Ad agency strategists face a turning point: what's next?
80% of strategists believe the discipline faces a crossroads as agency business models strain. For Future of Strategy week, Suzanne Powers, Faris Yakob and Tom Morton are back with WARC's Lena Roland to discuss WARC's annual survey of strategists.The Future of Strategy 2025 report, which includes quantitative and qualitative data analysis, expert commentary and advice from leading strategists, is available to WARC members now. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new…
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