Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
The 2.5 Words Per Second Rule for TikTok Video Scripts
In this episode, Lucas and Luna break down a precise scripting benchmark: 2.5 words per second for short-form video. They explain why this density matches platform-specific attention spans, how it differs from YouTube's slower pace (1.8 words), and how a brand like Duolingo uses it to maximize retention. A practical rule for anyone writing video scripts that actually hold viewers.
#VideoMarketing #VideoScripts #TikTokStrategy #ShortFormVideo #ContentPacing #RetentionMarketing #Scriptwriting #MarketingTips #FexingoBusiness #BusinessPodcast #SocialMediaMarketing #VideoProduction…
The skinny
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