it was just purely because of desperation I hit a time
• 9:21
  where I had a bachelor's degree from a good university in the UK and I had a full master's degree
• 9:27
  from one of the most prestigious universities in the UK I still couldn't get a job like rejections
• 9:34
  you know cover letter CVs all of this I had it all nothing was working mainly because I'm
• 9:40
  primarily disadvantaged because I'm Mexican so when you're applying for a job in the UK it's like
• 9:45
  they prioritize UK student UK people then EU people and then internationals so already I was
• 9:52
  in complete disadvantage even regardless of how much experience I could have my grades my
• 9:56
  dissertation grade whatever so it was just purely like what else am I going to do so during COVID
• 10:04
  I just finished my degree and I was trying to get a job I was back at home with my parents back in
• 10:09
  my childhood home truly truly felt like I've regressed in life all the progress that I made from
• 10:14
  15 to 2020 to 22 to 22 years old felt like it was back like in the band back in back exactly in
• 10:23
  the same place where I left because you had set yourself up you'd set this like image of what a
• 10:26
  career should look like yeah well my life would look like my friends my everything I like the
• 10:32
  the I like London as a place to live my friends the boyfriend that I had the time it was just perfect
• 10:38
  COVID hits and it breaks that that dream into pieces back at 121 or even less like I was
• 10:44
  minus 10 because I've been going through you know COVID puts you in such a deep dark place of
• 10:50
  reflection and it you're lonely and you have no one and everything is chaos the news social media
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  formal and I was like I don't know what I'm going to do with my life the 9 to 5 dream is done
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  I'm never going to be this investment banker that I had aspire to be so my dad just looked
• 11:09
  I mean he was like why don't you try this social media managing thing like sweetie you know he
• 11:14
  always wanted to push me towards entrepreneurship there was never one minute he didn't try and he
• 11:19
  was like I know she's gonna settle for this at some point and I was like now I'll never be like
• 11:24
  you like please that I'll never I love my dad so much but I was like no he was my worst nightmare
• 11:29
  as a person or like a career and then he was like why don't you try the social media thing I've
• 11:34
  been seeing it on internet like apparently people are building businesses online and I was like
• 11:39
  okay I had nothing else to do and I dealt deep into the world some of the marketing
• 11:45
  I already like doubled in because I love social media overall social media has been yeah I'm like
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  that yeah I grew up with it so it's all I knew so I've always been entertained by the way
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  in people market things and stuff so cannot ask my dad for $500 to buy this social media marketing course
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  and in that the course was shared it was the worst course I've ever taken it was $1,000 I spent
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  $500 in 500 dollars from my dad I hated the course but it introduced me to a community of people
• 12:18
  who had a different mindset who were trying to all-girl and do different things the people that I
• 12:24
  was involved with before when I left university the first time it was all about drinking culture it
• 12:30
  was all about you know just living going to the pub getting back to work having a like a girlfriend
• 12:36
  and then repeat that also never really interested me I was I was lost but I knew exactly what I
• 12:43
  didn't want and it was that I didn't want to get lost in the drinking I didn't want to one my
• 12:48
  the highlight of my week to be going to the pub on a Friday night with my friends in like locally
• 12:53
  I didn't want that so then when I met these people online who were aspiring to do something
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  and it was like oh um just boosting a win on the chat about how I closed a client today
• 13:06
  but like I did 10 cool cool love that felt different and so what changed a quick dopamine fixes
• 13:12
  from social media that was like so on so always and started getting dopamine from wins that I was
• 13:19
  creating so I sent my first proposal today I built my own thing and I was like okay there's
• 13:25
  this interesting I never did it to grow anything I was like this is just like a thing until COVID
• 13:31
  stopped so but what you were experiencing was okay so I don't have like any professional direction
• 13:37
  anymore and you realize I mean you're not stupid you realize that if you have no professional
• 13:42
  direction then that's the alternative is doing it on your own you got to figure out something
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  yeah because it's still it's like you're still ambitious but you still need that direction and
• 13:53
  I think a lot of kids coming out of university they feel very similar because they don't love the
• 13:59
  idea of working in nine to five for the rest of their life but they have no other model to follow
• 14:05
  and you fell into a really good community and I think that's actually a huge it's a huge
• 14:10
  tell for people like to do they spend time around is going to dictate their future 100 percent
• 14:15
  and I think COVID was the biggest blessing in this guy's for me because it forced me to face
• 14:20
  exactly what I was trying to avoid I was at uni you know hanging out with friends there's similar
• 14:26
  things that we all love to party we all love to do nothing my friends I had jobs at the time during
• 14:31
  COVID they would just sit in their beds and have their laptops open while they're moving it to
• 14:37
  pretend they're working and I was like that's just also not something I aspire to be like so
• 14:43
  forced to look at everything in my world I chose to try and find a different path and it kind
• 14:50
  of started as well from just delving into YouTube and finding self-improvement I need to see you
• 14:55
  have a lot of books I've also read them and it was from that that I kind of started creating an
• 15:01
  environment for myself of people who I would resonate with like Jordan Peterson or whatever it
• 15:06
  was like different poll patterns different different beliefs different conversations that I couldn't
• 15:10
  have with my friends and I could have them with my parents of course but with parents like
• 15:14
  conversations are different whatever my dad said I would like literally just so funny because your
• 15:19
  dad if he's been doing this his whole life he actually would probably be a very good influence
• 15:23
  yeah he he is now and I think overall the way he's read I have so much to say we could literally
• 15:27
  have an entire book as well my dad but I think the entire thing the way he's raised me as her
• 15:32
  her daughter and also my mom has led me to who I've truly become today but it's been a combination
• 15:38
  of different nuggets that I they've told me over time and I am so grateful for their patience
• 15:43
  because I was such a wreck for like 26 22 years of my life but a bunch of that point instead of
• 15:50
  talking to my parents because I just it's embarrassing fastly like I don't have a job you thought I
• 15:55
  would be like this cool scholar with a job in the UK I am not I was embarrassed about myself
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  because I felt lost and no one wants to admit that they're lost in their life it's embarrassing
• 16:05
  and it's it's hard and so I was like okay internet like any Gen C we go and solve the problems
• 16:11
  on the internet how do I change myself how do I improve why do I feel sad slowly start
• 16:17
  finding joyous Spencer Bob Brockter Andrew Huberman then like Tony Robbins all these self-improving
• 16:23
  girls charged myself to read 52 books in 52 weeks and from those different conversations I
• 16:31
  started creating this true sort of mindset of growth and then there's something else out there
• 16:37
  I still didn't know what it was but it was something never thought it would be entrepreneurship again
• 16:41
  I was doing all of this in order to just get a job that that was it I never ever ever felt like
• 16:47
  I'd be a business owner or entrepreneur you still haven't like you said you you were in this
• 16:52
  community you see people winning at what point are you like okay like fuck it I'm gonna try to do
• 16:58
  this thing I'm gonna try and put myself out there I'm gonna try and make some money on the internet
• 17:05
  like and you're I think I actually read something where you said for I don't know if it was a
• 17:09
  tweet or something or maybe it was just in the past podcast you said for a long time you didn't
• 17:13
  identify as an entrepreneur I still don't there's so much trauma in that statement because you are
• 17:20
  you are an entrepreneur even if you don't want to identify as I find that just so funny that you have
• 17:25
  there's such a negative you have a negative association with a word to some degree and I don't
• 17:31
  understand why I think I was talking to Daran about this to me an entrepreneur is someone that has
• 17:35
  a full thing and and there's things that they can control let's say a car salesman who has their
• 17:41
  own thing their own business they built it they hide people they have the systems and there's
• 17:45
  things that can go wrong at any time and he's not there for in my world in my entrepreneurship
• 17:51
  I fabricate all the problems all the problems I create they're my they're my own fault
• 17:55
  I chose to take that deal I chose to hire that person I chose to start and build a launch and
• 18:02
  you know try and sell this product and if it fails it failed and it was my fault because everything
• 18:06
  I do is like self-imposed so to me an entrepreneur I really entrepreneur and maybe that's where I'm
• 18:11
  wrong but I think that's the line for me like I don't think I've ever had to experience hardship
• 18:16
  in the way that someone like you with sass and stuff I've never had that so that's why I
• 18:23
  struggle with it and it's not I don't think it's a negative connotation I just generally feel like
• 18:28
  I create more than I entrepreneur that's so interesting I mean it doesn't really matter
• 18:33
  it doesn't matter when people are like she's an entrepreneur I'm like really I don't know I just think
• 18:38
  so the reason why I find a fast ending is because obviously we define it differently so the way I
• 18:43
  define it is somebody that takes their own life on on ligging their own hands and and they take
• 18:50
  on all the risk and whether or not it was somebody else in the company or an employee that
• 18:55
  screwed something up you take on the risk but I mean if you have a business as one if you're selling
• 19:00
  lemonade by the side of the street if you screw up the lemonade or you screw or you or you forget
• 19:05
  where you put like all the cash you got all at the end of the day and then you and and whatever
• 19:10
  somebody stole it from you or whatever um you're still entrepreneurial you're still taking all the
• 19:15
  risk on even if all the wins and all the losses are just you but at the end it doesn't really matter
• 19:20
  it's just you are no longer you can talk about the matrix now you're no longer part of like the
• 19:26
  nine to five w two in the US um system right you're trying to build something outside of the system
• 19:34
  that is higher risk higher reward so first version of entrepreneurship whether or not you
• 19:41
  define it first version of building something creating something yourself was that on linked it
• 19:48
  no way started it my first dip into entrepreneurship world was you don't have to call yourself
• 19:54
  an entrepreneur you can call yourself creator if you want it was it he's on to the entrepreneurship
• 19:58
  business world it was October right before the pandemic hit so February 2021 um I was coming back
• 20:06
  home to visit my parents in the middle of like what in the start I just the start of the pandemic
• 20:11
  and I was like when my parents I was like hey I'm gonna come visit you I miss you blah blah
• 20:16
  they're like okay we're gonna go to this conference and I was like oh okay in Vegas do you want
• 20:22
  to meet us and I was like okay yeah very good let's go I wanna I wanna gamble whatever I was
• 20:25
  like in that mindset of like just having fun and partying and my mom couldn't make the the
• 20:31
  trip to the to the conference she was like she on bothered and then my dad was like do you know
• 20:35
  this guy called grand cardone and I was like no no I'm not interested right me and he's like okay well
• 20:42
  we've got tickets let's go and then I go in we go into the hotel and then he's like okay let's go
• 20:47
  for seven a.m. let's go we have to be there earlier and I was like okay and I'm there just me
• 20:51
  expecting this boring business conference with like suits and stuff those do exist that's not
• 20:56
  grand though no but I didn't know and so it's Las Vegas and one of the biggest places to host
• 21:04
  the thing it felt so I remember walking in there's like queues and queues and I was like okay there's
• 21:09
  a bit weird white people young here there's gonna be all people okay dress up right give my tickets
• 21:16
  a whole show give me pen papers vibes everything I'm like okay for your stuff nice and so I walk
• 21:23
  into the the we walk into the venue I see people getting tenex tattooed on themselves right there's
• 21:29
  this and look at my dad and I'm like he's like he's loving it because he loves grand they love them
• 21:33
  and I was like I have no idea what there's this sit down I see big stage running it's spinning
• 21:39
  the stage tenex in the middle I'm like what is this cult I am so interested I'm so hyped this
• 21:45
  music coming and then everything shuts down we see Elena Codone with a fire around her head like
• 21:53
  show and then is the show and I was like that is one entrepreneurship is that is what businesses
• 22:02
  is this entire thing where you create a live that you love and I love grand keep perform but also
• 22:08
  he brought flow me weather he brought who else he's brought everyone on for his uh
• 22:16
  growth concert yeah Kevin Hart and all these people normally these are celebrities but then I
• 22:21
  realized they're also entrepreneurs because they're like they're the other famous but they're
• 22:25
  making money off the back of it and then the thing that resonates with them with with the most
• 22:29
  and he was like my one of my penny drop moments grand cardone was when he opened he opened with his
• 22:35
  racks of riches and he was like I used to be broke I used to be an alcoholic I used to be blah blah blah
• 22:40
  and they identified me with depression a dsg 80 the all of these things and he said fuck those
• 22:44
  labels I'm gonna do whatever the fuck I want and that resonated with me at the time because I'd
• 22:49
  just been diagnosed with depression bp the oc the um all every single mental illness under the
• 22:55
  sun I got diagnosed with it and I felt so lost because I was giving all the spells that I didn't
• 23:02
  want to take and obviously that was the only thing that you could do for the depression or like
• 23:07
  unsite or anything like that that's what I knew and so him saying that made me very inspired to
• 23:14
  then join cardone university and all these things but then in that they joined they put in a Facebook
• 23:19
  group with people who are like mine that very hungry by the way cardones audience is just like
• 23:24
  they're go get us oh I know I know so being around those people even though it was kind of scary
• 23:28
  to me but that I was I was like like cardone the cardone attracts people that are more aggressive
• 23:33
  than most yeah they're very but that's not a bad thing no different kind of entrepreneur he was
• 23:37
  there he was a 360 from what I was used to which then help me see okay right there's people like
• 23:45
  that I'm going at it why am I not and then obviously then the cool eyeball more causes I start
• 23:50
  trying different things Etsy drop shipping failed it's Etsy failed drop shipping failed I failed
• 23:56
  done my first social media month as a mma failed all these failed I was like okay I'm not good at
• 24:02
  this I don't I'm really care I didn't really like the idea of running a business anyway I tried it
• 24:07
  was very hype red tenix rule very very inspired but also thanks grant for not for me
• 24:13
  well my last try to kind of start something kept on hearing about LinkedIn and I was I just wanted
• 24:19
  to go back to university at this point I wanted to do a master's degree I love learning I love
• 24:24
  being an academic I love the validation that it gave me from academia I love it and I it doesn't
• 24:30
  pay it doesn't pay but it made me feel smart and that then pivot perfectly perfectly onto
• 24:37
  I had deleted LinkedIn previously the year before because during COVID my ex my friends everything
• 24:41
  they were like oh we're so happy to announce that we're happy and you're not you're you're so
• 24:47
  broke I'm getting the job that you didn't get deleted I couldn't deal with it and then I need a
• 24:52
  reference for university so I ended up opening LinkedIn again and what I saw blew my mind there
• 24:58
  were like people out there posting different things it felt like social media it felt like Instagram
• 25:03
  in 2020 2012 so I go very curious about it and I decided to spend two weeks kind of sort of
• 25:13
  like researching this and all of a sudden I had this urge this drive to go all in on LinkedIn
• 25:19
  for no reason whatsoever I know the reason now but like I'll tell you later it was it just felt
• 25:25
  aligned I felt drawn to LinkedIn so much I saw this garbage key keynote speech and he said
• 25:31
  and he was shouting at people as he always is he's like you guys missed out on TikTok when I told you
• 25:36
  no one listened to me now go on LinkedIn because it's the next best thing you could do I listen to
• 25:41
  them on and post it post a few posts one of them went viral and it changed my life so
• 25:48
  LinkedIn's a very interesting platform LinkedIn's how I started actually too really yeah I started
• 25:52
  on LinkedIn that's because all I knew was just nerdy ass shit it was sales and marketing and that's
• 25:58
  and it first loves nerds LinkedIn does love nerds and I started off when I started this podcast it
• 26:05
  was all focused on sales and marketing and then I sort of expanded it and I brought in like
• 26:10
  personal development thought leadership how to get into flow state how to like all the different
• 26:16
  things that I think are important for entrepreneurs but it's not just like actively sales and marketing
• 26:22
  but when I first started I built the audience for the podcast off LinkedIn and I'm I have my own
• 26:28
  reason for why I started on LinkedIn I thought it was the only social that had opportunity because
• 26:33
  everything else was so yeah it's so so busy but I didn't build the business I didn't build a
• 26:40
  business on LinkedIn I just used it for like building an audience and then I tried to turn them into
• 26:45
  podcast listeners but you took a different route so you went viral how many like how many people
• 26:51
  saw that post a thousand full thousand likes three hundred thousand in rest days in 42 hours
• 26:57
  absolutely insane it was I get from God so yeah so what does that do for you when you see that
• 27:05
  because there's multiple emotions I'm assuming because you're thinking like cool what do I do with
• 27:11
  this how do I do it again how do I fuck this up and you have all these emotions happening at the
• 27:17
  same time I don't know some are probably stronger than others but what were you thinking so I've
• 27:21
  been lucky enough that I've gone viral on different platforms before so the idea of reality or like
• 27:25
  the feeling wasn't new so I already knew how to manage it however I was like oh
• 27:30
  because the the police that were viral was just like an introduction pose there was no offer there
• 27:34
  was no science there was it above it's like hey hi everyone I'm Lara not Laura nor Clara and I just
• 27:41
  set my first four hundred connections on LinkedIn I had set this goal for myself two weeks ago
• 27:47
  for like two months but I hit it in two weeks hi and I introduced myself it was like sweet and
• 27:52
  it was like it was awesome and I think that really resonated and that just indicates like the entire
• 27:58
  way of building my LinkedIn presence like storytellers driven people weren't connection they don't
• 28:03
  want facts anymore especially this year but even then now people just wanted something that didn't
• 28:08
  feel like there was being sold to because LinkedIn at the time two years ago it was still promotions
• 28:15
  two spots left are high on me for this long paragraph nothing but sales B2BX all of these things
• 28:22
  and if you think about it from a social perspective just people they like the education but they
• 28:28
  also want to connect with you and I think that just broke me into a very nice thing into a very
• 28:33
  nice journey of sort of self exploration of what the idea of something new was I didn't even know
• 28:40
  I had no expectation for LinkedIn I was only looking for a reference that's it I didn't want
• 28:45
  anything else for a reference for university anything else was a blessing and then I never
• 28:50
  got a reference from my teachers still going to a university but you still went back to university
• 28:56
  I went back to university and I built a business alongside my LinkedIn yet why was it important
• 29:00
  for you to go back to university I think well I'm Mexican I'm also fast generation Latina and the idea
• 29:07
  of having higher the case shit is something that is very well ingrained in us asked simple as that
• 29:12
  it's just typical living my prime stream of having that as well on my in on my belt meant something to
• 29:20
  and there was a point in life where I didn't have anything to do for myself like I truly didn't
• 29:26
  want to keep on going live with life and from then on I kind of promised myself I would live this
• 29:32
  life for my parents and that was one of the dreams that I that we all had and I knew that if I
• 29:39
  went back to university in the UK it would open so many more doors for me that if I was still stuck
• 29:45
  in Mexico I know that if I sit in Mexico again I don't know where I would be I don't think I'd be here
• 29:51
  like not here in the seat right now or like anywhere else in the world so it was just I knew that
• 29:58
  that was my last chance at life like a proper life and it was like the breaking point is like it's
• 30:02
  now or never I'm gonna try my best to get into this university it was an Ivy League university as
• 30:08
  well so it was for me to prove myself that I'm smart enough and I could do it to prove to my
• 30:12
  parents that I was worth it all of this like investment and like time that I spent on me and
• 30:18
  just to do something else and just give it a go what could go wrong ended up getting accepted
• 30:25
  like I think a month later after when viral LinkedIn and everything you started changing and it
• 30:30
  was amazing. Do you feel like the formal education's worth it? No that's what that's just so funny
• 30:37
  because you were so you were so set on this and I have so like even when we were texting back
• 30:43
  or forth where we jumped out I think my views on formal education are very similar to yours
• 30:48
  I don't feel like I don't feel like it it teaches the things that people need to actually excel in
• 30:56
  life now I think there's things that it can do like I can teach you I management and it can but it's
• 31:02
  not it's even like a little bit of a stretch like all the things that I do now I can't think of
• 31:08
  a single thing that's helped me in my career build a company make money anything build my own
• 31:16
  personal brand network with people build relationship like I don't think I'll tell you honestly I
• 31:22
  just drank through university that that's pretty much it I partied and then you realize that
• 31:29
  life is not so easy you got to figure out work but I didn't figure out work I didn't figure out
• 31:34
  anything useful in university and I'm sure some people think I'm more seriously than I did at a good
• 31:39
  but the education system is a scam 99% of people I know have not used a degree to the fullest extent
• 31:46
  the most successful people I know they haven't even used their one bit so the entire route from it
• 31:53
  is to purely indoctrinate people to to was a route of again the 95 matrix you know path of the
• 32:00
  degree get this boring job live the boring life and that's it you're meant to say there's no ambition
• 32:05
  there's no drive there's no opportunities there's nothing else but what you know on a piece of
• 32:10
  paper and that's who you are they assigned this role to you of this person and I think that's always
• 32:16
  why I never succeed at uni at school I was always like kind of failing I always felt stupid I'm
• 32:21
  Mexican you know that I failed both GCC Spanish and A level Spanish so that single moment made me
• 32:29
  realize that it's never about me and it was it never was I was never dumb I was just always trying
• 32:35
  to get that next best thing I feel Spanish because I didn't put the exact answer that they wanted
• 32:40
  me to put in that paper even though you could speak Spanish even like a speak Spanish perfectly so
• 32:45
  I remember I was running around and it was it's this is a really crazy memory
• 32:50
  I always loved economics I I was like obsessed with even now I think behavioral economics is
• 32:55
  something I love and during school we would always I would always be so good at so good I always
• 33:03
  talking about it very interested in exams outfailed them and I remember once we were talking we
• 33:08
  were learning about the values of payments and I was like oh my god I could use this to take
• 33:12
  back to my country and fix the economy and I took this like entire essay for my teachers to read
• 33:18
  they just kind of looked at me they were like what are you doing I'm like I'm learning my own way
• 33:22
  and they literally shut that down so quickly if they I can't even imagine if they actually allowed
• 33:28
  me to pursue that curiosity and try and expand my full process behind that I don't know where I'd
• 33:34
  be maybe like I'd be somewhere else like an economist something that that would have driven me
• 33:37
  a little bit more towards that because I was pursuing something of interest that it wasn't just
• 33:42
  textbook but they wanted me to focus on textbook and I was going away from textbook in real life
• 33:48
  so that also kind of killed my entrepreneurship spirit and like the idea of pursuing on anything else
• 33:53
  because when I was learning it was like you need to not learn this need to do it in this way
• 33:57
  and otherwise you're gonna fail so it was very scared the entire time of trying anything else
• 34:02
  because that's why we were being taught in the education system a big shout out to HubSpot and the
• 34:06
  HubSpot podcast network for sponsoring success story if you enjoy success story you're going to
• 34:11
  enjoy a ton of podcasts brought to you by the HubSpot podcast network including hustle and flow chart
• 34:16
  hosted by Joey Fierre the hustle and flow chart podcast with Joey is all about how to build a
• 34:21
  business so it gives you the freedom and fuel for your life you're gonna join Joey as you discuss
• 34:26
  his systems mindset tweaks reframes and strategies for entrepreneurs and really anyone to enjoy
• 34:32
  the process of being in business and having fun this isn't for entrepreneurs looking to build a
• 34:37
  billion dollar business it's for somebody who wants to build a lifestyle somebody who is looking
• 34:41
  to build systems that work listen to hustle and flow chart wherever you get your podcasts what changed
• 34:47
  your mind because you that master's degree was only a few years ago yeah no I built a business
• 34:54
  through LinkedIn with LinkedIn on the side it was back yeah so what changed your mind about
• 34:59
  education at what point because you chose to do a master oh yeah so this like what you're
• 35:04
  telling me today is a huge 180 mindset shift about education so when when you chose to do your
• 35:11
  masters I was only a few years ago is what I'm saying so what was the thing that got you to think
• 35:16
  education is a scam I always thought it I still thought it probably went into it yes oh my goodness
• 35:22
  because again I was living in Mexico the best alley for me to build a life in the UK get a job
• 35:29
  get references would be a master's degree even if you didn't think it was going to be the best route
• 35:34
  it was it was the safest safest again if I'm Mexican a piece of paper that has that status
• 35:43
  going back to Mexico if I have to go it meant more than having a normal degree or 10 years of
• 35:48
  experience so having that status in Mexico meant is like worth gold and if I had the chance to give
• 35:54
  myself that opportunity even though I knew that what I was letting was absolutely terrible I know what
• 36:00
  it means to someone else that may be able to hire me so it was like my backup plan just in case
• 36:05
  everything went wrong because even though I know not a lot of people know and people still think having
• 36:10
  a degree is better than having a business that's making extra money in a year some people that I
• 36:16
  speak to from Mexico still they think that my degree is worth more than what I was like what I'm
• 36:22
  doing now and that's okay it's just me having all the leverage I can have again I'm like going
• 36:28
  in for the wins from my family in me so having as much leverage as possible it is the highest thing
• 36:35
  that I like the most important thing I could have done I understand it's so interesting because at
• 36:39
  the end of the day everything's just a game and you have to figure out a play that game and if that if
• 36:44
  if you want to play that game then you have to understand that that degree for other people
• 36:49
  is valuable even if you see no value in it but that's just a game that you have to play
• 36:54
  but LinkedIn is is is your growing LinkedIn through this at the same time so LinkedIn's going well
• 37:00
  it meant when they're connected I've never seen anybody grow that fast on LinkedIn so you're
• 37:05
  at how many people right now that follow you nearly and 190,000 how many years is that two years
• 37:12
  that's phenomenal thank you that's absolutely phenomenal and I say that
• 37:17
  because I also really tried to grow LinkedIn and I and you quit I didn't quit but I didn't I didn't
• 37:24
  quit but I didn't tailor content to LinkedIn I focused on different medium yeah so I built it to
• 37:31
  in the first this is going back because this is like probably about four or five years ago I probably
• 37:37
  built a two-round 50 or 60,000 followers and then in the past four years I built it to like 85,000
• 37:44
  but I take my foot off the gas because the goal is now podcast and it's just more like a bandwidth
• 37:49
  thing and I'm sure with like AI or or a great copyrighter you could probably show up everywhere
• 37:54
  but my focus has been on the podcast so even the content I put on LinkedIn is not optimized for
• 37:59
  LinkedIn per se sometimes it is but like I'd say 20% is optimized for LinkedIn I just shot
• 38:05
  it out darn for that we I took his phone I was like no stop thank you posted the next day
• 38:10
  he had his most viral post that he's ever written oh I know I like I know that the worst part
• 38:15
  is when you know you're in the wrong and you're and I'll tell you like when I when I put
• 38:20
  together like a little clip from this podcast right I'm putting that on LinkedIn I know that's
• 38:24
  not the optimal LinkedIn content but it's bandwidth for me it's been it's something it's something
• 38:31
  it's something anyway but we can talk about my content strategy and all the things that I'm
• 38:34
  doing right if you if you if you grew to a hundred eight thousand three years there's a lot I can
• 38:39
  learn so LinkedIn's going well how do you actually turn that into a business I never thought it would
• 38:46
  be a business I was like this is fun let me just put some stuff start reaching out to you I'm
• 38:50
  assuming yes three months and I got my first inbound need then I started building an agency I had
• 38:56
  the previous experience of failing Etsy failing you know drop shipping failings as I made and I
• 39:01
  already knew that you could you know create content for all the people for a living and all the time
• 39:07
  I was just trying to get experience for university because I wanted to get into my master's ear I love
• 39:11
  how I love how um you do not let your goals go ever like it takes a lot for you to be okay even
• 39:20
  for a second pivoting focus is something though I think for that one um it was it was in the
• 39:28
  goal it was a need the master's degree in the UK it was my lifeline towards the life that I
• 39:36
  wanted to build and the life that my parents wanted for me so again living for my parents and
• 39:41
  also living for me my parents always knew that was meant to be in the UK and even if I had no drive
• 39:46
  I was depressed at the time I was in COVID I was all the way ten kilos everything felt like
• 39:51
  shit the the thing that I didn't feel like shit is how much my dad was involved to me throughout
• 39:56
  the entire way and I was like okay if I can do this one thing right for my dad I'm not doing
• 40:03
  everything in my power to the I don't care so I went on and there was this breaking point for me
• 40:10
  where I felt lost and it's like the dark night of the something like just dark like the darkness
• 40:17
  for the dawn that I think yeah like the dawn like the dark night all the soul would you just
• 40:20
  looking at yourself and I said on my stomach and the moon I was like I hate you I hate this like
• 40:24
  what are you doing and I came to my senses something happened and I prayed to go further fast
• 40:30
  I mean in my life I've never spoken about this before but I was like I don't know you I don't
• 40:36
  know who you are like I've never hit but please help and so I was like I'll give everything up
• 40:44
  if you give me this one chance right and then it nothing happened like it's like okay I just
• 40:51
  literally just promised you everything for it for for one thing and I was like the master's degree
• 40:56
  acceptance I was spraying and praying and praying for it to calm I didn't think it would come
• 41:01
  because it was too late already it was like already September and no yeah and school started in
• 41:06
  September and I was like please like I'll give it all up the life the parties the socializing the
• 41:13
  friends that I had the toxic habits for this thing and then two weeks later almost I fell into the
• 41:20
  LinkedIn rabbit hole and for something I was obsessed no reason whatsoever just in my head I was
• 41:27
  obsessed and then a month later when viral on LinkedIn and then two weeks later my acceptance
• 41:37
  letter came through and I think it was God's way of teaching me if you can't show me that you're
• 41:43
  obsessed with something and you can do it then I'm gonna give you everything you want and so the
• 41:48
  master's degree is like I thank you to my parents and also God like I have to do this and then the
• 41:54
  business grew up grew on the side of that because it was like my form of creative expression and I
• 42:00
  how was like building this new interest that I truly always saw it in the back of my head obviously
• 42:05
  because of my dad and it was a combination of both so when people ask me like why did you do the
• 42:11
  master's degree is like I had to there was no other choice you really was all or nothing and it was
• 42:19
  and then I was looking off to be able to build my LinkedIn on the side I think there's something
• 42:23
  that's actually really beautiful about how you thought through what things you take on even the
• 42:31
  master's degree it was honoring yourself it was leverage it was safety it was honoring your parents
• 42:36
  and there probably could have been a point where you could have seen while you were getting the
• 42:42
  master's degree even if I stopped the master's degree if I drop out and just focus on LinkedIn I'm
• 42:49
  sure life will be okay but I think that when you I think that when you do things for the right
• 42:57
  reasons and you honor your commitments to people and and I mean whether or not you believe in God or
• 43:06
  you honor commitments to God I think the life ends up working out in a very nice way and if you're
• 43:11
  too short-sighted and you do not honor the commitments you made to other people in pursuit of something
• 43:18
  that seems like a shiny object I think that that has a very short life attached to it I don't know
• 43:26
  how else to say it I just feel like and it may sound it may I may sound crazy saying this but I
• 43:31
  feel like it was a good thing that you finished your master's degree even if you never touch it or
• 43:38
  use it for anything else for the rest of your life I think that it just shows that your heart
• 43:44
  in the right place when you focus on doing anything I think that's really how I see it I know
• 43:51
  it's a hundred percent I think the master itself was slightly redundant to me we had we had so
• 43:57
  should be a lessons I failed at the content creation and I failed at marketing and I was like why is
• 44:03
  this and again it was spawned for me it was like a little cute sight thing to do while it's
• 44:08
  trying to gain back control of my life it wasn't just building a business building a business
• 44:13
  game after after I regain control of who it who Lara is I broke out of all these boxes that school
• 44:20
  society my friends my family have put me in of Lara Lara is you know average maybe a little bit
• 44:28
  smart can go this way I broke out of all of these boxes and I created the Lara that I always
• 44:34
  knew I could be and then my parents always knew I could be and that's the biggest lesson and then
• 44:38
  being at university like if you ask anyone in my year if they ever met me they'll say no because I
• 44:44
  went to went to lectures left to went to the gym left and was always in my house I was fully in
• 44:50
  mock mode for literally a year like I didn't see anyone I was just working working working
• 44:55
  assignments work assignments work gym and having that a year to truly spend time alone and enjoy
• 45:05
  solitude and find out who I truly am without the influence of alcohol without the influence of
• 45:11
  societies or like trying to fit in was the most trustworthy thing that I could have done for me
• 45:16
  and my personal brand and then my business and then everything else that created along the way
• 45:19
  because I know for force who I am and who I'm not and it comes back to the values thing where
• 45:26
  I don't let anything else move me besides my intuition and honestly being happy with solitude
• 45:33
  is the most powerful thing you mentioned a few times that you'd never wanted to be an entrepreneur
• 45:39
  you never meant to build this on purpose do you think that's what allowed you to be successful when
• 45:44
  so many people fail yeah I think there was no expectation I didn't even now like what's your
• 45:50
  next like was a dream I'm like I just want to make my parents probably whatever they are the
• 45:54
  whatever they want or like I just want to be happy and people are like what I just really want
• 45:59
  to be happy I spent so much time of my life being unhappy that being happy right now is the best
• 46:05
  thing I could do for myself and I can repeat that tomorrow thank god that's it if that means
• 46:10
  building another business okay cool is it fun sure I pursue fun over profit any single day
• 46:17
  so you know like that's that's huge so fun over profit because I think a lot of creators
• 46:22
  the way that I started the podcast for example I was building a business I did not need and could
• 46:27
  not even focus on the podcast making money at the time and that allowed me to do it and still
• 46:33
  actually allows me to do it I mean I split I put six years into this and there's a lot of
• 46:37
  businesses that I could spend six years on they would make a lot more money almost any business
• 46:42
  actually podcasting is the advertiser plate right like you have your CPMs you know advertises pay
• 46:47
  for how many downloads you get but didn't start it with the product now I'm thinking about
• 46:51
  productizing it and building community around it and there's different ways you can do that
• 46:55
  but yeah I know yeah oh trust see like he has ideas he has ideas for me trust for six years
• 47:02
  it was I was very fortunate because I didn't I mean this is not the situation everyone finds
• 47:06
  himself in but I didn't have to worry too much about how do I milk every dollar out of this
• 47:12
  creative endeavor and I think that a lot of creators go into creating like how do I make money
• 47:18
  as quick as possible I feel like you can feel that as as an audience you can feel when
• 47:26
  someone throws out their first post and they already have like of course and like a community
• 47:31
  and they have all these things that they're trying to sell you I think it turns I think it turns
• 47:34
  audience off and it's like it's very hard to quantify it when is the right time to turn from
• 47:40
  creator into business owner but I think that if you do with the right intention I think you'll
• 47:47
  just be more successful at other creators will afford you more opportunity to build businesses
• 47:50
  on the back end of it the post in one viral there was there was no CTA there's no there's no
• 47:56
  link there's no chorus there's no nothing and I think that's actually very important that's
• 48:01
  a very important takeaway because I think people look at you know the the saying is like don't
• 48:05
  compare your whatever your your one to someone's your like yeah Billy mister beast yeah me a billion
• 48:11
  there creator you're like oh how do I get on YouTube trust bro it's gonna it's gonna be a minute
• 48:18
  so you even make a hundred dollars on YouTube let alone a billion yeah I think that's the creative
• 48:23
  mindset that entrepreneurs have like entrepreneurs are and creators and creators are in
• 48:27
  entrepreneurs we both have different goals at the at the start obviously creators then become
• 48:31
  entrepreneurs entrepreneurs then become content creators ideally in what I tell the clients all
• 48:36
  the time clients want to be influencers without acting like influencers content creation is
• 48:43
  literally becoming an influence nowadays even in the V2B space every single puzzle run like
• 48:48
  with Stephen Bartlett are it smoothies they're all acting like influencers posting stories sharing
• 48:54
  like storytelling things like past trauma whatever that is what an influencer before was doing now
• 49:00
  business owners are adapting that mindset but obviously take time because you can't you can't
• 49:05
  quantify the ROI there's no direct you know investment into why how much is the story going to
• 49:11
  ring me it doesn't matter is that connection that matters that then amplifies how people are
• 49:16
  willing to then choose you over a bunch of people have your exact same title your exact same
• 49:21
  knowledge the exact same sales process it is you um I had I've had this experience so many times
• 49:27
  where someone connects with me six months passed and then they just luck in the shadows they like
• 49:33
  looking at me I don't know with them I don't know who they are they messaged me or email me even email
• 49:37
  me because they're they don't want to mess with me or LinkedIn like be following your story how can
• 49:41
  we walk together above anyone else a personal way experience of me even then when I was just starting
• 49:47
  my LinkedIn journey three months in my first inbound lead connected with me because he liked my story
• 49:52
  didn't care about how much experience I had how many the case studies nothing he just wanted to work
• 49:57
  with me because he recognized something in me don't know what but it mattered I love that I think
• 50:03
  that that's so important to when you think of a business owner and actually I'm curious because
• 50:07
  you probably have these conversations you probably have CEOs of go to you and you're like this is
• 50:13
  this is the framework this is my LinkedIn strategy this is how we make you famous on LinkedIn is
• 50:17
  how we turn you into a thought leader you know build your personal brand and then they're like
• 50:21
  what's the ROI in it I'm assuming that's like 99% of your conversation other style is now luckily
• 50:28
  because I have a strong runoff they don't even dare to ask I'm like that's so funny yeah so if you
• 50:33
  look at sort of your come up and your growth what would be the things that you've worked looking
• 50:38
  back outside of just being authentic authentic's a buzzword that could turn around too much
• 50:43
  agreed your first post was authentic you've had multiple viral posts right so there is a little
• 50:48
  bit of a system to it now there's been three ways I've created content one is educating my past self
• 50:55
  so at the start because I didn't know who to educate I didn't know what I was doing I was just
• 50:59
  creating content that I thought someone like me five years ago two years ago even a week ago would
• 51:03
  have found useful so then you're being immediately useful to someone that knows slightly less than you
• 51:07
  immediately with no strings attached so always give 99% of what you know away for free
• 51:15
  there's way too many people that think that you need to save the best for clients we need to save
• 51:21
  the best for a paid product etc and I disagree every single paid person that I've learned
• 51:28
  I bought something from they've given it all away for free and I'm paying them for it to be
• 51:32
  productized and specific to me that's it but when you're giving everything you know away for free
• 51:38
  you're not only forced to learn more because you already give that for free so you now need to
• 51:44
  learn more and better but you're giving people something a value that could literally change your
• 51:49
  lives and they have you to thankful and I've experienced this now like to the masses where people
• 51:56
  are making tens 20 like thousands thousands thousands of dollars through my free content and they
• 52:02
  prefer me 10x the clients or they pay me 10x the money that I would have charged them like last year
• 52:08
  for that one piece of information so that is heavily important if you I don't believe in hiding
• 52:14
  everything I do believe in sharing everything because knowledge is knowledge it's free online you can
• 52:19
  ask chat GPT for the exact same form that you probably have it doesn't matter what matters is
• 52:24
  how willing you are of telling it and how will you tell it so people remember you when they
• 52:28
  apply it and they make the money or it changes their life is there a way that you
• 52:34
  is there a way that you communicate or write on LinkedIn so that people do remember like do you have
• 52:39
  a style or a writing style content delivery teacher pass self I love that but how do they make
• 52:47
  sure that how do you stand out I guess it's the best way to put it stories so I have this amazing
• 52:53
  framework that me and my friends developed when I was like just shapping to them as I am at least
• 52:57
  this framework in the like Lara that says slay you know slay yeah yeah yeah I got it I've got
• 53:03
  I've got 40 year old men saying slay on the on the night with all the girls and it starts with
• 53:09
  the story lesson action or piece of advice and then you turn into a you the thing that makes this
• 53:14
  work specifically is that when you tell a story naturally and by science people remember stories
• 53:20
  better then you educate them on the back end of that then it makes them feel like they understand
• 53:25
  your point of view and why you done it and the results you got and then how they can achieve the
• 53:29
  same goal by applying that same framework so if I say here's exactly how to write a good hug
• 53:34
  this is what I used for my clients over the last 20 years and I made over 10 million doing this
• 53:40
  and then you indicate how to write a good hug and then you're like how do you find this are you
• 53:44
  having problems writing a hug you're giving them different entry points to understanding your full
• 53:49
  process and if they can relate to the framework itself maybe they can relate to the story or maybe
• 53:55
  they can relate to the question so giving people different angles to end their own because I don't
• 53:59
  understand every market all the stars at different top of one or middle for no bono with one all
• 54:03
  every post acts exactly the same in itself so how can I get people's interests and how can I
• 54:08
  funnel them onto me and who I am in their interests so that's what we do with the slay framework
• 54:14
  if I look at I guess the other big the only other big creator I know on LinkedIn be Justin Welsh
• 54:21
  nothing I love Justin I mean he comes from a very similar background to me so he was the hero of
• 54:27
  I think patient pop and that was like a medical software company then he just like burnt out
• 54:33
  and left and now I think he runs a I think his business is doing over 3 million in just selling
• 54:40
  courses about LinkedIn so if people are very in the weeds and they know Justin and they know you
• 54:47
  as well what yeah what are the differences and similarities between his strategy versus how you
• 54:55
  grow and how you write I think I'm a little bit more personal than Justin Justin is very factual and
• 55:00
  very logical and he appeals to like that systematic brain that I don't know how when I was creating
• 55:05
  my own digital products I was like looking at Justin I don't have them but I've had the entire
• 55:12
  system he delivers the process I am not logical whatsoever I am a creative like nice like a lot
• 55:18
  brain by brain thing yeah so I have to figure out a way to make it work for me without the systems
• 55:23
  without the template all of these things so what I do is the storytelling emotion based but logically
• 55:30
  and how can we use psychology to create interest for a for a customer or an audience so more story
• 55:36
  based a lot of frameworks involved but it's all about how can you say something from your point of
• 55:43
  view that tragedy can't say itself and to do that I want to talk about psychology in a second but
• 55:48
  to do that I'm assuming you have to bring in lived experience yes because chat TPS no lived
• 55:53
  experience no and that's where you get in trouble if you're talking with things you haven't done
• 55:58
  before because you can't bring an experience to that and I think that's the most beautiful thing
• 56:03
  about building a parcel right especially for someone that's young ambitious or doesn't even know
• 56:09
  what they want to do is you are forced to go ahead and have to live those experiences so then
• 56:16
  you can talk about them I personally think that I wouldn't be where I am if I wasn't driven by
• 56:21
  a chipmode shoulder of jealousy of other people seeing all the people doing the thing that I wanted
• 56:27
  to do first talking about on social media second and then getting praised for it like I was like
• 56:31
  no no no no no no no no me so I went ahead and got all that experience so that I could talk about
• 56:38
  it online and be like no I actually know what I'm doing I have a master's degree and they just
• 56:41
  told marketing and then all the time I saw I was talking on those experiences to talk about
• 56:46
  on social media and now obviously I put myself every single month I forced myself out of my
• 56:52
  comfort zone in my house and I'm like I go to three events so I can then talk about those
• 56:56
  experiences I do work for free for clients as well like even though I don't need to I get more
• 57:02
  experiences with different types of people so then I can talk about things I go to conferences
• 57:06
  so a hundred percent you architect environments that you're going to do something that's going to
• 57:11
  turn into content everything is content and that is the creator mindset like every single thing we do
• 57:16
  in our lives can be turning to content as long as it is in alignment and is relevant to your audience
• 57:21
  so this right here for me is piece of content right now taking my mom to Miami right now it's
• 57:25
  a piece of content itself because it talks about being an entrepreneur, remote work, productivity
• 57:31
  conversations so when you turn that lens off how can I use my daily experiences to actually create
• 57:36
  content that is relevant to someone that either aspires to be me which is most followers or wants to
• 57:42
  work with me then everything becomes simpler I have to ask has there been anything that you've
• 57:47
  learned in your master's degree that you actually apply in your day today I'm so curious
• 57:52
  I learnt a lot about just doing one of the fuck I wanted so I got bored at uni when it came to essay
• 58:01
  writing and I was like I have nothing to lose if I fail that's fine by whatever so for essays
• 58:06
  I turn the essays into self case studies of my current interest so we had to do this essay for
• 58:13
  a marketing module was talk about social media in a very boring way and I was like no
• 58:20
  liver king is being cancelled right now I want to talk about liver king and how it's affecting
• 58:24
  the socio economic impact of the United States and how this empire is falling so I turn the entire
• 58:31
  essay into a speech the TikTok I love that and I remember my teachers were just kept on me like what
• 58:40
  white but they passed me because they gave me points for creativity and then I think that
• 58:46
  pursuit of winning the game like hacking it and getting my way around it was so exhilarating
• 58:54
  because I was like I could either fail read about me or I could win really hot and I did so
• 59:00
  shout out to the teachers that didn't fail me for like my ambitious pursuits on my random
• 59:05
  rabbit holes but by the way like finding ways around or hacking the system I mean that's how
• 59:11
  entrepreneurs all win I was listening to one of your YouTube videos and I think it was something
• 59:15
  along the lines of like seven once I pulled all the titles of like the videos that I thought were
• 59:20
  interesting yeah seven LinkedIn hacks that are so good they feel illegal now I'm not gonna lie
• 59:26
  I I listened to the first one and then I'm like you know what I'm just gonna ask you about this
• 59:30
  live because I think they're so fast and I mean the first one was times on half yes so if you
• 59:35
  post then you have to repost it I don't even know you could repost on LinkedIn which is like I can
• 59:39
  tell that I'm no one my knowledge is a little bit it's a lead knowledge the lead knowledge well
• 59:45
  I know it is a lead knowledge because you said that you got 20 percent boost in impressions or
• 59:50
  views or something for people that are listening what are some of these hacks that you've discovered
• 59:56
  and you can talk about LinkedIn specifically because this is where you play but if you have things
• 1:00:00
  that's idling getting that's great too but something like that is so niche and so nuance I've
• 1:00:06
  listen I I create more content than probably like 99 percent of people on this earth and I did not
• 1:00:12
  know that and I was like when I when I heard that I'm like shit yes let's let's chat do it yeah do
• 1:00:17
  it like if I would come on no because there's not many people that study and learn to that degree
• 1:00:22
  and it's hard for a business owner that has to figure out like 50 different marketing channels
• 1:00:29
  that on LinkedIn but I think that's the most valuable because that's where you can
• 1:00:34
  that's that leverage that little bit that you can really use to sort of stand out amongst
• 1:00:41
  everyone else the best link being hot anyone could use is master the art of the pattern interrupt
• 1:00:48
  so we have this collaborative articles that came out on LinkedIn last year and if you
• 1:00:54
  collaborate and you write in these articles you get a little badge right me and my friends couldn't
• 1:00:58
  get them so what we did next and one of my friends look like is we discovered this is you start
• 1:01:05
  writing stuff that actually makes no sense to what you're being asked in this collaborative
• 1:01:09
  collaborative article so the collaborative article would be like how do you increase client
• 1:01:14
  retention in 2025 and instead of saying like oh you increase client retention because like
• 1:01:20
  this way this way you'll be like you don't it sucks fire everyone uh live a life that you won't
• 1:01:26
  whatever in that creates a pattern interrupt because whenever anyone scrolling on LinkedIn they expect
• 1:01:31
  the same boring mundane type of thing and when you have something us polarizing as don't
• 1:01:37
  fly on type of team you get them and get to engaging with you in a different way LinkedIn people
• 1:01:44
  are in the mindset of just learning and thinking okay there's gonna be a little bit of straw like
• 1:01:48
  boring when you introduce them to something that makes them laugh and makes them react a different
• 1:01:52
  way then they form this connection with you that nothing else could build and that is why we
• 1:01:58
  partner interrupts so they can remember us and you create if you're creating a positive reaction
• 1:02:03
  or even negative it's a win for you hence why people who are polarizing let's say annotate
• 1:02:08
  um libelma whoever these like all brown card don't even that's why they stand out the most
• 1:02:13
  because they stand out by being polarizing and breaking patterns I remember this ad that
• 1:02:18
  grand card on had with like burning and like hundred dollar bill why did he do that to break a
• 1:02:23
  pattern of like you can't burn money oh yeah no I'm gonna do it so the same on LinkedIn every
• 1:02:27
  social media if you're able to partner interrupt anywhere it works so that's the biggest hack the
• 1:02:33
  second one I would say is mastering the art of connection people are forgetting that LinkedIn is
• 1:02:38
  a networking platform and they think there's just a B2B business platform where people just post
• 1:02:43
  themselves no LinkedIn is naturally a networking platform where you get to connect with people that's
• 1:02:47
  exactly what the the thing is called connect you don't follow you connect with someone and send
• 1:02:51
  them a connection request I see LinkedIn as the biggest event in the world that never sleeps is a
• 1:02:56
  24 hour networking event and you get a chance to meet someone else every single day at any time in
• 1:03:01
  the day so the best thing you can do is be prepared to have an honest and kind conversation with
• 1:03:07
  someone not with the aim to sell but the aim to connect and then once you master that you can
• 1:03:14
  create true connections that they support you they may have buy from you in the long term
• 1:03:18
  but the ad is to not burn connections down just for the sake of selling your product which is
• 1:03:23
  something that LinkedIn server was a lot there's a lot of co-pitching obviously you probably get so
• 1:03:26
  many emails like do you need this product that you need no but then if you approach it like hey
• 1:03:33
  really like your voice about your car I also have a car do you guys do you want to have a car they
• 1:03:39
  yeah yeah that's funny that's cool I'll give you the funny example and then we can move on but
• 1:03:45
  you can get more hacks by the way I was so bored a few months ago with LinkedIn and I get bored like
• 1:03:51
  I'm on the platform about 10 hours a day so me and my friends always like me I have I'm lucky
• 1:03:56
  that I'm friends with all nerds and we all like nodding out trying to hack LinkedIn and seeing what's
• 1:04:00
  new and how I was like okay I'm gonna send more DMs to see what's the most optimal way to
• 1:04:07
  for my clients to send connection requests and get accepted right and so I saw this kind of
• 1:04:12
  with the gym because always the connection requests are so boring like hey we love to connect
• 1:04:18
  exchange synergies boring hey we love to connect boring hey so you think boring like no one cares
• 1:04:24
  platinum dropped I saw this gym owner at send him a connection request how much do you bend
• 1:04:30
  that's good and he did using I don't think he was flat so it was like probably a bit confused
• 1:04:36
  however six months later he sent me a message hey Laura would love to have you as a keynote speaker
• 1:04:43
  for a event it works it works you stood up you wouldn't have gotten that you wouldn't have
• 1:04:50
  gotten that yeah didn't say some ridiculous shit like exactly exactly and I think people take
• 1:04:55
  themselves way too seriously on LinkedIn and you showed a hundred percent like your Ryan is like
• 1:04:59
  super important position is important but if you do this once in a while we're just like just
• 1:05:04
  trying things out it may actually turn out the best way I don't I think there's a big difference
• 1:05:10
  between being an asshole on social media and just being yeah I thought yeah asking how much
• 1:05:16
  somebody benches is not it's not gonna ruin your brand it's not like people are gonna cancel you
• 1:05:23
  for asking how much you bench I would love if anybody slid into my LinkedIn DMs with anything more than
• 1:05:29
  like three paragraphs of text asking me and like a loom video I can't stand LinkedIn I love it but
• 1:05:37
  I hate it at the same time because it's just so it's so like a robotic nerdy it's just too much and
• 1:05:45
  I like nerdy don't get me wrong I like learning but there's very few people that I actually like
• 1:05:49
  reading their content I don't think it's not I think it's Chelsea yes that's a fairly better answer
• 1:05:54
  a better way to describe it it and the DMs are just horrible they're absolutely horrible nobody
• 1:05:59
  puts any effort into it and I can tell everyone can tell and I read all of them but it makes
• 1:06:05
  easy for you and me that know what we're doing to actually stand out yes I get this on Twitter
• 1:06:11
  more than LinkedIn but it's like hey name are you interested in product for your inside business
• 1:06:18
  like actually saying getting send the templates of that this is my competition in your competition
• 1:06:24
  like if you're able to beat these type of people you're gonna win regardless because people are
• 1:06:29
  lazy they think business is easy and hence why people fail I never thought it was gonna be easy
• 1:06:34
  I actually always saw as the hardest thing in the world and why I never wanted to do it so even
• 1:06:38
  being able to do this now for a living and like never take it for granted never really let like
• 1:06:43
  drop the ball well Mike my bad biggest lessons from one of my mentors Richard Moore he said never drop
• 1:06:49
  the ball and that I take so seriously good what do you what do you think he means by that it's all
• 1:06:55
  about momentum you don't drop the ball when it feels like it's easy you don't drop the ball when you
• 1:07:00
  made it when you made it it's exactly when you're about to crash so you keep on going and you keep
• 1:07:04
  on going you don't stop I never ever ever disrespect momentum it is the one thing that I value the
• 1:07:11
  highest so today I just launched this product as a course I hadn't slept for like three weeks
• 1:07:18
  and people kept on asking me how are you going to celebrate because you launched it work
• 1:07:24
  to some people I might seem a work of a work of a colleague and that's fine I identify myself as
• 1:07:29
  one is probably the highest compliment someone could give me because I think I look at my dad now
• 1:07:33
  in his grow and I'm just not I'm not letting that the thing go I once didn't have the opportunity
• 1:07:40
  to be here so why would I drop the ball when it's actually just bouncing out as high as knowing
• 1:07:45
  I absolutely love that I've never heard it said like that but I don't disrespect momentum
• 1:07:50
  that hits that really hit and then from this book the compound effect yeah where you like you
• 1:07:56
  compound wind slowly slowly over time and then once you get the wind of it people just drop the ball
• 1:08:01
  because it feels like you they won and that's what people fail and that's why so many celebrities
• 1:08:05
  like kind of like make it then don't and never want to be that person I had a conversation with
• 1:08:12
  Nathan Barry who was the founder of Converkit and one of the things that he said to me that
• 1:08:18
  really stood out there's some things like I talked a whole bunch of people and
• 1:08:23
  different degrees of whether or not you're impressive or not or whether or not you have some
• 1:08:28
  really really prolific advice some things I'm like I've heard it before some things when you
• 1:08:33
  when they say them it's like shit that makes me like rethink how I look at life and he says
• 1:08:38
  something that had that effect on me it was like there is there is no required amount of time to
• 1:08:45
  achieve anything like you can achieve whatever you want in as short a time as you can you don't
• 1:08:52
  have to take 10 years to build a business you don't have to take
• 1:08:57
  X amount of years before you get married like you can do whatever you want in whatever time
• 1:09:03
  span you can figure it out in and that it's a common sense is a common but when you hear it you're
• 1:09:09
  like shit yeah you're right and just a good context why I was speaking about that was I think he
• 1:09:14
  wrote he wrote a blog every day I can't remember how long for like two or three or four years or
• 1:09:21
  something like that and then on the back end of writing a blog every single day he wrote a book
• 1:09:27
  and he published it and like the next day he started his next book and like and he just like
• 1:09:31
  jumped into everything everything everything everything with zero breaks in between and he just like
• 1:09:37
  yeah I never really I never really subscribed to the idea that I had to pace myself or I had to
• 1:09:43
  give myself time or I had to give myself a break because I enjoyed the work that I was doing
• 1:09:48
  and for a lot of people that are listening maybe that's like controversy I don't think it is but
• 1:09:53
  I'm waste people how a negative connotation would work and that's why we get judged yes but that
• 1:09:59
  to me was like shit you're right I can get this I've been doing this podcast for six years
• 1:10:05
  this could be as big of this could be as big as Tim Ferriss or Joe Rogan in six years it's not
• 1:10:10
  but it could be it could be if I figured it out if I figured out the game and I figured out the game
• 1:10:14
  to a degree but I haven't figured out that game yet so now build a studio roll out three episodes
• 1:10:22
  a week I could even do more than that if I had bandwidth and I'll have to find a way to have that
• 1:10:26
  bandwidth right so there's there's unlimited ways to win in life and I think that by benchmarking
• 1:10:31
  yourself against someone else's expectations or timeline it's not it's not it's not going to
• 1:10:38
  mean that you don't succeed it just doesn't have to be that way so you grew on LinkedIn faster than
• 1:10:45
  99.99% of people there's no there's no required timeline for how to get for how long it should
• 1:10:53
  take to get from zero to 189 8000 whenever you can get there as fast as you can you can get there
• 1:10:58
  in two months you can get there in six months doesn't matter you can write five pieces of content per day
• 1:11:03
  you're ever the fuck you want which is the most beautiful thing about entrepreneurship is a
• 1:11:06
  most beautiful thing about the internet yes we have unlimited potential and opportunities out there
• 1:11:12
  for free like it cost me several dollars to build my LinkedIn presence yeah when people are paying
• 1:11:17
  thousands and thousands and thousands for advertising so just being hyper aware of that and understanding
• 1:11:22
  that if I do this once a day and I commit three hours a day to do this for the next year I think
• 1:11:29
  I'll be somewhere as a creator how do you manage your time between creating versus
• 1:11:35
  business operating selling fulfilling don't I work all day every day I don't I you were
• 1:11:45
  mentioning flow states and that's something I hired a coach for because I felt like I was about
• 1:11:50
  to burn out yeah I don't believe in burn out but I feel like the idea but it's near I understand
• 1:11:56
  but I was being burnt out because I was working on things that I hated I hate operations I hate
• 1:12:00
  sales I hate funnels I hate all that I love creating and launching things doing the marketing I'm in
• 1:12:06
  love with the marketing and then now I'm lucky enough I work with this company called Gemflow
• 1:12:10
  they are my operators now for everything else and so they've taken off the load that I didn't want
• 1:12:15
  and I can now do they're creating if I want to do the selling I'll do it but that's up to me if I
• 1:12:22
  want I don't have to and so that's been brilliant but before that like during my uni days you'll see
• 1:12:28
  I can send you a screenshot of my calendar it was the entire day blocked with meetings I created
• 1:12:32
  work writing client work I gem in the middle somewhere food somewhere in between that and then sleep
• 1:12:37
  somewhere but I don't mind that because all of it is fun to me it feels like a video game every
• 1:12:45
  single day I'm on LinkedIn I feel like I'm on the indicator Olympics and every day I'm like just
• 1:12:50
  playing to end and it's all a game and I'm winning and sometimes I lose but then I can start
• 1:12:55
  again tomorrow it's fine and how am I mindset of it's all a game it's like the Olympics I get to
• 1:13:02
  you know stack myself up with the best you know gear and then go for it what we're talking about
• 1:13:08
  now is really like just going all in into something just being obsessed with it which I think is
• 1:13:12
  a beautiful thing again you have to figure out if this is where you want to you know if this type
• 1:13:18
  of work and at this type of life is what you actually want um and I want to break up that point
• 1:13:26
  that clip that I saw that just like hit home with me which was when you're leaving one matrix you
• 1:13:30
  have to be careful that you don't fall into another so what advice do you have for creator is or
• 1:13:36
  entrepreneurs that are leaving one matrix leaving the nine to five they're jumping into entrepreneurship
• 1:13:43
  like when you when you say you have to be careful about falling into other matrix like I think
• 1:13:48
  we've both fallen into it but I don't hate it so if somebody is trying to figure out is this for me
• 1:13:57
  what is the advice to them I think when you're building a business you want you will be in the
• 1:14:02
  matrix where you don't sleep you don't break you don't breathe you hate your life everything is
• 1:14:06
  hard you're you're dealing with check lines you're you're not getting paid you feel like an idiot
• 1:14:11
  because you don't know what you're doing because you're pretending you knew what you what you were
• 1:14:14
  doing to get that client and then you had to figure out at the end that's exactly what I did
• 1:14:18
  and I was stuck like yeah hey did everything but I loved the the journey and I think if you don't
• 1:14:24
  feel like that that drive with it like immediately or at least like within a few six like six months
• 1:14:30
  and then entrepreneurship may not be for you because it's not for the week and for me I never wanted
• 1:14:36
  to get entrepreneurial but I always want to have something and I never had a purpose entrepreneurship
• 1:14:42
  brought me that in delivered then does it will put it to me so entrepreneurship may not be the
• 1:14:49
  goal but always having something a purpose was and like purpose became first you know getting through
• 1:14:55
  COVID and building a business and the second purpose was like I'm making my parents proud the next
• 1:14:59
  purpose is growing as big as I can at next purpose now is and it's very identified for me I want to
• 1:15:04
  make girls that look like me who are Mexican if we never felt represented women in business or
• 1:15:09
  anyone else that has had a similar journey to me to feel like they can make it too that is my
• 1:15:15
  purpose right now is so strong you feel like I feel like fire so so strong and it makes me so happy
• 1:15:20
  and I can then now build if I'm tired I can revisit why am I doing this for and if the purpose if
• 1:15:26
  the why is strong the how is easy and that is how I built upon everything else so entrepreneurs if
• 1:15:35
  you feel like you don't have it within you just think about why you're doing it for and revisit
• 1:15:42
  the why and then you'll figure out how I think that's very wise because I think that when you feel
• 1:15:48
  burnout it's it's a lack of that is a lack of purpose yeah I never felt but I burn myself to
• 1:15:55
  your ground like so be with it like are you tired yes and I am so grateful I just not burnout no
• 1:16:00
  tired is not for I could do this all day and I could be physically exhausted but I can
• 1:16:06
  guarantee you I'm gonna sleep like a baby I'm gonna wake up and do it tomorrow do it all over again
• 1:16:10
  yeah I never once felt burnout in the last two years I felt near it but it was because I was
• 1:16:15
  hating the things that I was doing and then it can completely change the burnout doesn't
• 1:16:19
  exist unless you're like doing the things that you hate and it's why people quit their jobs and
• 1:16:23
  then pursue entrepreneurship I think another important thing another reason why people feel burnout
• 1:16:30
  if they're doing it for the wrong reason so far as I was doing it for money money yeah and you
• 1:16:34
  do not feel like the energy you're expanding is in sync with how much money you're making
• 1:16:42
  first of all you got into it for the wrong reasons but yeah you're one two three sometimes even
• 1:16:46
  four you're gonna be working hundred hour weeks and you're gonna be barely making what you made
• 1:16:51
  in your corporate and you're nine to five and if you feel burnout there that means that you're
• 1:16:56
  in it for the wrong reasons because it shouldn't be about the money you will make the money
• 1:17:01
  if you if you if you stay in there for long enough if you stay in there for an unreasonable amount
• 1:17:04
  of time the money will come because we're all pretty smart we can all figure out what's working
• 1:17:09
  and what's not we can all iterate we can all pivot we can all improve we can all learn
• 1:17:12
  yep still all that but in the short term you will be putting more like your your your dollar per
• 1:17:19
  hour will not be will will not make sense to you it will not make sense to go get a job I know
• 1:17:25
  I know entrepreneurs that we're a hundred hour weeks to make a hundred grand you don't have to
• 1:17:29
  work a hundred hour weeks to make a hundred grand now in three four years now maybe that a hundred
• 1:17:33
  hour week can make you three to five million plus ten million whatever it doesn't matter on
• 1:17:37
  unlimited amounts of money but if you do it for money in the short term it's gonna be very good
• 1:17:42
  I think maybe that's why creators have the biggest unfair advantage of all because we're so
• 1:17:46
  busy creating art and with content to me everything would be single piece of posts or whatever I do
• 1:17:51
  always art I spend so much time being intricate with YouTube they spend 10 hours for each video
• 1:17:58
  five hours crafting two hours filming three hours post production all the two hours like back and
• 1:18:04
  forth with my editors making this lightest changes to the music and the audio and the white
• 1:18:08
  haters like and I love it but it's not easy and it definitely not making I'm losing money with
• 1:18:14
  YouTube a hundred percent maybe you'll make me money in 10 years maybe two years hopefully this
• 1:18:18
  year yeah but it's a creative pursuit for me how can I make this the best piece of content that
• 1:18:25
  the internet or like people in this niche have ever seen to me is everything just art and how can
• 1:18:30
  I pursue how can I push the limits of entrepreneurship business and also fun I love it you you started
• 1:18:38
  on LinkedIn now you're now you're still on LinkedIn obviously but you're building on YouTube as well
• 1:18:44
  yes so why did you pick YouTube as a second media it's actually my fourth so I built
• 1:18:52
  LinkedIn fast to 50,000 followers then I pivoted to Twitter just to have a like twin audience
• 1:18:59
  like built because it's LinkedIn stacks Twitter stacks so it's easy to create content the only
• 1:19:04
  reason why I wanted to build on Twitter was because Twitter car sales were going viral on LinkedIn
• 1:19:08
  for some reason I don't know if you've seen them so like okay so it was more like leverage
• 1:19:13
  talking I made my content to create creation experience easier so then by accident and default I
• 1:19:17
  grew up to I think it's 15k now then after that I started building an email list so I'm on
• 1:19:24
  b-hive right now I love b-hive and build that up to 15k then the fourth one was YouTube and the
• 1:19:31
  intention was purely because I saw one of my friends doing the thing that I wanted to do better
• 1:19:35
  than me when I thought I could do it better than anyone else so shout out to him that goes
• 1:19:40
  out of it so he was the pinnacle of my YouTube success I guess yeah so I'm always inspired by
• 1:19:47
  people who are either better than me or I do anything or just wait for it and I think it's
• 1:19:52
  an amazing thing to be able to take jealousy and turn it into energy or inspiration instead of
• 1:20:02
  thinking like why then like why are they doing that how can they is like how can I do it to
• 1:20:07
  I want a piece of that I saw Cody such as doing this I don't know podcast she's like I want a
• 1:20:11
  piece of that I want a piece of that because you saw so many million is in her job before I think
• 1:20:15
  it was JP Morgan or whatever and she was seeing all these people that had that they weren't any
• 1:20:20
  small than her they just knew how to play the game do you find that one has served you like I know
• 1:20:26
  that LinkedIn is the largest audience but do you find that for business purposes there's one that
• 1:20:32
  serves you better than others YouTube has definitely given me the edge of a lot of LinkedIn creators
• 1:20:37
  don't have because there's something it's easy to write words behind the screen and pretend
• 1:20:43
  that you're someone when it comes to video you can't you can't hide that you can't speak or like
• 1:20:49
  you don't have the the swagger like the way or whatever you portray yourself as on the on LinkedIn
• 1:20:54
  or in red text so it's given me that extra layer of connection that people are missing from all
• 1:20:59
  the creators that are text based so I did my foot onto video content when I started going on podcast
• 1:21:06
  and I realized how much people resonated with my story and I was like really not like yeah they
• 1:21:11
  remember what I wore like the ponytail like the little detail and I was like okay this is interesting
• 1:21:17
  that I was like right YouTube then and so YouTube has allowed me to do many things one of them
• 1:21:22
  is connect from out it's a little bit more I don't tell many stories on LinkedIn to the depth that
• 1:21:26
  I would do on a podcast simply because he just it doesn't make sense from a position in tactical
• 1:21:32
  way when he comes to LinkedIn you can only use as many characters and I want to make my content
• 1:21:36
  educational and punchy but for those who are interested in getting to know me slightly more into a
• 1:21:42
  little bit of more depth they get to watch my YouTube's or listen to my podcast which is really cool
• 1:21:48
  yeah I think that I mean from my perspective I just love podcasts and captures like kind of
• 1:21:53
  what you said the captures the whole person all the context people can't yeah people can't edit
• 1:21:58
  themselves yes hopefully not unless you're a sociopath but usually when you sit down with somebody
• 1:22:02
  for an hour and a half you get a pretty good idea of who they are it a pretty good idea of
• 1:22:06
  of genuinely like what they know what they don't know that to me is my favorite kind of content
• 1:22:11
  to learn from because then you understand also what's important to you what means the most to you
• 1:22:15
  what you focus on actually I've actually stopped reading as many books and now I like to listen
• 1:22:22
  so I like to listen to the author that jumps on a podcast around the time when they release their book
• 1:22:28
  because then I have they have all the ideas in the head they have all the ideas they care about
• 1:22:32
  yeah now what they're editors editors about now what Harper Collins or Simon Schuster care about
• 1:22:36
  what they care about yeah not all the additional fluff that was added to hit the page count
• 1:22:40
  so whatever author that's who I like to actually listen to now podcasts are a next step because
• 1:22:48
  now I can actually interview the authors themselves but that's cool yeah it's very very it's very
• 1:22:52
  cool yeah there's a I love listening to Joseph Spencer's podcast because he gets very deep into
• 1:22:57
  things but it's not as technical as in his books and he's a conversational so he obviously then
• 1:23:01
  turns it down to more stuff as level fifth grade introducing introduction level whether you
• 1:23:07
  can actually learn it's like a conversation what would be one story about your creator life
• 1:23:14
  if people don't know yet something that a lesson a shit hitting the fan moment
• 1:23:22
  a win it doesn't have to be negative or be positive too but something that really and it could
• 1:23:28
  be recent something that's happened more recent I just finished the launch of my third ever launch
• 1:23:33
  for a product it was a course literature academy puzzle running course being working on it for
• 1:23:38
  over six months is the third iteration of my cool called programs where we teach people how to
• 1:23:43
  build a restaurant and on LinkedIn how to leverage it whatever there were like live very intensive
• 1:23:49
  eight week programs and then I shut it down because I felt like I liked it but I wanted to create
• 1:23:55
  something more accessible for people so I have a large audience I and I'll never ever take it
• 1:24:00
  for granted a hundred nearly a hundred and 190 thousand followers I know a lot of people can't
• 1:24:04
  afford courses or like 2.5k worth of a program especially they're beginning the journey I was one
• 1:24:11
  of those people I had to borrow money from my dad to buy my first course and so for the last six
• 1:24:16
  months I shut doors to any program not really doing a lot of coaching really not taking any kinds
• 1:24:21
  on and like focused on creating a curriculum of a product that could truly emphasize my entire
• 1:24:29
  journey of how I built a puzzle run that wasn't just about profile demonstration and joining
• 1:24:34
  any engagement partner and you know creating content contemplates none of that my approach has
• 1:24:40
  been purely psychological tactical in ways leveraging all the things that I've seen on all the
• 1:24:46
  platforms like the YouTube effect and how thumbnails work and that had been taken my life over for
• 1:24:53
  less six months then filmed it over last month I couldn't I hadn't left my house for like literally
• 1:24:59
  because I was filming it it was long hours it was exhausting recording a course in itself it was
• 1:25:05
  a completely new experience and finally launched it scored eight modules over 50 lessons on exactly
• 1:25:14
  the eight to set the blueprint of how to build a puzzle run or the longest time I've been
• 1:25:20
  celebrating my wins on my own because I've been away from home I don't have my family around
• 1:25:25
  I don't really have that many friends and if I do they are in all the cities they're in all the
• 1:25:29
  content they're all online friends or just generally I just keep to myself and everything will win
• 1:25:35
  I've had my first client my first time I had to get deal my first 100k I celebrated on my own
• 1:25:42
  and over the weekends when we close launch and we hit or I hit my goal I had my mom that to celebrate
• 1:25:49
  with me and I was like damn I never want to celebrate again on my own because I felt I feel so
• 1:25:57
  comfortable by myself but having family to truly share those wins with that I know are truly happy
• 1:26:02
  for me and then the world and obviously I wish my dad was always not but I'll see him soon and then
• 1:26:09
  being able to be like we made it to my family amazing I think it also I think it's important to know
• 1:26:16
  like listen again tell about seasons right yeah me seasons where you are in monk mode on your own
• 1:26:23
  building on your own but then again I don't think anybody wants to be on their own not celebrating
• 1:26:28
  wins till the day they die I think I can brainwash myself to think that but ideally we all
• 1:26:33
  won connection and it's all people are social creatures if you made a hundred million dollars
• 1:26:37
  tomorrow and you had no one else to spend it with you would be happy for a period of time and you
• 1:26:43
  can buy experiences and you can buy friendship but I can guarantee I know a lot of people
• 1:26:50
  that are worth a lot of money and it's very hard to find I think fulfillment and happiness when
• 1:26:58
  you don't already have that circle around you because now you have this stress about why are
• 1:27:02
  these people even in my life are they just trying to take advantage of me so you have this whole
• 1:27:05
  other apprehension that you have to deal with like every single person you speak to it's like
• 1:27:11
  see how much money I have do they know like it's it's not fun to go through life thinking that
• 1:27:16
  everybody wants something from you either so genuine relationships and genuine friendship and
• 1:27:22
  genuine and sometimes I mean you can build that after you are successful but if you can keep those
• 1:27:27
  people around you like while you are becoming successful I think it makes everything easier for me
• 1:27:33
  yeah I think friendship's a hundred percent family it's been so crucial I neglected my family
• 1:27:39
  for so long so I was away they were fine they loved it they were both independent and I never
• 1:27:46
  thought I'd need family but something clicked a few years ago where I just became so interested
• 1:27:53
  in being there from a family and they were there for me because they've seen me I'm a worse
• 1:27:57
  and they never judged me and my parents were always supportive of me so I think I hold them
• 1:28:02
  in the highest regard and I won them with me everywhere I go and they're like the reason why I do
• 1:28:08
  everything so I'll tell you something else too when when stuff is not going right and like
• 1:28:16
  what think of all the things that can go wrong in a business there's a lot of them I think that
• 1:28:21
  having people around you if you are on your own you will get stuck in your own head and you will
• 1:28:27
  think that that thing that is happening is 10x as bad as it actually is and you need people to like
• 1:28:32
  it's put life out pull you out and and just help you understand that like life is an over
• 1:28:38
  it'll be okay it'll be okay I usually need someone to tell you it'll be okay yeah yeah and that's
• 1:28:42
  why you have to have those people around you a hundred percent one thing I did not ask you about
• 1:28:46
  that I really do want to actually ask you about and I know I probably should have brought it up
• 1:28:50
  earlier you speak a lot about psychology and human psychology so for creators for people that are
• 1:28:58
  trying to create great content what should we know about humans people how they operate how
• 1:29:06
  they consume content what's the psychological X factor in creating stuff they really hit for me
• 1:29:13
  understanding the law of reciprocity bias where when you give something up for people for people
• 1:29:18
  with even if it's for free they are more likely to reciprocate back in the long term or short term
• 1:29:23
  so building those elements of goodwill over time will bring you the highest returns even if you
• 1:29:29
  don't notice it straight away and that is something that a lot of market is trying to do but because they
• 1:29:34
  they try and get the win so quickly they miss out so it's on the standing reciprocity bias
• 1:29:40
  and just find that out just quickly miss out so reciprocity bias if anyone who wants to have a
• 1:29:45
  little bit more like an inside just read influenced by Robert Childini is my favorite book I literally
• 1:29:49
  mentioned it in every single blog I go to but it's just the art of giving so how are you in the book
• 1:29:57
  they explain as I think people will give free samples at Costco and then you're more inclined to
• 1:30:02
  actually buy the product just because they gave you the free thing right with your content everything
• 1:30:08
  acts as a free little ham and cheese burger that Costco will give you because you're giving them a
• 1:30:14
  taste of what it would look like to work with you be your friend or just simply have even in the
• 1:30:19
  podcast so that is one thing the second thing is how can you turn your content into something that
• 1:30:26
  creates emotion the opposite of anger isn't like happiness or love it's apathy same with everything
• 1:30:34
  so when you're trying to create an emotion just try and create something it's never apathy if
• 1:30:38
  your content reads boring no one's gonna care no one's gonna remember you no one's gonna do
• 1:30:42
  so when you inside curiosity anger happiness joy anything then people are more likely to
• 1:30:50
  actually be connected with you or what you're saying so every single time you write a pose just think
• 1:30:56
  is this actually making me feel anything and if not remove it I call it the condor
• 1:31:01
  racer where whenever I write something and I reread it and it doesn't look like my favorite
• 1:31:07
  create a post I scrap it because why would I solve something to my audience that I want to read
• 1:31:13
  myself and that is something a lot of people do because they post and goes they just post just
• 1:31:17
  posted they post just because they're social media manager and their team told them to post five
• 1:31:21
  times a week you're disrespecting your audience in respect is something that goes a long way in this
• 1:31:27
  game so why would you waste your ideal audience this time by reading a pose that you didn't even read
• 1:31:32
  or proof check or anything just because you have to meet your goals of post respect is truly
• 1:31:38
  everything I think that there's too much mediocre yeah in content totally and the thing there's
• 1:31:46
  there's no competition at the top because a lot of people just put up mediocre content including
• 1:31:51
  you know if I if I repurpose is something that I'm guilty of if I repurpose a real that I put it
• 1:31:57
  on LinkedIn without much effort that's my pet peeve I know I know and then I hate it when people
• 1:32:03
  forget to take their TikTok watermark off I'm like you have one job I don't do I don't do that
• 1:32:08
  okay I'm not that bad you can you can do a little audit I was at all to you yeah I know I'm not
• 1:32:13
  that bad I am I am a marketer but what I'll do is I'll take like a real but then I'll write a post
• 1:32:19
  yeah that's good yeah I saw yeah so I saw right yeah nice but I mean short from video content
• 1:32:26
  is not optimal I guess now it kind of is for LinkedIn but the longest time it wasn't really so it was
• 1:32:32
  not listen I don't think any of my contents lazy compared to a lot of the stuff I see but still for
• 1:32:38
  me in my head I know that if I had written something for LinkedIn as opposed to turn to take something
• 1:32:45
  from another platform and repurpose it for LinkedIn it would be 15% better for example so I mean there's
• 1:32:52
  always more you can do it's always a balance right do you show up with reasonably good content
• 1:32:59
  or every single day or do you not and you focus on one exceptional piece once a week it depends
• 1:33:06
  on who you are and how much you like how high you got you put yourself in for a while I was
• 1:33:12
  boosting so much quantity but it was still a good quality like 50 70% quality quality a lot of
• 1:33:18
  quantity but that then allows me to now post three times a week with the highest quality I could
• 1:33:23
  ever deliver because I got my reps in earlier like you were saying it doesn't take it doesn't take
• 1:33:27
  you a limited time of hours to do to understand something is much is more about how often you do it
• 1:33:33
  how quickly like I think there's like this a thousand hour rule where if you do something for a
• 1:33:38
  thousand hours you actually master it no one's limiting you to how quickly you can get those
• 1:33:44
  thousand hours in the quicker you get those in you're able to progress like that so I got my thousand
• 1:33:50
  hours in three months because I was writing for myself writing for agency clients and writing for
• 1:33:54
  like even my friends sometimes so that allowed me to push quantity at a decent quality yeah and then
• 1:34:00
  go from there how long to take you to put together like a post now um between 20 minutes and an hour
• 1:34:09
  is it bad it's not bad but that's not where you started no no to be fair like I think it used to
• 1:34:16
  take me less time to write than now because I'm more meticulous I really do care wonder how to
• 1:34:21
  be as best as possible and I I enjoy the creative process of writing in itself so when people are like
• 1:34:26
  always taking you so long and I'm like yeah I enjoy love is my time off time one time off I don't know
• 1:34:32
  same difference sometimes same thing um what would be something that I didn't ask you that I
• 1:34:36
  should have asked you about your process your journey I know I don't think you call it a lot of it
• 1:34:42
  I tried to yeah okay good um what can people look for in the future from from Laura what do you
• 1:34:50
  what are you putting out you well you mentioned you had a course that you scrapped but now you're
• 1:34:54
  trying to redo it so that it's it's launched it's launched now yes we had a very successful
• 1:35:00
  launch which I'm really happy about this is the one you celebrated with your mom yeah okay good
• 1:35:03
  together the weekend we like I was like very very recent yeah let's get very fresh memory so
• 1:35:08
  it's a puzzle running course on how to people can turn their LinkedIn into a six-figure channel
• 1:35:14
  by building the puzzle run so I got my all my love inside of it we're already getting so many
• 1:35:20
  people involved there's already 500 people inside so if you want to be one of those people you
• 1:35:25
  can check it out literallyacademy.com okay we'll put it to the semi-lengths for show notes yes I
• 1:35:30
  will but that course really truly has my heart in it I spend I didn't know if it was going to work
• 1:35:36
  I didn't know if people were going to like it but the feedback that we're receiving has been
• 1:35:40
  exactly what I dreamed of as a creator so you put out a course the first was going to be 2500
• 1:35:46
  the first iteration it was a so I always wanted to do courses because I was educated on courses
• 1:35:52
  like that's all I know I'm a course addict my dad is a course addict I have that from him we buy
• 1:35:58
  courses like it proc cocaine like we are addicted I'm addicted to coaching as well you must get
• 1:36:04
  the good and the bad you see what's good what's garbage yeah I've seen everything I've taken all
• 1:36:07
  like ask of the fold I've seen my dad go through really bad programs really good programs and
• 1:36:11
  I so so so have I and I always just wanted to contribute to the education system because I if
• 1:36:18
  I want to fix the education system I need to do it from outside I can't do it from within so
• 1:36:22
  what else can I provide besides my free content and my story that actually educates people and
• 1:36:27
  creates a path from them for them where they can build the life that they dream of without
• 1:36:32
  relying on the education system so the first cohort that I built was like literally LinkedIn it was
• 1:36:39
  97 it was an eight week program where I was educating life it was fun it was a great iteration of
• 1:36:45
  like what I had and then the second one we did it bigger because it was a proven concept and I
• 1:36:52
  I brought in everyone that's ever told me anything I brought my mentors I brought my friends I
• 1:36:56
  wrote like my sales coaches I wrote my productivity coaches wrote like my all the creative friends
• 1:37:00
  so they could teach them what I couldn't like I'm not sales experts what brought my mentor who's
• 1:37:04
  a sales bro I couldn't teach cooperating so I brought my cooperating friend who's brilliant for
• 1:37:08
  Microsoft so all of that in the entire way that I build things is a love letter to everyone that's
• 1:37:14
  like look I did it like this you can have it too and you can also have access to all the mentors and
• 1:37:20
  teachers that taught me that you couldn't get access to because they don't even sell their time
• 1:37:24
  or it's got like it's worth five thousand dollars in full so this course now is the cheapest
• 1:37:31
  piece of like course program community that I've ever seen in the market that's got everything from
• 1:37:37
  course that educates you on how to build a puzzle run from A to C at community from people to
• 1:37:43
  support you like I like I found in my Facebook days and the mentors that I had access to because
• 1:37:50
  I discovered them along the way I literally like I think we priced at 399 you get our community you
• 1:37:57
  get the everything I learned and my love forever because it's like a lot from like a lot better for me
• 1:38:04
  literally I love that yeah it's fun and the the best thing is I'm so grateful for the people that
• 1:38:10
  took part in the creation of the first two programs like my friends and my mentors who are like
• 1:38:16
  literally the pinnacle of how I've been able to grow so much I always say that my growth isn't just
• 1:38:22
  mine but it's also theirs the people that supported me when I couldn't support myself I recorded a
• 1:38:27
  video on YouTube that's gonna go live next week but it talks about how even though I was doing
• 1:38:33
  all the work and I was reading all the books and I was creating this slide in my head
• 1:38:38
  think we're still I still didn't feel like it I didn't still feel like that and it took
• 1:38:44
  so when I was doing all the work in like the reading books and like 52 books for two weeks I didn't
• 1:38:50
  feel like the person that I was meant to be when I was reading all these books like the promise
• 1:38:54
  of like having this author's here telling you that you can become whoever the fuck you want
• 1:38:59
  and then the reality of you being like no you're not your friend can get I see that a lot I see
• 1:39:05
  a lot of people just like consume yeah and they don't live it now I wasn't living it I wasn't quite
• 1:39:09
  that yet and then one thing led to another my mentor Richard Moore reached out to me from
• 1:39:16
  Noah like I'd seen him on LinkedIn he was big he recognized me and he was like hey do you want
• 1:39:22
  to have a high I asked him he said yes he gave me his time and from that moment on he believed
• 1:39:30
  me so much like he gave me mentoring for free never asked never ever asked for it he gave me his
• 1:39:36
  time for free for like six months and that thing that he saw in me I didn't see in myself until he
• 1:39:45
  he showed me that he saw it in myself and always in my part is there always three years and they
• 1:39:49
  remember they never know and it's my part so having all the people that did that for me just
• 1:39:54
  fully let this fire up of confidence that I didn't have and then all people started doing
• 1:40:00
  for me my friend Yasmin my friend Luke my friend Dakota Jake whatever all these people
• 1:40:05
  saw it and then I was forced to see it and then live up to the idea of who they saw me as
• 1:40:11
  which has made me I guess grow so fast because I again I think I'm more driven by the energy
• 1:40:17
  that people give me than the energy that I have within myself and it's very powerful and I'm so
• 1:40:22
  thankful for that like gifts or friendship and not it changes people's lives when they have
• 1:40:29
  the right people around them yeah if you if you do a good job with this community I have to understand
• 1:40:35
  the opportunity that you're going to give people because now you're going to have this it's not
• 1:40:38
  just ours again you can find the information in a lot of places but what it is it's in some of the
• 1:40:44
  people I'm sure that it remembers it's very hard to actually access some outside of that it's a
• 1:40:48
  community it's like they're showing up and it's that people holding you accountable when you don't
• 1:40:53
  even believe in yourself and that is truly priceless and if that yeah I think everything I create now
• 1:41:00
  is like a reflection of my journey and I'm like let me give this back to you and so that's why
• 1:41:06
  I'm again I'm a creator no entrepreneur it could have been a thousand dollars could have been two
• 1:41:10
  the cake could have been three cake could have been a mastermind but I truly wanted to make it
• 1:41:14
  accessible and the future of course maybe we'll raise the prize I'll create a different product
• 1:41:17
  that's higher ticket but for this one I truly just wanted to because I get so many questions like
• 1:41:23
  hey can't afford this can't afford your coaching call can't afford your service I'm like okay here
• 1:41:27
  if you start here and then you prove to me that you've gone through this then we can talk
• 1:41:31
  I think it's important I think that as a creator trying to productize you have to build your
• 1:41:35
  thousand true fans you don't have to go to the top of the market immediately either and you can
• 1:41:39
  find a way because that group first of all you're going to have success stories in that group
• 1:41:44
  again yeah exactly right you're going to success stories in that group you're going to have people
• 1:41:48
  that you can and if you do have a high ticket you want that to be beneficial to people so that
• 1:41:54
  means that they have to do the reps so that when they're ready to do one-on-one with you or whatever
• 1:41:59
  the high ticket is they've already been through it they've already been through all the the basic
• 1:42:04
  basics so that there's like a much higher chance of them actually being successful nobody wants
• 1:42:09
  to sell a high ticket product the person that buys it is unsuccessful has buyers or more just
• 1:42:13
  feels like you you you con the amount of 2,000 3,000 5,000 10,000 20,000 so you have to make sure that
• 1:42:20
  they're a right fit for that program too yeah and now you have this little like entry level that's
• 1:42:26
  why I never like I say cause that I've taken a step but I never like go and slander them in public
• 1:42:32
  because I'm sure they work for someone I'm sure that drop shipping calls that I bought like for
• 1:42:37
  $99.99 dollars work for someone it wasn't me I'm sure that Facebook group course I know that it
• 1:42:42
  worked for one of my friends so it's just different type of people at different stages different
• 1:42:46
  seasons different mindsets um that caused help me the first one I took just to understand that
• 1:42:52
  I could find new people on the internet and we went from there where should people go find you
• 1:42:58
  uh larkos at everywhere and think then you do uh that's literally it's for my newsletter and Twitter
• 1:43:06
  are you gonna build your Instagram? no I'll put some clips you can call out
• 1:43:12
  right on notes we can go all right but I don't think I ever seen me on Instagram
• 1:43:16
  I was like feeling four posts on there yeah that's so funny and they're all like reposts
• 1:43:21
  they're not mine they're different darren's box yeah yeah that's on my my Instagram account is
• 1:43:26
  that darn on page at this point it's all good I think Instagram before we leave like it scares me
• 1:43:32
  the it's all vain it's all fake even the way I post that it's fake it's it's it's orchestrated
• 1:43:38
  I posted a photo on that's where it's so aesthetic but I had to take to get my mom to take in at
• 1:43:42
  the perfect angle it's not real I rather get judged on my intellect then my looks and Lincoln has
• 1:43:48
  a lot to do that Instagram just I hate Instagram I always find it's a necessary evil but even what I've
• 1:43:55
  tried to do so it's a podcast so I've tried to get people to move off my Instagram into the podcast
• 1:44:01
  so now I have like a system set up where if you if I post a new show if people write podcasts in
• 1:44:08
  the comments or the CTA to write podcasts in the comments and then I DM them a link to the show
• 1:44:13
  so I'm trying like yes actively trying to get people off of off of Instagram it's so
• 1:44:18
  stupid because everybody judges who you are as a creator by your Instagram but I mean for somebody
• 1:44:24
  that's trying to build yes so that's why I don't give them a chance to judge I agree I think it's
• 1:44:28
  no I think it's smart because if you play that game it's like you have to keep up with content
• 1:44:33
  and the I mean there's there's smart people everywhere but I'm trying to again kind of like you
• 1:44:40
  I rather be judged on my intellect and the conversations I have and and the insights and the
• 1:44:46
  thought leadership that comes out of the content I create not if I I look good in whatever
• 1:44:52
  it's not it's not my type of content right it's not the key pack yeah exactly where you are
• 1:44:58
  yeah private jets lifestyle it's and I hate that too but guys got I mean you're talking about
• 1:45:03
  like bikini pick and like perfect picture and right guys that unless you own a private jet
• 1:45:10
  congratulations you've killed it but if you're like renting your life and posting on an
• 1:45:15
  Instagram you're a fucking clown and I can't think it's like even now when I go back I'm like
• 1:45:20
  I'm starting to think okay maybe I can go to the shop and I can take this photo and I'm
• 1:45:24
  already thinking like it's just a natural culture that it's there and I can't change it
• 1:45:29
  so I'm just not gonna take part in it until I can and maybe I can have a team managing you
• 1:45:34
  for me in the future yeah but it shouldn't be the focus not the type of content you want to create
• 1:45:38
  not for the not for the YouTube isn't it one YouTube is a goal grow it grow it to 100k and maybe
• 1:45:42
  we'll see me back on Instagram last question I asked you've had a great career you're still very
• 1:45:48
  young so I usually ask this question somebody who's like 50 years old and I say like what would
• 1:45:53
  be the lesson you tell your 20 year old self I mean 20 years old was not super super long ago
• 1:45:58
  so just younger self what would that lesson be it would be something like you don't fit you don't
• 1:46:05
  feel like you fit in because you don't belong where you are right now I always felt like the
• 1:46:09
  black sheep in my house in the school I was bullied no one really understood me I didn't really
• 1:46:15
  understand myself I was in the wrong place and I then learned that it was just because I was in
• 1:46:20
  the right place so move as quickly as possible from your environment get out as quickly as possible
• 1:46:28
  and then find yourself because then when I did everything just made so much sense and my life
• 1:46:33
  improved and I just going to be happier than I left that I left my hometown