Why Legacy Industries Resist Change: Rebuilding a 4,000-Year Industry, with Sam Berman
The most interesting businesses rarely begin with a perfect plan. They begin with a frustration, something inefficient or broken, and then a harder question: what if we didn't work around the system, but rebuilt it?
Sam Berman, founder of LARC, is doing that to packaging, replacing single-use wood crates with reusable systems for high-value tech. He and Sana explore why legacy industries resist change and the psychology of building something new.
About the Guest:
Sam Berman is founder and CEO of LARC (Logistics Advanced Research Center), a packaging and logistics company rebuilding how…
The skinny
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