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Unlocking High Performance: A Coach's Keys to Success in Business and Sports, with Brian Bergford | Finance Series

How can leaders build mental toughness to overcome adversity?

In this episode, mental performance coach Brian Bergford shares how he helps leaders and athletes overcome adversity and unlock high performance. After a difficult childhood, Brian studied psychology and developed an approach to get to the core "truth" of a situation.

He explains how he overcame a lifelong phobia of water to become a national champion swimmer. Brian emphasizes starting with small daily actions and failures to build mental toughness over time. His breathing exercise is one technique to control anxiety and…

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