Latest / Skin Anarchy / How Fermented Ingredients are Transforming Skincare ft. Amala Beauty

Transcript

How Fermented Ingredients are Transforming Skincare ft. Amala Beauty · Skin Anarchy

• 0:00
  SPEAKER_00: Hey guys, welcome back to another episode of Skin Anarchy.
• 0:02
  SPEAKER_00: Today I'm featuring a beautiful brand that I've really been enjoying lately, and I'm excited because I actually get to uh introduce you guys to their product development director um who can really kind of walk us through their process of creating these wonderful um products and the wonderful scientific approach that they have towards their formulations.
• 0:23
  SPEAKER_00: So without further ado, I'd love to introduce you to Dahlia Fernandez, who's the product development director at AMILA.
• 0:29
  SPEAKER_00: Welcome to the show, uh Dahlia.
• 0:30
  SPEAKER_00: It's very exciting to host you.
• 0:32
  SPEAKER_01: Thank you so much.
• 0:33
  SPEAKER_01: I'm very excited to be here and talking about AMLA and the skin microbiome.
• 0:38
  SPEAKER_00: Who got you involved with AMLA?
• 0:39
  SPEAKER_00: If you could tell us a little bit about your journey in the beauty industry.
• 0:43
  SPEAKER_02: Absolutely.
• 0:44
  SPEAKER_02: Um, I started working in beauty when I was in China.
• 0:47
  SPEAKER_02: I lived in China for almost 10 years.
• 0:50
  SPEAKER_02: And I started working uh for this beauty brand called Foreo.
• 0:55
  SPEAKER_02: I worked with them doing the product development for almost five years.
• 0:58
  SPEAKER_02: Foreo is a very popular skin tech brand.
• 1:01
  SPEAKER_02: They do facial cleansing devices, acne devices, masking devices, and I got into skincare working with them as well.
• 1:10
  SPEAKER_02: And when I wanted to leave China, um, the owner of the company actually asked me, What's your next gig?
• 1:16
  SPEAKER_02: Where are you going?
• 1:17
  SPEAKER_02: And I told them, I can only work for the best.
• 1:20
  SPEAKER_02: And I believe that Foreo is the best at its own skinker type space.
• 1:25
  SPEAKER_02: So I want to find another space which is skinker, and I want to work for a natural brand because that's what I'm all about.
• 1:34
  SPEAKER_02: And I was lucky enough to find Amala during the pandemic.
• 1:37
  SPEAKER_02: So I've been with them for four and a half years, and what really drove me into the brand was the story.
• 1:43
  SPEAKER_02: Taking care about the microbiome, only formulating with natural and organic ingredients, and doing clinical trials for every single product.
• 1:52
  SPEAKER_00: That's pretty cool.
• 1:53
  SPEAKER_00: Now you're with Fourier.
• 1:54
  SPEAKER_00: I love Foreo.
• 1:55
  SPEAKER_00: I've been a huge fan of that brand for a long time.
• 1:58
  SPEAKER_00: Me too.
• 1:59
  SPEAKER_02: I still use their products.
• 2:00
  SPEAKER_02: I think um it's it's they have great products and great technology behind them.
• 2:05
  SPEAKER_00: They really do.
• 2:06
  SPEAKER_00: Yeah.
• 2:06
  SPEAKER_00: Now, I mean, it's interesting the natural product space, right?
• 2:10
  SPEAKER_00: Because and I'm saying this because you mentioned you wanted to shift to that natural ingredients, you know, kind of space.
• 2:16
  SPEAKER_00: And that's very interesting to me because I find it to be kind of an untapped potential.
• 2:22
  SPEAKER_00: You know, every time I I see a brand that I really enjoy that's like clean or natural-based, it's always something new, you know, and something really interesting.
• 2:31
  SPEAKER_00: So I would love to learn about what really made you gravitate towards like this natural beauty kind of, I guess, uh, you know, movement that's been going on, you know, with these natural-based ingredients.
• 2:43
  SPEAKER_02: I think you said it right.
• 2:44
  SPEAKER_02: Uh a few years ago when we started hearing about clean brands and Sephora Clean approved and all of these small boutiques that were only targeting natural brands, it was a trend, you know, everybody going in the natural organic trend.
• 3:00
  SPEAKER_02: But I think it has now become a lifestyle.
• 3:03
  SPEAKER_02: So usually the people that are searching for natural skincare, they live a natural lifestyle.
• 3:10
  SPEAKER_02: And that's what drove me into this brand because I try to live a very natural and clean lifestyle, not only with the products I put in my face, but with what I eat, exercising.
• 3:23
  SPEAKER_02: So I think it's all about a lifestyle.
• 3:25
  SPEAKER_02: So I wanted to work for a company that was similar to my lifestyle, and AMALA is exactly that.
• 3:32
  SPEAKER_00: That's so cool.
• 3:33
  SPEAKER_00: Uh now, what um what are the hallmarks of what AMLA is doing in terms of like their approach to formulation?
• 3:40
  SPEAKER_00: If you could walk us through that.
• 3:42
  SPEAKER_02: Absolutely.
• 3:42
  SPEAKER_02: I mean, it's it's it's very important to point out that AMALA was started many years ago in 2008, when nobody was talking about clean and organic and natural ingredients.
• 3:57
  SPEAKER_02: Um, and it started because we wanted to shatter the misconceptions that natural skincare doesn't work.
• 4:04
  SPEAKER_02: So we there must be a way to prove this because there are a lot of amazing plants and ingredients in nature that we can use to prove that natural skincare actually works.
• 4:16
  SPEAKER_02: So when AMLA started back then, we were only working with very small farms in Europe, and then it evolved to be a brand that was just focusing on the microbiome.
• 4:28
  SPEAKER_02: And this is a term that not a lot of people know, but I want to get into that and explain why this is very important.
• 4:36
  SPEAKER_02: So, yeah, first I want to mention why the microbiome is actually the definition of the word, and micro means very tiny, small, and then microbiome, it's a community or an ecosystem, ecosystem of living microorganisms.
• 4:52
  SPEAKER_02: So every skin has a protective layer called the microbiome.
• 4:57
  SPEAKER_02: And just like your fingerprints and your DNA, no two skin microbiomes are the same.
• 5:04
  SPEAKER_02: We begin to develop this unique skin microbiome at birth.
• 5:09
  SPEAKER_02: And this is the diverse community of bacteria, fungi, and viruses that inhabit the skin surface.
• 5:16
  SPEAKER_02: So when you have a healthy microbiome, it's very crucial to a balanced skin.
• 5:22
  SPEAKER_02: And when your microbiome is balanced, then you start to see these healthy, radiant, glowing looking skin.
• 5:29
  SPEAKER_02: So when we were trying to create the line of products for AMALA, we thought, you know, we believe that the key to healthy, glowing, radiant skin is having a balanced microbiome.
• 5:42
  SPEAKER_02: So we designed some cocktails or complexes of fermented ingredients that we feature in every single product.
• 5:52
  SPEAKER_02: But you asked, you know, what is different about this brand?
• 5:55
  SPEAKER_02: Because there are so many brands out there, so many natural and clean brands.
• 6:00
  SPEAKER_02: But I can summarize it with a few bullet points.
• 6:03
  SPEAKER_02: And the first one will be that almost every single formula that we have includes fermented ingredients or biotics, like we call them, which helps balance the microbiome.
• 6:18
  SPEAKER_02: And there are some brands that are doing that right now, but we started doing this in 2018, several years ago.
• 6:25
  SPEAKER_02: The second one is that every single formula has clinical trials to back them.
• 6:45
  SPEAKER_02: So it's formulating with biotics, it's having clinical trials on every single formula and being 100% natural.
• 6:55
  SPEAKER_00: That's really cool.
• 6:56
  SPEAKER_00: Yeah.
• 6:57
  SPEAKER_00: I mean, I think that, you know, it's interesting because this industry of like the microbiome, you know, it's it's I think it started off as a buzzword, you know, and I I've I saw it a lot in the skincare space where it started emerging.
• 7:10
  SPEAKER_00: But I think we've really refined the understanding over, you know, the last few years, I would say, in terms of how can we truly incorporate microbiome, you know, forward like approaches in skin health.
• 7:25
  SPEAKER_00: And so for me, I'm very interested in the in the component that has to do with fermentation and you know, anything that results in the healthy bacteria being populated on the skin surface, you know.
• 7:37
  SPEAKER_00: So that's where I want to learn a little bit more about how does that play into like the product development process.
• 7:44
  SPEAKER_02: I'm going to get that in in a minute, but I just want to mention something that you were saying about, you know, the microbiome being like a buzzword.
• 7:52
  SPEAKER_02: But you know what has helped a lot?
• 7:54
  SPEAKER_02: That we are all familiar with the gut microbiome.
• 7:58
  SPEAKER_02: You know, we all know that we have a gut microbiome made of bacteria that exist.
• 8:04
  SPEAKER_02: So I think that before the word bacteria had a very negative connotation.
• 8:11
  SPEAKER_02: Um, but now that we understand more about that, you know, we we have this microbiome in different parts of our body that has different types of bacteria, and controlling that is the key to healthy and balanced skin.
• 8:26
  SPEAKER_02: It's that we start to understand a bit more why is it important to formulate with fermented ingredients, which is what you're asking about.
• 8:34
  SPEAKER_02: Why fermented ingredients?
• 8:36
  SPEAKER_02: Why are we formulating with fermented ingredients?
• 8:39
  SPEAKER_02: And we have uh three types of biotics.
• 8:44
  SPEAKER_02: What then this is what we we call it aramala, you know, biotics, and we have probiotics, prebiotics, and postbiotics.
• 8:53
  SPEAKER_02: So probiotics are typically living microorganisms, such as lactobacillars, which is an ingredient that you usually see in skincare.
• 9:04
  SPEAKER_02: So this is this can be summarized as living microorganisms.
• 9:07
  SPEAKER_02: That's what probiotics are.
• 9:09
  SPEAKER_02: Then prebiotics are typically considered the food or the substance that keeps these living microorganisms alive.
• 9:19
  SPEAKER_02: And then postbiotics are the byproducts of fermentation with probiotic bacteria.
• 9:25
  SPEAKER_02: So when you have a product that has the that has these three probiotics, prebiotics, and postbiotics, it's the perfect cocktail for your skin to thrive.
• 9:37
  SPEAKER_02: Now, why do we formulate with biotics?
• 9:42
  SPEAKER_02: And there is a list of things.
• 9:44
  SPEAKER_02: First of all, for protection, because uh I've been mentioning that in your skin's microbiome, you have bacteria.
• 9:53
  SPEAKER_02: And these bacteria, there are two types of bacteria that you have in your microbiome.
• 9:58
  SPEAKER_02: Uh, we call the torus bacteria and the native bacteria.
• 10:05
  SPEAKER_02: There's a bunch of things that you can do to balance that bacteria in your skin.
• 10:09
  SPEAKER_02: So if you want to balance it without using topical probiotics, you eat healthy, you stay hydrated, you work out, you manage stress levels, but the easiest way to do it is using topical biotics.
• 10:26
  SPEAKER_02: It's like a protective layer against harmful pathogens that can be living in your skin.
• 10:35
  SPEAKER_02: Helps your immune system support, because the microbiome interacts with the immune system, helping them regulate and it's support its function.
• 10:45
  SPEAKER_02: So it protects, it helps your immune system, it also regulates your pH, um, and it also helps your skin development, because the microbiome plays a big important role in the maturation of the skin and conditions such as disorders that may come from environmental factors.
• 11:08
  SPEAKER_02: So I think that formulating with uh biotics help not only to balance the microbiome, but also protect your skin.
• 11:18
  SPEAKER_02: And that's why we decided to include them in our formulations because we believe that that's the only thing that you need for your skin to thrive.
• 11:29
  SPEAKER_00: Yeah, no, that makes sense.
• 11:30
  SPEAKER_00: I mean, I think that it's very fascinating, you know, this pre-post uh, you know, biotic idea because I think a lot of times people get confused in terms of what that means.
• 11:41
  SPEAKER_00: I see a lot of supplement companies, I feel like preying on individuals, you know, based on these terms.
• 11:46
  SPEAKER_00: And it's really important to understand them, you know, definitely for general consumers.
• 11:50
  SPEAKER_00: So thank you for walking uh through that with us.
• 11:53
  SPEAKER_00: Um, I want to actually ask you a little bit about I guess shifting to nutrition.
• 11:58
  SPEAKER_00: Um, because I feel like nutrition is something that, although we talk about skin health so much, and I'm sure you've seen this, like everywhere on social media, you'll see product recommendations.
• 12:08
  SPEAKER_00: You know, people are like, oh, this works and this works, but very few people are talking about the role of nutrition and overall like skin health and wellness.
• 12:16
  SPEAKER_00: And so I would love to ask you about some things like you know, the foods that are beneficial for skincare.
• 12:23
  SPEAKER_00: Like, you know, can you give us a few examples that are really important for a holistic beauty routine?
• 12:29
  SPEAKER_02: Yes.
• 12:30
  SPEAKER_02: Um, I mean, tying it everything together, uh, and I was just in in a seminar uh at one of our spas in California, where we did a seminar about the gut health, the skin health, and we had a chaff that was focusing on foods with fermented ingredients like like kimchi.
• 12:51
  SPEAKER_02: Because I believe that like yogurt, kimchi, fermented ingredients play a big role, not only on nutrition, but also on your skin, as I was mentioning.
• 13:02
  SPEAKER_02: So if I were to include something in my my diet, you know, to have a balanced gut microbiome and a uh a balanced skin, first of all, will be uh plants and whole foods.
• 13:16
  SPEAKER_02: It will be some type of food that includes fermented ingredients like kimchi, like yogurt.
• 13:24
  SPEAKER_02: Um, and I think topical, I mean, ingestive uh probiotics also help.
• 13:30
  SPEAKER_02: So there are a few brands out there that I think they're doing a great job in doing vitamins with pre-probiotics, that they have clinical trials to back up their claims.
• 13:41
  SPEAKER_02: And I think that's very important in this industry because, as you mentioned, there are so many uh skincare brands out there, there are so many food brands out there that it's very easy to greenwash.
• 13:54
  SPEAKER_02: And you know, if you add one natural ingredient, then you're claiming that your whole brand is natural.
• 14:00
  SPEAKER_02: But I think for consumers, they're like, how do we know if this is true or not?
• 14:05
  SPEAKER_02: And I always tell them, look at the certifications they have or look at the clinical trials that they have, because even with clinical trials, you know, you can uh do uh 30 people survey, ask them 30 questions, skew the question, and then you say we have you know clinical trials.
• 14:26
  SPEAKER_02: Or you can do it with a third party, uh, a lav that you work with and they perform the clinical trials for you, and these are the ones that you should trust.
• 14:35
  SPEAKER_00: Yeah, no, I think that's really interesting that you mentioned that because I think when people think of natural beauty for some reason, they don't think of clinical trials.
• 14:43
  SPEAKER_00: And I don't know why, because it's like no matter what the skincare company is claiming to be, it still needs to be rooted on evidence, you know, like there needs to be some sort of a like a base, you know, in terms of this is why this actually works.
• 14:58
  SPEAKER_00: And here's the proof.
• 14:59
  SPEAKER_00: And I think sometimes this is what what I've noticed at least, you know, I'm just voicing what I I've noticed is consumers, I get they get lost in this idea that, oh, if it's like in the realm of clean beauty or natural or organic, we don't have to worry about things like clinical trials because they somehow lump that into this category of like clinical grade skincare or medical grade, but really it's not true, you know.
• 15:23
  SPEAKER_00: At the end of the day, you want every single product you're putting on your face to have some data behind it, you know, there needs to be some criteria.
• 15:31
  SPEAKER_00: So I'd love to learn about AMLA a little bit more.
• 15:33
  SPEAKER_00: If you could tell us about the products and some of the studies that you guys have done testing.
• 15:38
  SPEAKER_02: Yes, and I'm so glad you mentioned these because we take a lot of pride on the way we formulate.
• 15:45
  SPEAKER_02: Um, and we are very intentional in the ingredients that we add to our formulations.
• 15:52
  SPEAKER_02: So we are a biotic-based brand, meaning, as I I've been saying, that there are fermented ingredients, biotics in every formula except for the oils, because fermented ingredients are water-based and the oils are oil-based, so they don't work together.
• 16:09
  SPEAKER_02: So, except our oil, which is the illuminating oil, we have fermented ingredients or biotics as we call them in every single single um product.
• 16:19
  SPEAKER_02: As I said, every formula has biotic ingredients, but also talking about clinical trials, every time we decide to develop a new product, we make sure that the active ingredient supplier has clinical trials at the active ingredient level.
• 16:39
  SPEAKER_02: So, to give you an example and to talk about one ingredient, um we have three, four, or five different alternatives to retinol in our products, uh, mud bean being one of them.
• 16:53
  SPEAKER_02: That's an ingredient that we love at AMALA because mud bean is a natural alternative to retinol.
• 16:59
  SPEAKER_02: So if we wanted to do an anti-aging product with natural alternatives to retinol, there is a process that we need to follow because one, we have a natural certification.
• 17:10
  SPEAKER_02: And this natural certification is very strict that it looks at the extraction level of the ingredients.
• 17:17
  SPEAKER_02: So every ingredient supplier that we work with needs to have sustainable practices.
• 17:24
  SPEAKER_02: So once we choose an ingredient, we also want to make sure that that ingredient has clinical trials so that if we decide to put it in our products, we know that it's going to work.
• 17:35
  SPEAKER_02: Once we're done formulating, then we do clinical trials on the product.
• 17:39
  SPEAKER_02: And depending on the function of the product, if we're doing an anti-aging product, we do tests on hydration, we do test on wrinkle depth, we do test on firming.
• 17:51
  SPEAKER_02: So you also mentioned about how do we formulate.
• 17:56
  SPEAKER_02: And when I'm talking to our team members or I'm at seminars, I always tell them, I see our formulations as a some sort of smoothie, you know.
• 18:06
  SPEAKER_02: Every product has a base, like every smoothie has a base, whether it be water or milk or juice.
• 18:14
  SPEAKER_02: So the basis of our products are biotics or fermented ingredients.
• 18:19
  SPEAKER_02: So we start with a complex.
• 18:22
  SPEAKER_02: Every single product has a complex.
• 18:24
  SPEAKER_02: Let it be an anti-aging complex, let it be a nourishing complex, let it be a soothing complex.
• 18:30
  SPEAKER_02: And then we have a strong fermented ingredient depending on what we want to claim.
• 18:36
  SPEAKER_02: If we want to develop a soothing moisturizer, we choose a fermented ingredient with soothing properties and so on.
• 18:43
  SPEAKER_02: If we want to do a brightening product, we choose a biotic ingredient with brightening properties.
• 18:50
  SPEAKER_02: And then once we have our base, which are the biotics, the fermented ingredients, we start selecting active ingredients.
• 18:58
  SPEAKER_02: And as I said earlier, we're very intentional with the ingredients that we put in our formulas.
• 19:03
  SPEAKER_02: So we always pick at least three that will serve a purpose.
• 19:08
  SPEAKER_02: And every single active ingredient has clinical trials to back them.
• 19:12
  SPEAKER_02: And then we close with the natural preservation system, kind of like a full circle.
• 19:18
  SPEAKER_02: You know, we start at the top with fermented ingredients and we close at the bottom with preservatives, which is a cocktail that we created with fermented ingredients that also helps with the preservation.
• 19:30
  SPEAKER_02: A lot of brands use alcohol, you know, which is great to preserve the products, but it's very harsh to your skin.
• 19:38
  SPEAKER_02: So that's kind of the way we formulate.
• 19:41
  SPEAKER_00: That's interesting.
• 19:41
  SPEAKER_00: So you use like fermented ingredients as preservatives as well.
• 19:46
  SPEAKER_00: That's really cool.
• 19:47
  SPEAKER_02: Yes.
• 19:47
  SPEAKER_02: And that's what makes our formulation slightly different.
• 19:51
  SPEAKER_02: We have our own cocktail uh where we use radish root ferment, is one of the ingredients that we use for the preservation system.
• 19:59
  SPEAKER_00: Wow.
• 20:00
  SPEAKER_00: I didn't know you could do that.
• 20:01
  SPEAKER_00: I didn't know you could actually use them for preservation, which makes sense though.
• 20:05
  SPEAKER_00: Right?
• 20:06
  SPEAKER_02: I mean third food.
• 20:08
  SPEAKER_02: So we we call it like a whole circle, uh fermented ingredients at the top, and then at the bottle with a preservation system.
• 20:14
  SPEAKER_00: Now, one product I do want to, Dalia, I want to ask you about this one.
• 20:17
  SPEAKER_00: I love this product.
• 20:18
  SPEAKER_00: It's the retexturizing gel aqua peel.
• 20:21
  SPEAKER_00: It's oh yes, amazing.
• 20:24
  SPEAKER_00: Like amazing.
• 20:25
  SPEAKER_00: I I my skin feels so smooth after I use this peel.
• 20:29
  SPEAKER_00: It's like at home, like it feels like something that I would go to like a like an actual facialist, you know what I mean, and get done.
• 20:36
  SPEAKER_00: And that's how my results are.
• 20:38
  SPEAKER_00: Done ugly.
• 20:39
  SPEAKER_00: Yeah, it's phenomenal.
• 20:40
  SPEAKER_00: And for anyone out there who's looking for a good exfoliating product and a peel-like product, this is it.
• 20:45
  SPEAKER_00: Like, this is so good.
• 20:46
  SPEAKER_00: But tell me more about this one, Dahlia.
• 20:48
  SPEAKER_00: Like, how did you guys come up with the idea and like just the I guess the big heavy-hitting ingredients in this yes, absolutely.
• 20:55
  SPEAKER_02: And I think this is a very underrated product in our portfolio, which should be a hero because it's an amazing product.
• 21:03
  SPEAKER_01: Yeah.
• 21:04
  SPEAKER_02: Um, and and you know what's the the beauty of it?
• 21:07
  SPEAKER_02: It has a very high concentration of AHAs and BHAs.
• 21:12
  SPEAKER_02: And they, of course, come from a natural source.
• 21:14
  SPEAKER_02: And that's what when you you're applying this, it also has a beautiful color, you know, this pinkish mask, you leave it on for 20 minutes, you remove it, and your skin is buttery soft.
• 21:27
  SPEAKER_02: And you know why we decided to create this this mask?
• 21:30
  SPEAKER_02: Um, sadly, uh in the skincare industry, when you're trying a product, you want to see immediate results, you know.
• 21:39
  SPEAKER_02: But I tell everybody consistency is the key.
• 21:43
  SPEAKER_02: Like if you want to lose weight and you eat one healthy meal, you're not gonna lose weight.
• 21:48
  SPEAKER_02: If you want to run a marathon, if you run one race, you're not gonna be ready.
• 21:54
  SPEAKER_02: So I think with skincare, it's all about consistency, you know, using your moisturizer.
• 22:00
  SPEAKER_02: Your sunscreen every day.
• 22:01
  SPEAKER_02: But this product, we're like, you know, we want to give the people what they're asking for, which is uh something that they put on, they remove it, and they see immediate benefits.
• 22:13
  SPEAKER_02: So that's why we decided to create this uh this peel, which is actually a mask that peels away all of the dead skin, um, so that it it your skin is glowing and it has this very soft touch after you use the mask.
• 22:28
  SPEAKER_02: So, as I mentioned, the key ingredients here are AHA and BHAs.
• 22:32
  SPEAKER_02: They come from a natural source.
• 22:34
  SPEAKER_02: We have Willow Bar extract, and we also have Ryobioferment, besides the cocktail of biotics that we have, which are detoxifying to purify your skin.
• 22:45
  SPEAKER_00: That's cool.
• 22:46
  SPEAKER_00: Yeah, no, I feel like this one, the the reason it really stood out to me also was because, and this is probably because of the fermented, you know, ingredients you're using, is like it really makes your skin feel different than any other like exfoliating treatment because it's very nourishing.
• 23:02
  SPEAKER_00: So when you're done using it, like your it your skin is like really well exfoliated and it's very smooth, but it feels very well moisturized too.
• 23:11
  SPEAKER_00: Like it feels as if you have, you know, like balanced, like your skin is balanced.
• 23:16
  SPEAKER_00: So I really enjoyed that component of it because a lot of times when I use anything that's meant to be appeal or meant to be an exfoliator, like a chemical exfoliator, I always get like some sort of redness or some little bit, you know what I mean, of irritation.
• 23:30
  SPEAKER_00: And I can't stand that because for me, as soon as I see redness on my face, I'm like, oh, I don't like that product.
• 23:36
  SPEAKER_00: Yes, you know, like yes, yes.
• 23:39
  SPEAKER_00: So this is very unique.
• 23:40
  SPEAKER_00: It didn't give me any redness, nothing like that.
• 23:42
  SPEAKER_00: It was just like it did the job and it really left my skin feeling very hydrated, very nourished.
• 23:48
  SPEAKER_00: And so I was very curious about this, you know, in terms of what you guys did.
• 23:51
  SPEAKER_02: When we re when we talk internally about this product, we always refer to it like being a chemical pill at home without the chemicals and without the downsides.
• 24:02
  SPEAKER_01: Yeah, it is that that is.
• 24:05
  SPEAKER_02: I swear to you, people that are listening to this, you should give this product a try because it's it's only 88 bucks.
• 24:12
  SPEAKER_00: Yeah, and it works so good.
• 24:15
  SPEAKER_02: Yes, if you were to go to the spa, because we did the analysis, you know, we're like, this is a chemical appeal at home in a bottle, and we did the study, you know, how much it would be if we wanted to go to a spa in New York or LA to get a chemical appeal, it's like in the 400, 500, and these you get like so many treatments out of it.
• 24:32
  SPEAKER_02: So it's it's an amazing product, which really is difference immediately after the first use.
• 24:39
  SPEAKER_00: No, I absolutely love it, and I feel like it really pairs well.
• 24:43
  SPEAKER_00: There's another product, the collagen boosting peptide mask.
• 24:46
  SPEAKER_00: It pairs really well with that as well.
• 24:47
  SPEAKER_00: So, like yeah, you can use this and then you can put on the mask, and you just have a really great, like at-home facial that you're doing.
• 24:56
  SPEAKER_00: And I feel like people, I feel like now women are realizing that there are so many ways to like kind of take care of your skin.
• 25:03
  SPEAKER_00: I and I feel like exfoliation is one of the most important steps in your routine because you're you want to get those dead skin cells off, you know, and you want to really nourish that new layer of skin that your body is constantly turning over.
• 25:16
  SPEAKER_00: And I and at home options, I mean, yeah, like, you know, they're out there, but again, there's redness, there's irritation, there's all these things that come into play, you know.
• 25:27
  SPEAKER_00: And I feel like you guys have kind of discovered a magical recipe, you know, in that way.
• 25:32
  SPEAKER_00: It it really works.
• 25:34
  SPEAKER_00: And I you walk away feeling like you went and got a facial.
• 25:37
  SPEAKER_00: So I I recommend it to all of our listeners if you're tuning in and you're looking for um two great products, you know, for that purpose is the retexturized and gel aquapel and then the collagen-boosting peptide mask.
• 25:49
  SPEAKER_00: Both of those paired together, they're gonna give you like literally a facial at home.
• 25:53
  SPEAKER_00: So yeah, a huge fan.
• 25:55
  SPEAKER_00: Love it.
• 25:56
  SPEAKER_02: Thank you.
• 25:56
  SPEAKER_02: And I I think you said it right.
• 25:58
  SPEAKER_02: I think the key of these products are the biotics because what they do is they balance your skin, they hydrate your skin so they don't remove all of the good oils that you have.
• 26:10
  SPEAKER_02: It doesn't strip your skin away.
• 26:12
  SPEAKER_02: Um, so when you're done using these products, you still feel nourish and hydrated, which is what a lot of the harsh pills do that they strip away from everything you have on your skin, and that's why they're retinous.
• 26:25
  SPEAKER_00: Tried the advanced firming complex as well.
• 26:28
  SPEAKER_00: I like that product a lot.
• 26:29
  SPEAKER_00: It's it's I feel like it's a one and done product, you know.
• 26:32
  SPEAKER_00: And I I'm curious about that one actually, because I don't really need much else when I apply it.
• 26:38
  SPEAKER_00: So, what is the science behind that?
• 26:40
  SPEAKER_00: The advanced firming complex.
• 26:42
  SPEAKER_02: That's actually our bestseller worldwide.
• 26:45
  SPEAKER_02: Oh, wow.
• 26:46
  SPEAKER_02: Okay, yes, it is it's the bestseller worldwide because it has everything in one small bottle.
• 26:52
  SPEAKER_02: So we start with the biotics, you know.
• 26:54
  SPEAKER_02: We I don't know, I've talked about this, but we created one antioxidant complex specifically for amyla.
• 27:02
  SPEAKER_02: And this antioxidant complex is a biotic in Rena fermented ingredient.
• 27:08
  SPEAKER_02: And we work with the lab for a long, long time.
• 27:11
  SPEAKER_02: We're like, you know, we want to have a biotic complex that is proprietary to AMALA, that we want to include in most of our products.
• 27:19
  SPEAKER_02: So we worked and developed this uh antioxidant biotic complex, which we used to call the Living Beauty Biotic Complex, and we include it in almost all of our products.
• 27:31
  SPEAKER_02: So the advanced fermion complex has this complex of antioxidants that were made just for amyla.
• 27:38
  SPEAKER_02: And we have a bunch of good ingredients in there.
• 27:42
  SPEAKER_02: We have a size stem cells with ferolic acid, we have two different types of peptides, we have oils and butters.
• 27:51
  SPEAKER_02: So I think it's if you were to use only one product in your whole skincare routine, it will be these.
• 27:58
  SPEAKER_02: Um because it's a very lightweight.
• 28:01
  SPEAKER_02: I mean, it's not very lightweight, I think it's in the middle.
• 28:04
  SPEAKER_02: It's lightweight, but not too lightweight moisturizer that you can use day and night.
• 28:09
  SPEAKER_02: But if you pair it, I don't know if you have the advanced vermin concentrate, which is a very lightweight vitamin C serum.
• 28:17
  SPEAKER_00: Yeah, yeah, I do.
• 28:18
  SPEAKER_00: That's that's a good one too.
• 28:19
  SPEAKER_02: If you pair those two, that's all you need.
• 28:22
  SPEAKER_00: Wow.
• 28:23
  SPEAKER_00: All you need.
• 28:24
  SPEAKER_00: I can see that because when I tried this one, the farming complex, I was really blown away by it.
• 28:29
  SPEAKER_00: That's why I said it's like a one and done product.
• 28:31
  SPEAKER_00: So, like you can really just use this and you'll be good.
• 28:34
  SPEAKER_00: Like it's really nourishing for your skin.
• 28:36
  SPEAKER_00: It's really it's very balancing.
• 28:38
  SPEAKER_00: So I don't think you need many products with it, you know, in terms of like people love to layer and stuff.
• 28:43
  SPEAKER_02: So I I wanted to go back to your point on clinical trials because you mentioned, you know, give me some some examples of clinical trials.
• 28:57
  SPEAKER_02: So for this one product, we did I I believe four different clinical trials about hydration, fine lines and wrinkles, firming, smoothness, and they were all in the high 90s.
• 29:10
  SPEAKER_02: And we did this with the lab in Germany, and we took pictures of people, it was 30 and 60 days.
• 29:17
  SPEAKER_02: They had to go to the lab, feel a questionnaire, take pictures, and the results are incredible.
• 29:23
  SPEAKER_00: Wow.
• 29:24
  SPEAKER_00: See, I love that.
• 29:24
  SPEAKER_00: I love that you guys are doing that because I really believe in that, you know, if you're gonna create a line that's founded on, you know, nature and it's founded on these principles of like, you know, basically natural organic beauty, right?
• 29:40
  SPEAKER_00: I really think that you have to show the data, you know, and I think when brands don't show that data, it becomes kind of like a turnoff.
• 29:49
  SPEAKER_00: What are you hiding?
• 29:51
  SPEAKER_00: What are you hiding?
• 29:52
  SPEAKER_00: And what are you not telling us?
• 29:54
  SPEAKER_00: And you know, and really it comes down to formulation.
• 29:58
  SPEAKER_00: That's what it is, you know, because if you can tell me why you formulated the way you you did and why what your thought process was, and then you have data to back it up.
• 30:07
  SPEAKER_00: That to me, that still falls under the under the realm of like clinically tested skincare, you know, it's not it, it's like a big umbrella, I feel like, and people have made these subcategories, but really it comes down, it boils down to very simple principles, you know, which is test the products, show the data, you know, give consumers something to shop uh, you know, like with confidence with, you know what I mean?
• 30:30
  SPEAKER_00: And so that matters in the long run.
• 30:32
  SPEAKER_00: So I love that.
• 30:33
  SPEAKER_00: I love that you guys are so forward-thinking in that way, you know, and I know your formulas are very safe, they're very natural.
• 30:39
  SPEAKER_00: And I really love that, but I love that you have that data for me to fall back on, you know, for reference.
• 30:46
  SPEAKER_02: Thank you.
• 30:46
  SPEAKER_02: And we, you know, every time we work with a partner and they request the trials, we're happy to share everything that we've done on the products because we're very transparent on how we formulate.
• 30:56
  SPEAKER_02: We disclose all of the ingredients that we have in the product because here in the US, um, if you were to include fragrance in a product, you don't have to disclose the ingredients that you have in that fragrance because they're proprietary to the brand.
• 31:11
  SPEAKER_02: But we do, you know, every single ingredient that we have in the formula is disclosed.
• 31:16
  SPEAKER_02: We are happy to share the clinical trials and it has happened.
• 31:19
  SPEAKER_02: You know, some customers like, show me your clinical trials, and we're like, here they are.
• 31:23
  SPEAKER_02: Uh and then yes, because it happens, you know, it depends on what country the customers are from.
• 31:29
  SPEAKER_02: But you know, China thin things very seriously when it comes to skincare.
• 31:34
  SPEAKER_02: So we've gotten a few requests when they request documents, and we're happy to provide because we have nothing to hide.
• 31:41
  SPEAKER_00: That's awesome.
• 31:42
  SPEAKER_00: I love that.
• 31:43
  SPEAKER_00: No, it's a really great brand, and I thank you so much for coming onto the show and sharing it with us.
• 31:48
  SPEAKER_00: I think it's a really, really solid option for anyone out there that's tuning in, and you guys are looking for really natural-based products that are going to be efficacious, they're not gonna break the bank, they're gonna work.
• 32:00
  SPEAKER_00: I think this is a solid option, and there's so many great products in the lineup.
• 32:05
  SPEAKER_00: We listed, I think, three of them and really highlighted three of them, but you guys can check all of the whole line out.
• 32:11
  SPEAKER_00: Just go to amalabeauty.com.
• 32:13
  SPEAKER_00: We will be linking all the information in our show notes.
• 32:16
  SPEAKER_00: So definitely keep an eye out for that.
• 32:17
  SPEAKER_00: And if you have not already, please check out our link in our Instagram bio for where you can shop all of our episodes.
• 32:25
  SPEAKER_00: So we'll have everything listed on that shelf, and you guys can shop the whole brand there if you want.
• 32:30
  SPEAKER_00: So thank you so much for tuning in, and I will be back next time.
• 32:34
  SPEAKER_00: Hey guys, so I hope you love that episode.
• 32:36
  SPEAKER_00: Please make sure to hit subscribe if you're tuning in to us on any podcast platform.
• 32:41
  SPEAKER_00: We are available on so many different platforms.
• 32:44
  SPEAKER_00: So wherever it is that you're tuning in, just go hit subscribe.
• 32:47
  SPEAKER_00: You will be immediately notified when we publish new episodes.
• 32:50
  SPEAKER_00: This way you're able to tune in to amazing insights from experts, brand founders, industry leaders, authors, all the wonderful people that we host.
• 32:58
  SPEAKER_00: And that's very important for me because I love to hear from you guys and really understand what you love and what you want to hear more of.
• 33:06
  SPEAKER_00: Also, make sure to give us a follow on all of our social media outlets.
• 33:09
  SPEAKER_00: We're available on Instagram, TikTok, X, you name it, we're there.
• 33:14
  SPEAKER_00: We also have a blog on Medium.
• 33:15
  SPEAKER_00: So if you're a reader and you love Medium blogs, check us out on Medium.
• 33:19
  SPEAKER_00: We publish some really great articles on there that do deeper dives than just what's available on the podcast.
• 33:24
  SPEAKER_00: And it's really a great place for all of you science geeks out there that want to learn a little bit more.
• 33:29
  SPEAKER_00: We go above and beyond with our research and making sure we're bringing you information that you usually probably won't hear about in other outlets.
• 33:36
  SPEAKER_00: So check us out, leave us a comment, leave us a review, and we'll be back next time with another episode.
• 33:41
  SPEAKER_00: Thank you.