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How Dollar Shave Club Disrupted Gillette
In this episode, Lucas and Luna break down the 2012 viral video that didn't just save a startup but rewired the subscription economy. We look at the specific unit economics of Dollar Shave Club, the $4.5 million raise following the launch, and why their direct-to-consumer model forced Gillette into a billion-dollar acquisition. It's a masterclass in marketing budget efficiency.
#DollarShaveClub #MichaelDubin #Gillette #DirectToConsumer #ViralMarketing #SubscriptionEconomy #BrandDisruption #MarketingStrategy #BusinessPodcast #FexingoBusiness #StartupGrowth #ContentMarketing…
The skinny
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