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Is Direct Mail Back? The 2026 Growth Strategy for Service Businesses
Is direct mail actually back in 2026 — or is it a dinosaur channel that should stay extinct?
In this episode of Owned and Operated, John Wilson sits down with Sam Preston (CEO of Service Scalers) to break down how the best home service companies are using direct mail as direct response, why some operators get 14x ROI while others lose money mailing the same market, and the exact levers you can pull to make mailers perform (audience, offer, format, frequency, and iteration).
They also get into why “legacy media” still works when executed well, how to think about underserved markets, and why…
The skinny
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