Latest / Daring Forever (Find your Extraordinary) / Five minute magic pt.16 - Build your unique brand identity and design assets
Transcript
- 0:00Radim Malinic: Hello, and welcome to five minute magic from creativity for sale podcast.
- 0:04Radim Malinic: A quick fire episode, sharing tips and tricks from the pages of the book of the same title.
- 0:09Radim Malinic: Yes.
- 0:09Radim Malinic: Creativity for sale.
- 0:11Radim Malinic: Every week I'll be sharing one or two ideas that can give you.
- 0:14Radim Malinic: And actually we'll take away for your creative career, your business, or just the food for thought for the weekend ahead.
- 0:20Radim Malinic: These tapes are taken from the audio book, and you can find a link to the full version in the show notes.
- 0:26Radim Malinic: I'm sure you've heard me on this podcast million times saying the market is only saturated if you look and sound like everybody else.
- 0:34Radim Malinic: And it's a sentence that I'm sure I use on every single episode and I've potentially used as a guest on every single episode I've ever featured.
- 0:42Radim Malinic: It's a simple yet a powerful notion because we've got options when we start our own creative service business.
- 0:50Radim Malinic: What do we do?
- 0:51Radim Malinic: You know, do we choose nothing and pursue our offer and business without any visual identity or, you know, uniqueness?
- 0:58Radim Malinic: or do we do what others do and try to emulate our chosen benchmark brand or studio and settle there?
- 1:05Radim Malinic: Or do we go to town and dial up whatever will make us look and sound like our best self and actually unique self?
- 1:12Radim Malinic: And This is the reason why I'm advocating in us, anyone having a strong identity, strong branding, identity, assets, and design systems to make us unique.