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PDP the New Homepage? How AI Shopping Is Reshaping Retail Media & Ecommerce [Agentic Commerce Expert Series Part 2 of 4]
In episode 2 of this four-part Agentic Commerce Expert Series (sponsored by Mirakl Ads), we explore how AI is quietly reshaping the way consumers shop online, and why that shift could fundamentally change the role of the product detail page (PDP). As more shoppers use LLMs like ChatGPT to research products before ever visiting a retailer’s site, they’re increasingly landing directly on a single product page with their decision already made. That means fewer browsing moments, fewer signals, and potentially big implications for retail media.
I’m joined once again by Amelia Van Camp, Head of…
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