Superfoods, Silkworms, and Spandex — Why “Natural” Thinking Distorts Reality
Welcome to Crisis in Perception, where we examine the systems shaping our world.
Author: Dr. Joe Schwarcz
This episode explores Superfoods, Silkworms, and Spandex by Dr. Joe Schwarcz as a systems-level analysis of how chemistry, marketing systems, and public risk perception influence behavior, belief, and institutional outcomes.
By focusing on incentive architecture rather than personalities or trends, the episode shows why pseudoscience, purity narratives, and simplistic environmental thinking persist — and how they connect to larger media, economic, and cultural systems.
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The skinny
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