Ep 20 Reflection: Are You Selling the Solution… or Explaining the Problem?
After this week's episode on communicating innovation, it's worth pausing to consider a simple question:
When you're leading change, are people buying into your solution—or do they truly understand the problem you're trying to solve?
In this five-minute reflection, Bruce Spurlock explores why effective leadership communication isn't about creating excitement. It's about building shared understanding, encouraging honest feedback, and creating the trust needed for innovation to succeed.
For healthcare leaders, sometimes the most powerful communication begins with a question—not an answer…
The skinny
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