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Craft Rum Distilling: Building a Local Spirits Brand with JoAnn Elardo
In this episode of The Growth Class, host Phil Massiello interviews JoAnn Elardo, founder and owner of Wicked Dolphin Distillery.
JoAnn shares the unconventional entrepreneurial journey that took her from building an international footwear and apparel business across 11 countries to creating a craft rum brand rooted in Florida agriculture. They explore how spotting an overlooked market opportunity led to the creation of Wicked Dolphin, the challenges of entering an industry with restrictive regulations, and how JoAnn helped push for changes to Florida’s craft distilling laws.
The conversation…
The skinny
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