Patty Gatter of The Breastfeeding Shop: Building a Direct-to-Consumer Maternal Health DME Brand
On the Claim to Fame DME podcast, Patty Gatter, founder of The Breastfeeding Shop, shares how she started the company in 2015 as a mom and breastfeeding advocate after recognizing that the Affordable Care Act would make breast pumps a covered insurance benefit starting January 2015. Drawing on prior DME and manufacturing experience plus social media marketing, she grew quickly by going direct-to-consumer online rather than traditional hospital-based DME sales, reaching a breakout point in July 2015. She discusses early challenges (credentialing, contracting, billing, hiring, workflows), the…
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