Latest / The SmallBizChat with Melinda Emerson / How to Take Over a Family Business with Karla Trotman
Transcript
- 0:00Three, two, one, zero, ignition, lift off.
- 0:09Ending small business failure.
- 0:11Welcome to the Small Biz Chat podcast with the number one small business expert, Melinda
- 0:17Emerson.
- 0:18Melinda's goal is to end small business failure, and she'll give you the information
- 0:23you need to succeed and live the life you dream of.
- 0:26Now here's your host, the small biz chat lady herself, Melinda Emerson.
- 0:36Podcast?
- 0:37Well, it's time.
- 0:38Every Wednesday, we offer listeners bite sized actionable tips to start and grow a successful
- 0:45small business.
- 0:45In just twenty minutes or so a week, you can get a ton of insight and resources to propel
- 0:51your business forward.
- 0:53Be sure to subscribe to the Small Business Chat podcast today.
- 0:58I'm so excited to have Carla Trotman join us on the stage for the Small Biz Chat podcast.
- 1:04Carla, you and I have been friends for forever and a day, but this is the first time that you
- 1:09have actually been a been a guest on the Small Biz Chat podcast.
- 1:13So welcome.
- 1:14Thank you so much.
- 1:15I'm so happy to be here.
- 1:16Alright.
- 1:17So let's get into your backstory.
- 1:19You have such an interesting backstory.
- 1:22So I wanna know how did you become the CEO of first of all, what is Electrosoft, and how did
- 1:29you become the CEO of Electrosoft?
- 1:32Electrosoft is an electronics contract manufacturer.
- 1:36What is a contract manufacturer?
- 1:38It is so think about it from, the perspective of Apple.
- 1:41Apple, you have your iPhone.
- 1:43Apple does not have manufacturing facilities.
- 1:45In fact, they outsource their manufacturing to a company in Asia, and they say, here are our
- 1:51drawings.
- 1:51We want you to build this product for us.
- 1:54We do the same thing, except we don't do commercial products.
- 1:57We're not building iPhones.
- 1:59We build electronics for industrial and defense applications.
- 2:04Primarily, we focus on what I call the brain and central nervous system of a device.
- 2:08So you open any device, you'll have a a a circuit board with all these parts in it, and
- 2:13then you'll have cables and wires, something powering it, and and, just generating power
- 2:18throughout.
- 2:19And that's what we build.
- 2:20We help our customers do the electronics, build the electronics for their devices.
- 2:28The company was actually started by my father and mother thirty eight years ago on the
- 2:33kitchen table.
- 2:34It was one of those accidental businesses where my father had the company decided to shut down
- 2:39the instrumentation division.
- 2:41He was running manufacturing.
- 2:43He was writing software for blood analyzing equipment.
- 2:46The company said, we don't do that anymore.
- 2:48And he's home figuring out next step, and someone says, hey.
- 2:52You know manufacturing and cables.
- 2:54Can you build these cables for me to help me out?
- 2:57He did it.
- 2:57They said they're great.
- 2:59And the next thing you know, we were in business.
- 3:02Wow.
- 3:03Wow.
- 3:03So so your father ran the business for how long?
- 3:07Like, when did you join the business?
- 3:09Because you didn't you didn't start out working for your family business.
- 3:12You went and did some other stuff.
- 3:14I sure did.
- 3:15I sure did.
- 3:16So I started so I, you know, I grew up working in the business.
- 3:19Cut helping on the kitchen table, cut wire for 25¢ an hour with a ruler instead of wire
- 3:23cutters.
- 3:24You know, in the garage, helping do things, help when we move from building to building.
- 3:30I didn't really take it serious as a business because, honestly, Melinda, as you know, we are
- 3:35not trained to think of small business as a viable career when you're young.
- 3:42You're just go to college, get that good degree so you can get that good paying job with those
- 3:46good benefits, and don't you ever quit.
- 3:48You all fight for the c suite, and that's how you're gonna make your living.
- 3:51And so when I see my family starting this little business, you know, we don't have a
- 3:56giant skyscraper in the city.
- 3:57We're we're at one point in a a car shop, doing circuit boards.
- 4:04I'm running them through a machine, and I'm helping my dad.
- 4:06And I'm like, this is awful.
- 4:07We didn't have air conditioning.
- 4:08Like, you see your family building this business.
- 4:11You don't think that it could late lead itself to generational wealth.
- 4:15In fact, generational wealth has never really been a discussion.
- 4:18It's just about, like, we gotta pay these bills.
- 4:20We gotta ship it out.
- 4:21And I think, it wasn't until I had, I had gone to college.
- 4:27I was helping my dad with a project after school after college, for the military, and I
- 4:35really just wanted to work in the field that I went to school for.
- 4:38I went to school for, business logistics.
- 4:40I wanted to work in supply chain.
- 4:43But it wasn't until I would say it's been almost almost sixteen years ago that I started
- 4:48working with my father, side by side.
- 4:51I left corporate and said, hey.
- 4:53I wanna run the family business.
- 4:54I I started to realize what legacy was about.
- 4:58I had a small business on the side, a little ecommerce site.
- 5:02And that little ecommerce site, we had a global clientele, and it had celebrities, following.
- 5:09And I realized that small business really is an economic engine, and it caused me to shift
- 5:14gears.
- 5:15And shifting those gears, again, I worked with my dad for almost it was sixteen years ago that
- 5:20I had left corporate.
- 5:21We worked side by side.
- 5:23I said, hey.
- 5:23I wanna take over.
- 5:24He said, cool.
- 5:25Three years, I'm out.
- 5:27That three years took eleven years.
- 5:31But in that time frame so I had an on ramp off ramp period with him.
- 5:38I had a period of training wheels.
- 5:41I had the opportunity to run crazy ideas past him and know that I wouldn't blow the whole
- 5:46thing up.
- 5:48We worked as partners.
- 5:49We I was a trusted adviser.
- 5:52I could, bring an idea, and we could work it out as, business partners in a sense.
- 5:58And three years before he transitioned out of the business, before I became the sole owner, I
- 6:04was running the company.
- 6:06And it kind of in the background, and we didn't tell anyone.
- 6:09And so when he made the announcement that Carla's now the sole owner and the president of
- 6:13the company, If you haven't noticed anything for the past three years, good, because she's
- 6:19been running it.
- 6:20So it kinda gave people that sense of, like, yeah.
- 6:23She she really knows what she's doing after that time frame.
- 6:27But, you know, it was it it really was a long period, but I don't look at it in a poor way or
- 6:33in a sad way or upset way.
- 6:35How many people get the opportunity to work with a parent for a long portion of their life
- 6:41and then really start to rely on you as a a trusted source to help change the generational
- 6:48wealth and succession of the business.
- 6:50I I think that's an extremely important point to make.
- 6:54But, you know, now you've been at the helm a few years now.
- 6:57So how have you brought sort of, like, your vision and your leadership style to the
- 7:02business?
- 7:03You know, you're not your dad.
- 7:04Right?
- 7:04You're you're a you're a a different different kind of leader.
- 7:08And so I wanted to understand, you know, how did you make that transition?
- 7:13You know, obviously, still being deferential to him, but, like, now it's your ship.
- 7:16You're driving the the bus.
- 7:18Right?
- 7:18So Yeah.
- 7:19How did how did you make that transition?
- 7:22It was kinda difficult for me because it was my own mental block.
- 7:25I knew the steps.
- 7:26I knew what needed to be done.
- 7:28I had the education.
- 7:30I had gone to graduate school and had gotten that good MBA that doesn't show you how to run
- 7:35a business.
- 7:35It really, even if we did a lot of case study, and case studies run you through a lot of, just
- 7:43situational things to see how you would think and what you would do so that if you're ever in
- 7:48those situations or parallel to it, you kinda have an idea framework and how to work the the
- 7:52problem.
- 7:53But it it doesn't really cover family business, and it doesn't cover small business, and it's
- 7:58very different.
- 8:00So for me, it was, the first thing I knew I had to do was create an advisory board.
- 8:06I had the whole team that reported to my dad from the management side to bankers, lawyers,
- 8:12everyone.
- 8:14They were used to the way that he would run things, and I could never just run it my way if
- 8:19I was just seen as a replacement.
- 8:21So I had to create my own banking relationships, my own attorneys, my own,
- 8:26advisory team.
- 8:28I we kept the management team, but there needed to be some augmentation because, I I'm thinking
- 8:36from a business perspective.
- 8:37He thinks from a engineering perspective, we I think differently about culture than my father
- 8:42does.
- 8:42Now we have the same family oriented culture, but I'm more structured in a business sense
- 8:48that fairness I know how far fairness goes in business.
- 8:53I know how far especially in a family business where the assumption is nepotism, which it
- 8:58that's what it is, but they also want you to be qualified and so they could trust you.
- 9:04Because if they didn't trust you, they would leave.
- 9:06Mhmm.
- 9:07Thankfully, they people didn't leave.
- 9:09And I think part of it too was running it from the background for and then people knowing me
- 9:13for so long and how dedicated I was.
- 9:16But, also, I we spoke to our customers and let them know, hey.
- 9:21This is what's gonna happen.
- 9:22Carla's gonna be taking over.
- 9:23That's the plan.
- 9:24And the customers were relieved because they're like, well, we like working with you.
- 9:28We don't want any you know, I have to look for another supplier, and we like Carla.
- 9:32So it was that made the transition a lot easier.
- 9:36Mhmm.
- 9:37Did you have any moments of doubt, though?
- 9:39Was there any was there anybody that was just like, I'm not feeling Carla?
- 9:44You know what I mean?
- 9:44And you had to, like, make a hard decision, whether it was an employee or a vendor.
- 9:50Like, was there somebody who was like, I'm not dealing with that man's daughter.
- 9:53Blah blah blah.
- 9:53You know?
- 9:54Like, was there anybody that sort of, like, gave you static and you had to kinda I don't
- 9:59know.
- 9:59You had to figure out how you wanna handle that.
- 10:02The energy, you know, is different because my father and I are so different.
- 10:06And one of the biggest things that I think was helpful was bringing in an organizational
- 10:11psychologist, and that was suggested to me by a member of our board.
- 10:16And what they do is I always call it, like, he's pretty much a therapist, but he helps you
- 10:21think of things from the perspective of the company.
- 10:24How do we create alignment?
- 10:25How do we get over this?
- 10:27Is this a deficiency in your training?
- 10:30Maybe we need to bring somebody in, and they really help, smooth away all of the stuff that
- 10:36people kind of bring to work, but don't express, but they or maybe they express it, but
- 10:40it comes out in a terrible way.
- 10:42Maybe it's an attitude.
- 10:44Maybe it's in the way they do their work.
- 10:46And we worked and that's attributable to culture as well, where people don't feel that
- 10:50they had a voice.
- 10:52So for me, it was really important that we like each other in a sense.
- 10:57We don't have to be in love and hang out afterward and, like, eat other's hair, But we
- 11:04have to respect one another, share information, and really be honest about how we feel about
- 11:10something because I'm relying on all of these people to help move this business forward.
- 11:15So that was hard because we didn't have it that way.
- 11:18I think it was a little bit dysfunctional, at which anytime when you have multiple
- 11:22generations going off of an old school way of operating.
- 11:27Mhmm.
- 11:28Because as you know, cultures change.
- 11:29The workforce of the future is very, very different than it was.
- 11:32Mhmm.
- 11:33So growing up in that change and people part of that change, I've been able to identify how I
- 11:40wanted the company to look.
- 11:41So the hard part for me was, what did I want the company to look like, and how do I get it
- 11:45there?
- 11:46And that org psychologist and the advisory board were so beneficial.
- 11:52So tell me about family dynamics, though.
- 11:55Right?
- 11:55Because you have siblings.
- 11:57You know?
- 11:58I know I think one of your brothers worked in the business.
- 12:01So tell me about how hard that was because I used to work with my former spouse.
- 12:07And then and I think working together almost, you know, kinda finished killing our
- 12:11relationship.
- 12:12So tell me about, you know, some of the family dynamics as you sort of, like, took over the
- 12:18business or, you know, how you handled hard decisions related to family members that work
- 12:22for you.
- 12:24Family dynamics.
- 12:25Yes.
- 12:26So, originally, the goal was all three of us, me and my two younger brothers, would take over
- 12:31the business.
- 12:33One of the things my father always told me was that you go into business with people who have
- 12:38something to offer.
- 12:39And I thought this would be great.
- 12:41My one brother is really smart when it comes to IT and our devices and programming our
- 12:46robotics.
- 12:47The other is very much a hands on mechanical person, so he can help run the production
- 12:52floor, and I'll take over the front and do all the business.
- 12:57What wound up happening is that I saw that we had different three different layers of,
- 13:02dedication.
- 13:04There is the yes.
- 13:05It's our family business.
- 13:07I'm dedicated to the family.
- 13:09Then it's like, this is a job that I have to come in and I gotta do it.
- 13:12And then there was the dedication of, I'm gonna do whatever it takes to make it work.
- 13:18And I felt that I was the only one doing whatever it would take to make it work.
- 13:22Everyone else was kind of, like, treating it as a job or an obligation.
- 13:26When, I realized those things, I said to my parents, well, also another thing happened.
- 13:34I failed to mention.
- 13:36When you think about succeeding your business from one generation to the next, it is a
- 13:40taxable moment.
- 13:41It's not like they you think it is on TV where I gave my dad a dollar and then he transitioned
- 13:48the business, or that he gifted it to me in some way.
- 13:53We hadn't been doing stock transfers over the year, which is also a way to do it, but that's
- 13:58not what we had done.
- 13:59What would have needed to happen was that in the time frame we were allotted, I would have
- 14:05to we have to take a giant loan out pretty much and then do some other things to make it
- 14:11transition because it it's a taxable moment.
- 14:14I wound up having to, use all of my assets.
- 14:18Did you need to take out a loan from the bank?
- 14:21And the bank interviews you and looks through your financials, looks at your business, just
- 14:25comes through your life and says, yes.
- 14:27We believe that you will pay us back.
- 14:31And because of my position of having a lot of, assets, because I had a whole career before
- 14:36this, because I had the education, because I had the corporate experience, they believed
- 14:41that I would be able to do it, but I would have to leave everything would be on me to run the
- 14:47company.
- 14:48And when I thought about that, people going to business with people that have something to
- 14:52offer, I looked instead.
- 14:54They don't they're not really coming in.
- 14:56I'm always here, all of my assets, and yet they have 66% of the voting power.
- 15:05Like, how does that work?
- 15:07And then at the end of the year, the net, they get 66% of that.
- 15:13And and the liens are all on my assets.
- 15:16How does that work?
- 15:17Like, how how do I get in go into this deal and not hate myself?
- 15:22Right?
- 15:23How do I, not become bitter towards them feeling that I had to make the sacrifice and no
- 15:29one else did?
- 15:31So I suggested when my parents pushed back and said, no.
- 15:34This is supposed to be a third, a third, a third.
- 15:36I said, well, then why don't you cut the company up into three pieces?
- 15:40And everybody's financially responsible for their own division.
- 15:43They're like, well, they can't do that.
- 15:45I said, exactly.
- 15:46So why is it that?
- 15:48It's my obligation.
- 15:50It's my cross to bear.
- 15:51And we really were at an impasse for a number of years.
- 15:53It took, three years for us to go through that process.
- 15:58So, there were a little bit of hard feelings, but, in the end, my my dad was like, you're
- 16:03absolutely right.
- 16:04Why should you put forth all of the risk and only be left with a third?
- 16:09And we even talked about super shared for super voting rights.
- 16:14And to me, I still didn't think that was enough.
- 16:16So I do most of the work and get a a portion of it.
- 16:19What if we get a a nice net sum at the end?
- 16:23And I was like, hey, guys.
- 16:24We need to reinvest in this equipment, buy a building, do something.
- 16:28And they're like, well, I was gonna buy a house.
- 16:30I need that money for this house, or I need to I was planning on doing x y z or just no.
- 16:36Mhmm.
- 16:37They vote against me.
- 16:38How do I have a controlling interest and and have all of the risk and very little reward?
- 16:44So my parents did decide, you know, you're right.
- 16:47You're right.
- 16:48You should be the owner of the business.
- 16:51But that didn't cause any issues because they were able to even it out with other assets in
- 16:56their estate.
- 16:57I just happened to have be living and breathing, and they're living and breathing
- 17:02during the time of the transition of this portion of the estate.
- 17:05Got it.
- 17:06Got it.
- 17:06So they were still able to make your siblings whole without without them feeling like, oh,
- 17:11wow.
- 17:11You guys just gave the most valuable asset to her.
- 17:14You know?
- 17:14And I I recognize that that's that's, you know, that that's totally, totally family drama.
- 17:19But, it I'm glad that you guys worked through it and you're still a family.
- 17:23Right?
- 17:23You know?
- 17:24Because sometimes that happens and and and then nobody comes to Thanksgiving.
- 17:28Right?
- 17:28You know?
- 17:28Like, that kind of stuff happens.
- 17:29Yeah.
- 17:32Yes.
- 17:32Very real.
- 17:33Yeah.
- 17:33No.
- 17:33It is.
- 17:34It is.
- 17:34Well, now I wanna switch gears with you a little bit because you wrote this little book
- 17:38that I am so excited about, Dark, Dirty, and Dangerous Yes.
- 17:45The vibrant future of manufacturing.
- 17:47Now your company is considered an advanced manufacturer.
- 17:51Right?
- 17:52Yes.
- 17:53So talk to me about this book, and, you know, what was the key message in it that you wanted
- 17:58people to learn?
- 18:00Well, when, so it was not my dream to write this manufacturing book.
- 18:06Honestly, when I looked around for other mentorship within Advanced Manufacturing, I
- 18:11couldn't find anyone that looked like me.
- 18:13Now they didn't necessarily have to look like me, but I was curious to know if there were.
- 18:18And I even asked suppliers, customers, and they said, no.
- 18:21They've never really met any person, woman, a black woman, or a black family running
- 18:26electronics manufacturing company in advanced manufacturing.
- 18:31And my voice was always requested or at the table.
- 18:34What do you think?
- 18:34What do you think?
- 18:35And so it just felt like it was time to talk about it, but I didn't want it to be a boring
- 18:40manufacturing book.
- 18:41So I wanted to overlay, a story of a black family in a very unique position that happens
- 18:49to be manufacturing.
- 18:51But I also wanted to leave little breadcrumbs for folks who wanted to follow us.
- 18:57And not necessarily in the manufacturing, but high barrier to entry industries who did under
- 19:04did not understand family business and how it worked because they would like to have a family
- 19:08business, to thought that, oh, well, you know, it's just so easy because they were educated
- 19:14and and people just gave them money.
- 19:16No.
- 19:16We had the same systemic issues, and I needed to talk about it.
- 19:20I needed to, like, you know, give the behind the kimono view of what it's like to be black
- 19:26in business.
- 19:28And even if you're a successful business, that it's still a struggle.
- 19:32We just happen to be in a struggle for, thirty eight years at this point.
- 19:37The the book was about building authority in the field and standing out.
- 19:44The book, I wanted it to be a gift so that my 16 year old could read it easily and say, I got
- 19:52an idea of the direction I need to be in.
- 19:55And it was important.
- 19:56We had this saying in our family when it comes to the business, if you can see it, you can be
- 20:00it.
- 20:00We didn't obviously create that, but it's like our mantra in a sense.
- 20:04My father, when he graduated from high school out here in the suburbs of Philadelphia, was
- 20:10told as a black man who young man who was talented in math and science that he could
- 20:15either become a teacher or go into the military.
- 20:18Those were his options for jobs.
- 20:20So he picked the military, and here he is, 18 overseas, fighting Vietnam war, ends up on
- 20:26deployment on the Continent Of Africa where he meets a black electrical engineer, an Ethiopian
- 20:32engineer.
- 20:33Never met one that looked like him in his life, never even knew that was a possible career, and
- 20:39changed the entire trajectory of my family.
- 20:41That's when he decided to go to college and study electrical engineering.
- 20:45That's when he became you know, he used his talents to create a life for us to create this
- 20:53business.
- 20:54My mother saw in him like, he followed her to school.
- 20:57So, you know, it took a good woman for him to go to school.
- 21:00He follows her there and decides to go into electrical engineering, and she held the held
- 21:05the family down while he built this company.
- 21:08And so there's a story of partnership in that book.
- 21:12There's a story, for us, again, back to our family.
- 21:15If you can see it, you can be it.
- 21:16So this book is part of it, showing you that it's it's you could be capable and do it.
- 21:22We did it.
- 21:22There's nothing super special about us.
- 21:26We just this is just a, I would say, a little bit of a road map, and give you an idea, some
- 21:33inspiration on how to get there.
- 21:35And we talk about succession planning a little bit.
- 21:37We talk about generational wealth and how small business is the pathway, and family business is
- 21:43the lifeblood of of global businesses, and that we hope others can follow suit.
- 21:50Definitely.
- 21:50But I wanna I wanna dig into the generational wealth piece of this for a second because the
- 21:55whole point of why we do any of this, right, is so we can live how most people can't.
- 22:00Right?
- 22:00So Yes.
- 22:01Talk to me about, the generational wealth and the things that you're talking about and
- 22:06thinking about.
- 22:07Because I think you made a point at the top of this interview that it's not just about this
- 22:13business.
- 22:14It's about generational wealth for your family, for your children.
- 22:17And so can you talk a little bit about how how intentional you've been in your business and
- 22:23even in how you structure the business financially to create generational wealth?
- 22:27Absolutely.
- 22:28So for for me, when I talk about generational wealth, I to not turn people off, there's
- 22:33there's levels to this.
- 22:34Right?
- 22:35So I'm not talking about Rockefeller, Vanderbilt level of wealth.
- 22:40That's you know, we want that, obviously.
- 22:43But the generational wealth we're talking about from a very basic rudimentary level, Let's talk
- 22:48about the fact that we as a black community are having GoFundMe funerals.
- 22:53Let's talk about the fact that, you know, grandma's house is not clear in title, and we
- 22:59gotta figure out all this stuff, and she passed away.
- 23:03We don't know who owns what.
- 23:04Oh, and this cousin rolls up from somewhere, and now they're a part owner.
- 23:08How do we do this?
- 23:09How what is probate?
- 23:10Why do we have to go through this now because there's no free title, no free clear title, or
- 23:15there's no will, where the will is written on a piece of loose leaf paper that she tucked away
- 23:20in a drawer.
- 23:21We need to not think of generational wealth as a rock fella.
- 23:26We need to think of it as just doing regular basic things, like a simple will, like putting
- 23:33things in a simple trust.
- 23:35That's a little half a step up so that you don't have to go through an expensive, long,
- 23:42excruciating, argumentative period of fighting over something that it will be left with very
- 23:49little at the end.
- 23:51A life insurance policy, a burial insurance policy, something that will allow the next
- 23:57generation to not start in the negative.
- 24:00Now as small business owners, we have opportunity to have our children on payroll.
- 24:05Now when they're on payroll, what are they doing?
- 24:07They're paying it to Social Security.
- 24:09They have the opportunity to open a Roth IRA.
- 24:13They can put that money into a 529 account.
- 24:16That is payroll, so that's pretaxed money for you as a corporation, and you're able to allow
- 24:23them to grow their generational wealth where you're not paying out of pocket for college, or
- 24:30now you can use that for private school taking about $10,000 a year.
- 24:35Now mind you, disclaimer, I am not an attorney.
- 24:37I am not a taxist.
- 24:40I am not an accountant.
- 24:41I am just sharing with you details of how we as business owners, how small businesses tend to
- 24:49benefit from the laws that are written for small business.
- 24:53So, again, on that very rudimentary areas level, it's about taking care of the basic
- 24:58things, insurance, burial insurance, titling, wills, making sure that everything is in place
- 25:05for you when you have your untimely demise, or helping your grandmother or mother and father
- 25:13to get to that point.
- 25:13I know it's hard for them to talk about it, but this was for my family.
- 25:17When my family talked about succession planning, it was up here.
- 25:21It was not a plan that was executed out on paper side to help them create that so that we
- 25:28could successfully move on.
- 25:30I've had friends who have family businesses.
- 25:33Dad was six.
- 25:34Stepmama's, like, put the business in my name.
- 25:37Thankfully, they were able to get the succession plan through, and father passed two
- 25:42months later.
- 25:43Had they not, the mess that would have happened to because of that.
- 25:48Yeah.
- 25:49Like, when you have step siblings and cousins and aunts and uncles, it becomes, you know, he
- 25:55said, she said, this paper, that paper.
- 25:57Get your house in order.
- 25:59That's how we create generational wealth.
- 26:00It's starting even if that extra $10,000 so somebody can get out of their debt or help them
- 26:07get to start at least a neutral position because we always, as a community, end up
- 26:12starting a negative.
- 26:13So for me I'm sorry.
- 26:15No.
- 26:16No.
- 26:16I I'm I'm I'm I'm inquiring you, but, I guess, my my my as we wrap this up, I you know, what
- 26:24is the legacy that you hope to live through through your business, the the legacy that you
- 26:29hope to leave, for your family, you know, as you as you as you build this this empire that
- 26:36you're building?
- 26:37Well, I don't want my kids to think that they have to work at Electrosoft.
- 26:41I don't want them to have the same feelings that my brothers had felt that they had to be
- 26:47here.
- 26:47So we're setting it up as an asset, something that they own, where we hire people to run the
- 26:53company, and they know how to run the business or own a business as an owner, that we have
- 27:00other assets, and they look at their portfolio of assets and understand the financials.
- 27:05They have a board of advisors that they believe in.
- 27:08There's a fiduciary board that's running things for them.
- 27:12So I wanna leave a legacy of asset ownership, and I want them to be able to I'm not trying to
- 27:19retire them.
- 27:20I want them to still have a career and a life, but I want them to realize that my my parents
- 27:27started something that allowed their grandchildren to eat, and now it's my job to do
- 27:31the same, and it will be their job to continue that tradition.
- 27:34I love it.
- 27:35I love it.
- 27:35Alright.
- 27:35What's the best business advice anyone's ever given you?
- 27:39Again, back to what my dad said, don't go into business with people who don't have anything to
- 27:43offer.
- 27:44And that's for everything, every business, relationship, every organization you join.
- 27:50Like, your time is valuable.
- 27:52How you spend your time on this earth.
- 27:54It doesn't have to be a business.
- 27:55It could be how you spend your time on the weekend, who you spend your time with.
- 28:00Don't don't spend it with people who don't have anything to offer you.
- 28:04That's it.
- 28:05That's it.
- 28:06Well, thank you so much, Carla.
- 28:08That was such good information.
- 28:13Are you ready to turn your dreams of entrepreneurship into a reality?
- 28:18Hi.
- 28:18I'm Melinda Emerson, the Small Biz Lady, and I wanna invite you to check out
- 28:22smallbizladyacademy.com.
- 28:25We're here to help you every step of the way with our comprehensive training programs and
- 28:30expert resources.
- 28:32You'll learn how to start and grow a successful business that aligns with your passions and
- 28:38your goals.
- 28:38From business systems to sales strategies, we cover it all.
- 28:42Plus, our supportive community of fellow women business owners is here to cheer you on and
- 28:48provide guidance when you need it.
- 28:50Don't wait any longer to pursue your dreams.
- 28:53Join smallbusinessladyacademy.com today.
- 28:56We build businesses, and we help you build the life you've always wanted.
- 29:06Thanks for listening to the Small Biz Chat podcast with Melinda Emerson.
- 29:11Subscribe to this podcast wherever you listen to podcasts, and join us next Wednesday for
- 29:15more fantastic information and interviews.
- 29:15You can find more fantastic information and interviews.
- 29:19You can find more sources and small business success strategies by visiting Melinda's
- 29:24website, succeedasyourownboss.com.
- 29:27Thanks again for listening, and we'll see you next week.