OTW POD Episode 19 - Edge Surgical
When Leo Carayannopoulos first evaluated EDGe Surgical’s digital depth gauge, he saw little commercial potential. Years later, he returned to take control of the company and rebuild it.Leo joins TJ Halvorson to explain how EDGe used surgeon input to finish the product, developed universal calibration, consolidated its depth gauges into a single SKU, and relaunched at AAOS. He also discusses why the company built its own field sales team, how independent distributors fit into the model, and where EDGe is expanding beyond trauma.For device executives, the episode offers a candid look at product…
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