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Who Do You Trust Online—And Why?

Trust on the internet used to be a fairly simple calculation. You looked for familiar names, recognizable brands, maybe a blue checkmark, and you made a judgment call. Today, that math often fails. AI has changed the game. Deepfakes are convincing. Entire personas can be spun up in minutes. Fraud doesn’t look sloppy anymore—it looks professional. And in many cases, it looks exactly like the people and platforms we already rely on. That’s the backdrop for my latest episode of the TechSpective Podcast, where I sat down with Oscar Rodriguez, who leads product efforts around trust at LinkedIn…

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