Understanding the Trump Cult

The Lucas Bean Show · Feb 16, 2026 · 7m

I spent years watching people I loved defend the indefensible. Family members. Friends. People I thought I knew.

And I kept asking the same question. How can they not see what is happening?

So I did the research. Not to mock them. To actually understand the psychology of what is going on. Because this is not a normal political movement anymore. It is a cult. And if we want any chance of reaching the people trapped inside, or at least understanding why we cannot, we need to understand how the trap was built.

Here are the five psychological mechanisms keeping people locked inside the Trump cult…