Latest / Becker’s Healthcare Podcast / Advancing AI, Physician Leadership and Patient-Centered Innovation with Dr. Edmund Pribitkin
Transcript
- 0:02- The strategic agenda facing hospital and health system
- 0:04- leaders right now is not a short list.
- 0:07- Growth in a consolidating market, sustainable margins in
- 0:09- a reimbursement environment that rarely moves in your
- 0:12- favor,
- 0:12- a tech investment cycle that demands both urgency
- 0:15- and discipline,
- 0:16- and a workforce story that is still being
- 0:19- written.
- 0:20- Eker's fourteenth annual CEO CFO roundtable brings together
- 0:23- more than 1,500 executive level attendees and nearly
- 0:27- 400 speakers across four days of sessions that
- 0:30- are designed to help c suite leaders benchmark,
- 0:32- pressure test, and sharpen their priorities.
- 0:35- Not in the abstract, but against the real
- 0:37- decisions they'll face heading into the next year.
- 0:39- It's the kind of event you leave with
- 0:40- a clear sense of where you stand and
- 0:42- what comes next.
- 0:44- So join us November second through the fifth
- 0:46- at the Hyatt Regency in Chicago,
- 0:48- and come ready to do the hard thinking.
- 0:50- Register on our events page at beckershospitalreview.com
- 0:54- by clicking on the events tab in the
- 0:56- upper right.
- 0:58- This is Laura Dierdahl with the Becker's Healthcare
- 1:00- podcast. I'm thrilled today to be joined by
- 1:02- doctor Edmund Perbetkin,
- 1:03- president of the Jefferson Medical Group and executive
- 1:06- vice president and chief physician executive at Jefferson
- 1:08- Health. Doctor Perbetkin, it's a pleasure to have
- 1:10- you on the podcast today.
- 1:12- Thanks so much, Laura. I'm delighted to join
- 1:14- you today.
- 1:15- Absolutely.
- 1:16- I'm excited for our conversation. I know Jefferson
- 1:18- is such an innovative health system and certainly
- 1:20- a lot you've been able to accomplish over
- 1:22- the last year or so and a lot
- 1:24- to look forward to as well in the
- 1:25- future. But before we dive in, can you
- 1:27- just tell us a little bit more about
- 1:29- yourself and your background?
- 1:30- Sure. I'd be delighted to. I'm an otolaryngologist,
- 1:34- facial plastic surgeon by training.
- 1:37- I have been at Jefferson now for thirty
- 1:39- four years in many different roles ranging from
- 1:43- program director for otolaryngology
- 1:46- to academic vice chair to chief medical officer
- 1:49- for our flagship hospital, TJUH,
- 1:52- to leading the medical group and
- 1:55- now serving really as chief physician executive,
- 1:58- looking at a lot of different areas such
- 2:01- as service lines, such as the medical group,
- 2:04- such as the perioperative
- 2:06- optimization,
- 2:07- and really also leaning into the innovation
- 2:11- and looking at how we can really look
- 2:14- to pair clinical leadership with IT and other
- 2:18- leadership in order to move the organization
- 2:20- forward.
- 2:22- Absolutely fantastic. I think that's such a a
- 2:25- critical and fascinating,
- 2:26- point to sit at when you're looking at,
- 2:29- you know, the clinical, the IT, and the
- 2:31- strategy behind both how they can drive success
- 2:33- within the entire enterprise.
- 2:35- Is so fascinating. I know things are changing
- 2:37- very quickly right now as well, and so,
- 2:40- exciting to see a lot of those advancements.
- 2:42- Now could you give us a quick state
- 2:43- of the union of your work at Jefferson?
- 2:46- What's gone well this year, and what are
- 2:47- you are you focused on for the rest
- 2:49- of 2026?
- 2:50- Well, it's been a really,
- 2:53- really exciting year at Jefferson.
- 2:55- We've had,
- 2:57- continued integration,
- 2:58- execution.
- 2:59- Our momentum is greater than it's ever been.
- 3:02- If you look
- 3:03- at the
- 3:04- work in the community in particular,
- 3:07- you know, this past year, we had a
- 3:09- record 2,700,000,000
- 3:12- in community
- 3:13- benefit.
- 3:14- That's by far the largest of any regional
- 3:17- health system in our area. And so we're
- 3:20- very proud of being able to give back
- 3:22- even as we pursue the the betterment of
- 3:26- education and health care within
- 3:28- the region.
- 3:30- And we've also expanded across other regions as
- 3:33- well. So we have two
- 3:36- new medical school campuses that are launching, one
- 3:39- in Lehigh Valley Of Pennsylvania
- 3:41- and one
- 3:42- in Delaware where we'll have Delaware's first actual
- 3:46- medical school.
- 3:48- We continue to focus on quality. We continue
- 3:51- to focus on access,
- 3:53- and that focus is really along with the
- 3:56- work we do on, operational
- 3:58- discipline
- 3:59- yielding results. You know, we've we've beaten budget
- 4:03- for this year. We're looking to
- 4:06- aggregate the resources that we need to further
- 4:09- invest
- 4:10- within our communities
- 4:11- and across our systems. So
- 4:14- really very, very excited.
- 4:17- One of the
- 4:18- actually, really cool things that I've been part
- 4:21- of is the goal to return ten million
- 4:24- hours to clinicians through
- 4:27- AI and through other means. This really
- 4:30- launched about a year ago when we
- 4:35- we introduced ambient listening in all of our
- 4:38- different sites.
- 4:39- That in of itself has resulted in a
- 4:43- lot of compliments being sent my way, which
- 4:46- is wonderful when your chief physician executive to
- 4:48- hear other physicians thank you for bringing in
- 4:51- Ambient Listening for how that's improved their lives,
- 4:54- decreased their
- 4:55- burdensome
- 4:57- work effort in terms of documentation.
- 4:59- And and we've been able to do that
- 5:02- across the
- 5:03- entirety of the system partnering with Abridged. And
- 5:06- we continue to have more AI partnerships really
- 5:09- that I think are going to continue
- 5:12- to give us time back for clinicians across
- 5:15- the entirety of the system.
- 5:18- I love that. I I think it's so
- 5:20- critical to have that type of,
- 5:22- relationship with your clinical team and and especially
- 5:24- when, as you mentioned, you're bringing ambient technology
- 5:27- and that makes your lives a lot easier,
- 5:28- streamlines things, and, you know, can really, help
- 5:31- you,
- 5:32- deliver
- 5:33- access to care better and connect with patients
- 5:36- more broadly during those visits, I think is
- 5:38- so helpful and critical. And as you're going
- 5:40- through that process, was there anything that you
- 5:43- learned or,
- 5:44- things that you refined in order to make
- 5:46- sure as you continue to
- 5:48- evolve with the Ambient technology, you're able to
- 5:51- seamlessly adapt and integrate things, within the clinical
- 5:54- teams?
- 5:56- Well, I think that the Ambient technology
- 5:58- learns
- 5:59- as it gets to know you better.
- 6:01- I think that's something that was really
- 6:04- satisfying to see happen.
- 6:06- One of the things that's really important in
- 6:08- the medical group, what we've always done is
- 6:10- our leadership within the medical group continues to
- 6:14- practice medicine. So
- 6:16- I see patients. I operate. I experience the
- 6:19- same kind of challenges that our frontline physicians
- 6:22- do, and, therefore,
- 6:23- I
- 6:24- also experience
- 6:26- the benefits
- 6:27- and can take better
- 6:29- understanding of the opportunities
- 6:31- to the clinician workforce.
- 6:34- The
- 6:35- what's been really amazing with Ambient is
- 6:38- I happen to have good fortune of speaking
- 6:40- a number of different languages, Russian, Spanish, Portuguese,
- 6:43- and I can have an entire conversation with
- 6:46- one of my
- 6:48- Russian or Spanish patients, and
- 6:51- that can be listened to by Abrig.
- 6:54- And by the time I walk back to
- 6:56- the computer,
- 6:58- the note has been written in English.
- 7:01- That's pretty amazing that it can understand a
- 7:03- conversation in Russian, which
- 7:05- varies from personal to medical topics and then
- 7:09- deliver a note in English.
- 7:12- Pretty cool.
- 7:14- That's the kind of thing that
- 7:16- not only helps
- 7:18- the physician, but also helps the patient.
- 7:22- We're able to
- 7:24- really engage with patients,
- 7:27- in the languages that they're more comfortable with.
- 7:29- We're able
- 7:31- to increase access in that way. So pretty
- 7:34- exciting things that happen just from that Ambient
- 7:38- initiative itself.
- 7:40- That's so helpful to understand and hear and,
- 7:43- you know, really cool how that technology works
- 7:45- as it can learn and and,
- 7:47- become even more useful alongside you. It's just
- 7:50- incredible to hear. Thank you so much for
- 7:52- sharing with us. Now I know as you
- 7:54- look into the year ahead,
- 7:56- there's a lot that is happening, and I'm
- 7:58- sure a lot to think about. So what
- 7:59- are some of the biggest headwinds that you're
- 8:02- keeping your eye on and preparing for?
- 8:04- Well, I think, you know, everybody in health
- 8:07- care is facing significant financial and operational
- 8:11- pressures. You know, there are challenges in
- 8:14- reimbursement.
- 8:15- There are rising costs. There are workforce
- 8:19- shortages.
- 8:20- There's regulatory uncertainty.
- 8:23- We need to be able to remain agile
- 8:26- to face those challenges and change those challenges
- 8:30- into opportunity.
- 8:32- We also
- 8:34- can benefit
- 8:35- when we
- 8:36- are approaching those kinds of challenges. One of
- 8:38- the things we do at Jefferson is we
- 8:40- say, well, who are the most vulnerable
- 8:43- among us? Who are the most vulnerable
- 8:46- patients,
- 8:48- their families? And how do we help them
- 8:51- overcome some of those challenges? Because, you know,
- 8:54- those are the individuals that
- 8:57- are less likely to seek medical care. And
- 9:00- if we don't become more accessible to them,
- 9:03- if we don't work through some of these
- 9:05- challenges and turn them into
- 9:08- opportunities,
- 9:09- then, you know, we fail in our job
- 9:12- as clinician leaders, as health care providers.
- 9:15- So an example of that is our Honikman
- 9:18- Center
- 9:19- where we started to consider
- 9:23- who are the individuals that are having the
- 9:25- most trouble checking out.
- 9:27- You know, the Honickman Center is a $760,000,000
- 9:31- building that is state of the art,
- 9:34- but, you know, there's still the problem of
- 9:36- seeing the doctor and then having to check
- 9:38- out and schedule appointments and do everything else.
- 9:41- Well,
- 9:42- if you're an individual who has difficulty getting
- 9:45- around, if you're an individual who has difficulty
- 9:47- hearing or communicating
- 9:49- or those of our patients and families who
- 9:53- are on the spectrum.
- 9:54- You know, how do we make their life
- 9:56- easier?
- 9:57- So what we did was we said, well,
- 9:59- what
- 10:00- if we actually check out those patients in
- 10:03- the room?
- 10:05- And at first, you're like, oh, how is
- 10:07- that going to mess up the schedule if
- 10:08- they need to check out in the room?
- 10:10- And that's a real challenge. Well, we created
- 10:13- virtual checkout
- 10:15- so that when the clinician is done seeing
- 10:18- the patient,
- 10:19- they hit a button and someone comes on
- 10:21- the screen,
- 10:22- and they check out and do all the
- 10:25- appointment scheduling, the plans for the preauthorization,
- 10:28- the surgeries, etcetera,
- 10:30- while the patient is in the room. And
- 10:32- then the patient leaves and goes home. They
- 10:34- don't have to queue at the front desk.
- 10:37- They don't have to wait in line. They
- 10:38- don't have to communicate with a different
- 10:40- individual
- 10:41- at the front desk.
- 10:43- All of that is eliminated,
- 10:45- and
- 10:46- that helps so many more people, honestly, than
- 10:48- just the most vulnerable.
- 10:50- But I think that's a mindset
- 10:53- at Jefferson.
- 10:54- We try to put people first, and I
- 10:57- think when we put
- 10:59- the most vulnerable among us first,
- 11:02- we see opportunities
- 11:03- where others see
- 11:06- impossible challenges.
- 11:08- So that's that's sort of what I say.
- 11:10- I think we're gonna approach all these other
- 11:12- headwinds
- 11:13- the same way.
- 11:15- Absolutely. I love that being able to put
- 11:17- the individual first, and then seeing how that
- 11:21- really, really cascades down into
- 11:24- solving some of the big challenges, the hard
- 11:25- things that almost seem insurmountable in many other,
- 11:28- you know, views of it of it. Having
- 11:30- that patient at the center is so, so
- 11:32- critical, and I love that view and mindset
- 11:34- as you're heading into the next year when
- 11:36- I know there's going to be a good
- 11:38- amount of challenges. But at the same time,
- 11:40- I know with challenges comes a lot of
- 11:42- opportunity to innovate and actually improve in many
- 11:44- ways. And so I I I love that
- 11:46- mindset and,
- 11:47- how you're thinking about things and looking at
- 11:49- it. And to that point, you know, when
- 11:51- you're looking at growth in the next couple
- 11:52- of years, what are some of the best
- 11:54- opportunities that you see for Jefferson?
- 11:56- Well, I think our greatest opportunity is to
- 12:00- leverage the scale and capabilities
- 12:02- of Jefferson as really the region's only academic
- 12:06- integrated delivery and and financing system.
- 12:10- What I mean by that is that
- 12:13- our balance sheets are all commingled.
- 12:16- The medical group, the university,
- 12:19- the hospitals, we're all together.
- 12:21- It's a system
- 12:23- that is really working to advance health care,
- 12:26- to advance community benefit across the entirety of
- 12:31- the region.
- 12:32- I think that is our greatest strength
- 12:35- that we don't consider
- 12:37- academics to be a different pillar. We don't
- 12:40- consider delivery of health care to be a
- 12:43- different pillar. The doctors are a separate silo.
- 12:46- It's really commingled so that we have
- 12:49- common interests
- 12:50- and common
- 12:51- goals.
- 12:52- I think that's really come under the leadership
- 12:55- of, you know, Joe Kachshon that he's
- 12:58- enabled us
- 13:00- to look beyond some of the verticals and
- 13:02- silos that characterize organizations
- 13:05- as as they aggregate
- 13:07- other organizations
- 13:09- within themselves, and he's been able to
- 13:12- build a vision for the future.
- 13:15- I think that vision for the future
- 13:17- also
- 13:19- really involves
- 13:20- artificial intelligence and the way that it works
- 13:23- to the benefit of patients. You know, there
- 13:26- was a Wall Street Journal article today that
- 13:28- says that,
- 13:29- you know, there are literally
- 13:32- millions of people
- 13:34- that every week
- 13:36- engage with their
- 13:38- Internet providers and AI to get medical advice.
- 13:42- We have to understand that and help to
- 13:45- inform that across the entirety of our health
- 13:48- care community.
- 13:49- We know that people are seeking information that
- 13:52- they're desperate for knowledge, and they look in
- 13:56- all kinds of places. The Internet
- 13:59- is one of the biggest places they look.
- 14:01- They look to, quote, unquote, doctor Google.
- 14:05- Well,
- 14:05- we need to be able to inform that
- 14:07- with wisdom. We need to be the trusted
- 14:10- partner
- 14:11- for all of those individuals that are seeking
- 14:15- help with AI,
- 14:16- and we need to make it easier for
- 14:18- them to trust
- 14:20- some of the decision making that happens through
- 14:23- AI.
- 14:24- That's a that's really
- 14:26- a place where we are ideally positioned
- 14:30- to be that trusted partner. Because
- 14:33- as an academic medical center with a broad
- 14:37- community reach into rural areas, inner city areas,
- 14:41- across states,
- 14:43- we're able to do
- 14:45- be that trusted partner
- 14:48- for all of our patients,
- 14:51- their families,
- 14:52- and the communities we serve. And that's what
- 14:54- we intend to
- 14:56- do in the coming years to be that
- 14:59- that partner
- 15:00- that is going to enable
- 15:02- the trust
- 15:04- in AI,
- 15:06- in the work that we're doing to make
- 15:09- Jefferson
- 15:10- an AI forward, but what I would call
- 15:12- a trust forward
- 15:14- organization.
- 15:17- Oh, that's incredible to think about. And, you
- 15:19- know, having,
- 15:21- that
- 15:22- as you mentioned, first and foremost, being able
- 15:24- to have that unity across the medical group,
- 15:26- university, and hospitals,
- 15:29- seems to then
- 15:30- push forward the the work that you're doing
- 15:33- with AI, with technology, and demonstrating that trust
- 15:36- for the teams internally as well as with
- 15:39- the patients at large. And I I think
- 15:41- trust and value when you're thinking about AI
- 15:44- is so critical right now. And I'm curious,
- 15:46- you know, from your perspective as both the
- 15:48- clinician as well as somebody who knows the
- 15:51- technology,
- 15:52- very strongly,
- 15:54- How do you think about value? How do
- 15:55- you, think about really what's gonna be sustainable
- 15:58- and meaningful while knowing too that, you know,
- 16:01- technology and AI especially is, to some degree,
- 16:04- iterative and will continue to grow and develop?
- 16:08- And so how do you make sure you've
- 16:09- got the right,
- 16:11- guidance in place and and then truly teams
- 16:15- that are working and understanding the technology so
- 16:17- that you can build that trust and and
- 16:20- keep it with your patients as well as
- 16:22- your teams?
- 16:23- I think it's really important
- 16:25- to focus on the quality of the care
- 16:27- delivered,
- 16:28- and
- 16:30- AI has the ability
- 16:32- to save time and generate value,
- 16:36- but only when there is strong oversight.
- 16:39- So, you know, areas where we're looking at
- 16:42- AI is how can we
- 16:44- enable AI to help us to
- 16:48- look at imaging results, for example, so that
- 16:51- we can
- 16:52- look and and screen many, many more
- 16:56- radiographs
- 16:56- than we do in a shorter period of
- 16:59- time, and at the same time, identify those
- 17:03- radiographs, those chest X rays, etcetera,
- 17:06- that require
- 17:07- more
- 17:08- intense scrutiny
- 17:09- by our radiologists.
- 17:12- There's an opportunity there. Right? There's an opportunity
- 17:15- to more quickly bring
- 17:17- care to individuals who are having the imaging,
- 17:21- and there's also the opportunity to ensure
- 17:24- that the quality is going to be,
- 17:27- better than ever.
- 17:29- That requires a partnership
- 17:30- between industry
- 17:33- and academia
- 17:34- in order to make sure that that quality
- 17:37- is going to be
- 17:38- observed, that it's going to be improved over
- 17:41- time. As you said, it's iterative
- 17:43- and making sure that things don't fall through
- 17:46- the cracks. I mean,
- 17:48- part of this is to install
- 17:51- systems that are going to
- 17:54- provide surveillance
- 17:55- for
- 17:56- what we call
- 17:58- signal events,
- 17:59- a mistake that needs to be corrected on
- 18:02- a system level. And then you benefit everybody
- 18:05- rather than just the person that
- 18:08- it has had that challenge.
- 18:10- I think there are going to be ways
- 18:12- where we're going to bring that to the
- 18:14- bedside.
- 18:16- We're gonna be bringing that across the entirety
- 18:18- of the organization.
- 18:20- There is now
- 18:22- less and less of a knowledge gap
- 18:25- between the consumer, the patient, the family,
- 18:29- and the physician. That's a good thing. We
- 18:31- wanna empower
- 18:33- the patients as much as possible,
- 18:36- but we also wanna make sure that the
- 18:38- information that they're consuming
- 18:40- is information that makes sense for them.
- 18:43- And and that that is part of the
- 18:46- obligation
- 18:47- that we set out to fulfill
- 18:50- as clinicians
- 18:51- in at Jefferson.
- 18:54- I love that. That makes a ton of
- 18:55- sense and seems like it'll be a really
- 18:58- efficient and effective way to move forward. And,
- 19:01- again, to your point earlier, putting the patient
- 19:04- first and at the center of everything that
- 19:05- you're doing and you're thinking about. Before we
- 19:08- wrap up here, I wanted to ask you,
- 19:10- who is a leader that you admire really
- 19:11- from any industry and why?
- 19:14- Well,
- 19:15- so much of our industry actually
- 19:18- relies upon the generosity
- 19:20- of others.
- 19:22- You know, it's a generosity in sharing knowledge,
- 19:26- but it's also
- 19:27- a generosity in sharing
- 19:29- time and sharing
- 19:31- resources,
- 19:33- philanthropy.
- 19:35- I really admire
- 19:37- Harold and Lynn Honickman,
- 19:39- and Jeffrey Honickman.
- 19:41- You know, when we were putting together
- 19:43- the Honickman Building, when we were looking to
- 19:46- bring all of our
- 19:48- specialties together under one roof and try to
- 19:51- really serve our community better through this beautiful
- 19:56- medical office building,
- 19:58- couldn't
- 19:59- do it without the generosity of individuals
- 20:02- like
- 20:03- Harold, like Lynn, like Jeffrey Hahnikman.
- 20:07- They
- 20:08- understand the vision. They understand what a building
- 20:11- like this can mean to,
- 20:13- health care,
- 20:15- for
- 20:16- our center city.
- 20:18- And I salute them because
- 20:20- without
- 20:21- their
- 20:22- involvement,
- 20:24- the Honikman Center doesn't exist.
- 20:26- All of those innovations
- 20:29- that we have that have come about as
- 20:31- a result of planning and building
- 20:33- that center
- 20:35- would never exist.
- 20:36- And so we need that. We desperately need
- 20:40- that partnership
- 20:41- with
- 20:42- individuals like,
- 20:44- Harold, Lynn, and Jeffrey to be able to
- 20:47- enable us to do what we need to
- 20:49- do within health care.
- 20:52- That makes a ton of sense, and I
- 20:53- I love that visionary and innovative
- 20:56- thought for the future and knowing exactly what's
- 20:58- gonna be most helpful,
- 21:00- to forward health care delivery. Doctor Bibitkin, thank
- 21:03- you so much for joining us on the
- 21:04- podcast today. This has been such a a
- 21:06- fun conversation.
- 21:08- We really truly dug into a lot of
- 21:10- areas and inspiring what
- 21:12- you're doing at Jefferson too. So I look
- 21:13- forward to seeing you as well at our
- 21:14- CEO CFO roundtable. I know you'll be speaking
- 21:17- on a panel, and it'll be just a
- 21:19- great opportunity to catch up and dig deeper
- 21:20- into a lot of these things we've talked
- 21:22- about today.
- 21:24- Laura,
- 21:24- wanna thank you and Becker's for bringing us
- 21:27- together today and also bringing us together in
- 21:30- those kinds of symposia.
- 21:31- It's through that
- 21:33- generosity and the exchange of ideas
- 21:36- that we're able to
- 21:38- really move our health care industry forward. So
- 21:42- thank you as well.