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7 Reasons to be On Social Media as a Pelvic Rehab Provider · Pelvic PT Rising

• 0:02
  Speaker 1: In the last 10 years, our field has gone from an unknown specialty to a household name.
• 0:09
  Speaker 1: This brings unprecedented opportunities, but we need to rise up to meet them and give our patients the care that they deserve.
• 0:17
  Speaker 1: In order to help others get better, we need to be better.
• 0:23
  Speaker 1: This podcast will help you to become more confident with your patients, more successful in your practice or business and a leader in pelvic health, and we're going to have some fun along the way.
• 0:36
  Speaker 1: Join us as we rise together.
• 0:39
  Speaker 1: We're Jesse and Nicole Cozine, founders of Pelvic Sanity Physical Therapy and the creators of the Pelvic PT Huddle, and this is Pelvic PT Rising.
• 0:54
  Speaker 2: Hey guys, welcome back to another episode of the Pelvic PT Rising podcast with Jesse and Nicole Cozine.
• 0:59
  Speaker 2: Hey, nicole, hello, I am really excited about today's topic, nicole.
• 1:03
  Speaker 2: We are going to be talking about social media, pelvic rehab providers, how that all interacts, how important it is for people to be on, and I think that's been one of the really cool things that we've been hearing a lot from the PelvicCon speakers and the PelvicCon speaker series.
• 1:18
  Speaker 2: We just obviously talked to Sarah Reardon, the vagina whisperer, about a lot of this and we wanted to pull out some of these topics for you guys.
• 1:26
  Speaker 2: But before we do, just wanted a couple reminders If you are coming to PelvicCon, we are about three weeks away, holy shit, nicole.
• 1:33
  Speaker 1: Holy shit is right.
• 1:34
  Speaker 1: This is crunch time, this is freaking crunch time.
• 1:38
  Speaker 1: It is nuts so at Pelvic Sanity.
• 1:40
  Speaker 1: It is absolutely nuts so in the PelicCon world and hopefully it will all die down the week before so we can cruise into the week of PelvicCon.
• 1:52
  Speaker 2: Yes, we are burning the midnight oil with all of the details to make everything as perfect as it can be.
• 1:58
  Speaker 2: I feel bad for Jessica and JoRielle.
• 2:01
  Speaker 2: They are getting, I mean, shipments from FedEx Freight.
• 2:04
  Speaker 2: Yeah, fedex Freight, like the people who deliver like I don't know, like Freight.
• 2:11
  Speaker 1: Freight.
• 2:11
  Speaker 1: It's seriously.
• 2:12
  Speaker 1: Yeah, that was pretty nuts.
• 2:14
  Speaker 1: There is such cool stuff coming in the swag bags stuff from sponsors, stuff from PelvicCon ourselves.
• 2:21
  Speaker 1: It's going to be really pretty awesome.
• 2:22
  Speaker 2: Remember, at the first PelvicCon, nicole, we were like you know what, if we rent an SUV and Andrew and Jessica have an SUV, maybe we could take everything over there you know, just ourselves.
• 2:32
  Speaker 1: That was so dumb we had to like rent a U-Haul.
• 2:34
  Speaker 1: It was crazy.
• 2:35
  Speaker 1: And then Andrew ran it into the, ran it into the top of the parking garage.
• 2:40
  Speaker 1: That was an adventure.
• 2:41
  Speaker 1: That was behind the scenes of PelvicCon 2022.
• 2:45
  Speaker 1: I wonder what shenanigans y'all are going to be doing this year.
• 2:49
  Speaker 2: Oh man, that was not good.
• 2:49
  Speaker 2: I will never forget when I walked into that parking lot and the car, that U-Haul, was stuck on three wheels wedged into the parking thing.
• 2:59
  Speaker 2: Oh man.
• 3:00
  Speaker 1: What were we doing at that time?
• 3:02
  Speaker 1: We were doing post con.
• 3:04
  Speaker 1: Were we going post?
• 3:05
  Speaker 2: con.
• 3:05
  Speaker 2: No, because it was before the conference.
• 3:07
  Speaker 2: This is, this is all before oh God you guys were doing something and getting set up and he texted me like hey, can you come to the parking garage?
• 3:14
  Speaker 2: And I was like, hmm, that does not sound good.
• 3:18
  Speaker 1: Oh my.
• 3:19
  Speaker 2: So we have checked and double checked the height requirements for all of the stuff.
• 3:24
  Speaker 2: We should be good, but if you guys are not coming, either because you just weren't able to make it this year or because tickets were sold out, make sure you're getting the recording.
• 3:33
  Speaker 2: There are so many good speakers, so many great topics.
• 3:37
  Speaker 2: It's going to display the entire breadth of the field.
• 3:39
  Speaker 2: You'll be able to get a downloadable public con manual.
• 3:42
  Speaker 2: You'll be eligible for CEU's, which is huge.
• 3:45
  Speaker 2: So if you guys wanted to make sure that you have some of those before your license renews all of that stuff, check out public concom slash recording.
• 3:53
  Speaker 2: So, nicole, let's go ahead and dive into this topic about things.
• 3:58
  Speaker 2: Reasons, basically, why it is helpful for public rehab providers to be on social media, and I think the first thing to do is to kind of take the counter argument.
• 4:09
  Speaker 2: We've been seeing a lot of pushback in the field.
• 4:11
  Speaker 2: Some of it is generational, some of it is from people we affectionately entitled dinosaurs.
• 4:19
  Speaker 1: Jesse, this is all Jesse's idea.
• 4:21
  Speaker 2: I have nothing to do with this, although I'm not vetoing it Okay, but when I walk around doing my pterodactyl voice, you do laugh, I do, so that is a thing that needs to be said.
• 4:33
  Speaker 2: But, to be totally fair, I think we always on this podcast want to take the best form of the argument, and people who are very against what is happening right now in public rehab on social media would say something like and maybe this is a little bit more concise or a better version of what you might hear is that we have a responsibility as rehab providers, as medical professionals, to be 100% accurate, to be research based to site or sources, to make sure that everything is perfect when it goes out on social media, because as medical providers, we have a responsibility.
• 5:11
  Speaker 2: None of the content we put out can potentially mislead someone, can be too short, brief, not have all the caveats in it.
• 5:21
  Speaker 2: I think the argument would be the medium itself doesn't lend itself to the kind of nuance, the kind of information that they would want us to be able to provide with every single post.
• 5:33
  Speaker 1: Yes, so that is the best form of the argument and let me just take a half a beat step back here.
• 5:40
  Speaker 1: And we decided to pull this topic out and do an entire podcast on it because I was noticing a little bit of a through line and I think I've touched on it with almost every single one of the Pelvicon Speaker Series.
• 5:53
  Speaker 1: As Jesse mentioned about.
• 5:54
  Speaker 1: You know, manira Houdani is going to be speaking at Pelvicon.
• 5:57
  Speaker 1: When I asked her what she most excited about, she said everybody out on social media.
• 6:01
  Speaker 1: I was on Michelle Lyons podcast, where we actually didn't script anything at all, and we talked a lot about this exact topic on her podcast celebrate Milie Eberde.
• 6:16
  Speaker 1: So you can go check that out.
• 6:18
  Speaker 1: We were just taught had Sarah Reardon on.
• 6:20
  Speaker 1: She obviously is a huge reason why Pelvic Rehub is even on the map in social media and a lot of other people, jessica Drummond and we talked a lot about how we can be educating folks about our specialty.
• 6:35
  Speaker 1: It's really, in my opinion, one of the reasons why it has grown so fast and now it's exciting.
• 6:42
  Speaker 1: People do know about Pelvic Rehub, pelvic PT, pelvicot because of social media.
• 6:48
  Speaker 1: We've got Alicia Jeffries who's going to be on a panel with Sarah, who's got over a million followers on TikTok.
• 6:53
  Speaker 1: This is the future.
• 6:56
  Speaker 1: And I think that when I hear both personally people telling me things about how I'm showing up on Instagram and this isn't totally accurate and why are you saying, say no to Kegels and all these things, biofeedback when you know my posts on biofeedback always and ruffle a lot of feathers and get the curmudgens out in my comments and stuff, and really, at the end of the day, I think that we need to have a conversation about what is the best form of the argument.
• 7:27
  Speaker 1: Where are we going?
• 7:29
  Speaker 1: What should and shouldn't be happening on there, and do we have a responsibility as medical professionals to be putting out the type of content that is 100% accurate all the time?
• 7:44
  Speaker 1: I think that's where we are with Jesse's best form of the argument of the curmudgens and dinosaurs.
• 7:50
  Speaker 2: So this is great though.
• 7:51
  Speaker 2: So For those pterodactyls and t-rexes, I just wanna tear apart that best argument, because I really do feel like this is pretty flawed the idea that there's a responsibility to not only be 100% accurate but for people to take away.
• 8:08
  Speaker 2: Like you can't possibly mislead somebody.
• 8:11
  Speaker 2: You have to be so clear and put in all of the information, all the citations, all the caveats.
• 8:18
  Speaker 2: You can't ever mislead somebody.
• 8:19
  Speaker 2: That is not the case in any medium.
• 8:23
  Speaker 2: If that's the case, no one would ever write anything, no one would ever say anything, no one would ever inscribe shit on tablets Like the old school tablets, like actual pieces of stone is what I'm talking about.
• 8:36
  Speaker 2: But to be honest with you, I mean, everybody takes away different things.
• 8:40
  Speaker 2: You can say something, and we see this all the time.
• 8:43
  Speaker 2: You put something out and people interpret it differently because they have different backgrounds, different educations, different biases.
• 8:49
  Speaker 2: You cannot make sure that your reader or your consumer of your content experiences the same thing.
• 8:57
  Speaker 2: You don't have control over that.
• 8:59
  Speaker 2: That's all happening in their brain.
• 9:02
  Speaker 1: Well, and we shouldn't have to worry about that, right?
• 9:04
  Speaker 1: I mean, I feel like we have this happen in our own lives.
• 9:08
  Speaker 1: You can listen.
• 9:09
  Speaker 1: You could have heard a talk Ted talk, let's say a million times over.
• 9:15
  Speaker 1: You could have seen a commercial, you could have listened to a podcast, and whatever your lived experiences at that time, you take away certain things.
• 9:23
  Speaker 1: You have the gift of time.
• 9:27
  Speaker 1: You listen to that same thing again.
• 9:29
  Speaker 1: You can take away completely different things.
• 9:31
  Speaker 1: I've read the book the Four Agreement a million different times and take away something different all the time from it.
• 9:37
  Speaker 2: Well, there's really only four things to take away.
• 9:38
  Speaker 2: There's four agreements.
• 9:39
  Speaker 2: Okay, jesse this is not even funny.
• 9:43
  Speaker 1: He thinks he's so hilarious you guys, it's so annoying, I was, you get my point I very much.
• 9:48
  Speaker 2: Do you reread a book, you take away something different.
• 9:51
  Speaker 2: So there's not a perfect medium.
• 9:54
  Speaker 2: I feel like this argument assumes that, oh, if only everybody was writing blogs, or if only everybody was only speaking to students in a lecture hall, then all of a sudden we would be transmitting this information perfectly.
• 10:07
  Speaker 2: And that's just not the case.
• 10:08
  Speaker 2: We've all seen where people take away different things than us frankly wrong things from certain stuff, and there's no perfect medium with that.
• 10:17
  Speaker 2: And I think the second really important argument here is that you have to go where the people are, because otherwise what's the point?
• 10:23
  Speaker 2: Let's say, you do write a perfect blog post that is 5,000 words and has citations and has all the caveats in it, and you get three readers.
• 10:33
  Speaker 2: Who did that help?
• 10:35
  Speaker 2: Maybe three people.
• 10:38
  Speaker 2: Sarah Reardon puts out something it might help a half a million people.
• 10:41
  Speaker 2: Alicia Jeffries on TikTok puts out something that might help a million people.
• 10:45
  Speaker 2: They're literally changing the scope of the profession.
• 10:48
  Speaker 2: They're educating people and awareness.
• 10:51
  Speaker 2: And yes, is this the gold standard of care?
• 10:54
  Speaker 2: No, we're not treating people through Instagram, but, man, we can absolutely raise awareness, get people into the clinic, make sure they even know that there's more options than surgery or medication or whatever else they have been considering, or pads for the rest of their lives.
• 11:11
  Speaker 1: And even just advocate for themselves in a healthcare space.
• 11:14
  Speaker 1: I think it transcends a little bit beyond even just the rehab field, but helping people to stand up for what they need, to go to their doctors, for people demanding to be better diagnosed with things like endometriosis earlier.
• 11:27
  Speaker 1: There's all kinds of movements happening because of social media, and one of the more frustrating things that I have experienced on this number two point of go where the people are is that if we're not there, then they won't be able to consume our content and listen.
• 11:46
  Speaker 1: The thing is, though, is that, as we get older, the average age of our patient or potential client really stays the same.
• 11:56
  Speaker 1: I mean, for instance, if you take a pregnancy and postpartum population, that's about the ages of between 20 and 40.
• 12:03
  Speaker 1: It is getting a little bit bigger, thank goodness, but that's about the same age of person.
• 12:08
  Speaker 1: So, as I'm getting older, the average age of my potential patient and client stays the same, and the way that they're consuming information when they were born, all of that stuff is different, and so we have to go where the trends are.
• 12:24
  Speaker 1: If I don't really want to be on TikTok as in a vacuum, but if I know that most 20 year olds are hanging out on TikTok.
• 12:33
  Speaker 1: That's where we need to talk about menstrual health and interstitial cystitis and pregnancy and postpartum care and all of that.
• 12:41
  Speaker 1: And guess what, in the next five years and it's only gonna get more rapid the next five years it's gonna be something else that doesn't even exist yet.
• 12:47
  Speaker 1: Threads didn't look like it was taking off.
• 12:49
  Speaker 1: X is not a thing anymore and though here we are, it's.
• 12:52
  Speaker 1: We need to make sure that we stay on the forefront and stay relevant for our patient population.
• 12:58
  Speaker 1: Otherwise we're gonna end up being the dinosaur that ends up being all irritated about what the kids these days are doing on social I'm already the dinosaur.
• 13:10
  Speaker 2: Every time we see a patient, I mean we're getting patients who were born in the 2000s.
• 13:14
  Speaker 2: That's fucking crazy.
• 13:16
  Speaker 2: That's nuts, right.
• 13:17
  Speaker 2: If you were born in 2000, 2001, you could have been born after the trade centers came down and be able to drink, literally people who weren't even born when that happened.
• 13:28
  Speaker 2: Right, talk about lived experience.
• 13:30
  Speaker 2: Some of you guys out there are like ah, look at these old boomers on the podcast here.
• 13:34
  Speaker 2: It's crazy, though, and we're going to have to meet people where they are in order to convey information, and I think the third thing I wanna just say, as we talk about those really debunking this idea that everything has to be perfect or everything has to be cited or evidence-based, or research-backed, whatever that is is that there is room for different opinions.
• 13:59
  Speaker 2: There's room for Nicole to say we don't use biofeedback at pelvic sanity, and if you disagree with that, if biofeedback is a huge part of your practice, then freaking say that and say it proudly and put it out there and show why you feel like that is the best use of your patient's time.
• 14:17
  Speaker 2: That's fantastic, and I think, as the field grows, all that does is that it helps patients be able to find people that they resonate with.
• 14:27
  Speaker 1: So it's the same argument, honestly, for cash practice putting yourself out there and us choosing a business model that is a cash base or private pay sort of thing.
• 14:36
  Speaker 1: That's the same sort of argument.
• 14:38
  Speaker 1: It's like, if we're gonna do that, then great, this is why we've chosen to do that.
• 14:42
  Speaker 1: If you don't wanna do that, then don't do that.
• 14:44
  Speaker 1: And then say why.
• 14:47
  Speaker 1: You think that you need to work in an insurance-based practice, or you want to have better access, you want to serve a different population, like that's wonderful, but we don't have to shit on each other in order for both things to be good.
• 14:59
  Speaker 2: Right.
• 14:59
  Speaker 2: People benefit from choice.
• 15:01
  Speaker 2: There's a reason there's more than one type of spaghetti sauce in the aisle.
• 15:04
  Speaker 2: There's a reason for that.
• 15:06
  Speaker 2: Like, we benefit from that, and the better we can get at being clear about what we believe and put our information out there, the more people are going to benefit.
• 15:15
  Speaker 2: So now that I hope that we've debunked some of those arguments there, I think, nicole, we want to talk about reasons to actually do this.
• 15:22
  Speaker 2: The first one is that, being online, whether you are a lurker or a creator, it can be fun.
• 15:30
  Speaker 1: It can be super fun, and I think that that's one of the things that I think gets lost if you are a creator.
• 15:38
  Speaker 1: Sometimes, if you dwell on any sort of negativity that comes from the apps, it is fun, it can be fun and again, whether you are consuming the content or creating the content, please don't lose the fact that it is social media.
• 15:55
  Speaker 1: It's meant to be social, it's meant to do some other things that we're going to have on the list, and if it's not fun for you, then get off of it and that's okay.
• 16:06
  Speaker 2: Absolutely so, and this is something where make a connection, connection is fun.
• 16:10
  Speaker 2: So instead of just consuming content, if you're maybe lurking and enjoying a lot of stuff, comment on somebody's thing, send them a DM, make a connection.
• 16:19
  Speaker 2: I can guarantee that it's going to make this whole process more enjoyable.
• 16:23
  Speaker 1: I will tell you that Pelvicon would not exist without Facebook Messenger.
• 16:26
  Speaker 1: That is originally how Jessica and I got connected.
• 16:30
  Speaker 1: Like we were actually reminiscing about that as we were planning for Pelvicon.
• 16:34
  Speaker 1: She went back and looked at some of our original conversations, like a really long time ago, well prior to COVID, about, hey, we were talking some business stuff, you know, and then that is how we started to become friends.
• 16:48
  Speaker 1: We actually didn't meet them in person, like face to face, until Pelvicon last year, a little bit before Pelvicon last year.
• 16:56
  Speaker 1: It's good and it's nuts because the real connections exist.
• 16:59
  Speaker 1: There's a person behind each social media handle and I think that if you don't lose that insight because I feel like it makes it a lot harder to say something icky or beat curmage any about somebody it's like would you say that to my face?
• 17:20
  Speaker 1: I'm not sure you would say that to my face.
• 17:22
  Speaker 1: Plus, I have resting bitch face, so you definitely wouldn't say it to my face.
• 17:26
  Speaker 1: But honestly, I really feel like, don't forget that there's another person behind that.
• 17:32
  Speaker 1: So make connections and if you want to have a really good, honest conversation with somebody, then go into the DMs, have one and make a meaningful connection with people in our field.
• 17:45
  Speaker 2: It's a great way to make connections with people in your local community, with other practitioners.
• 17:49
  Speaker 2: With a tribe, reach out to that acupuncturist that you really like in your area.
• 17:54
  Speaker 2: Reach out to that OB or that midwife who is on Instagram.
• 17:58
  Speaker 2: Reach out to the chiropractor who does the webster technique that you want to connect with.
• 18:03
  Speaker 2: This creates local community as well, and I think that's a really important thing.
• 18:09
  Speaker 2: I think, nicole, you hit it on the head.
• 18:10
  Speaker 2: Don't forget that social media is supposed to be social Like.
• 18:14
  Speaker 2: This is making connections.
• 18:16
  Speaker 2: I think the third thing that this can really do is it teaches communication skills.
• 18:23
  Speaker 2: It is difficult to create within self-imposed limits.
• 18:27
  Speaker 2: That's why Twitter was kind of interesting before it became X and fell apart and all of the things, but you had to write everything in 120 characters at first and then 240, whatever that was.
• 18:37
  Speaker 2: Instagram is interesting because you have 15 seconds or 30 seconds or a minute, whatever the time limit is to do that.
• 18:44
  Speaker 2: One of my favorite quotes, oscar Wilde brevity is the soul of wit.
• 18:48
  Speaker 2: If you teach on these platforms with these constraints, all of a sudden you get really good at saying what you need to say in 15 seconds, in 30 seconds, in a minute.
• 18:58
  Speaker 2: It improves your teaching skills.
• 19:00
  Speaker 2: It improves your ability to really strip away all of the fluff and nonsense and be able to say what you want to say, and then you get instant feedback.
• 19:10
  Speaker 2: You see what people resonate with.
• 19:12
  Speaker 2: You see are their likes?
• 19:14
  Speaker 2: Are their comments?
• 19:14
  Speaker 2: Are their people who are questioning?
• 19:16
  Speaker 2: Are there people who are engaging?
• 19:18
  Speaker 2: Cool, that's a topic that we need to explore a little bit more, but it's going to hone your teaching skills incredibly if you're actually using these platforms and forcing you to be within the constraints of a time limit, a character limit, whatever that is.
• 19:35
  Speaker 1: Yeah, this is one of the areas where I also get man.
• 19:40
  Speaker 1: It just gets under my skin because most of the time, somebody that is just doing the commenting is really just a lurker.
• 19:49
  Speaker 1: They haven't tried to do this themselves.
• 19:51
  Speaker 1: It is extremely difficult to do this and to understand the platform on which you are on.
• 19:59
  Speaker 1: Sarah Rinn was talking on her podcast that she puts different content on TikTok than she does on Instagram.
• 20:05
  Speaker 1: It's a different audience.
• 20:06
  Speaker 1: It's a different platform.
• 20:07
  Speaker 1: They're pushing different types of content.
• 20:10
  Speaker 1: There's three limit limits.
• 20:11
  Speaker 1: On TikTok there's only 90 second reels.
• 20:14
  Speaker 1: Is your maximum here?
• 20:15
  Speaker 1: There's, if you choose to put a post on Instagram, it's a picture with a caption, but what's trending right now is the carousels.
• 20:24
  Speaker 1: There are a lot of ways to disseminate information and in order to be good at that stuff, you have to trial and error a lot of things and, like Jesse said, bring down a huge topic into a 10 slide carousel or a comment that has a character limit or a caption that has a character limit.
• 20:48
  Speaker 1: It really is difficult and unless you've done it, then you have no business talking about what I'm doing on my post or the way that it came across, because you haven't done it yourself.
• 21:01
  Speaker 1: Now, if somebody wants to do that to me and they are a creator themselves, I might take a little bit more of a listen to you.
• 21:07
  Speaker 2: Except a creator themselves would never do that, because it's like a catch point to argument.
• 21:13
  Speaker 2: This improves the way that you communicate with patients when you're in the clinic.
• 21:16
  Speaker 2: You've now had practice.
• 21:18
  Speaker 2: You've had reps doing this somewhere else and I think this is a related but a separate point, Nicole is it really teaches you what you're passionate about and what you believe?
• 21:27
  Speaker 2: It really helps you get to your ethos, as you always talk about?
• 21:30
  Speaker 1: Totally, and I, a while back, jill Fitt, jill Coleman and Chantay Cofield you know as the movement maestro.
• 21:38
  Speaker 1: They did something called Boss Up and they teach online business.
• 21:43
  Speaker 1: They're amazing people.
• 21:44
  Speaker 1: You should definitely go follow them, but they taught us in that class how to be personable, to be on Instagram as an authentic person and it really does.
• 21:59
  Speaker 1: It's a skill that you need to hone to be able to speak about what you believe, and by saying everything more out loud, the more you realize oh, that's not what I think.
• 22:14
  Speaker 1: That didn't come off correctly, so it's not perfect.
• 22:17
  Speaker 1: The first time it comes out of your mouth, like, you have to get good at that.
• 22:21
  Speaker 1: So a lot of times in our mentorship groups to extrapolate on that we say you know, you should have a 30 second elevator pitch as to who you are, what you do, what your business is.
• 22:31
  Speaker 1: A one minute pitch, a two minute pitch, a five minute pitch, and all of that stuff becomes so much easier if you have to do it every day.
• 22:39
  Speaker 1: On social media I go on stories all the time.
• 22:41
  Speaker 1: It's easy for me to do that now, to say what I think, to say why biofeedback is not something that we prioritize at Pelvic Sandy, like all the things.
• 22:51
  Speaker 1: I have had to think deeply about that.
• 22:53
  Speaker 1: I've had to teach it.
• 22:56
  Speaker 1: I've had to narrow it down.
• 22:58
  Speaker 1: I've had to then say it out loud when it doesn't come across quite right.
• 23:02
  Speaker 1: I've had to think about my argument.
• 23:04
  Speaker 1: I've had to articulate it in a way that's going to make sense to people over and over and over again.
• 23:10
  Speaker 1: For literally years.
• 23:11
  Speaker 1: And now that I can do that on this podcast and I can do it on Instagram, and I can just do it without having to get breaking out into cold sweats, is not by accident.
• 23:21
  Speaker 1: It's because we've been doing it to practice, so it really does build your ability to do that.
• 23:28
  Speaker 2: Yeah, it teaches you what you believe.
• 23:30
  Speaker 2: It teaches you your ethos, your ability to say that stuff.
• 23:33
  Speaker 2: So I think the other thing, nicole, as we kind of go on to this, I think the fifth thing we would say about this is it's really consistent with being a lifelong learner, it's consistent with being coachable, with wanting to learn, with knowing that there is more out there.
• 23:49
  Speaker 2: There is so much great information out there.
• 23:51
  Speaker 2: There has never been a better time to be somebody who wants to improve, somebody who wants to learn, somebody who is just interested in the world.
• 24:00
  Speaker 2: I feel like sometimes we take that for granted or we get frustrated with the downsides of social media, and I'm right there with you guys who are in that category.
• 24:09
  Speaker 2: I'm not a huge social media person.
• 24:11
  Speaker 1: I know where's your content, Jesse.
• 24:13
  Speaker 2: Pretty deliberate about what I follow and I really curate my experience online, all of that stuff.
• 24:20
  Speaker 2: But man, there is so much good information out there and it's a question actually, we ask in our interview process who do you follow, who do you listen to in the field?
• 24:30
  Speaker 2: Who is kind of a mentor to you, whether it is an in-person or whether it's online, somebody that you really resonate with?
• 24:37
  Speaker 2: That's an important question.
• 24:39
  Speaker 2: If people are like, actually I don't really follow anybody on social media and public health or I'm not part of the huddle or I don't ask questions there, it really shows something that this might be a job for you.
• 24:50
  Speaker 2: It might not be a career and if you guys are listening to this podcast, this is a career for you.
• 24:56
  Speaker 2: People who don't give a shit are not listening to this podcast.
• 24:59
  Speaker 2: Right, you guys are listening to this because you give a shit, because you want to continue to improve for your patients, for yourself, for your own confidence, for all of that stuff.
• 25:08
  Speaker 2: That's what it's also saying when you are involved in the social media community of public rehab providers.
• 25:15
  Speaker 1: Yeah, you know, just yeah.
• 25:16
  Speaker 1: I think, though, I want to pull out one thing that you said in terms of curating your experience.
• 25:21
  Speaker 1: You do that really well.
• 25:22
  Speaker 1: I also am pretty deliberate about that for the most part, and you can go in and you can actually now even more so curate your experience on Instagram and make sure that you are hitting your favorites and make sure that you're see people's content, but I do a decent job of following people that I also don't 100% agree with all the time.
• 25:44
  Speaker 1: I think that sometimes, by if you are going to be a lurker on there and you are going to not be a creator, then you can still really glean a ton of information from following people that you resonate with, and following people that you like and that you typically agree with, but also follow smart people that you don't agree with all the time.
• 26:03
  Speaker 1: Are they a good person, are they authentic online?
• 26:07
  Speaker 1: And if they don't agree, if you don't agree with everything that they say, it's actually kind of wonderful to have to articulate why you don't agree with some people.
• 26:15
  Speaker 1: I follow a lot of people that specifically because I'm like ah, what did that person say today?
• 26:23
  Speaker 1: Because most of the time, I'm like ugh, I don't love that, but why don't I love that?
• 26:28
  Speaker 1: And I do respect that person overall, and so it's like it really helps you to kind of go back to that other one and to what do you really believe, why you can help, to really cure your experience on there, to commit yourself to being a lifelong learner.
• 26:46
  Speaker 2: That's the answer that Nicole gave to me when I asked her why she was following Jason Momoa.
• 26:50
  Speaker 2: So take that for what it's worth.
• 26:55
  Speaker 1: Drew, he's actually a really nice guy.
• 26:57
  Speaker 2: I'm sure he is, and super smart Also with really big biceps and really awesome tattoos.
• 27:01
  Speaker 2: Great, yes, what we're saying is Nicole has a type.
• 27:07
  Speaker 1: That's actually really funny.
• 27:08
  Speaker 1: Okay, this fog has about to be over.
• 27:11
  Speaker 2: So two other reasons, nicole.
• 27:12
  Speaker 2: I think one kind of is a little quick one for me, but it builds your value.
• 27:17
  Speaker 2: It builds your value as a potential employee.
• 27:20
  Speaker 2: It builds your value as a potential business owner, if that's something that you're thinking about or you're involved in.
• 27:27
  Speaker 2: But the fact that again you're doing all of these things shows that you are passionate about the field.
• 27:32
  Speaker 2: It shows that you're committed.
• 27:33
  Speaker 2: It shows that you are honing your teaching style and honing your craft.
• 27:38
  Speaker 2: There's a lot of value in doing that and that's something that, especially if you're working for a smaller business, hopefully your boss is recognizing.
• 27:49
  Speaker 2: And then I think the last one and this is the, you know, the one we'll kind of end on is that this is the way that changes get made in the field.
• 27:56
  Speaker 2: If we think about the growth of pelvic rehab in the last you know, nicole, for you, 17 years from it being a joke when you started to being something that is now taught in a fair number of DPT schools hopefully going to be more in the future People are actually getting rotations on in school now.
• 28:15
  Speaker 2: That's a massive change in not very much time.
• 28:18
  Speaker 2: And that is not due to physicians recognizing and referring everybody they should be sending to you guys.
• 28:26
  Speaker 2: That is not due to insurance companies saying you know what.
• 28:30
  Speaker 2: Pelvic rehab is really complex and we should actually rewrite the rules so that pelvic rehab providers get to spend more time with patients or that it's automatic that every patient gets pelvic rehab after a baby, the way it happens in a lot of countries in Europe.
• 28:45
  Speaker 2: Like it's not due to any of that, that stuff hasn't changed.
• 28:49
  Speaker 2: In fact, in some cases it's gotten worse.
• 28:51
  Speaker 2: That stuff has stayed completely stagnant and what has changed the field the most is people like you guys who are listening to this podcast, putting themselves out there, creating content and building awareness.
• 29:04
  Speaker 2: That's the single biggest change in this field and, as someone who's not a huge social media person, it I don't know chafes me a little bit to admit that, but that is 1000% true.
• 29:16
  Speaker 2: That's the difference.
• 29:18
  Speaker 2: If you want to know the difference between what pelvic health was in 2004 and what pelvic health is now going into 2024, it is the rise of social media.
• 29:27
  Speaker 2: It's not anything the APTA has done.
• 29:29
  Speaker 2: It's not anything that physicians have done.
• 29:31
  Speaker 2: It's not putting out research.
• 29:34
  Speaker 2: In fact, it's in spite of those things In a lot of cases it's in spite of those things, but this has been the single biggest force for change in our field and you don't have to like it, you don't have to participate in it, but I do think at some point you have to respect it Totally.
• 29:51
  Speaker 2: I think that is important and that's one of the reasons that we get a little bit defensive has a negative connotation with that, but maybe defensive when people are criticizing people who are putting themselves out there.
• 30:04
  Speaker 2: We did a whole series on the podcast a while back about fighting through that criticism and the reason that people are afraid to put themselves out there.
• 30:12
  Speaker 2: And you know really we shouldn't be.
• 30:15
  Speaker 2: And I know it's scary to put your stuff out and potentially be criticized, potentially be criticized by a colleague, but if that happens, is there a T-Rex emoji?
• 30:25
  Speaker 1: Can we just say like thanks, dinosaur.
• 30:27
  Speaker 1: And there is a T-Rex emoji.
• 30:30
  Speaker 2: Cool.
• 30:30
  Speaker 1: That'll be our inside joke.
• 30:31
  Speaker 1: Guys From the Pellopee T-Rising podcast someone does something.
• 30:34
  Speaker 1: Just put a T-Rex emoji.
• 30:35
  Speaker 2: Put a T-Rex emoji.
• 30:36
  Speaker 2: Is there a Comet emoji?
• 30:38
  Speaker 1: Comet, it's coming.
• 30:40
  Speaker 2: Extinction event is coming One of those boom.
• 30:42
  Speaker 1: So it's T-Rex and boom, t-rex, boom.
• 30:47
  Speaker 2: So I don't know that helps you guys.
• 30:49
  Speaker 2: I hope that that gives those of you guys who maybe have accounts, who have been a little bit afraid to put yourself out there, a little bit of extra motivation.
• 30:58
  Speaker 2: I hope if you have been guilty in the past of maybe squashing some of that or asking people what's the evidence for that, or feeling some kind of way about people who aren't as nuanced as you might want to be, then great, create your own content.
• 31:13
  Speaker 2: That's the way to go with that.
• 31:15
  Speaker 2: If you see a post out there that really rubs you the wrong way and we see that all the time and I say we, that's Nicole, she's an Instagram one, everything is not quite perfect Then great, use that as fuel for your own content, not to tear somebody else down.
• 31:29
  Speaker 2: And so I think that's what we've got to say about anything else, nicole, that you want to add to any of that stuff.
• 31:36
  Speaker 1: I don't think you got fired up for us all.
• 31:38
  Speaker 1: Jess, I did get fired up.
• 31:40
  Speaker 2: I just really think.
• 31:41
  Speaker 2: I mean, if you really do think about what has changed the field the most, I don't think there is a argument to be made for anything other than social media and, like I said, you don't have to like it, you don't have to participate in it, but you should respect it and respect the strides that have happened in the field because of creators, not because of the people who criticize creators.
• 32:04
  Speaker 2: So I think that's where we will end this.
• 32:07
  Speaker 2: If you guys have questions, if you guys have thoughts, please reach out.
• 32:11
  Speaker 2: If this was inspiring to you, let us know.
• 32:13
  Speaker 2: We always want to keep this conversation going.
• 32:16
  Speaker 1: And let's continue to rise.