Latest / Public Speaking, Confidence, Storytelling, Selling, Personal Brand, Career Advancement: Be In Demand
236. The 6 Figure Launch Strategy by Creating Audience Anticipation with Brenna McGowan
Ready to take your launches to new heights? The solution is to build anticipation and curiosity with your pre-launch. In this episode I brought on the Queen of anticipation marketing herself, Brenna McGowan.
Brenna McGowan uses real-life examples from Apple and Taylor Swift to illustrate the power of anticipation. She shares insights on the optimal pre-sale anticipation period for courses, programs, high-end services, and memberships, and explores the use of "consideration content" to tap into the emotions and desires of potential buyers.
Check out what you’ll learn:
Understanding the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.