Latest / I Am Wiser Podcast with Dr. Laura Purdy / The Text After Five Years

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The Text After Five Years · I Am Wiser Podcast with Dr. Laura Purdy

• 0:00
  SPEAKER_02: The biggest thing that I ask myself before I make any decision in life, whether it be my family, whether it be professionally, whether it be making a trip or making an investment, is am I gonna regret not doing it more than doing it?
• 0:13
  SPEAKER_02: And is the downside of doing it worse than the regret that I would feel if I would never get it?
• 0:20
  SPEAKER_02: And in regards to texting you, like if I never text you and you would have never texted, would I have regretted that for the rest of my life?
• 0:27
  SPEAKER_02: Potentially and absolutely, because you know, you never know what it can lead to.
• 0:33
  SPEAKER_00: Welcome to the I Am Wiser Podcast, where the biggest questions in healthcare and wellness meet the collective wisdom of industry leaders and innovators.
• 0:42
  SPEAKER_00: I'm Dr.
• 0:43
  SPEAKER_00: Laura Burdy, and here we explore the intersections of AI, care delivery, telehealth policy, and more.
• 0:50
  SPEAKER_00: Through the lens of those who are reshaping healthcare.
• 0:54
  SPEAKER_00: This is not just about theory, it's about lived experience and real industry insights.
• 1:00
  SPEAKER_00: Let's dive in and get wiser together.
• 1:03
  SPEAKER_00: Welcome to today's episode of the I Am Wiser Podcast with Dr.
• 1:08
  SPEAKER_00: Laura Purdy, where we explore the human stories behind the ideas, businesses, and innovations shaping the way we live and relate to one another.
• 1:18
  SPEAKER_00: Today I am delighted to welcome Connor Morris, CEO and founder of the Cura Collective, a boutique marketing and consulting agency that works with medical aesthetics practices, private healthcare businesses, and growing brands across the country.
• 1:37
  SPEAKER_00: Now, Connor built the Cura Collective after spending several years watching businesses invest heavily into marketing that simply did not help them grow.
• 1:48
  SPEAKER_00: His goal was to create a different kind of agency, one focused on transparency, real strategy, and measurable results.
• 1:57
  SPEAKER_00: Since then, his team has helped clients generate significant revenue growth, attract new patients, and build stronger brands both online and in their communities.
• 2:09
  SPEAKER_00: Now, what makes Connor's story especially compelling is that he's not the typical founder in this space.
• 2:17
  SPEAKER_00: Coming from a low-income background and barely graduating high school, he originally set out to create a more stable life for his family.
• 2:27
  SPEAKER_00: Along the way, he realized that he could also help other business owners do the same thing by giving them the tools and support to grow sustainable businesses.
• 2:38
  SPEAKER_00: This is awesome.
• 2:39
  SPEAKER_00: Today we're going to discuss why so many businesses struggle with marketing, what actually drives long-term growth in today's digital world, and the mindset required to keep building through uncertainty, pressure, and constant change.
• 2:56
  SPEAKER_00: So please enjoy this conversation with Connor Morris.
• 3:00
  SPEAKER_00: Welcome, Connor.
• 3:01
  SPEAKER_00: Thanks for joining me today.
• 3:03
  SPEAKER_03: Thank you so much, Dr.
• 3:04
  SPEAKER_03: Laura.
• 3:05
  SPEAKER_03: It is an absolute pleasure to connect with you as always.
• 3:08
  SPEAKER_00: I love it.
• 3:09
  SPEAKER_00: Now, for the people that are listening to this, let me level set with you.
• 3:12
  SPEAKER_00: Connor and I met approximately, I'm gonna guess five years ago.
• 3:16
  SPEAKER_00: Was it five years ago?
• 3:18
  SPEAKER_02: Yeah, about five or six years ago.
• 3:20
  SPEAKER_00: Yeah, so it so I was trying to build my first website.
• 3:23
  SPEAKER_00: I had talked to the firm.
• 3:24
  SPEAKER_00: He was speaking at with at the he was uh working there at the time, and we're trying to build our first website.
• 3:32
  SPEAKER_00: We did not go with them, and I actually completely and totally forgot all about Connor until he popped into my iMessages just a couple days ago.
• 3:43
  SPEAKER_00: And I was completely blown away.
• 3:46
  SPEAKER_00: And right now I'm pitching his business before we even get started.
• 3:49
  SPEAKER_00: Because as a founder who constantly has people texting me, calling me, emailing me, DMing me all day, every day, trying to sell me something, he stood out in the way that he approached me, like somebody who knew me, because he did know me from five years ago, showed me who he was within the first couple messages of the conversation, dealt with me rattling his cage a little bit, um, because he shows up in my uh my eye messages.
• 4:16
  SPEAKER_00: I'm gonna ask him some questions, answer my questions like a champ, put up with a little bit of cage rattling, and by the end of the conversation, I said, I have to talk to this guy because he is different.
• 4:28
  SPEAKER_00: He is different, his business is different, and it was a noticeable difference from the first message.
• 4:34
  SPEAKER_00: So, Connor, it's your turn.
• 4:37
  SPEAKER_00: Tell us about yourself, what you do, what your business is up to, and then we'll talk about the wisdom.
• 4:42
  SPEAKER_02: Well, first of all, I can't thank you enough for the kind words, Dr.
• 4:45
  SPEAKER_02: Laura.
• 4:46
  SPEAKER_02: As you know, coming from you, any positive words mean the world to us.
• 4:50
  SPEAKER_02: So we really, really can't thank you enough.
• 4:52
  SPEAKER_02: And and I can't thank you enough for your response.
• 4:54
  SPEAKER_02: As you mentioned, it was kind of an out-of-the-blue message after all of this time.
• 4:57
  SPEAKER_02: And I kind of reached out for the same, I mean, kind of the same uh message that you introduced introduced me as.
• 5:05
  SPEAKER_02: I mean, the biggest reason why I reached out is I recalled our conversation.
• 5:08
  SPEAKER_02: I really, really enjoyed our time working and speaking together in the short time that we did, and I know the impact and and kind of the reach that you have with the agencies and the businesses and the medical squads that you work with.
• 5:20
  SPEAKER_02: And at the very least, I just wanted to reintroduce ourselves.
• 5:23
  SPEAKER_02: So how our relationship has grown in the short amount of time that we've kind of reintroducted has been absolutely incredible and and very much excited to work with you and connect with you.
• 5:34
  SPEAKER_02: Um I'm sorry, Dr.
• 5:36
  SPEAKER_02: Laura, what was you what was your question?
• 5:38
  SPEAKER_00: I just kind of there wasn't really a question.
• 5:40
  SPEAKER_00: Well, I mean, we'll get to the questions, but but let's so let's talk a little bit about so this is this is gonna be a really good conversation because yeah, this season, so season two, season one was just kind of giving it a try, throwing some wisdom out there, telling a couple stories like the FBI and the Mississippi Board of Medicine that I just need to get off my chest before I explode.
• 6:00
  SPEAKER_00: But season two, um, we're really honing in on the fact that this is a business podcast and a lifestyle podcast.
• 6:06
  SPEAKER_00: It's not really a healthcare podcast.
• 6:08
  SPEAKER_00: And right one of the things that we're doing is we are talking to founders from all kinds of different companies, vendors, we've got lawyers, we've got production companies, um, web people, marketers.
• 6:20
  SPEAKER_00: I mean, it goes on and on and on because these people are providing good services.
• 6:25
  SPEAKER_00: They have built and are participating in the United States economy or even the world economy.
• 6:30
  SPEAKER_00: Um, they're doing ethical business practices, they're providing real value to the business owners that decide to work with them, not just creating a scam or a scheme for the purpose of bringing in their their own money without actually helping, or what we were talking about anti-helping, like reverse helping, meaning causing damage in the companies that they work for, work with.
• 6:57
  SPEAKER_00: Um, I see that a lot.
• 6:58
  SPEAKER_00: And so we're gonna talk about kind of ethical, ethical marketing practices, ethical business practices.
• 7:05
  SPEAKER_00: And so I'd like if you could tell us a little bit about obviously you can't name names, you can't, we're not here to talk bad about people.
• 7:12
  SPEAKER_00: We are not here to um let, you know, we're not gonna name names, we're not gonna name companies, we're not gonna name lawsuits, we're just gonna talk about the stories and what we've learned from them.
• 7:21
  SPEAKER_00: And so I think what I would love to hear is let's talk a little bit about some of the things you experienced as a salesperson, as a marketer, as a whatever it was that you did.
• 7:32
  SPEAKER_00: What did you experience and what did you go through that eventually pushed you past that barrier of I'm never gonna be a founder, I don't want to be a CEO, to say, no, this is actually what I have to do.
• 7:43
  SPEAKER_00: I must become a founder and a CEO.
• 7:46
  SPEAKER_02: Well, and I love the way that you put it as a must and a have to, because it really kind of felt it that we were pushed to that kind of fork in the road.
• 7:53
  SPEAKER_02: And the biggest thing that I had found is in the space that we're in, in the digital marketing, digital space, you really create a relationship with your clients.
• 8:04
  SPEAKER_02: Because as you are helping to grow their business online, or whether it's through be through a digital campaign or whatever the case may be, social media, etc., it's all about them, right?
• 8:15
  SPEAKER_02: It's creating the story of their business or themselves as a professional in a way that will attract new clientele or or or new people through the doors, or whatever the case may be.
• 8:26
  SPEAKER_02: And throughout that process, you start to build a connection.
• 8:30
  SPEAKER_02: You learn about how they open up the business or practice, and and you uh of course, as a human-to-human basis, you build that connection, and what you find is the relationship and the communication that you have at the kind of forefront of the relationship as the salesman and the back-end relationship that the client often has with whether it be with the development team or customer support or even as with the whole organization as a whole, you know, it it can often be two different forms of communication, two different, completely different stories.
• 9:04
  SPEAKER_02: Now, granted, you know, there is the I guess stigma that salesmen have a bad tendency of making things seem a lot better than they than they are, right?
• 9:13
  SPEAKER_02: Which is of course valid in some cases.
• 9:15
  SPEAKER_02: I can't we can't deny that.
• 9:17
  SPEAKER_02: But when you really genuinely care about your clients and you say, hey, we're gonna do this, and we're gonna do this, and we're gonna do this for you, because that's what you're being told as an employee and as a professional at whatever organization that they that may be with, and that doesn't happen, that negatively reflects on yourself in the industry ultimately.
• 9:37
  SPEAKER_02: And it is your reputation and your word, and after so long of that getting damaged, and throughout that getting damaged with multiple organizations, it just got to the point of like, how sustainable is this?
• 9:50
  SPEAKER_02: You know, like how many dentists can you work with and kind of burn the bridge with before there's no more dentists to work with, right?
• 9:58
  SPEAKER_00: And it's all the dentists, right?
• 10:00
  SPEAKER_02: Well, and as you know, working in the spaces that you have oftentimes, like the medical field, for instance, is very deep and everybody kind of knows everybody, and everybody only goes to so many conferences, and not only from that perspective, but just from a personal perspective, my reputation means everything to me.
• 10:18
  SPEAKER_02: You know, you spend a lifetime professionally and personally having integrity and building a life of integrity and value, and when that's disparaged or defamed by outside forces that aren't necessarily in control, you it's either you take control of that and you start kind of taking a little of that back for yourself, or you just continue to allow other people to control your destiny, if you will.
• 10:43
  SPEAKER_02: So it just got to the point where it was like, look, not only am I not happy, my clients aren't happy, this isn't sustainable long term, we've just got to do something.
• 10:55
  SPEAKER_00: Yeah, you know, you're right, actually.
• 10:57
  SPEAKER_00: And I like what you said.
• 10:58
  SPEAKER_00: I want to go back to one of the first things you said, which is that you said salespeed get a bad rap, but I would say marketing people also get a bad rap, which is crazy because I'm I'm taking a lot of business courses.
• 11:10
  SPEAKER_00: I'm enrolled in a lot of courses and schools right now because I am, you know, much better at being a national telemedicine.
• 11:18
  SPEAKER_00: I'm uh I'm better than being a business bunker.
• 11:20
  SPEAKER_00: And one of the things they tell you is that when you have business, right, you can have the best product in the world.
• 11:26
  SPEAKER_00: But if you do not have a functioning marketing engine and sales team, your business is gonna die because even if you have the best product in the world, organic word of mouth, friends and family, the that type of organic traffic only gets you so far, and then you're gonna saturate and hit a ceiling.
• 11:45
  SPEAKER_00: Because I mean, I guess there's companies out there that like find ways to do more than that.
• 11:50
  SPEAKER_00: If they've been in an institution for 10, 15, 20 years, they won't have to market as much.
• 11:54
  SPEAKER_00: But if you're a small business like I am, I mean, thankfully I've made it past the startup phase and I'm a small business now.
• 12:00
  SPEAKER_00: Yeehaw.
• 12:02
  SPEAKER_00: And um, which means I have small business problems, which are way different from startup problems.
• 12:06
  SPEAKER_00: But if we don't market and if we don't have sales to follow up on the marketing to push people into the business or pull people into the business to be able to do whatever the service is that we fulfill, it ain't gonna happen.
• 12:21
  SPEAKER_00: So why is that?
• 12:23
  SPEAKER_00: And this is really you can philosophize on this.
• 12:26
  SPEAKER_00: I just want to know your opinion.
• 12:28
  SPEAKER_00: In your opinion, what has happened in the modern, I'm gonna say marketing, in the modern kind of marketing industry that has caused so much distrust in people like me, of people like you.
• 12:46
  SPEAKER_02: Well, I I mean the first thing that comes to mind is just wasted dollars, you know?
• 12:51
  SPEAKER_02: It's it's like any investment, right?
• 12:53
  SPEAKER_02: Like if you first put in a couple thousand dollars into the stock market and then all of your stocks went to zero, the next time you put into the stock market, you're probably gonna think twice about it, right?
• 13:04
  SPEAKER_02: It's and funny enough, it's I oftentimes use that analogy with my clients that really marketing is like a giant Wall Street or a giant casino in a way where you're really taking a gamble on yourself and your business by throwing your name out in the market.
• 13:21
  SPEAKER_02: And I or you or Google or YouTube or whoever the case may be, we don't have an effect on who chooses you, the clients or the consumers do.
• 13:30
  SPEAKER_02: And that's oftentimes what I think businesses and and a lot of business owners get confused of is they look at the bottom line of how much they've invested into their marketing, and if it's not generating the ROI that they're in a perfect world, assuming that they're gonna generate, it just doesn't, it it leaves a sour taste in their mouth.
• 13:51
  SPEAKER_02: And then, you know, if you as a new business owner are looking at it and you have five of your associates saying, ah, well, we wasted, you know, five figures this year on marketing and didn't get a dollar back, you know, which is frankly very easy to do.
• 14:06
  SPEAKER_02: That's the tricky thing about this space, is it's yeah incredibly easy to I mean, waste a lot of money.
• 14:13
  SPEAKER_02: That's as bluntly as I possibly can put it.
• 14:17
  SPEAKER_00: And I've done it, man.
• 14:18
  SPEAKER_00: I've wasted all the money.
• 14:19
  SPEAKER_00: I mean, listen, we started out now.
• 14:21
  SPEAKER_00: To be fair, I was starting from zero, right?
• 14:24
  SPEAKER_00: Because when I was working for the federal government, there were laws, rules, and regulations that says that you, soldier, like Major Purdy, you cannot represent publicly other businesses.
• 14:34
  SPEAKER_00: That's why hims and hers only had my name on their website when I was working there because I was part-time contracted there, but I was full-time for the Department of Defense, as we called it at the time.
• 14:44
  SPEAKER_00: Now it's the Department of War, but I couldn't be, you know, my face couldn't be on their website.
• 14:49
  SPEAKER_00: My name had to be, but I couldn't be doing him's and hers commercials and doing him's hers podcasts because I was working for the federal government and they respected that.
• 14:58
  SPEAKER_00: And and it was great.
• 15:00
  SPEAKER_00: So coming out of the army, I had a big old goose egg of nothing.
• 15:03
  SPEAKER_00: I barely had a LinkedIn.
• 15:04
  SPEAKER_00: So it's 2021, right?
• 15:06
  SPEAKER_00: So five years ago.
• 15:07
  SPEAKER_00: No LinkedIn, no Instagram, a personal Facebook.
• 15:11
  SPEAKER_00: I didn't even understand TikTok.
• 15:13
  SPEAKER_00: I mean, the government will tell you if you use any social media, Osama bin Laden will come back from the grave and get you, right?
• 15:19
  SPEAKER_00: And they really actually do tell you that.
• 15:21
  SPEAKER_00: I actually said that at an army, I was speaking at an army conference, and I said that as a joke, and somebody in the background was like, that happened the other day.
• 15:29
  SPEAKER_00: Like ISIS was on my Instagram.
• 15:31
  SPEAKER_00: I was like, oh my god.
• 15:32
  SPEAKER_00: So so I'm coming out, and and unfortunately, I didn't have the skill set to understand how to be a good connoisseur of the people.
• 15:42
  SPEAKER_00: That's what happened to me.
• 15:43
  SPEAKER_00: I spent a little bit of time on the West Coast.
• 15:46
  SPEAKER_00: And okay, if you're listening to this and you know, because I know y'all are listening, and if you know that the stories that I'm telling are about you, I want you to know that there are no hard feelings.
• 15:57
  SPEAKER_00: I do not hold anything against any of you.
• 15:59
  SPEAKER_00: It is simply the story in the way that I tell it because this is what it felt like to be me and experience the story that you were a part of.
• 16:07
  SPEAKER_00: So if you're listening to this and you're like, man, she's talking about me, just know that it's come from a place of telling my story.
• 16:14
  SPEAKER_00: This is how I perceived it, and I am not sitting here trying to trash talk anybody.
• 16:18
  SPEAKER_00: I love you all.
• 16:19
  SPEAKER_00: I forgive you all if you did anything weird to me, and I'll shake your hand in public when I see you at the next red carpet.
• 16:25
  SPEAKER_00: But here's the story how I tell it.
• 16:27
  SPEAKER_00: So, you know, coming out of the military, it was the post-COVID era.
• 16:30
  SPEAKER_00: I was licensed in all 50 states and plus DC at that time, and everybody wanted to get their hooks in me in the telemedicine industry.
• 16:37
  SPEAKER_00: Um, and then I wound up in Hollywood because I was doing some stuff out there for some businesses that I was representing.
• 16:44
  SPEAKER_00: And people wanted to get their hooks on me.
• 16:46
  SPEAKER_00: And so they did.
• 16:47
  SPEAKER_00: There was a couple, couple of celebrities, couple uh like PR firms, agencies that um, from my perspective, the way that I felt it and experienced it is they saw me as a way to money.
• 17:01
  SPEAKER_00: You're gonna be the next Dr.
• 17:02
  SPEAKER_00: Oz, you're gonna be the next so-and-so.
• 17:04
  SPEAKER_00: I'm gonna introduce you to this person and this person and this person and this person.
• 17:08
  SPEAKER_00: And a lot of them they were getting kickbacks, I found out later, for actually referring me to all of these different people.
• 17:13
  SPEAKER_00: They were getting commission splits.
• 17:15
  SPEAKER_00: And none of those people who got their hooks into me and saw me as a way to make themselves money.
• 17:24
  SPEAKER_00: None of them saw themselves as a way to make me money.
• 17:31
  SPEAKER_00: I already had a national telemedicine business.
• 17:33
  SPEAKER_00: I was already working with dozens and dozens and dozens of telemedicine companies across the country.
• 17:40
  SPEAKER_00: I was working with dozens of med spots.
• 17:42
  SPEAKER_00: I had doctors, nurse practitioners, nurses, people that were working for me and with me to help me service these clients.
• 17:48
  SPEAKER_00: I had a whole business that could have and should have been promoted, but it wasn't because, in my perspective, these people saw me as a way to bring them money.
• 18:00
  SPEAKER_00: They did not see themselves as a way to bring me money.
• 18:03
  SPEAKER_00: And it was one-sided, and I didn't realize it.
• 18:05
  SPEAKER_00: And all of the stuff that we did there in the America's Favorite Doctor campaign and all of that may have led to some organic growth and some brand recognition, but it absolutely left my business in a more damaged place.
• 18:18
  SPEAKER_00: I mean, our revenue plummeted almost a full 50% between 2022 and 2024.
• 18:29
  SPEAKER_00: And a lot of it was because of the incorrect marketing strategy used.
• 18:35
  SPEAKER_00: So that's my backstory.
• 18:37
  SPEAKER_00: Tell me about that.
• 18:38
  SPEAKER_00: Have you run into that?
• 18:39
  SPEAKER_00: Have you worked at businesses that worked that way?
• 18:42
  SPEAKER_00: Do you see marketing companies out there today that you know are working that way?
• 18:46
  SPEAKER_00: And what's your thought on that and how are you different?
• 18:49
  SPEAKER_02: Absolutely.
• 18:50
  SPEAKER_02: I mean, uh, frankly and unfortunately, what I found in the last almost near decade of being in the industry is that's kind of become the standard, you know, is especially like with an ad management fee, you know, if you look at like a Google Ad Management, with the technology of today's day and age, it's not like it was 10, 15 years ago, you know?
• 19:11
  SPEAKER_02: 10, 15 years ago, if somebody was building out a multi-channel campaign, yes, they were probably putting in, you know, 10, 15, 20 hours per week with man hours, right, with their team.
• 19:22
  SPEAKER_02: You have to price yourself accordingly to meet that cost.
• 19:26
  SPEAKER_02: Nowadays, it just isn't that way.
• 19:29
  SPEAKER_02: And and marketers have a way of grossly overestimating their their cost, you know, they greatly overestimate their cost of what they're worth.
• 19:39
  SPEAKER_02: And then they look at their clients and say that you're a new med spot owner, or you're a new private practice owner, or really any new small business, your overhead is extremely high in your first year or two, you know, and that's some of the most critical times in your business, is the first 12 to 24 months.
• 19:55
  SPEAKER_02: And to charge a client, you know, 20% of their overall revenue on a marketing budget that hasn't brought any success yet, without uh any, you know, backing in the industry or without any brand recognition to kind of help them grow grow that sustainability and have that growth, it's just not going to happen.
• 20:15
  SPEAKER_02: And creating a relationship with that expectation where it's a big investment with for the client and they know that, and which creates an amount of stress, but also on the agency side, they're making promises that that are impossible to quantive, like or to quant uh what what's it quantitate, measure, right?
• 20:34
  SPEAKER_00: Quant measure quantitate to measure the quantity of quantifying impossi impossible to quantify.
• 20:42
  SPEAKER_00: We need more coffee.
• 20:43
  SPEAKER_03: We need more quantity.
• 20:44
  SPEAKER_03: Yeah, 100%.
• 20:45
  SPEAKER_00: I like quantitate though.
• 20:47
  SPEAKER_00: I quantitate, that's a good word.
• 20:48
  SPEAKER_00: I've you've been hanging out with a seven-year-old, haven't you?
• 20:51
  SPEAKER_00: That sounds like a seven year old.
• 20:52
  SPEAKER_00: Exactly.
• 20:53
  SPEAKER_02: Well, yeah, I'm picking up on my seven-year-old vocabulary, it's trying to sound smart.
• 20:57
  SPEAKER_02: But quantitate it's it's it's impossible to go to a client and say, hey, we can guarantee that you get 20 new clients in the first 90 days of working with us.
• 21:07
  SPEAKER_02: So we promise that you're gonna increase revenue by X amount of dollars.
• 21:11
  SPEAKER_02: Because at the end of the day, we could stick our clients to the number one category of every search term that they can imagine.
• 21:18
  SPEAKER_02: But is that going to turn out to a certain amount of dollars?
• 21:22
  SPEAKER_02: We don't know that ultimately, right?
• 21:25
  SPEAKER_02: It's and it's funny how it works, but as a CEO and founder, my job and my position, and I tell my clients all the time, is to put you in the best position for the lowest amount of investment possible so that the return of investment is as minimum as we possibly can make it to make our return.
• 21:43
  SPEAKER_02: And that's ultimately like any investment, how you should look at it.
• 21:46
  SPEAKER_02: You know, if you're investing in the stocks, if you're investing in the real estate, the goal is to get in at the lowest amount possible and exit with the highest amount possible.
• 21:55
  SPEAKER_02: Right.
• 21:56
  SPEAKER_02: And that's exactly what we discuss with our clients.
• 21:59
  SPEAKER_02: And Rather than, you know, increasing our retention rate or increasing our percentages, we would like to grow slowly with our clients and have a thousand clients that are paying us five percent rather than a hundred clients that are paying us thirty percent and generate the same revenue, you know.
• 22:18
  SPEAKER_00: Well, and you can also have a wider reach that way, right?
• 22:21
  SPEAKER_00: Part of the reason why I said I need to talk to him immediately is because your business model is almost exactly like the business model that we offer to med spas.
• 22:30
  SPEAKER_00: Medical directors are expensive.
• 22:31
  SPEAKER_00: Some of them charge$5,000,$10,000 a month, and then the business doesn't get to stay open.
• 22:36
  SPEAKER_00: But we charge a very low fair market rate, and then we have add-on services that we can provide, but it's not necessary, and it scales with the business as opposed to being this like giant, I don't know, anvil hanging around your neck that you have to carry around.
• 22:52
  SPEAKER_00: Like, oh my God, this is this is gonna put us under it, right?
• 22:56
  SPEAKER_02: And starting every month in debt in the business owner's mind, it's like I have a$5,000 debt automatically that I'm starting over with every 30 days, and it just yeah.
• 23:06
  SPEAKER_00: And you have to claw your way out of it.
• 23:08
  SPEAKER_00: So I think it's wonderful.
• 23:09
  SPEAKER_00: And honestly, with technology being the way that it is, because I've been exploring, right?
• 23:14
  SPEAKER_00: Like I've gone through the process of having to contract my business, meaning fire everybody three times.
• 23:22
  SPEAKER_00: And every time I've done that, I've had to learn more about the things that I was spending too much money on because I didn't know.
• 23:30
  SPEAKER_00: So there's a piece of wisdom.
• 23:31
  SPEAKER_00: Actually, I'm gonna interject that right there.
• 23:33
  SPEAKER_00: There's a piece of founder wisdom.
• 23:34
  SPEAKER_00: If you're spending too much money on something, this is what I've learned the hard way, it's probably because you have a knowledge gap there.
• 23:42
  SPEAKER_02: 100%, without a shadow of a doubt.
• 23:45
  SPEAKER_00: Do you agree?
• 23:47
  SPEAKER_02: Absolutely.
• 23:48
  SPEAKER_02: I mean, especially in regards to marketing, if the market is very reactive, right?
• 23:54
  SPEAKER_02: Typically, we tell our clients within the first 30 to 45 days, we're gonna know if the strategy is gonna work or not, typically.
• 24:02
  SPEAKER_02: Because if you I mean, in today's day and age, if you imagine the average individual spends about six to eight hours per day on their cell phone, right?
• 24:13
  SPEAKER_02: And a majority of that is on social media and on searches, right?
• 24:17
  SPEAKER_02: If they're not buying something, they're brain rotting or doing some sort of consumption, right?
• 24:22
  SPEAKER_02: Which is crazy to which that's funny.
• 24:24
  SPEAKER_02: Funny enough, that's a statistic that we use with our clients all the time.
• 24:28
  SPEAKER_02: The average day-to-day normal individual from 20 to 45 is on their phone 68 hours a day.
• 24:35
  SPEAKER_02: Believe it or not.
• 24:39
  SPEAKER_00: I am not a consumer of social media, I think, because I'm a I'm a I used to say startup founder, but now I mean say small business owner.
• 24:45
  SPEAKER_00: I'm a small business owner.
• 24:46
  SPEAKER_00: I don't have time for that consumption, but that's where my customer base is.
• 24:51
  SPEAKER_02: 100%.
• 24:52
  SPEAKER_02: Well, and you imagine, like, if you are a if you're somebody that's suffering with weight loss issues, and you're what are you gonna be doing in your spare time?
• 25:01
  SPEAKER_02: Like anybody else, you're gonna research your issue, you're gonna try to find ways that you can help yourself feel like your most optimal self, like we all wanna do.
• 25:09
  SPEAKER_02: If you're a PDF, if you're a mother that whose son is having issues with with his health, with his brain, with anything in regards to your child, you're gonna research that at the highest degree.
• 25:22
  SPEAKER_02: And that's that's right, ultimately all that it boils down to, you know.
• 25:27
  SPEAKER_00: It's amazing.
• 25:28
  SPEAKER_00: And honestly, I I'm sure you know the types of retainers that these companies are charging, but it's insane.
• 25:37
  SPEAKER_00: My assumption of what's happening right now, my assumption is that the marketing industry is probably going through a boom or a revolution where the technology is changing and you're allowed to do more faster.
• 25:49
  SPEAKER_00: Because when that happened with telemedicine, we saw what I'm seeing in your industry, which is everybody started a business now, everybody claims they can do something.
• 25:59
  SPEAKER_00: All of their landing pages look nearly identical, which means they're all copying each other, and which means they're probably racing somewhere.
• 26:07
  SPEAKER_00: They're racing to the top to see how much they can get people to pay them, or they're racing to the bottom to see how cheap they can be and undercut the one next door.
• 26:15
  SPEAKER_00: That's that's my take on it.
• 26:16
  SPEAKER_00: Am I am I accurate there?
• 26:19
  SPEAKER_02: 100%.
• 26:19
  SPEAKER_02: No, absolutely.
• 26:21
  SPEAKER_02: Well, and it's funny because, like you mentioned, whenever there's an advancement in technology and evolution in the market, it become it creates this buzz and a and this whole AI boom that we're seeing now is creating a big kind of wave in the space where doctors that may not have even updated their website in the last five to ten years and had a family friend build them a website are realizing, oh, ChatGPT and Google Gemini and all of these things aren't there.
• 26:51
  SPEAKER_02: Uh when I'm searching for myself, they're not recognizing me, you know.
• 26:55
  SPEAKER_02: And I've asked ChatGBT several times who the best foot doctor in my area, and I'm nowhere to be seen, or whatever the case may be.
• 27:02
  SPEAKER_02: And it creates a, you know, it creates a wave of kind of new initiative for business owners to learn about these new technologies.
• 27:10
  SPEAKER_02: But then it also gives the advantage, like you said, to the agencies in the space to take advantage of that curiosity.
• 27:17
  SPEAKER_02: And it's unfortunate, but it it we we definitely are seeing it, especially in the space that we're in.
• 27:23
  SPEAKER_00: You know what's crazy is uh so taking a slight pivot and to riff on this just a little bit, you're right.
• 27:29
  SPEAKER_00: Because we have 10 brands, 11 if you count the neurosurgery clinic that you're gonna be working with me on.
• 27:36
  SPEAKER_00: But that's not, I mean, technically it is an XLR brand because it is my brand, but um, we're not gonna put it on the on the main website.
• 27:44
  SPEAKER_00: But the point is even without websites, all we've been doing is social media, LinkedIn, Instagram, now a little bit of TikTok.
• 27:52
  SPEAKER_00: If I go on Chat GPT, and I just did this the other day, and I say, tell me about Joint Aesthetic by Dr.
• 27:59
  SPEAKER_00: Laura Purdy.
• 28:00
  SPEAKER_00: ChatGPT knew everything about my business because I've been putting it on social media.
• 28:05
  SPEAKER_00: We don't even have a website.
• 28:07
  SPEAKER_00: And when I looked it up, it was like, you know, she does this for these people.
• 28:11
  SPEAKER_00: Here's what they believe in.
• 28:12
  SPEAKER_00: She talks about compliance and is really proactive in communicating about issues with the medical court.
• 28:18
  SPEAKER_00: I was like, how does ChatGPT know that?
• 28:23
  SPEAKER_00: But it knows that because we've been putting it out there and it's publicly available information, regardless of whether or not we actually have a website, even though we do need one of those, right?
• 28:33
  SPEAKER_00: So marketing's changed.
• 28:36
  SPEAKER_02: A hundred percent.
• 28:37
  SPEAKER_02: No, and and like you mentioned, Instagram reels, and YouTube shorts are acting better as blogs ever could.
• 28:44
  SPEAKER_02: You know, if you think about a uh any website five to ten years ago, you would have to go read like a five to ten paragraph blog to really get an understanding or an answer to your question.
• 28:55
  SPEAKER_02: Whereas you could get the same answer to a question in a 15-second video.
• 29:00
  SPEAKER_00: Isn't that true?
• 29:01
  SPEAKER_00: It's fascinating.
• 29:02
  SPEAKER_00: Okay, so let's let's dig into the wisdom just a little bit more because I love the wisdom.
• 29:08
  SPEAKER_00: So drop some wisdom on me.
• 29:09
  SPEAKER_00: If I'm a founder and I'm looking for um, I'm listening to this podcast and I'm looking for a marketing agency.
• 29:17
  SPEAKER_00: Give me really good, like three red flags that you can tell within either looking at their website, looking at their social media, or talking to them or interacting with the team.
• 29:29
  SPEAKER_00: Give me like three three red flags or three signs that this is not the marketing firm that I want to work with and I need or web design firm because I know you guys do web design, web development, all things marketing, end to end, whether it's advertising, website, whatever.
• 29:43
  SPEAKER_00: What are three red flags that says I should probably avoid this agency?
• 29:51
  SPEAKER_02: Oh, how do we slim the list down?
• 29:54
  SPEAKER_02: No, I'm just kidding.
• 29:55
  SPEAKER_00: Um just pick three, not 73, just three.
• 29:59
  SPEAKER_00: Right, right.
• 30:00
  SPEAKER_02: No.
• 30:00
  SPEAKER_02: I mean, the first thing that comes to mind is as I mentioned earlier, any promises in regards to any revenue growth, any particular new patient numbers, any new client numbers, any new any any promises made in regards to any ROI, it's impossible to there's no way to possibly quantitate that into something that goes, okay.
• 30:27
  SPEAKER_02: If we get you to the top of this Google search, we know that's gonna generate a hundred thousand dollars.
• 30:31
  SPEAKER_02: If anybody is making any promises you for you for generated growth, for revenue growth, or just making promises in general, I would stay away from those.
• 30:43
  SPEAKER_02: I mean, typically with this business, and what we find is there's no guarantees.
• 30:48
  SPEAKER_02: And again, our job is just to make you look and feel and do as best as we possibly can, and the market would will react accordingly, just like yourself.
• 30:57
  SPEAKER_02: You didn't even have a website, and Jack GBT, funny enough, knew everything about you weirdly because of your reputation and and just who you are.
• 31:04
  SPEAKER_02: That's naturally the way that it works.
• 31:07
  SPEAKER_00: Um that is the way that it works, you're right.
• 31:09
  SPEAKER_00: And you know what?
• 31:10
  SPEAKER_00: I was just thinking about this the other day.
• 31:11
  SPEAKER_00: I don't mean to click off, but I want to make sure we get this piece of wisdom in there.
• 31:15
  SPEAKER_00: Please.
• 31:16
  SPEAKER_00: Nobody can ruin your reputation except yourself.
• 31:24
  SPEAKER_00: I'm learning this in real time because I've been defamed, I've been sued for stupid stuff, I've been named in malpractice lawsuits for companies that I wasn't even working at when the patients enrolled.
• 31:37
  SPEAKER_00: You guys know who I'm talking about.
• 31:39
  SPEAKER_00: And I don't care if you ask me about it in my next deposition.
• 31:42
  SPEAKER_00: I'm allowed to talk about it if I want to, I just won't name the name until it's over.
• 31:46
  SPEAKER_00: But go look it up on the Washington, uh, Washington State litigation docket, and you'll find that I wasn't even working there when that lawsuit came around.
• 31:55
  SPEAKER_00: They found my name, and my reputation is what they try to tarnish and hook onto to accomplish their agenda.
• 32:03
  SPEAKER_00: But what I've learned is that I'm responsible for my reputation.
• 32:08
  SPEAKER_00: And if I live, eat, sleep, breathe, and exemplify the reputation that I want to have or that I need to have, there's nothing anybody can say to take it away from me.
• 32:22
  SPEAKER_00: Do you agree?
• 32:24
  SPEAKER_02: Absolutely.
• 32:25
  SPEAKER_02: I mean, without getting into too deep of the weeds, I mean, we're dealing with a similar situation in our organization where a past employer naturally, when you become a competitor of past employers, they don't like that too much.
• 32:38
  SPEAKER_02: And we're dealing with defamation cases and contacts of periods.
• 32:43
  SPEAKER_02: It's yeah, anyways, without I I completely, completely agree and and could not agree more with you.
• 32:49
  SPEAKER_00: But how's your reputation?
• 32:51
  SPEAKER_02: I mean, uh it we're doing well.
• 32:54
  SPEAKER_02: Luckily, thank goodness, with our agency perspective, and luckily, yeah, you're absolutely right.
• 32:58
  SPEAKER_02: If you're a person of integrity and honesty, people see that.
• 33:02
  SPEAKER_02: And regardless of what other people say, the small majority will believe it, but ultimately the ones that do believe you and have give you the chance to give your side of the story and know you are gonna see the truth.
• 33:14
  SPEAKER_02: And you know, ultimately that's up to you to uphold.
• 33:17
  SPEAKER_00: You know what's really interesting is they say, like, oh, there's no such thing as bad press, right?
• 33:21
  SPEAKER_00: And once upon a time, somebody in Hollywood did tell me, well, like, you have to have fans.
• 33:26
  SPEAKER_00: You're gonna have fans, and they can be positive fans or they can be negative fans.
• 33:30
  SPEAKER_00: But the fans are people that form an opinion off of you without actually really understanding the genuine reputation.
• 33:38
  SPEAKER_00: People who hear something, see something, somebody else says something, and they don't even know you, they've never met you.
• 33:44
  SPEAKER_00: And they can be a positive fan, they can be a negative fan, but if they feel like they know you and have an opinion on you without taking the reputation into consideration, you got a fan.
• 33:55
  SPEAKER_00: And so, what's more important to me these days is less what people say, what people think, and it's actually less about the fans too, because we get shade.
• 34:05
  SPEAKER_00: I had somebody trolling my weekly webinar, putting up awful videos saying ridiculous stuff, um, all because you know they were trying to do whatever.
• 34:15
  SPEAKER_00: But did it touch my reputation?
• 34:17
  SPEAKER_00: No, because the people who know you, the people that you interact with and get to actually know you on a human level for who you are, what you believe in, why you do what you do, and what you want to bring to the world, that's where your reputation comes from.
• 34:35
  SPEAKER_00: Not just from strangers who don't even know you, fans, positive or negative, having good or bad opinions about you doesn't actually impact your real reputation.
• 34:48
  SPEAKER_02: Not by any means.
• 34:49
  SPEAKER_02: No, I couldn't agree with that more.
• 34:50
  SPEAKER_02: And ultimately, you know, luckily we're in a day at a day and age where people may not be about as naive as they could have potentially been at one point in time, right?
• 35:01
  SPEAKER_02: And not necessarily believe everything that they hear.
• 35:05
  SPEAKER_02: And I think that that's one refreshing thing that I found is people tend to question everything in today's day and age, whether that be for good or for bad.
• 35:14
  SPEAKER_02: And if you are a person of integrity, you handle your clients and your personal associates and your family professionally and with love and care, things tend to work out.
• 35:25
  SPEAKER_02: And the growth that we've seen is solely for that purpose.
• 35:29
  SPEAKER_02: You know, when I origin initially reach out to a client, I mean Google is available to anybody.
• 35:34
  SPEAKER_02: They could Google my name and see all the fun stuff that we're involved in with whoever that we may be involved in it with.
• 35:41
  SPEAKER_00: Adventures in litigation.
• 35:44
  SPEAKER_02: Yeah, all the fun stuff is what we like to call it with those who shall not be named.
• 35:48
  SPEAKER_02: But it's just ultimately, if you know who you are, if you have a tendency of integrity and honesty with the people you interact with, there's nothing that anybody can say that is gonna bring anything against you.
• 36:02
  SPEAKER_02: I mean, some of the most recognizable and impactful people in human history have also been the most criticized people in human history.
• 36:11
  SPEAKER_02: So it's weird how that works.
• 36:14
  SPEAKER_00: Funny how that works, isn't it?
• 36:16
  SPEAKER_00: It is that your reputation is yours.
• 36:19
  SPEAKER_02: Well, and people you don't usually like when people are more successful than them, unfortunately.
• 36:24
  SPEAKER_02: It's usually how it goes.
• 36:25
  SPEAKER_00: So it's true.
• 36:28
  SPEAKER_00: Okay, Connor.
• 36:30
  SPEAKER_00: So moving on, what are you most excited?
• 36:36
  SPEAKER_00: We're gonna let you bring out on your business just a little bit.
• 36:38
  SPEAKER_00: What are you most excited about bringing to the industry, but I really mean like society and the economy or even the world, because you can have clients all over the world.
• 36:49
  SPEAKER_00: What are you most excited about bringing to the world, aside from just your brace service?
• 36:56
  SPEAKER_02: I I mean just bringing the opposite side of what you mentioned in your experience with marketing.
• 37:03
  SPEAKER_02: I mean, it you're not the only, I would say you're the majority of feeling that way.
• 37:08
  SPEAKER_02: When I first speak to a business owner, one out of every thousand maybe will tell me, yeah, I've had a great experience with marketing.
• 37:15
  SPEAKER_02: We generate a great ROI, this is our marketing structure, this is our plan, this is how many dollars that we spend.
• 37:22
  SPEAKER_02: Most of them have no idea what they're doing or how to do it or where to get started.
• 37:26
  SPEAKER_02: And every single person that they talk to tells them 10 different ways on how to get there, right?
• 37:32
  SPEAKER_02: It's it's it's the only map that has a million different ways to draw it.
• 37:38
  SPEAKER_02: You know, with every other business and with every other industry, it's so cut and dry and straightforward that it's like, look, if you want to build a house with these materials, this is how you do it.
• 37:48
  SPEAKER_02: If you want to develop a software, this is the code that you write.
• 37:52
  SPEAKER_02: With marketing, there is a million different ways on how to get there.
• 37:56
  SPEAKER_02: And what I find that's been impactful with our clients and the businesses that we've had the pleasure of working with is we found a very niche style of strategy that we simplify it for anybody to learn.
• 38:11
  SPEAKER_02: I mean, what we like to tell our clients is unfortunately they didn't add a marketing uh degree on top of their PhD in whatever it may be, or master's degree in business or finance or whatever the case may be, you know, and they should have, unfortunately.
• 38:27
  SPEAKER_02: And that's what we're hoping to create, is if anything else, we're hoping to educate the businesses and the clients that we have the pleasure of connecting with to at the very least know why we do what we do, why it makes sense for us to do it, and the value that we can hopefully create.
• 38:42
  SPEAKER_02: And whether that makes sense for us to work together or not is ultimately up to them.
• 38:47
  SPEAKER_02: But at least I'm excited to be kind of that new refreshing voice in the industry that can hopefully create a new standard of transparency because there's a lot of exactly that.
• 38:59
  SPEAKER_02: I mean, it's very oftentimes that a client has been running an ad strategy for six months and has never even seen the ad that was created for them.
• 39:08
  SPEAKER_02: They just know that they have some random ad out there that they spend$5,000 a month and it's on cosmetic dentistry, right?
• 39:17
  SPEAKER_02: Or it's on, or they're doing an Instagram campaign that they sent over a video to get edited, but it's all ran out of their account.
• 39:25
  SPEAKER_02: So they don't have access to the data.
• 39:27
  SPEAKER_02: They don't have access to the of any of the data that proves the return of investment, or is that tangible evidence of success as to why they should be doing what they're doing?
• 39:38
  SPEAKER_00: So or they might not even own the asset.
• 39:41
  SPEAKER_00: Like we've actually lost hundreds of video and graphic assets that we made over the years that we didn't realize weren't even stored on our drive.
• 39:51
  SPEAKER_00: Agencies stored them on their drive, and when we parted ways, we lost a lot.
• 39:57
  SPEAKER_00: And that's even investment, right?
• 39:59
  SPEAKER_00: Like you pay money to get these assets made, and you can't even plug into an ethical marketing company like yourself because you don't even have the physical raw asset anymore.
• 40:09
  SPEAKER_00: How about that?
• 40:10
  SPEAKER_02: Well, and oftentimes it's like you mentioned, it's written in the small print, and then it's after the fact.
• 40:16
  SPEAKER_02: So it's either leave and start over again from ground zero or just continue doing and kind of suffering through what you're doing.
• 40:24
  SPEAKER_02: And that's the biggest thing for us, and that's for that very instance.
• 40:28
  SPEAKER_02: We don't have any monthly agreements.
• 40:30
  SPEAKER_02: Every one of our clients is month to month with us, and we charge an extremely low premium to the industry average because the way that we've structured our company accordingly to be able to provide that value, but also again, like we mentioned and discussed before, if it's a big enough investment for the client to be bought into the strategy, but not a big enough investment to be a stress and a strain on the business, that's the biggest thing for us is being able to know, okay, this is a significant enough investment to where we know it's not the equivalent of them going out on a Friday night every other week so they don't really have to worry or care about it, right?
• 41:08
  SPEAKER_02: But it also is something where it's not creating an unrealistic expectation.
• 41:14
  SPEAKER_02: And that's what we've realized throughout the time of opening up this agency and all of the clients that we've had the pleasure of working with.
• 41:23
  SPEAKER_02: Being honest, the communication side and transparency in the strategy is really the only thing that separates us from every other group in the industry, is we want to be the educator for our clients so that hopefully by the end of the first six months or 12 months or hopefully 90 days, if they're quick learners, um, they're marketing experts themselves.
• 41:46
  SPEAKER_02: And every time we have our bi-weekly or weekly strategy discussions, they understand and know exactly why we're doing what they're what we're doing, and they can have confidence in that moving forward rather than just blindly trusting everything we say.
• 42:00
  SPEAKER_02: Would it be great if that was the case and they just trusted us on the whim because we're great people?
• 42:06
  SPEAKER_02: Yes, that's amazing, right?
• 42:08
  SPEAKER_02: But is that sustainable from a business perspective?
• 42:11
  SPEAKER_02: And do I want that relationship with our clients?
• 42:14
  SPEAKER_02: No, absolutely not.
• 42:15
  SPEAKER_02: I want it to be based on a mutual respect and a mutual, tangible, uh beneficial relationship, you know.
• 42:24
  SPEAKER_00: Yeah, I do.
• 42:25
  SPEAKER_00: I trust me, I know, and that's why I said, um, yes, absolutely.
• 42:29
  SPEAKER_00: Let's have a call right away.
• 42:31
  SPEAKER_00: I'm gonna give you a project, see how you do.
• 42:33
  SPEAKER_00: Oh, by the way, can you come out to Vegas and meet us next week?
• 42:36
  SPEAKER_00: And then this guy sends us a bottle of champagne and flowers.
• 42:40
  SPEAKER_00: Why?
• 42:41
  SPEAKER_00: Just for doing business with him.
• 42:43
  SPEAKER_00: So, oh my goodness.
• 42:46
  SPEAKER_00: Okay, well, no, it's it's the most you can do because it's more than what anybody else does, right?
• 42:52
  SPEAKER_00: So, okay, last question.
• 42:54
  SPEAKER_00: And this is where you get to put on your mentor hat and you get to mentor the young marketers that are maybe in a school or working for somebody else, and they're thinking, wow, that guy's so cool.
• 43:06
  SPEAKER_00: I want to be like him, I want to work for him, I want to work with him, I want to compete with him because I have integrity too, right?
• 43:13
  SPEAKER_00: Because we always want the next generation to come in and do better than we do, right?
• 43:17
  SPEAKER_00: Of course.
• 43:17
  SPEAKER_00: So we welcome healthy, healthy competition.
• 43:20
  SPEAKER_00: Like good healthy competition makes all better 100% makes us all better.
• 43:25
  SPEAKER_00: So I want to know if you can give a piece of wisdom to the people like you, because in my opinion, it probably took guts for you to randomly text me out of the blue directly to my phone, not having talked to me in five years.
• 43:41
  SPEAKER_00: If you have any like shred of humanity in you, that was probably pretty scary.
• 43:45
  SPEAKER_00: You don't know what I'm gonna say.
• 43:46
  SPEAKER_00: You don't know if I'm gonna rip your face off.
• 43:48
  SPEAKER_00: You have no idea what I'm gonna do.
• 43:50
  SPEAKER_00: If I'm gonna ignore you, if I'm gonna ghost you.
• 43:52
  SPEAKER_00: Like, you don't have any idea.
• 43:53
  SPEAKER_00: But that was a bold move that I really respected, by the way, which is why I talked to you in the way that I did, because I earned respect for.
• 44:00
  SPEAKER_00: You immediately, but how did that feel?
• 44:03
  SPEAKER_00: Making a bold move like that, and what advice can you give to people that might be inspired by you to be able to push past any discomfort or fear or hesitation or second guessing or imposter syndrome when they want to go out there and make a bold move like that to drive themselves forward?
• 44:23
  SPEAKER_03: Well, and again, Laura, I can't thank you enough for your kind words because it truly it truly every time you say it, it warms my soul.
• 44:31
  SPEAKER_02: I appreciate it so much.
• 44:32
  SPEAKER_02: And and the I mean, I guess the only thing that I would say to a young CEO or a young salesman that's potentially thinking about going off on their own in their own space and or thinking about a bold move or just thinking about making a jump, quote unquote, is there's a famous quote that I live by, and it says, if you're scared to jump, then jump.
• 44:55
  SPEAKER_02: And it's funny how on that other side of that little fear in the back of all our minds, like sending you a text, like you mentioned, yeah, it was a little bit nerve-wracking, but I I mean you're the sweetest lady on the planet, Laura, and I know that you you would never you wouldn't be too harsh on me.
• 45:10
  SPEAKER_02: I wasn't worried about that.
• 45:12
  SPEAKER_02: But I mean, the the biggest thing that I ask myself before I make any decision in life, whether it be my family, whether it be professionally, whether it be making a trip or making an investment, is am I gonna regret not doing it more than doing it?
• 45:28
  SPEAKER_02: And is the downside of doing it worse than the regret that I would feel if I would never get it?
• 45:35
  SPEAKER_02: And in regards to texting you, like if I never text you and we would have never connected, would I have regretted that for the rest of my life?
• 45:42
  SPEAKER_02: Potentially, and absolutely, because this, you know, you never know what it could lead to.
• 45:47
  SPEAKER_02: And with opening up this agency, and since we've been in business, this has opened up so many amazing doors and had the chance to connect with so many amazing people.
• 45:58
  SPEAKER_02: And on every single connection, on every single decision that we have made, there's always that little voice on the back of our ear or on the side of our shoulder telling us, hey, you probably shouldn't do that.
• 46:10
  SPEAKER_02: There's this potential or this potential, but I am a um an arrogantly positive person.
• 46:19
  SPEAKER_02: You know, I just whether it be my arrogant self-belief in myself or our organization or whatever, whatever the case may be, I just have I I truly believe that we are the best team in the country.
• 46:35
  SPEAKER_02: I truly, truly believe that.
• 46:37
  SPEAKER_02: And if I truly believe if you look at one of our clients' websites and strategies in comparison to any other agency in the country, with my whole soul, I believe that we are a more optimal, more cost-efficient, more personable choice.
• 46:52
  SPEAKER_02: And I will scream that from the mountaintops if that's what gets us to where we need to go.
• 46:57
  SPEAKER_02: So if you are a young individual that's thinking about opening up a business, that's thinking about asking for a promotion, that's thinking about making a move to another state, whatever the case may be, if you know that you want to do it, you've given it thorough thought, and you truly know that that's what you want to do, don't let yourself or anybody else talk you out of it because more than likely the road that you're gonna end up in is a million times better than if you would have stayed.
• 47:25
  SPEAKER_00: Amazing.
• 47:26
  SPEAKER_00: And that is the type of wisdom that we are looking for in the I Am Wise of Podcast.
• 47:31
  SPEAKER_00: What do they say?
• 47:31
  SPEAKER_00: You miss 100% of the shots you don't take.
• 47:35
  SPEAKER_00: So if you're worried about failure, you will fail on the things that you don't do, right?
• 47:41
  SPEAKER_03: Absolutely.
• 47:42
  SPEAKER_03: I couldn't agree more.
• 47:44
  SPEAKER_00: Well, Connor, we've come to the end of our time.
• 47:46
  SPEAKER_00: And so this is where you get to brag on yourself just a little bit.
• 47:49
  SPEAKER_00: So tell us again, just real quick in case they missed it name, business name, anywhere we can find you, whether it's website, social media, you name it.
• 47:58
  SPEAKER_02: Absolutely.
• 47:59
  SPEAKER_02: Connor Morris, CEO and founder of the Cura Collective.
• 48:03
  SPEAKER_02: You can find us at the Cura Collective.ai.
• 48:06
  SPEAKER_02: That's T-H-E-C-U-R-A collective.ai.
• 48:11
  SPEAKER_02: Um, please don't hesitate to reach out if you have any questions with website, digital strategy, social media, business consultation.
• 48:19
  SPEAKER_02: We would love to connect with anybody and everybody that we can.
• 48:22
  SPEAKER_02: And again, Dr.
• 48:23
  SPEAKER_02: Laura, I can't thank you enough for your time.
• 48:25
  SPEAKER_02: You're the best.
• 48:26
  SPEAKER_02: We love you.
• 48:27
  SPEAKER_02: You're incredible, and we can't thank you enough.
• 48:30
  SPEAKER_00: Well, the feeling is mutual.
• 48:31
  SPEAKER_00: I cannot wait to see you guys next week.
• 48:33
  SPEAKER_00: We're gonna do some great, great, great stuff.
• 48:35
  SPEAKER_00: You guys, this has been an awesome episode of the I Am Wiser Podcast with Dr.
• 48:39
  SPEAKER_00: Laura Purdy.
• 48:39
  SPEAKER_00: I hope you all feel wiser because I know that I do.
• 48:43
  SPEAKER_00: So we'll see you guys for the next episode.
• 48:45
  SPEAKER_00: Have a great day, everybody.
• 48:46
  SPEAKER_00: And Connor, thank you for joining us.
• 48:49
  SPEAKER_01: Thank you, Laura.
• 48:50
  SPEAKER_01: Bye! Bye-bye.
• 48:52
  SPEAKER_00: Thank you for tuning in to the I Am Wiser Podcast, where each episode brings us closer to a wiser, more human approach to healthcare.
• 49:01
  SPEAKER_00: If today's conversation inspired you or sparked new ideas, share it with someone who's ready to rethink healthcare.
• 49:09
  SPEAKER_00: And if you have a story or innovation that could light the way for others, reach out.
• 49:14
  SPEAKER_00: We'd love to hear from you.
• 49:16
  SPEAKER_00: This space is yours too.
• 49:18
  SPEAKER_00: Don't forget to follow, rate, and review us on your favorite platform.
• 49:22
  SPEAKER_00: Until next time, stay curious, stay courageous, and stay wiser.