Latest / Sneaker History Podcast - Sneakers, Sneaker Culture and the Business of Footwear
How A Passion For Fitness & Footwear Led To Starting His Own Brand
In this episode of the Sneaker History podcast, Mike Guillory speaks with Todd Meleney, co-founder of while on earth, a fitness brand that merges sneaker culture with athletic performance. Todd shares his journey from a passion for basketball sneakers to launching his own brand after a successful stint at No Bull. The conversation delves into the importance of product quality, the role of athlete partnerships, and the impact of the pandemic on the fitness industry. Todd emphasizes the significance of authenticity in branding and the mission of while on earth to inspire individuals to reach…
The skinny
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