Latest / Business Class: The Global Tourism Leadership Conversation
John Marshall: Empowering Local Stakeholders for Sustainable Cultural Tourism
In this episode, Stephen Ekstrom, CEO and Co-Founder of Tourism Academy, has a conversation with John Marshall, Founder and Chief Stewardship Officer at NYC Borough Pass. John shares his extensive journey in the tourism industry, the creation and mission of the NYC Borough Pass, and his efforts to promote and preserve New York City's diverse cultural experiences. He discusses the importance of inclusivity, storytelling, and sustainability in tourism, as well as his work with various clients, including Sophie's Cuban and the Brooklyn Museum. They also delve into the significance of…
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