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Transcript
- 0:00How is privacy changing in the AI world?
- 0:03Well, yes, Sir, we always talk about digital trust, we talk
- 0:07about keeping data safe. But then AI creates a lot of
- 0:11simplicity or maybe complexity in terms of privacy.
- 0:15And then we'd say, OK, rely on ethics.
- 0:17And then we need to know what are the privacy challenges we
- 0:21have. So all this is very interesting
- 0:24and intriguing to know about, but what about having a
- 0:27conversation with a fellow privacy expert and exploring all
- 0:31these questions and seeing how is privacy changing in the AI
- 0:35world? I'm going to talk to Tanya
- 0:37Palmeralo Devini, who is going to have a good conversation with
- 0:42us. And as we do that, take
- 0:44advantage of Grow Skills dot store.
- 0:47We have some ISO courses for you.
- 0:50Welcome to the Fit for Privacy podcast, where your host, Puneet
- 0:53Bhatia discusses the latest trends, challenges and
- 0:56opportunities in privacy, artificial intelligence,
- 0:59sourcing, and related fields with industry leaders and
- 1:01experts. Whether you're a professional
- 1:03business leader or just passionate about topics like AI
- 1:06and privacy, this is your go to place for insightful
- 1:09conversations and practical advice.
- 1:12The Fit for Privacy podcast is brought to you by Fit for
- 1:14Privacy, your trusted partner in AI, privacy and sourcing matters
- 1:18and gross skill Store. Your go to destination for top
- 1:21tier training on ISO standards and key EU regulations.
- 1:25Remember that opinions expressed in this podcast are not legal
- 1:28advice. Now it's time to dive in today's
- 1:30episode. So hello and welcome to the Fit
- 1:36for Privacy podcast. Another episode and we have a
- 1:40privacy expert, AI expert, AI governance expert who's going to
- 1:43share with us her thoughts and her name is Tanya Palmarella
- 1:48Dovini. I hope I pronounced it OK.
- 1:51Very well. Thank you.
- 1:53Thanks for being here and welcome to Fit for Privacy
- 1:55podcast. Thank you for having me, it's a
- 1:58great honour. It's a pleasure.
- 2:01So let's start with the basic premise.
- 2:04We do data protection, we do AI, we do security and risk and
- 2:09governance. And the end objective is trust,
- 2:13trust of customer and that trust in the digital world, AI world,
- 2:18the emerging technology world is changing to what we call digital
- 2:22trust. Now give us a few thoughts on
- 2:26how do you see this digital trust.
- 2:29So I think for me, so my background is very much in
- 2:32health and social care and also also commercials as well.
- 2:37But if you think about people, the digital trust means that
- 2:40they're going to give you the data, whatever environment and
- 2:44trust that you will a use it responsible BB transparent about
- 2:48it and also protect it. So that's digital trust and
- 2:52what's it sounds simple. We know it isn't because
- 2:55obviously people, for example, if I ask you a question, if you
- 2:59go to your GP and you talk to your GP and you give them all
- 3:02your personal information, maybe information you wouldn't talk to
- 3:06your family about. Do you normally ask him or her?
- 3:10Do you say oh, what you're doing with my data?
- 3:12Or do you just talk about your issues so you receive care What,
- 3:15what would you do? What do you do?
- 3:17I think the question has the answer that I trust the GP to
- 3:22keep my data safe. Absolutely.
- 3:26And if you think about this in, in, you know, historically, we
- 3:30were born with this notion of confidentiality, right?
- 3:33We talked to a healthcare professional.
- 3:35They're going to keep it confidential.
- 3:36But in this day and age, what actually happens when you leave
- 3:39the consultancy room or even when you are in the consultancy
- 3:42room, they're going to put your data on a computer.
- 3:46So it's the confidentiality, the verbal confidentiality is
- 3:49maintained and you can trust them.
- 3:51However, once you put it on a computer, there's a lot more
- 3:54infrastructure, people, suppliers you will have to
- 3:58trust. Yeah.
- 4:00And I think this is sorry, no. No, go ahead, go ahead.
- 4:04And I think this is what makes me so excited discussing this
- 4:06topic. It's something where people
- 4:09really don't think about. We think, oh, you know, clients
- 4:11trust us. They or patients trust us, they
- 4:13don't care. That's not true.
- 4:14They trust us because they have this notion of confidentiality
- 4:18and they they trust us that we will respect the data.
- 4:21No vision statement, whether commercial or in health will say
- 4:25we do not care about our clients.
- 4:27So therefore for me, if you care about your clients, you care
- 4:30about that data. I agree with you 100% and you
- 4:36put in the notion of confidentiality, but then in the
- 4:39digital world, we also talk about the notion of integrity,
- 4:42which was not that much a challenge previously, and also
- 4:45the availability. So how does the trust get into
- 4:49these dimensions? Because we normally look at the
- 4:52CIA triad as a security dimension, but I think they also
- 4:57play a role in the trust dimension, right?
- 5:00Absolutely. So in the NHS in the UK, we
- 5:03always had this framework since I can think of in my career,
- 5:06which was the CIA triangle. And when we talked about
- 5:10confidentiality in in the NHS wasn't just about digital or any
- 5:15of that. It was about everything,
- 5:16everything, you know, but it's the physical environment.
- 5:19You know how the world beds positioned when you walk in, Are
- 5:23there any carers and families? Can they overhear your
- 5:25conversation in an elevator? So it's the whole aspect of
- 5:29confidentiality, whether it's verbal, physical or obviously on
- 5:34your laptop encrypted at the time.
- 5:36You know, when the whole thing started about they were losing
- 5:38USB sticks, they were unencrypted.
- 5:40So it took already in a whole other dimension then and moving
- 5:43forward now, 2025, we're not talking about any more
- 5:47encryption. If we're still talking about
- 5:48encryption, we have a huge issue, right?
- 5:50Encryption is it's a given, really should be.
- 5:54We know it doesn't always happen, but it should be a
- 5:56given. Now we're talking about moving
- 5:58on to cyber. You know, how do we secure it?
- 6:01AI, How do we secure them? You know, when, when suppliers
- 6:06come out with the most amazing tools that will enable efficient
- 6:10working in the NHS with all the budget cuts.
- 6:13But what does it mean? Do we understand as privacy
- 6:16expert? And if we don't understand,
- 6:18who's going to be the patient's voice?
- 6:20Who's going to make sure that the data is respected by using
- 6:24AI? Do we understand it when they
- 6:25say, Oh, no, sorry, it's safe and secure, but we will use it
- 6:28for training? What does it even mean?
- 6:30Where does it go? So that has a huge dimension,
- 6:33but also integrity, right? Because before, again, I'm, I
- 6:37will use a lot of NHS examples, but it can be an anything else.
- 6:40It's just an NHS integrity is really important because if you
- 6:44have the wrong information on a patient record, you potentially
- 6:48could kill the patient. You know, if you don't have, if,
- 6:51if the record has been tampered with, the allergy information
- 6:54has gone, wasn't available availability or was recorded
- 6:58wrong, you have a huge issue. Now we say I, there's a lot of
- 7:03things that can go wrong and believe me, I'm an innovator.
- 7:06I want to enable innovation. What we can't forget in these
- 7:10privacy by design is the safety by design.
- 7:13So if you have an AI in the background and now my
- 7:16pronunciation, I'm not an English native speaker, but
- 7:19sometimes, you know, when we have transcripts, it's not what
- 7:22I say honestly, the, the transcript comes and that's not
- 7:25what I said. Now imagine that in a clinical
- 7:27setting, so where the cheques and balances about making sure
- 7:30that what the AI has picked up in the background is actually
- 7:34what the patient has said. So that is important.
- 7:37And also deepfakes, you know, is there possibility that someone
- 7:42gets hold of this recording and then use a set for something
- 7:46else? People are worried about that.
- 7:48I was in a conversation the other day with someone from a
- 7:51supervisor authority and the, the panel, they used the
- 7:56transcribing and they said that they really don't want to use
- 7:59the transcribing because there are, they don't want their voice
- 8:03to be taken and used for a deep fake and them saying things they
- 8:08haven't said. And I can understand that
- 8:10there's supervisor authority. So we need to think about these
- 8:13things. We can't just say, yes, we want
- 8:16to enable yes, yes, we all are for innovation.
- 8:18You know, I work with research, I work with medical research.
- 8:21They need AI to provide the care to put faster, you know, the
- 8:26algorithms to identify cancer. It's not about that.
- 8:30It's about how are we designing it?
- 8:32And can we trust our suppliers for for the patients to trust
- 8:36us, we need to be able to trust our suppliers.
- 8:38And that for me, if you look at all the reports, where do you
- 8:42have your biggest risks unit? Where are your biggest risks in
- 8:44these day and age when it comes to digital?
- 8:47Where are your risks? In the cloud, it's all in.
- 8:53Errors and suppliers. This is the thing, you know, we
- 8:56always in the NHS talked about human errors, emails sent in
- 9:00errors. Now when I look at the
- 9:02incidents, it's suppliers, the supply chain.
- 9:06Yeah, it's of course the challenge which has become in
- 9:10the last 10 or maybe 15 years is earlier the risk was human error
- 9:17and human interpretation, but human was the biggest error,
- 9:20more or less. And we said the human is the
- 9:23weakest link, so that you need to train and this and that and
- 9:26that. And nowadays what's happening is
- 9:28since all the data is in cloud and all these bots, agents and
- 9:33everybody's listening, the risk is in there because the your
- 9:38data is no longer in one location in one building and you
- 9:42don't know where, where is that It's no longer in the building.
- 9:45It's somewhere in some data centre which has a backup
- 9:48somewhere and which is replicating to somewhere.
- 9:50And then they're sharing the data to someone based on their
- 9:54contracts and agreements. And that whole supply chain is
- 9:58not being provided by one company, but set of companies,
- 10:01one providing data centre, 1 providing the service, 1
- 10:05providing the translation, one providing the LLM or one
- 10:07providing the voice to speech to text and one interpreting text,
- 10:141 converting into the minutes. So that's the complexity that a
- 10:16complex world we are in. And I agree with you that yes,
- 10:21this AI world creates a lot of complexity.
- 10:24But on the other side, I think and I believe it also creates
- 10:29simplicity in terms of privacy or in terms of privacy
- 10:33protection. And let's talk about that as
- 10:36well because yes, it's a scary world and that's, yes, there are
- 10:39a lot of risks. It's like a knife with which you
- 10:42can cut onion or fingers. But let's cut the onions and see
- 10:47how can AI maybe help us simplify the privacy protection
- 10:52or landscape? Absolutely, but like with
- 10:55everything, if used responsible and transparent, the risk that
- 10:58AI exacerbates. If you think many years back,
- 11:02the risk the Internet, you know, we were all talking about the
- 11:04Internet, then social media, then Facebook.
- 11:06But if you follow it through and you really have your
- 11:10architecture right and you have your flow right, I'm not saying
- 11:12that the risk is completely eliminated.
- 11:14We're not talking about this. We're talking about a risk based
- 11:16approach. So we can actually mitigate
- 11:19that. And that's why we need to all
- 11:21work together from the privacy person, the architecture person,
- 11:25the IT person, the EI specialist and the suppliers.
- 11:29If we all follow it through, everyone can be more assured.
- 11:33And I think that doesn't happen as much.
- 11:35So if you're talking about CIA, around AI, it's about you need
- 11:41to follow the entire data flow from the start.
- 11:44So when the patient talks to you or the AI in the background to
- 11:48where it ends up. And if you can't follow that
- 11:50through, you will be able to identify risks and therefore put
- 11:53build mitigations in. We should do that before you
- 11:56actually launch a product. So I think a lot of times, and
- 11:59we know that. When do they come to us?
- 12:02Oh, we're going live tomorrow. Here's a data protection pack
- 12:04assessment or we already have a contract in place.
- 12:09We already bought the tool, risk assessed retrospectively.
- 12:12And that's where a lot of things then are like, well, I, I can
- 12:15pick up the risks we might be able to mitigate, but really is
- 12:19the supplier going to change the entire design?
- 12:22It's going to cost money, you know.
- 12:24So I think this is a lot of things that people in the
- 12:27organisations need to think about.
- 12:28They need to start talking to each other much, much earlier to
- 12:33then identify the best supplier and also have a list ready.
- 12:37What do we want a trusted supplier to look like?
- 12:40You know, not just go out. I want this tool.
- 12:42OK, you want an AI tool, but how do you want it to be built?
- 12:47How are you building it around CIA?
- 12:49And I think that's where there's still a lot of work to do was.
- 12:53A lot of, absolutely. I think to enable trust, you
- 12:57need to act responsibly, you need to do the right thing, you
- 13:01need to follow the law and that's where they'll come. 2
- 13:04dimensions. When we have a law like in the
- 13:07UK or in the USI in Europe, not US that much, but in UK and EU,
- 13:14that's easier because the law mandates it.
- 13:17But then if you're a healthcare company in the US, OK, you have
- 13:20HIPAA and others, you still follow them.
- 13:23But if you don't have a law, then it's left to
- 13:27interpretation. Do when we lean on the
- 13:30responsible AI, responsible privacy, responsible data use
- 13:34and being following the right practises for security and so
- 13:38on. And that's when we get into the
- 13:40dimension of what we call ethical AI or ethical data use.
- 13:45And that's not easy. That's not comprehensible for
- 13:49everyone, especially with when people are driven by business
- 13:53objectives, no. Absolutely.
- 13:55I agree. And I think, you know, again, as
- 13:57you said, I provide so many opportunities and especially in
- 14:01health as well, you know, but it just the needs the, the process
- 14:07needs to be right, the documentation needs to be right,
- 14:10people skill sets need to be right.
- 14:13And also the limitation, you know, as a data protection
- 14:15officer, privacy champion, depending where you worked
- 14:18before, you might not know everything, but then make that
- 14:21clear. Don't provide false assurances.
- 14:23Because in the end of the day, what is going to happen if
- 14:26there's a breach? What is going to happen if
- 14:28patients stop trusting you? They're not going to come to you
- 14:31anymore and then they're not going to have the care that they
- 14:34require. And that because some, some
- 14:37breaches are, you know, the, the likelihood of harm is very low
- 14:40in all of that. But some preachers we, we do
- 14:43you. Do you remember the 1A cry cyber
- 14:45attack on the NHS in 2017? Do you remember that one?
- 14:48So you cyber attack on the NHS, What was the result?
- 14:51Appointments were cancelled, surgery was delayed, ambulance
- 14:54had to be diverted. Millions and millions had taken
- 14:58the hit because of a cyber attack.
- 15:01And from then onwards, we, you know, we have invested
- 15:03infrastructure and all of that, but that doesn't mean it doesn't
- 15:06happen. Now we're looking at AI.
- 15:07And then I went to a conference in Frankfurt and IBM was talking
- 15:10about quantum computing. And I'm like, the digital age
- 15:14moves so fast all of the time. So AI could actually help us,
- 15:21but we still need that human intervention and oversight.
- 15:24So AI can help us build privacy models and all of that, but it
- 15:29still has to come from us because we can then look at it
- 15:32and see does this fit this scenario?
- 15:35And I think that's very well in GDPR.
- 15:38In the GDPR, you know, when they say the DPO has to have the
- 15:41skill set in accordance, it's not verbatim, but in accordance
- 15:46to the data processing activities.
- 15:48That means that maybe you work in an organisation where you
- 15:51have minimal data, you know, just e-mail addresses for
- 15:54marketing purpose. Then your skill set, you know,
- 15:57is OK if you just don't have to protection.
- 16:00But if you work in health and care, your skill set has to be
- 16:03much wider. You have to understand the risk
- 16:05profile. You have to understand when you
- 16:07work with HIV data, when you work with, you know, domestic
- 16:12abuse data, sexual assault referral centres, it's not the
- 16:15same. And if you don't have the skill
- 16:18set, then you need to get the training.
- 16:20There's a reason why GDPR put that in the law.
- 16:23You know, not everyone can just be ADPO on a one day training
- 16:26course. They can learn.
- 16:28Not saying this everyone can learn it, but you have to be
- 16:31careful when you deal with certain data sets and you need
- 16:35to be willing to say actually I need more training because I'm
- 16:39not aware of that. No, I think I agree with you.
- 16:44The beauty of GDPR is it gives you the opportunity to be ADPO.
- 16:48But you need to be responsible and you need to learn the art.
- 16:52And even even after learning, you can have an interpretation
- 16:57because you can have many interpretations of GDPR and
- 16:59that's always context based because the context matters.
- 17:03Same data sometimes based on the volume of the scale, you have to
- 17:07have different, different way of looking at it.
- 17:10It's risk based, it's context based and it's also to an extent
- 17:15interpretation based of the organisation, industry based or
- 17:18the usage based of the supply chain.
- 17:19How many people will have, how many users will have access.
- 17:23So all that complicates things and that's where the responsible
- 17:26usage and experience comes in to play.
- 17:29And that's where we also get into the dimension which we say
- 17:36we only have the challenge of protecting data so far.
- 17:39Now with the AI, because whenever I'm speaking at a
- 17:42conference, that's the question that comes.
- 17:45You talk about privacy, but what about AI?
- 17:48And the question that's usually asked is AI is data hungry.
- 17:52So we need as much data as possible.
- 17:55In fact, all of it. Does the GDPR apply?
- 17:58And I usually reply, yes, it does on the personal data
- 18:02because some of your data is personal.
- 18:04So AI is data hungry and it has two elements.
- 18:09It wants to use data and it wants to consume data and then
- 18:13it wants to interpret data and keep the data for its learning.
- 18:17And how do you see this usage and sharing of data for AI
- 18:21purposes? And I'm when I'm saying data,
- 18:23I'm using broadly or including personal data as well.
- 18:30And, and that comes back to knowledge and expertise.
- 18:34And I always develop and learn. I don't know everything, but I
- 18:38always try to know my limitations.
- 18:40But even sometimes there's things you don't think about.
- 18:42And I'll give you an example on what you just asked.
- 18:45So, you know, so the training and development on data, on
- 18:48personal data, obviously I would say that if you have an
- 18:53organisation and you use our eye for efficiency, you should, but
- 18:58you don't need the personal data.
- 18:59You should exclude the personal data, but also be careful.
- 19:02So when I went to the conference, I listened to this
- 19:04talk and I was like, Oh my God. And I'm working a lot with
- 19:07research in the NHS or research data.
- 19:09And we always talk about anonymized data to minimise the
- 19:13risk, right? And this person was talking
- 19:15about that there was these people had consultant to the
- 19:19research for ethnic minority who had because of the ethnic
- 19:24minority, they had certain diseases.
- 19:25And that's what the purpose of this research was.
- 19:28But then they via I also, it was then anonymised data.
- 19:32So they then took the anonymised, the anonymised data,
- 19:36which really looked anonymised. And the I came up with finding
- 19:41out that all of these people that have this genetic trait
- 19:46were from a village of a special specific ethic and religion.
- 19:53So obviously now they all became identifiable.
- 19:57And I was like, I never thought about this, that, you know, I
- 20:00mean, when you're not exposed to that, you don't think about
- 20:02that. And that's what you have to be
- 20:03careful just because you think, oh, it's just the name or
- 20:07actually we've removed all the name.
- 20:09We know that, the law says. You know, it's anything that
- 20:12makes them identifiable, but sometimes say I can make them
- 20:16identifiable without you realising it because of the fast
- 20:19processing, because they can put pick, you know, from the
- 20:23Internet data together and then can identify that particular
- 20:27cohort. So that's the danger of it.
- 20:30You really need to think it through.
- 20:31If you use AI for training purposes and let them use the
- 20:36data, it might put data together and makes the whole situation
- 20:41identifiable, and then obviously you're in trouble.
- 20:45I fully agree with you. I was recently at a conference
- 20:49and somebody said, hey, this is AAI tool, it does this and this,
- 20:53this is identic. AII won't name the tool, but and
- 20:56I said, OK, that's cool. Have you looked at its privacy
- 20:58policy? And now then I came in.
- 21:02Of course, I looked at the privacy notice and looked OK.
- 21:07Then I created a free account and I went, then how will I
- 21:10control my privacy settings? What options do I have?
- 21:14And Can you imagine there was no option to contain or to change
- 21:19privacy settings because I wanted to say you will not use
- 21:22my personal data to train your algorithm.
- 21:25You will not use my voice or my commands to train yourself.
- 21:31And like the example you say, the regulator didn't want their
- 21:34voice to be interpreted and deep fixed to be created.
- 21:37But I wanted to do some basic settings so that it works in my
- 21:40context. I'm open to you.
- 21:42The I'm all pro innovation. I as an entrepreneur I want to
- 21:47simplify things for me and my customers, but in the remit of
- 21:51the right usage of data and there was no option to use or
- 21:56configure these right elements. So it's a scary world sometimes,
- 22:01but we can have that conversation of scary world and
- 22:05how we can protect it for ages. But in view of the time, I would
- 22:10say, what do you do on a daily basis?
- 22:13I mean, of course I know it, but why don't we tell our listeners
- 22:18as well? So when obviously I have several
- 22:22clients depending from what they want to do, so they come to me
- 22:26and say, oh, we want to introduce an idol.
- 22:28The first thing I ask is why? What is the objective?
- 22:32Because sometimes as you know, this is a long standing story.
- 22:35You want something fancy, you go to an IT provider and actually
- 22:38what you want and you say you want is actually not what you
- 22:41need. So that's the first thing.
- 22:42What, what are you trying to achieve then?
- 22:46You know, they tell you the product and so on.
- 22:47And I really look deeply. I, I ask for high level designs
- 22:51and why do I ask for that? Because I've worked so closely,
- 22:54this amazing information security people and
- 22:57cybersecurity people in architecture.
- 22:58Otherwise I wouldn't necessarily know to ask these questions,
- 23:01right? Because not everyone has come
- 23:03through the same career journey. So ask them all of these
- 23:06questions. And then when it comes to AI,
- 23:08and I do say, are you using that data to train the AI?
- 23:12If they say yes, I'm not necessarily going to say no.
- 23:15So we can't implement it. I want to understand more why.
- 23:19What part are you using? What are you going to do with
- 23:22it? Where's it going to behold?
- 23:23Where's it going to go? You know, these, these all
- 23:25things matter on premises off. You know, there's so many when
- 23:29we talk with, especially in health and care, not each AI
- 23:32goes actually off in the cloud because they do their own
- 23:35programmes which sit on site. So they're different elements
- 23:39you need to discuss and you need to find the right people to
- 23:42explain to you exactly where this data goes.
- 23:46And I think the importance of this is if you think about when
- 23:49the Euro, the Royal Free Hospital Trust, what happened,
- 23:52patients felt really betrayed. Why?
- 23:55So a few years ago, the Royal field partnered with Google
- 23:58DeepMind on an app. The intention was pure.
- 24:01The intention was to ensure that they, you know, that they could
- 24:06detect kidney injury. It wasn't anything else.
- 24:09However, no one followed it up in the way that it was
- 24:13transparent about it. So 1.6 million patient records
- 24:19were obviously transferred without properly informing
- 24:21patients. So then you lose the trust.
- 24:25Patients would not have expected a tech company to get the data
- 24:29for an app test without consent. So yes, we have consent for
- 24:32treatment consent, not consent under U kg DPR.
- 24:36But you're now sharing data with Google Deep Mind on an app.
- 24:40Do your patients understand that?
- 24:42If not, then you have done something wrong.
- 24:44And I'm not, I'm not particularly crushing a
- 24:47particular trust because I think these people out there in the
- 24:49NHS doing an amazing job, I was part of it.
- 24:53You just really need to think about it and you have to have
- 24:56someone that understands and translates it for you.
- 24:59Absolutely. And that you come in, I come in,
- 25:02or privacy experts come in. Absolutely, absolutely.
- 25:06But I always would. I'm lucky because when it's
- 25:09something major like this, I go to my chief of my security
- 25:12officer, I go to my AI expert, governance expert.
- 25:15So once I have a lot of expertise, I still bring people
- 25:18in. When it's.
- 25:20Something this big. Yeah, I think together we are
- 25:22stronger. Absolutely.
- 25:25And I'm very lucky as you know. You know, I work with Barry Malt
- 25:28and others. We, we network, we discuss, we
- 25:30say have you come across this app?
- 25:32What have you done? Because sometimes you forget to
- 25:35ask a specific question and that's normal because even if
- 25:39you have really good templates, we have developed AI governance
- 25:42templates, we used it from the ISO, we have developed our own,
- 25:45we use systems. Would you always, sometimes you
- 25:49might forget one question, someone else will remember that
- 25:53question. Oh, what about this, have you
- 25:55thought about this? Like I always think about
- 25:58records. I mean, children are babies,
- 26:00they don't consent, right? They can't consent.
- 26:03The parents do. What would parents have to
- 26:05understand and clinicians have to understand these children
- 26:08grow up and they get access to their records.
- 26:11Would they expect to see that? Would that break families apart?
- 26:15Would that, you know, I mean research and so on?
- 26:17So these are the sort of questions that was experienced
- 26:20you might ask more. And the same as AI, would you
- 26:23think about deepfakes? Would you think about the
- 26:26future? Like right now it looks like an
- 26:29anonymized data set, but depending of what this person
- 26:33goes on to do later, AI can put it all together.
- 26:37Does it remain anonymized? You know, how do you risk assess
- 26:41that? Yeah, But can I say something
- 26:45because I don't want to just speak on the negative.
- 26:48When organisations handle data well, it does improve outcomes.
- 26:52OK. So COVID-19 NHS data was used to
- 26:56identify vulnerable patients for shielding.
- 26:58That's amazing, right? So we can't just look at the
- 27:02negatives that I just wanted to bring that in.
- 27:04No, absolutely. I think the way we started the
- 27:06conversation, it's about trust. So we don't do privacy
- 27:10protection because these stories are there.
- 27:12We do privacy because we don't want these stories to happen.
- 27:16And when these stories don't happen, the organisation does
- 27:18the right thing. We talked about being
- 27:20responsible, being ethical, being lawful, being compliant.
- 27:23And when you are all that, then you create trust.
- 27:26And when you create trust, your organisation is respected more
- 27:30and you get more customers. So it in the end drives
- 27:33customers to you because you're trusted and the same thing which
- 27:38the example you gave that there's AGP, if you go to
- 27:40agenda, a Doctor Who is trusting you, who's giving you the
- 27:46confidence that they will keep the information safe, you go
- 27:49there. But if you hear a story saying
- 27:51that clinic or that data there, they shared all the customer
- 27:54personal, personal data, other patients customer data, you
- 27:58would stop going to that clinic, irrespective of how good they
- 28:02are. And that's what we're talking
- 28:04about now in view of that, that we do the privacy expertise and
- 28:11the AI and governance expertise or compliance with the ISO
- 28:16standards or EU regulations, if someone wants to contact you,
- 28:20what's the best possible way, so.
- 28:22Obviously we have our website Data Privacy Simplified and my
- 28:27e-mail address, Tanya, Data Privacy Simplified dot co.uk and
- 28:32I have LinkedIn, so they can link me on LinkedIn.
- 28:35You know, I'm always happy for a chat, always happy to discuss
- 28:38these things through. Yeah, that's kind of the best
- 28:41way really to get in touch with me.
- 28:42So really, e-mail, LinkedIn. Thank you so much, Tanya.
- 28:46It was wonderful to have you. I don't know how the time went
- 28:50by, but it went by very well and I got another perspective, as we
- 28:55do when we talk to a colleague or an expert in privacy.
- 28:58Thank you for having me, it was a pleasure.
- 29:01It's a pleasure. Thank you for joining us on the
- 29:04Fit for Privacy podcast. We hope you found today's
- 29:06conversation valuable and thought provoking.
- 29:09Subscribe for more insights like this.
- 29:11If you enjoyed this episode, we'd appreciate that you'd share
- 29:13it and write us a review. For consulting, visit
- 29:17www.fitforprivacy.com. For certifications and training
- 29:21on ISO standards, visit www.growskills.store.
- 29:26You can also contact us for bespoke training for your staff
- 29:29and management. Until next time, stay safe, stay
- 29:32compliant, and grow your skills.