Latest / Earn Your Leisure / Charlamagne Tha God Breaks Silence on $200M iHeart Deal - Truth About Podcasting, Power & Ownership

Transcript

Charlamagne Tha God Breaks Silence on $200M iHeart Deal - Truth About Podcasting, Power & Ownership · Earn Your Leisure

• 0:00
  Speaker 1: Man, we got allowed to talk about man, Let's talk
• 0:02
  Speaker 1: about Let's not even waste no time man, first and foremost.
• 0:05
  Speaker 1: Congratulations two hundred million dollars. That was the headline.
• 0:08
  Speaker 2: Trump called me a racist sleeves bag with low IQ.
• 0:11
  Speaker 3: Is he allowed to say he's the best rapp.
• 0:13
  Speaker 2: There is no Big three no more. There was a
• 0:14
  Speaker 2: big three? Who is it? You? Boy?
• 0:16
  Speaker 1: Is the only rappers that selling out arenas with the
• 0:19
  Speaker 1: cultural audience with all black people there. When Trump had
• 0:22
  Speaker 1: that tweet about you, did that impact you it anyway?
• 0:25
  Speaker 4: I feel like celebrity podcasting ruin the game probably gonna
• 0:30
  Speaker 4: retire with I.
• 0:31
  Speaker 1: And it's like they put the black face on something
• 0:34
  Speaker 1: that's white on.
• 0:35
  Speaker 4: Like we know how to build an audience, we just
• 0:38
  Speaker 4: don't necessarily know how to monetize an audience.
• 0:40
  Speaker 2: When I did the podcast with you all, I was
• 0:42
  Speaker 2: telling you probably the most impactful interview I've done in
• 0:47
  Speaker 2: my career. He wrote, he was shot to truck talk
• 0:52
  Speaker 2: about the tax lett about science.
• 0:55
  Speaker 3: But we talk in a language that is common to
• 0:58
  Speaker 3: the people that's from the Funes that we welcome.
• 1:00
  Speaker 2: You all are the bright spot, Thank you, Thank Dowership.
• 1:04
  Speaker 2: For black Americans. This is the knowledge that actually matters
• 1:09
  Speaker 2: both of you for this. Thank you.
• 1:12
  Speaker 5: Isn't it a country issue. It's not an American issue,
• 1:15
  Speaker 5: It's a world issue.
• 1:16
  Speaker 2: He came to earn Lisia. All Right, y'all, welcome back.
• 1:26
  Speaker 1: Yeah, special episode, man, this is what the people have
• 1:30
  Speaker 1: been waiting for, highly anticipated all the years we've known
• 1:35
  Speaker 1: each other. He never we never had a conversation, man,
• 1:41
  Speaker 1: first time.
• 1:41
  Speaker 2: I crazy.
• 1:42
  Speaker 3: Yeah, Man, Sometimes you arise and star. It's tough to
• 1:45
  Speaker 3: catch them.
• 1:47
  Speaker 2: I pray, I shout out to black effect.
• 1:52
  Speaker 4: Hey, I guess because I talked to y'all so much.
• 1:54
  Speaker 4: Sho talk all the time. And you know, we definitely
• 1:57
  Speaker 4: did Breakfast club together a million times.
• 1:59
  Speaker 2: I never thought about it the fact you did.
• 2:01
  Speaker 1: Obviously did. You didn't invest fast for us. So we've
• 2:04
  Speaker 1: done a bunch of things, but we never actually had
• 2:07
  Speaker 1: to sit down conversation.
• 2:08
  Speaker 2: That's grazy. Welcome, happy to be here, man.
• 2:11
  Speaker 4: Ernie Lijia one of the biggest podcasts in the game.
• 2:13
  Speaker 4: Definitely the biggest financial literacy podcast in the game, without question.
• 2:17
  Speaker 4: You know, I always tell y'all, y'all ushered in, y'all
• 2:20
  Speaker 4: ushered in the wave of the conversation of financial literally
• 2:23
  Speaker 4: I'll always say, like that dam dashing of you how
• 2:26
  Speaker 4: many years ago now eleven properly at this point it
• 2:30
  Speaker 4: started a conversation, but nobody ever told people the how,
• 2:35
  Speaker 4: and y'all came in and filled the gap of the
• 2:38
  Speaker 4: the how. It's like, yeah, okay, you want to be
• 2:39
  Speaker 4: on boss, you want to be an entrepreneur, but how
• 2:43
  Speaker 4: y'all came in and filled the how.
• 2:45
  Speaker 1: Appreciate that, my brother, And before we start, wanting to
• 2:49
  Speaker 1: say thank you for always being a strong ally for
• 2:51
  Speaker 1: us as far as the breakfast club, like I said,
• 2:53
  Speaker 1: invest fast and just even offline we talk all the time.
• 2:56
  Speaker 1: As far as you know, we developed a friendship on
• 2:58
  Speaker 1: our own, but you know, just been a real solid
• 3:00
  Speaker 1: stand up person and have always supported us and helped us.
• 3:04
  Speaker 1: So definitely been a major part in our in our
• 3:06
  Speaker 1: in our journey for sure.
• 3:07
  Speaker 2: So thank you. Yeah.
• 3:09
  Speaker 5: I still remember the phone call when you first called, like, hey,
• 3:14
  Speaker 5: we got this this network we're trying to do. I'm like, yo,
• 3:16
  Speaker 5: shiny storm, so I can record. I want to hear
• 3:18
  Speaker 5: this and we recorded. It was like a moment for us.
• 3:21
  Speaker 2: Chad eighty five shout the chat yeah.
• 3:24
  Speaker 4: Yeah yeah, and weheezy chat and Weezy used to sing
• 3:26
  Speaker 4: y'all praises all the time. I mean, I definitely had
• 3:29
  Speaker 4: heard of y'all, but they was like, no, I'm telling
• 3:31
  Speaker 4: you you need to really tap into what they're doing.
• 3:33
  Speaker 4: What they're doing nobody else is doing in our space.
• 3:36
  Speaker 2: And I was just like, I'm gonna reach out. It
• 3:39
  Speaker 2: was dope.
• 3:39
  Speaker 3: I was like, Yo, that's the home we want to
• 3:40
  Speaker 3: live at. Man, that's dope.
• 3:42
  Speaker 1: Charlemagne to God, Yes, sir man, we got allowed to
• 3:45
  Speaker 1: talk about. Man, let's talk about let's not even waste
• 3:48
  Speaker 1: no time. Man, first and foremost, congratulations, two hundred million dollars.
• 3:52
  Speaker 1: That was the headline.
• 3:52
  Speaker 2: I don't know nothing about no numbers that that was
• 3:56
  Speaker 2: the headline. You're already the numbers has already been numbers,
• 4:00
  Speaker 2: thank you.
• 4:00
  Speaker 3: Though, Yeah, yeah, yeah, yeah, the numbers was it?
• 4:03
  Speaker 2: I don't know. No, it's not about numbers. Everybody wants
• 4:05
  Speaker 2: not in our world. It is about numbers. Kind of
• 4:09
  Speaker 2: is about numbers in all world, for every every every world.
• 4:11
  Speaker 1: We just seen Cobby Lane. I think that's how I'm
• 4:13
  Speaker 1: pronouncing his name correctly. The nine hundred and fifty million
• 4:16
  Speaker 1: I had to actually research with that actually entailed because
• 4:20
  Speaker 1: I'm like a billion dollars, Like what does it actually entail?
• 4:23
  Speaker 1: But it made me actually research. I got some good
• 4:25
  Speaker 1: information from it.
• 4:25
  Speaker 2: What was it? I saw that too. It so it
• 4:27
  Speaker 2: was for his content or something.
• 4:28
  Speaker 1: Yeah, so apparently paraphrasing like he has a company around
• 4:33
  Speaker 1: his content creation, which includes his merge, which includes you know,
• 4:36
  Speaker 1: his brand endorsement deals, which includes all of the stuff.
• 4:39
  Speaker 1: So they brought equity stakes. So it's not a cash deal.
• 4:43
  Speaker 1: It's an equity deal. I think the company is already
• 4:45
  Speaker 1: a publicly traded company, and it's like a thirty six
• 4:48
  Speaker 1: month deal they have.
• 4:50
  Speaker 2: They're going to.
• 4:51
  Speaker 1: Create AI images of him in like different languages, which
• 4:56
  Speaker 1: is ironic because he doesn't talk, so they they're gonna
• 5:00
  Speaker 1: So so it's like they brought into his whole media
• 5:03
  Speaker 1: company and I guess he got equity in the company
• 5:07
  Speaker 1: and the total deal is valued at like nine hundred
• 5:09
  Speaker 1: million dollars.
• 5:10
  Speaker 2: Congratulations to him. I never heard him say a word.
• 5:13
  Speaker 2: Yeah I met We met him. Yeah, he actually said
• 5:15
  Speaker 2: he spoke to us. He does.
• 5:16
  Speaker 5: Yeah, yeah, yeah, he's cool. Cool Because I was like,
• 5:20
  Speaker 5: can we take a picture? I want to send it
• 5:22
  Speaker 5: to my kids, and he was like sure, and he
• 5:24
  Speaker 5: was like we were calling it and I was like, well,
• 5:26
  Speaker 5: he's speaking, should we Like this might mess up the brand?
• 5:29
  Speaker 2: You know.
• 5:29
  Speaker 4: I love guys like him because I don't know what
• 5:32
  Speaker 4: it is that he does. I don't even think I've
• 5:34
  Speaker 4: ever even heard any of his content, but it doesn't matter. Like, like,
• 5:39
  Speaker 4: we live in a world where everything is so it's
• 5:41
  Speaker 4: so niche. But I don't even like that word niche
• 5:43
  Speaker 4: because no, everybody just has an audience nowadays, Like there's
• 5:46
  Speaker 4: not one, you know, individual that has you know, just
• 5:51
  Speaker 4: just one audience that everybody is tuned into. You can
• 5:53
  Speaker 4: be a person that I've never heard of that got
• 5:55
  Speaker 4: like twenty million people checking for you every week, and
• 5:58
  Speaker 4: that's really all you need is that audience.
• 6:00
  Speaker 2: You don't even need twenty man, you can have a
• 6:01
  Speaker 2: million people checking for you. And you know how much
• 6:04
  Speaker 2: a million people is, Yeah, a lot, man, one hundred
• 6:06
  Speaker 2: thousand people, one hundred thousand people.
• 6:09
  Speaker 4: Just if a hundred tis people outside this building right now,
• 6:11
  Speaker 4: we'll be trying to national conduits about it.
• 6:14
  Speaker 2: That's like Michigan's football arena, you know what I'm saying.
• 6:17
  Speaker 2: And it's like so gods like him, like they got
• 6:19
  Speaker 2: an audience and some people know that and they tap
• 6:22
  Speaker 2: into it, tap into him and pay for his audience.
• 6:24
  Speaker 1: So yeah, with that being said, all right, so we
• 6:27
  Speaker 1: see a headline. You don't have to break down the whole.
• 6:29
  Speaker 1: But it's done. It's done in different stages, right, like
• 6:32
  Speaker 1: it's money for the podcast network.
• 6:35
  Speaker 2: No, I don't know why everybody keeps saying. I keep saying,
• 6:37
  Speaker 2: that's why we're here, man. Yeah, I keep seeing people
• 6:39
  Speaker 2: say that.
• 6:39
  Speaker 4: It's just like my partner is iHeart, like that is
• 6:42
  Speaker 4: who We already have the infrastructure there.
• 6:46
  Speaker 2: So you just got two hundred millions. I don't know
• 6:49
  Speaker 2: about numbers because I don't know how about no numbers.
• 6:52
  Speaker 5: How I looked at it was like you're already at
• 6:55
  Speaker 5: our heart obviously through the Breakfast Club Black Effect.
• 6:58
  Speaker 2: Oh but you can't speed past that.
• 7:00
  Speaker 5: I don't want I'm paraphrasing to see like what I
• 7:03
  Speaker 5: thought what happened in the deal, right, that encompasses your
• 7:06
  Speaker 5: deal at Breakfast Club, That encompasses perhaps what's happening at
• 7:10
  Speaker 5: Black Effect and maybe some other creative content that would
• 7:14
  Speaker 5: be created in the future.
• 7:15
  Speaker 2: One hundred percent. OK.
• 7:17
  Speaker 4: Yeah, that's why y'all are eyl You know, when people
• 7:20
  Speaker 4: talk about Black Effect. They forget I'm the CEO of
• 7:22
  Speaker 4: Black Effects, correct, Right, what do CEOs get salary?
• 7:26
  Speaker 2: Exactly? You know what I'm saying.
• 7:28
  Speaker 4: And I'm also a talent at Breakfast Club, Right, what
• 7:31
  Speaker 4: do talents get? Yeah, So if you look at you know,
• 7:34
  Speaker 4: Breakfast Club, Breakfast Club has been around for fifteen years,
• 7:36
  Speaker 4: you know, number one nationally syndicated morning show in the country, right,
• 7:41
  Speaker 4: Like you know, over the last couple of years, we've
• 7:43
  Speaker 4: been blessed to be number one in all demographics like
• 7:46
  Speaker 4: eighteen to twenty four, eighteen and thirty four, twenty five
• 7:49
  Speaker 4: or forty nine, you know, wearing one hundred plus markets
• 7:52
  Speaker 4: throughout the country. It's a show that you can take
• 7:54
  Speaker 4: and do all type of licensing deals with, whether it's
• 7:56
  Speaker 4: been with Revolt, whether it's been with two B, whether
• 7:58
  Speaker 4: it's been on BT now we're on Netflix. Like how
• 8:02
  Speaker 4: much is an anchor of that show worth the value
• 8:06
  Speaker 4: of it? That's all I'm saying. That's all I'm saying. Like,
• 8:08
  Speaker 4: you know, you got to think about think about that
• 8:10
  Speaker 4: as well. Then you think about a company like Black
• 8:11
  Speaker 4: Effect that is having you know, tremendous success. You know,
• 8:15
  Speaker 4: congra Thank you sir. What is the CEO salary for that.
• 8:18
  Speaker 4: So it's just like that is where you know. But
• 8:21
  Speaker 4: whatever numbers, they're thrown out there.
• 8:23
  Speaker 1: But when those numbers get announced, because it's enounce like
• 8:25
  Speaker 1: when Joe Budden announced those numbers, it was done strategically
• 8:29
  Speaker 1: right like even copy like people announced numbers because they
• 8:32
  Speaker 1: want people to know. So when that number gets announced,
• 8:34
  Speaker 1: is that from your side or is that from iHeart sized.
• 8:37
  Speaker 2: I don't never want nobody to know.
• 8:38
  Speaker 1: So you you didn't have anything to do with the announcement.
• 8:40
  Speaker 2: I don't.
• 8:40
  Speaker 4: I don't ever want anybody to know what I was
• 8:42
  Speaker 4: Forbes salut the Forbes my Goadjabari Young. He did the article,
• 8:46
  Speaker 4: and I thought it was a deal. I mean, an
• 8:49
  Speaker 4: article highlighting everything that I got going on. It wasn't
• 8:53
  Speaker 4: just about beause if you read the article, it is
• 8:55
  Speaker 4: about everything that I got going on. It's not just
• 8:56
  Speaker 4: about you know, iHeart and Black Effect. But just so happened,
• 9:00
  Speaker 4: you know, not only was it the five ye anniversary
• 9:02
  Speaker 4: of Black Effect, I was re signing with iHeart, and
• 9:05
  Speaker 4: it's like all of the pieces just in line, Like
• 9:07
  Speaker 4: you know, I did an interview with Axios back in September,
• 9:10
  Speaker 4: and the young lady asked me about my deal being
• 9:12
  Speaker 4: up in December, and I'm just like that was wow,
• 9:15
  Speaker 4: that's a wild question, right, you know what I'm saying.
• 9:18
  Speaker 4: And so I did the same thing I'm doing with
• 9:19
  Speaker 4: y'all now, you know, ducking the question.
• 9:23
  Speaker 2: Here's what was left out of it.
• 9:24
  Speaker 5: And when you compare it to sports, you can see
• 9:27
  Speaker 5: obviously somebody signs for amount, but at the timeframe, so
• 9:32
  Speaker 5: are you coming here?
• 9:35
  Speaker 2: Multi? Yeah, so that means more than two, but yeah,
• 9:38
  Speaker 2: definitely more than two. Definitely. I think they reported five.
• 9:41
  Speaker 2: They reported that, and you say election listen, I'm probably.
• 9:50
  Speaker 4: Gonna retire with iHeart, like I no, I know I'm
• 9:52
  Speaker 4: going to retire with First of all, iHeart has been
• 9:55
  Speaker 4: you know, great partners, right Like they watched me come
• 9:58
  Speaker 4: in as a talent, and you know, we've grown the
• 10:01
  Speaker 4: Breakfast Club and you know, when I came to them
• 10:04
  Speaker 4: with the idea for the Black Effect five years ago,
• 10:07
  Speaker 4: my deal was up then, you know, and I just
• 10:10
  Speaker 4: wanted to be able to launch a network somewhere and
• 10:14
  Speaker 4: you know, iHeart already believed in me as a talent.
• 10:17
  Speaker 4: You know, they saw the vision that I had for
• 10:18
  Speaker 4: the network, and they gave me something that a lot
• 10:20
  Speaker 4: of these corporations don't give you real ownership, real equity.
• 10:24
  Speaker 4: I'm a fifty one percent owner of the Black Effects
• 10:26
  Speaker 4: podcast Network. That's not that's that's on that's on paper.
• 10:29
  Speaker 4: That's not you know something that I'm just saying because
• 10:32
  Speaker 4: it sounds good.
• 10:32
  Speaker 1: Well, let's talk about that, because me and you speak
• 10:34
  Speaker 1: about that a lot as far as educating, really educating
• 10:36
  Speaker 1: our community that partnerships are not bad. You don't have
• 10:39
  Speaker 1: to have one hundred percent ownership in everything, right, and
• 10:43
  Speaker 1: sometimes that narrative gets put out there kind of discredit
• 10:48
  Speaker 1: certain individuals. Yeah, so talk about your relationship with iHeart
• 10:51
  Speaker 1: and the Black Effect Network.
• 10:53
  Speaker 2: Listen.
• 10:53
  Speaker 4: I'm a JV type of guy. I'm the type of
• 10:56
  Speaker 4: guy that's like, Yo, where's the joint bench at? Like,
• 10:58
  Speaker 4: that's that's what I want to do. And I said,
• 11:00
  Speaker 4: iHeart has always believed in me as a talent. You know,
• 11:03
  Speaker 4: I can, you know, go to somebody like Bob Pittman,
• 11:05
  Speaker 4: who's the CEO of the company, go to somebody like
• 11:07
  Speaker 4: Rich Bresler and share with them these ideas, and I
• 11:10
  Speaker 4: mean they do with anybody who's in those positions and
• 11:14
  Speaker 4: isn't afraid of the next person. You know, they empower me, right,
• 11:19
  Speaker 4: like people only don't empower you and they're afraid you
• 11:22
  Speaker 4: don't never notice that. Like you can go to a
• 11:23
  Speaker 4: lot of people who are in positions of power with
• 11:26
  Speaker 4: some great ideas and they'll either want to take it
• 11:29
  Speaker 4: for theirself or you know, do you hear the stories
• 11:32
  Speaker 4: about shigning people and putting them on the shelf, like
• 11:34
  Speaker 4: for them to say, you know what, I love that idea,
• 11:38
  Speaker 4: let's do it, like they didn't have to do that.
• 11:40
  Speaker 4: Like that's why, that's why I hate when people say
• 11:42
  Speaker 4: things like they'd be like, ah, you know, you got
• 11:46
  Speaker 4: the machine behind you. I'm not the first talent to
• 11:48
  Speaker 4: have a machine behind.
• 11:49
  Speaker 1: Me or you the face of something that's that's a
• 11:52
  Speaker 1: common not to you. But I'm just saying just in general,
• 11:54
  Speaker 1: people say that a lot.
• 11:56
  Speaker 2: I think people act like that's a bad thing because
• 11:59
  Speaker 2: the narrative it's mean like no real ownership exact, no
• 12:02
  Speaker 2: real power or no real decision making.
• 12:04
  Speaker 1: It's like they put the black face on something that's
• 12:07
  Speaker 1: white owned.
• 12:08
  Speaker 2: Oh I'll give you, I'll give you a great story.
• 12:10
  Speaker 4: When five years ago when I launched Black Effects, like
• 12:14
  Speaker 4: I said, you know, my deal was coming up right
• 12:18
  Speaker 4: about to be up, and radio was in such a
• 12:21
  Speaker 4: different space. Radio didn't see the YouTube's come in and
• 12:26
  Speaker 4: the podcast come in and all of these different things coming.
• 12:28
  Speaker 4: So there's a lot of different platforms out there that
• 12:31
  Speaker 4: weren't necessarily radio stations, right because when you are signed
• 12:35
  Speaker 4: to a radio station, you had these things called non
• 12:37
  Speaker 4: compete clauses, So you can't talk to other radio stations.
• 12:40
  Speaker 4: That do mean you can't talk to other companies, right,
• 12:43
  Speaker 4: because there's all of these new platforms that exist, whether
• 12:45
  Speaker 4: it's the apples, whether it's the Spotify's, I mean you
• 12:48
  Speaker 4: name them, like all of these different you know, I
• 12:50
  Speaker 4: guess what you call them, tech tech companies or whatever, right,
• 12:53
  Speaker 4: so they won't you know, there was companies that were
• 12:57
  Speaker 4: trying to see where I was at and when I
• 12:59
  Speaker 4: would go in there and you know, we would talk
• 13:00
  Speaker 4: about these different things, like a podcast network. That's exactly
• 13:04
  Speaker 4: what they wanted to do. They wanted to give you
• 13:06
  Speaker 4: the face, the face like oh yeah, yeah you can,
• 13:09
  Speaker 4: yeah we could do that. But you know, snow ownership,
• 13:13
  Speaker 4: snow equity. You know, we get first writer refusal on
• 13:16
  Speaker 4: you know, the podcast.
• 13:18
  Speaker 2: That you want to bring in.
• 13:19
  Speaker 4: That's why if you notice, you see there's people that
• 13:21
  Speaker 4: launched those type of situations at other companies. You never
• 13:25
  Speaker 4: saw anything come from it, you know what I'm saying,
• 13:28
  Speaker 4: Like you never saw anything come from it, and I
• 13:29
  Speaker 4: would be sitting back looking like, oh that person is
• 13:32
  Speaker 4: just the face like that person, you know, it's a
• 13:34
  Speaker 4: vanity a vanity company, right, Like I didn't want that.
• 13:37
  Speaker 4: I wanted real equity, real ownership. And plus iHeart really
• 13:40
  Speaker 4: truly is the best place to do that. When it
• 13:42
  Speaker 4: comes to audio, you.
• 13:43
  Speaker 5: Guys, obviously five years we were part of the family,
• 13:47
  Speaker 5: but podcasting has changed over the past five years, very
• 13:49
  Speaker 5: monetization standpoint. From a listenership standpoint, Why has Black Effect
• 13:55
  Speaker 5: been so selective or successful with their selection and how
• 14:00
  Speaker 5: has selection changed over the course of the five years
• 14:02
  Speaker 5: since it started.
• 14:04
  Speaker 4: Man, I think we've been successful because we were for
• 14:06
  Speaker 4: us to market, that's that's number one. And I also
• 14:10
  Speaker 4: think that, you know, you got to really have the
• 14:12
  Speaker 4: right team around you, like, you know, being able to
• 14:15
  Speaker 4: you know, go grab my girl, Dollary Bishop, who's the
• 14:17
  Speaker 4: president of the network, who's already you know, really good
• 14:20
  Speaker 4: with talent, like you know, she's been a manager for
• 14:23
  Speaker 4: different artists. She's been a producer for different artists, Like
• 14:25
  Speaker 4: she knows just how to you know.
• 14:28
  Speaker 2: Deal with talent.
• 14:29
  Speaker 4: And I think, you know, one thing that we were
• 14:31
  Speaker 4: doing in the the as black people in podcasting, like
• 14:35
  Speaker 4: we know how to build an audience, we just don't
• 14:38
  Speaker 4: necessarily know how to monetize an audience.
• 14:40
  Speaker 2: And that was always my thing.
• 14:41
  Speaker 4: Like I saw different podcasts that weren't even really podcasts,
• 14:44
  Speaker 4: they were vodcasts, Like they were putting out their video
• 14:47
  Speaker 4: and their video was doing more than their audio numbers.
• 14:49
  Speaker 4: And I'm like, man, bring your audio over here. Let
• 14:53
  Speaker 4: iHeart sales team because that's the other thing you got
• 14:55
  Speaker 4: to remember. I Heart has a massive sales team all
• 14:57
  Speaker 4: all throughout the country. Let them come connect the dots,
• 15:00
  Speaker 4: you know, with the adveratisers, and we're just going to
• 15:03
  Speaker 4: help to build your audio up, which we did. Like
• 15:06
  Speaker 4: we don't never have a problem getting in front of
• 15:07
  Speaker 4: these cameras and you know, bringing people to the youtubes
• 15:10
  Speaker 4: and what the platforms those are. But when it comes
• 15:12
  Speaker 4: to the listening, that is what a lot of you know, podcasts,
• 15:16
  Speaker 4: especially with black holes, needed help with.
• 15:17
  Speaker 2: And that's what we did, like you know, and we
• 15:19
  Speaker 2: got the great tool of radios.
• 15:21
  Speaker 4: And when you ask how we successful because we can
• 15:23
  Speaker 4: take you know, earn eu Lisia and promote Earn eu
• 15:26
  Speaker 4: Lisia on one hundred plus markets throughout the country just
• 15:29
  Speaker 4: by you know, running promos and a lot of people
• 15:31
  Speaker 4: already know who y'all are, right because of the podcast.
• 15:33
  Speaker 4: But now in hearing on the radio, Oh shoot yeah,
• 15:35
  Speaker 4: earn your Lisia podcasts.
• 15:36
  Speaker 2: I heard about that.
• 15:37
  Speaker 4: You might just go subscribe off the Humble and you
• 15:39
  Speaker 4: got the Breakfast Club. The Breakfast Club, I mean, I mean,
• 15:42
  Speaker 4: come on, man, that's a massive show. It's been a
• 15:46
  Speaker 4: massive show for fifteen years. Like we're doing ten million
• 15:49
  Speaker 4: weekly listeners right then you add in another I don't know,
• 15:53
  Speaker 4: fifteen million audio downloads from the podcast a month, and
• 15:56
  Speaker 4: you talk about the social media clips in the YouTube
• 15:59
  Speaker 4: and all of that stuff like that, Like we get
• 16:00
  Speaker 4: a lot of years. So being able to use that
• 16:03
  Speaker 4: platform along with you know, all the iHeart radio stations
• 16:06
  Speaker 4: to promote all of the various podcasts, promote you know,
• 16:09
  Speaker 4: just the black effectors the network.
• 16:11
  Speaker 2: I don't see how we couldn't have had success.
• 16:13
  Speaker 5: You also built individual ip during that time, right, So
• 16:16
  Speaker 5: Brilliant Idiots is happening. Are you making that conscious decision, Like, hey,
• 16:20
  Speaker 5: in the event that this goes the other way, we
• 16:22
  Speaker 5: still have this ip that we can build upon and
• 16:24
  Speaker 5: eventually combined.
• 16:25
  Speaker 4: Yeah, we've been doing Brian need this for thirteen years, right,
• 16:28
  Speaker 4: Me and Andy Show started that podcast thirteen years ago
• 16:30
  Speaker 4: for that exact reason. And I was arrogant when my
• 16:32
  Speaker 4: man christ Moro first came to me and was like, Yo,
• 16:34
  Speaker 4: there's two things you need to do. You need to
• 16:36
  Speaker 4: start a podcast and you need to write a book.
• 16:38
  Speaker 4: I always wanted to write a book. My mom was
• 16:40
  Speaker 4: an English teacher. I love reading, I love writing. That
• 16:42
  Speaker 4: was a no brainer, you know, plus a lot of
• 16:45
  Speaker 4: raial personalities that I grew up you know, being inspired by.
• 16:48
  Speaker 4: They already had books, you know, whether it was Wendy
• 16:49
  Speaker 4: Williams of the World, the Howard Sterns. They already have
• 16:51
  Speaker 4: books out and so that was a no brainer. But
• 16:54
  Speaker 4: I was like a podcast. I'm like, podcasts for people
• 16:57
  Speaker 4: who can't do what I'm doing. That's literally what what
• 16:59
  Speaker 4: my mind sat was podcasts with people who can't get
• 17:01
  Speaker 4: on the radio.
• 17:01
  Speaker 2: Why do I need a podcast?
• 17:03
  Speaker 4: And then he was like, yo, man, I'm just saying
• 17:05
  Speaker 4: you've been fired four times from radio, and I'm like,
• 17:07
  Speaker 4: you know what, You're right, so.
• 17:09
  Speaker 2: Why not try it?
• 17:10
  Speaker 4: And that was so scary because I didn't know if
• 17:14
  Speaker 4: people wanted to hear me outside of me being on
• 17:17
  Speaker 4: the radio. That was like my first time stepping out
• 17:20
  Speaker 4: there and saying, you know what, let me get in
• 17:21
  Speaker 4: front of a microphone and do something on my own
• 17:24
  Speaker 4: and see if we can garner our audience. And you know, Andrew,
• 17:27
  Speaker 4: you know, we been you know, partner since you know
• 17:29
  Speaker 4: guy Code back in the day, right, And so he's
• 17:32
  Speaker 4: was here in New York. I was hearing New York
• 17:34
  Speaker 4: all the time, like, that's my friend. We always have
• 17:36
  Speaker 4: these great conversations. Why not bring him, you know, on
• 17:38
  Speaker 4: the podcast and start this thing called Brilliant Idiots. And
• 17:41
  Speaker 4: I remember the first episode of Brilliant Idiots we ever
• 17:43
  Speaker 4: did it is when we used to put it on
• 17:45
  Speaker 4: SoundCloud and they got like fifty six thousand views, and
• 17:49
  Speaker 4: I mean fifty six thousand listeners in a weekend.
• 17:51
  Speaker 2: And I'm like, oh shit, fifty six thousand people just
• 17:54
  Speaker 2: listen to this.
• 17:54
  Speaker 4: To me, I mean, I've never looked at any type
• 17:57
  Speaker 4: of numbers and been like, oh, that's too smart.
• 17:58
  Speaker 2: I was like fifty six thousand, and then I that
• 18:00
  Speaker 2: this one.
• 18:01
  Speaker 4: You know, if you know anything about podcasting, whenever you
• 18:03
  Speaker 4: debut a new podcast, the algorithm on Apple.
• 18:07
  Speaker 2: Like tends to favorite.
• 18:08
  Speaker 4: So we were like number one on the Apple Podcast
• 18:11
  Speaker 4: charts and I'm like, oh, we got something here. And
• 18:14
  Speaker 4: so every week we just kept doing it and doing
• 18:16
  Speaker 4: it and doing it. And then I remember that first check,
• 18:18
  Speaker 4: and I remember how happy Andrew was when we got
• 18:20
  Speaker 4: that first check. Andrew was like, oh my god, it's
• 18:23
  Speaker 4: like we're printing our own money. Like we just coming
• 18:25
  Speaker 4: in here talking and we getting the check. And you know,
• 18:27
  Speaker 4: now thirteen years later, it's been a seven figure revenue
• 18:31
  Speaker 4: business for a decade.
• 18:33
  Speaker 1: Now, what's more important the video component of a podcast
• 18:37
  Speaker 1: or audio component audio?
• 18:40
  Speaker 2: Why?
• 18:41
  Speaker 4: Because that's what that's where the money is now. Video
• 18:44
  Speaker 4: podcasting is new, like this is podcasting. It's new in
• 18:48
  Speaker 4: the form of it's starting to make money now because
• 18:53
  Speaker 4: people are licensing the content.
• 18:55
  Speaker 2: Like it's a big deal.
• 18:56
  Speaker 4: When you got folks like Netflix saying I want to
• 18:59
  Speaker 4: license the videos for podcasts. They not rocking with the audio,
• 19:02
  Speaker 4: Like you still over here making your money off the audio, right,
• 19:06
  Speaker 4: you still doing that?
• 19:07
  Speaker 2: But they want to invest in your video. That's a
• 19:12
  Speaker 2: big deal to be able to license your video IP
• 19:16
  Speaker 2: to any streaming platform. Breakfast Club been doing it for years.
• 19:18
  Speaker 2: Like I said, we had Revote.
• 19:19
  Speaker 4: We was on Revote Live for years, then we was
• 19:22
  Speaker 4: on BT for a moment, now we on Netflix. Just
• 19:25
  Speaker 4: off one form of how people consume our content.
• 19:28
  Speaker 5: The person who starts the podcast in twenty twenty five
• 19:31
  Speaker 5: does it in twenty twenty six. You still think that's
• 19:33
  Speaker 5: true because I could imagine somebody listening to it and saying, yeah, well,
• 19:37
  Speaker 5: if you got the machine behind you, you're gonna get
• 19:39
  Speaker 5: the state farms and the American expresses of the world.
• 19:41
  Speaker 5: If I'm starting out and I might have an audience,
• 19:43
  Speaker 5: it's tough to get corporate like you do this independently,
• 19:46
  Speaker 5: it's tough to go that rout. So like, what do
• 19:48
  Speaker 5: you say to that person who's like up and becoming,
• 19:50
  Speaker 5: who might be on Black Effects Radar but hasn't gotten
• 19:53
  Speaker 5: it yet.
• 19:54
  Speaker 4: Well, you're using the video to promote and market your audio,
• 19:59
  Speaker 4: like because you know there's people that might be on YouTube.
• 20:01
  Speaker 4: But that's why it's important to say, yo, make sure
• 20:03
  Speaker 4: you go, you know, subscribe to earn your Liji on
• 20:07
  Speaker 4: wherever you listen to podcasts, like, it's always important to
• 20:10
  Speaker 4: take it back to the audio because podcasting is an
• 20:13
  Speaker 4: audio medium that's not changing.
• 20:14
  Speaker 2: It's like, you know, you might look at Breakfast Club
• 20:16
  Speaker 2: on YouTube.
• 20:17
  Speaker 4: Breakfast Club is a radio show, like podcasting is a
• 20:20
  Speaker 4: audio medium. That's why it's so funny when you look
• 20:23
  Speaker 4: at like these some of these huge shows, right, some
• 20:25
  Speaker 4: of the biggest shows in the world, people like I've
• 20:28
  Speaker 4: never even heard of that. It's because they may not
• 20:31
  Speaker 4: have video or because they may not go viral. But
• 20:34
  Speaker 4: guess what, tens and millions of people are listening to
• 20:36
  Speaker 4: this show every single week.
• 20:39
  Speaker 2: Yeah.
• 20:40
  Speaker 1: I mean me personally, I watch more visual than I
• 20:43
  Speaker 1: listened to audio. Like I'm never really I never listened
• 20:46
  Speaker 1: to the Breakfast Club from an audio podcast. I watched
• 20:49
  Speaker 1: the Breakfast Club on YouTube all the time. But this
• 20:52
  Speaker 1: brings to this, let's have this YouTube conversation because we
• 20:55
  Speaker 1: had a conversation a few weeks ago. YouTube is entering
• 20:59
  Speaker 1: the podcast space. They acquired some podcasts from iHeart Netflix,
• 21:04
  Speaker 1: a YouTube Netflix. Netflix is entering the podcast space. They
• 21:08
  Speaker 1: acquire some podcasts from iHeart So okay, some people think
• 21:15
  Speaker 1: that this is done from a standpoint of the creators
• 21:18
  Speaker 1: don't really have a say and with their show is
• 21:21
  Speaker 1: they don't have the control over that IP. But you
• 21:26
  Speaker 1: you shedded some light on it as far as that
• 21:28
  Speaker 1: it's a licensing deal. So you guys are now on Netflix,
• 21:32
  Speaker 1: so can you give us some insight on how that
• 21:36
  Speaker 1: actually is working?
• 21:37
  Speaker 2: Yeah? I could. I watched the other episode with Ian
• 21:40
  Speaker 2: and Troy.
• 21:42
  Speaker 4: You were bringing up the conversation you've had with iHeart,
• 21:44
  Speaker 4: and y'all have been in the iHeart before five years ago,
• 21:47
  Speaker 4: they wasn't asking for no video were here now?
• 21:50
  Speaker 2: Yeah?
• 21:50
  Speaker 4: Yeah, exactly, I'm saying five years ago they weren't asking
• 21:52
  Speaker 4: for videos, true, So that means that that's a new thing.
• 21:56
  Speaker 4: So most of the podcasts that they had with them,
• 22:01
  Speaker 4: they didn't have any type of video rights. But if
• 22:04
  Speaker 4: you're an iHeart podcast with the audio and now iHeart
• 22:11
  Speaker 4: who didn't have a video component before right now has
• 22:15
  Speaker 4: a video partnership with somebody like Netflix, that's more incentive
• 22:20
  Speaker 4: to sign with an iHeart.
• 22:21
  Speaker 2: But y'all have the rights to your video already.
• 22:25
  Speaker 4: So now you got to do a deal with an
• 22:28
  Speaker 4: iHeart and then go do a deal with a Netflix
• 22:31
  Speaker 4: like there's no packaged deal. Hey, we're just gonna give
• 22:34
  Speaker 4: you these fifteen podcasts Netflix because.
• 22:37
  Speaker 1: That didn't happen. That didn't happen.
• 22:39
  Speaker 4: No, and I listen, I can't speak for everybody, but
• 22:42
  Speaker 4: come on, man, think about somebody like Chelsea Handler, who's
• 22:48
  Speaker 4: had stand up specials, you know, with Netflix, a late
• 22:52
  Speaker 4: night talk show with Netflix. Like, you don't think she
• 22:55
  Speaker 4: knows how to negotiate her own situation with an iHeart
• 22:59
  Speaker 4: and a Netflix like.
• 23:01
  Speaker 2: It's just it's just some some common sense needs to
• 23:04
  Speaker 2: happen here, you know what I'm saying. And I get it.
• 23:06
  Speaker 4: Everybody looks at these call the corporations. They you know,
• 23:09
  Speaker 4: they got monopoly over everything. Like No, I think everybody
• 23:12
  Speaker 4: gets treated very fair. And I think that everybody's capable
• 23:16
  Speaker 4: of doing their their own negotiating.
• 23:19
  Speaker 1: So licensing not ownership. Flix doesn't own all these shows.
• 23:24
  Speaker 4: I don't know what the link for a lot of
• 23:25
  Speaker 4: these people's you know, situations are. But let's just say
• 23:28
  Speaker 4: it's a.
• 23:28
  Speaker 2: Year licensing deal or a two year licensing deal.
• 23:32
  Speaker 4: If it works out, great, Netflix may want to do
• 23:35
  Speaker 4: it again, or you may not decide, you know what,
• 23:37
  Speaker 4: I would rather go back and do what I was
• 23:39
  Speaker 4: doing on YouTube.
• 23:41
  Speaker 2: It's just streat licensing. That's the beauty of this business
• 23:43
  Speaker 2: that we're in.
• 23:44
  Speaker 4: When it comes to podcasting, it really truly is for
• 23:47
  Speaker 4: the entrepreneur because you can be making money off your
• 23:50
  Speaker 4: audio over here. You could be making money off your
• 23:53
  Speaker 4: video over here. You could be making money with your
• 23:55
  Speaker 4: merch over here. You can be making money with your
• 23:56
  Speaker 4: live events over here. But do you all think people
• 23:58
  Speaker 4: doing three sixty deals?
• 23:59
  Speaker 3: And like everybody got you're saying it are No, we
• 24:04
  Speaker 3: don't know, we don't know, we don't know.
• 24:05
  Speaker 4: If you'll now listen, I don't Once again, I don't
• 24:08
  Speaker 4: know what type of deals people are signing, but those
• 24:10
  Speaker 4: are the type of deals that we signed.
• 24:11
  Speaker 1: So you know, to your knowledge, you don't know of
• 24:13
  Speaker 1: any podcast that signed a three sixty deal.
• 24:16
  Speaker 2: No, I don't even think they have the podcast three sixty.
• 24:18
  Speaker 3: Yet, we've we've heard, we've heard some stories.
• 24:21
  Speaker 2: You've heard a podcast three sixty we have.
• 24:24
  Speaker 5: We'll talk about it after Yeah, who's the podcast? We
• 24:28
  Speaker 5: have signed away your rights before you even have anything.
• 24:31
  Speaker 5: But as you're speaking, I'm thinking to myself, it's interesting
• 24:35
  Speaker 5: because technically the breakfast club alongst to iHeart, you don't
• 24:40
  Speaker 5: you guys don't own that. So like the part of
• 24:42
  Speaker 5: the negotiation is between iHeart and Netflix, and that's that's standpoint.
• 24:47
  Speaker 5: Do they come back to the host and say, hey, guys,
• 24:49
  Speaker 5: we're thinking about doing this, right, Like that incentivized now
• 24:53
  Speaker 5: when you're negotiating, Hey, if we're going here, you know,
• 24:55
  Speaker 5: we got to renegotiate these things. Or and does it
• 24:59
  Speaker 5: now make it more advotation to say, hey, you know,
• 25:01
  Speaker 5: we got this this other ip that I have that
• 25:04
  Speaker 5: could potentially be on that platform.
• 25:05
  Speaker 4: Absolutely, and everybody. It's funny when people say things like
• 25:09
  Speaker 4: they own Breakfast Club. It's how can you own hosts?
• 25:13
  Speaker 4: Like like like like that's the difference, right, like we
• 25:16
  Speaker 4: are it's not like I hate, I don't want to
• 25:19
  Speaker 4: say it like this, but it's not like an NBA
• 25:21
  Speaker 4: team where it's a franchise, right, Like a franchise is
• 25:26
  Speaker 4: valuable regardless of who's playing in New Jersey, Right, it's
• 25:30
  Speaker 4: the franchise, Like Breakfast Club is valuable because of the hosts.
• 25:35
  Speaker 4: So you gotta go do your deals with the individual hosts,
• 25:41
  Speaker 4: like you just you just have to. And I mean,
• 25:43
  Speaker 4: you know, for me, I'm this was a great year
• 25:45
  Speaker 4: for me all around.
• 25:46
  Speaker 2: Because it was my reup years.
• 25:48
  Speaker 1: So so each each individual host has their own separate
• 25:51
  Speaker 1: contract and that's I would hope.
• 25:54
  Speaker 4: So I can't by the way, I can't speak for
• 25:55
  Speaker 4: each individual host. I can only speak for me. I
• 25:57
  Speaker 4: can speak for me. You just know that the guy
• 25:58
  Speaker 4: on the cover of furbes that I can only speak
• 26:03
  Speaker 4: for me in that situation. And this was a you know,
• 26:05
  Speaker 4: this was a great year for me, because it's not
• 26:07
  Speaker 4: like that's the other thing you hear these stories about
• 26:09
  Speaker 4: like the cast of Friends, right, they all go in
• 26:11
  Speaker 4: and negotiate together as one unit. That's just never been
• 26:16
  Speaker 4: the way it's been set up at Breakfast Club because
• 26:18
  Speaker 4: MB was already there when me and Angelie you know,
• 26:21
  Speaker 4: you got there, and everybody's you know, deal is up
• 26:24
  Speaker 4: at different times cause it's different terms, like you know,
• 26:27
  Speaker 4: you might have two with the option, you might have
• 26:29
  Speaker 4: a five, you might have a you know, more.
• 26:32
  Speaker 2: Than a five. You just never know. So it's just
• 26:34
  Speaker 2: like my my my stuff never you know, landed do.
• 26:36
  Speaker 5: We discussed that as a unit, right, Like I would
• 26:38
  Speaker 5: imagine if being try to go into negotiation as partners
• 26:41
  Speaker 5: number one, I'm like, yo, hey, this is what they're offering.
• 26:43
  Speaker 2: Are we having that conversation.
• 26:44
  Speaker 5: That's one of the things we say that's missing, right
• 26:46
  Speaker 5: like in this space is that we don't know what
• 26:49
  Speaker 5: somebody's getting. And that works for so a lot of
• 26:52
  Speaker 5: times it works against us, right because then we could
• 26:53
  Speaker 5: get low balls in that situation. Do you guys sit
• 26:56
  Speaker 5: down as a team and say, like, hey, here's what
• 26:57
  Speaker 5: we're thinking, here's maybe some some some for you when
• 27:00
  Speaker 5: you go into yours.
• 27:01
  Speaker 2: None, No, I just don't. I don't mean it like that,
• 27:08
  Speaker 2: Like y'all, y e y l is it? No e
• 27:15
  Speaker 2: y l. It is a different machine. Everybody you know
• 27:18
  Speaker 2: brings a different you know thing to the situation, like you,
• 27:23
  Speaker 2: I can't. I can't that. I don't even know. I
• 27:25
  Speaker 2: don't even know.
• 27:25
  Speaker 4: How that would work for us. Like like it's different,
• 27:29
  Speaker 4: like y'all earn your legion. Everybody knows, y'all a unit
• 27:33
  Speaker 4: like you know, ours is different. It's it's a lot
• 27:35
  Speaker 4: more Wu tang, right, Like it's like all of these
• 27:38
  Speaker 4: different individuals that, by the way, stand on their own
• 27:41
  Speaker 4: an incredible ways. You see what Envy does as an entity.
• 27:45
  Speaker 4: You see what Jess Hilarious does as an entity. Laura
• 27:47
  Speaker 4: le Rossi, She's becoming her own entity, even prior Angelie
• 27:51
  Speaker 4: was her own entity.
• 27:52
  Speaker 2: I don't even know how you would wait at like,
• 27:55
  Speaker 2: I don't even know how that would how that would work.
• 27:57
  Speaker 2: I'm not saying that it couldn't, but.
• 27:58
  Speaker 1: It's like a sports team like Lebron's not gonna get
• 28:01
  Speaker 1: the same ass.
• 28:01
  Speaker 2: That's all I said.
• 28:02
  Speaker 1: We're going to this gonna be Luca, and then Luca's
• 28:04
  Speaker 1: not gonna get the same as ANTHELI of the situation,
• 28:07
  Speaker 1: Austin reeve, I mean.
• 28:08
  Speaker 2: About to get paid though.
• 28:09
  Speaker 3: He ain't paid yet though.
• 28:11
  Speaker 2: But he he's shown up. He about to get a
• 28:14
  Speaker 2: bag and he may not get it with the Lakers,
• 28:16
  Speaker 2: but he gonna get it somewhere he's played as well.
• 28:18
  Speaker 2: That's that's that's it did.
• 28:20
  Speaker 1: Did Dame dash conversation have any Did it trigger anything
• 28:23
  Speaker 1: inside of you to be like, I really need to
• 28:26
  Speaker 1: look at this entrepreneurship thing. No, that's another narrative. People
• 28:30
  Speaker 1: were saying, like a lot of y'all leveled up, and
• 28:33
  Speaker 1: they saying it was around that time when Dame had
• 28:36
  Speaker 1: that delivery.
• 28:37
  Speaker 4: I would say that people weren't already they weren't paying attention.
• 28:40
  Speaker 4: If people were already paying attention. They would have saw
• 28:43
  Speaker 4: the entrepreneurship from everybody in that room at the time.
• 28:47
  Speaker 2: It was myself, Angelie and DJ Andvy like that's that's
• 28:50
  Speaker 2: what I grew up with.
• 28:52
  Speaker 4: Like my dad, you know, owned the fish market and
• 28:54
  Speaker 4: the monks going to South Carolina called Max Seafood like
• 28:57
  Speaker 4: him and my uncle used to own a fish market.
• 28:59
  Speaker 4: I used to be in the fish market as a kid, like,
• 29:01
  Speaker 4: you know, watching them run their fish market on Main
• 29:04
  Speaker 4: Street and Monks Corner. Like my dad had his own
• 29:06
  Speaker 4: construction company right like, so he would always do you know,
• 29:10
  Speaker 4: you know, independent contracting.
• 29:12
  Speaker 2: Like my dad had a like a what we call
• 29:16
  Speaker 2: a juke joint, right like.
• 29:17
  Speaker 4: The little sugar shack in the hood where you can
• 29:19
  Speaker 4: go buy your candy and you know, your alcohol and
• 29:21
  Speaker 4: everything else you play pool.
• 29:23
  Speaker 2: Like my dad always was on his entrepreneurial grind.
• 29:26
  Speaker 1: So that was always on your on your you always
• 29:30
  Speaker 1: was an entrepreneur, even though you was because that was
• 29:33
  Speaker 1: the narrative of like y'all was workers.
• 29:35
  Speaker 2: I don't have a by the way, I don't have
• 29:36
  Speaker 2: a problem being a worker either.
• 29:38
  Speaker 4: Like I think that we you know, put these labels
• 29:40
  Speaker 4: on things that and call them negative when they shouldn't be.
• 29:44
  Speaker 4: I think that you should know how to be a
• 29:45
  Speaker 4: soldier in certain situations, and you should know how to
• 29:48
  Speaker 4: be a general in certain situations. Right, Like I don't
• 29:51
  Speaker 4: have a problem working with a multi billion dollar company
• 29:56
  Speaker 4: and you know, getting paid handsomely to work there while
• 30:00
  Speaker 4: simultaneously building things on my own, Like I've been doing
• 30:05
  Speaker 4: Brokle's Club for fifteen years. I've been doing Million Idiots
• 30:07
  Speaker 4: for thirty.
• 30:08
  Speaker 2: But you also did it in a way.
• 30:10
  Speaker 1: There's other people in radio, even in the city that
• 30:14
  Speaker 1: worked that has placed for a long time, and they
• 30:16
  Speaker 1: never did anything other than work at the place for
• 30:19
  Speaker 1: a long time.
• 30:20
  Speaker 2: Shame on them, but shame on them. But they didn't
• 30:25
  Speaker 2: see nothing. They didn't see nothing that I didn't see.
• 30:28
  Speaker 1: But that's important you talk about that though, because you
• 30:30
  Speaker 1: had the vision to say, Okay, I'm gonna work here,
• 30:32
  Speaker 1: but I'm gonna collaborate. I'm gonna use the infrastructure that's
• 30:35
  Speaker 1: already here in place, so when I'm coming I'm not
• 30:38
  Speaker 1: just going to just be a freelance just win. Like
• 30:40
  Speaker 1: That's that's important for people in any corporate environment to
• 30:44
  Speaker 1: kind of look at entrepreneur like being an entrepreneur inside
• 30:49
  Speaker 1: of a system that's already successful.
• 30:51
  Speaker 4: Yeah, I don't understand why we get in these machines
• 30:54
  Speaker 4: and then rage against them and rebel against them.
• 30:57
  Speaker 2: You should be in these machines to learn from.
• 31:00
  Speaker 4: She'd be in these machines to utilize the infrastructure and
• 31:03
  Speaker 4: the resources that they have. Like, I don't understand you
• 31:07
  Speaker 4: know when you are and I'm not trying to throw
• 31:09
  Speaker 4: them under the bus, but when you're a Kanye West
• 31:11
  Speaker 4: and you get into business.
• 31:12
  Speaker 2: That's crazy.
• 31:13
  Speaker 3: As you said that, I was thinking what Yay was
• 31:15
  Speaker 3: saying about the fashion world.
• 31:16
  Speaker 4: I don't understand that you finally got the opportunity to
• 31:20
  Speaker 4: do everything that is that you want to do.
• 31:23
  Speaker 2: Just continue to grow from that.
• 31:24
  Speaker 4: Like I always look at the Oprah model, right, Like
• 31:26
  Speaker 4: you hear these stories about Oprah, you know when she
• 31:28
  Speaker 4: first started her talk show. You know, I guess from
• 31:32
  Speaker 4: what the stories I read, they didn't necessarily believe in
• 31:34
  Speaker 4: her all the way. So instead of taking a whole
• 31:37
  Speaker 4: bunch of money up front, she took a little bit
• 31:39
  Speaker 4: of equity and then it was successful, and then she
• 31:42
  Speaker 4: continued to be successful. So every time she was in
• 31:44
  Speaker 4: up for the renegotiations, she would just renegotiate for more equity,
• 31:48
  Speaker 4: more equity, more equity, and then eventually she becomes this
• 31:51
  Speaker 4: entity Oprah and she starts Harpo Productions, and then she
• 31:54
  Speaker 4: launches Doctor Phil and Doctor Oz and I think it
• 31:57
  Speaker 4: was Rachel Ray, And you know, like, like that is
• 32:00
  Speaker 4: what That's how I look at things. I have no
• 32:02
  Speaker 4: problem being a part of a system, being a part
• 32:05
  Speaker 4: of a machine, helping that machine make money and do
• 32:08
  Speaker 4: what it's supposed to do. But also I'm learning and
• 32:11
  Speaker 4: using their infrastructure and using their resources and growing and
• 32:14
  Speaker 4: building my own thing too.
• 32:16
  Speaker 5: This is key because a lot of people see that,
• 32:19
  Speaker 5: and I think they look at us like that. They
• 32:20
  Speaker 5: see us around a lot of successful people. They see
• 32:23
  Speaker 5: us with some corporate entities, and they wonder how do
• 32:25
  Speaker 5: you navigate in these environments? Like as you've been in
• 32:29
  Speaker 5: this space obviously working with iHeart, we'll talk about Simon
• 32:32
  Speaker 5: and Schuster because that's important as well. Being in these
• 32:35
  Speaker 5: hugely successful conglomerates. How w do you navigate it? Is
• 32:38
  Speaker 5: there like a team of people that you make sure
• 32:41
  Speaker 5: that you have to see, Like you mentioned the sales team,
• 32:42
  Speaker 5: I know that's important, Like who else do you make
• 32:45
  Speaker 5: sure that you have direct contact with when you get
• 32:47
  Speaker 5: inside these machines.
• 32:48
  Speaker 4: Oh well, first of all, I got I have my
• 32:50
  Speaker 4: own team for every situation. Like you know, my business
• 32:53
  Speaker 4: partner is my girl, Karen. She don't even like to
• 32:55
  Speaker 4: be mentioned, you know what I mean, but she's my
• 32:58
  Speaker 4: business partner. But then we have Black Effect. Dolly's the
• 33:01
  Speaker 4: president of Black Effect. When I'm at you know, Simon
• 33:03
  Speaker 4: and Schust to Black Privilege Publishing. Yes, they got their
• 33:05
  Speaker 4: own people, right, like people like shy It at work
• 33:08
  Speaker 4: over there, and Libby and Melissa like like those that
• 33:12
  Speaker 4: are like and Nick was like our first editor, so
• 33:15
  Speaker 4: they're already in the building.
• 33:17
  Speaker 2: Like that situation is a little bit different because.
• 33:19
  Speaker 4: All I'm doing is writing my own books and telling them, hey, man,
• 33:25
  Speaker 4: read this manuscript. This is somebody that y'all should you know,
• 33:28
  Speaker 4: do a book on, Like I really believe in this project,
• 33:31
  Speaker 4: and you know, sometimes they agree with me, sometimes they don't.
• 33:36
  Speaker 4: So that situation is a little bit different. But even
• 33:38
  Speaker 4: in that, it's just like me and my team are
• 33:42
  Speaker 4: connected with them and their team. And the book industry
• 33:46
  Speaker 4: is different because, like one thing I've learned about the
• 33:48
  Speaker 4: book industry, you're not changing that system. Like the book
• 33:51
  Speaker 4: industry is what it is, So you really do need
• 33:54
  Speaker 4: to have your own team when you're launching a book.
• 33:56
  Speaker 2: If you sign a book deal, don't think that this
• 33:58
  Speaker 2: is like.
• 33:59
  Speaker 4: A record label to give you a marketing budget, y'all know, y'all,
• 34:02
  Speaker 4: you know you're like a marketing budget and a promotion budget.
• 34:05
  Speaker 4: Like you're gonna really have to go out there and
• 34:07
  Speaker 4: do the work on your own. Like they do have
• 34:09
  Speaker 4: a publicist that you know, might help you book some things,
• 34:11
  Speaker 4: but even with that, that's hard to do if you're
• 34:14
  Speaker 4: not already somebody. Like if you bring in like an
• 34:17
  Speaker 4: author that just has a really good story, but they
• 34:20
  Speaker 4: don't really have like the name brand recognition.
• 34:22
  Speaker 2: Man, it's try to get them booked on a TV show,
• 34:26
  Speaker 2: try to get them booked on radio or podcast, Like
• 34:28
  Speaker 2: I don't even know who that is.
• 34:29
  Speaker 4: So that's the most difficult part of the book industry.
• 34:32
  Speaker 4: But then like the company me and Kevin har got
• 34:34
  Speaker 4: with Audible, we do audio scripted. My girl Nicole Shelton,
• 34:37
  Speaker 4: she runs that, so she's the person that's day to
• 34:40
  Speaker 4: day with all of the different creatives that we may
• 34:42
  Speaker 4: be doing, you know, audio scripted with. So you got
• 34:44
  Speaker 4: to always have your own team that connects with the
• 34:47
  Speaker 4: team you know inside of these systems.
• 34:50
  Speaker 1: I want to talk about the book industry. But my
• 34:52
  Speaker 1: last question about this podcast Netflix. Do you think that
• 34:56
  Speaker 1: people are going to watch podcasts on Netflix? Because, like
• 34:58
  Speaker 1: me personally, right, I watched The Breakfast Club a lot
• 35:01
  Speaker 1: on YouTube. I probably won't be watching as much Breakfast
• 35:05
  Speaker 1: Club on No we're friends. No, I'm just saying. I'm
• 35:08
  Speaker 1: just saying honestly, because not because of the content. It's
• 35:11
  Speaker 1: because the barrier of entry. Like I'm a Netflix guy.
• 35:14
  Speaker 1: Only watch Netflix at nine o'clock ten o'clock at night
• 35:18
  Speaker 1: in my living room in front of a television. I
• 35:20
  Speaker 1: don't watch Netflix on my phone unless I'm on like
• 35:22
  Speaker 1: a plane, but I watch YouTube on my phone when
• 35:25
  Speaker 1: I'm driving. I watch YouTube all the time, like you
• 35:29
  Speaker 1: know what I mean. So there's a barrier of entry
• 35:32
  Speaker 1: that kind of makes it harder for somebody to actually
• 35:35
  Speaker 1: watch it. So how do you think that's going to
• 35:38
  Speaker 1: play out as far as podcasts.
• 35:39
  Speaker 2: I don't know.
• 35:40
  Speaker 4: And you know the reality of the situation is, I
• 35:44
  Speaker 4: think back, I think back to everything, right, think back
• 35:46
  Speaker 4: to when cable, I mean when TV only had three channels,
• 35:49
  Speaker 4: three four channels, and then cable came around, and now
• 35:54
  Speaker 4: everybody had a cable box in their house, right and then,
• 35:57
  Speaker 4: you know, I think about the Internet when we used
• 35:59
  Speaker 4: to going to dial up and be on everybody dot com.
• 36:02
  Speaker 4: So I'm sure there was a point where people was like,
• 36:04
  Speaker 4: I ain't never going on the Internet, you know what
• 36:06
  Speaker 4: I'm saying. And then when you tried to go on
• 36:07
  Speaker 4: the internet, that shit would take mad long and the
• 36:09
  Speaker 4: noise would be beeping black. You're like this, I don't
• 36:11
  Speaker 4: have the patience for this. But eventually everybody went to
• 36:13
  Speaker 4: the Internet. I can go back to radio. You know,
• 36:17
  Speaker 4: eighteen nineteen years ago, there was people saying, what is
• 36:22
  Speaker 4: that Twitter? I'm never getting on that Twitter. I'm not
• 36:24
  Speaker 4: gonna spend my time on Twitter.
• 36:25
  Speaker 2: Right then, when we started recording our interviews for radio
• 36:29
  Speaker 2: and putting them online, there was so many personalities.
• 36:32
  Speaker 4: Like I'm not doing that. I'm not ever gonna do that.
• 36:35
  Speaker 4: Those people ended up getting left behind. I can think
• 36:37
  Speaker 4: about I can think about being with Viacom when YouTube
• 36:41
  Speaker 4: first came out, Viacom not wanting to didn't want to
• 36:44
  Speaker 4: put none of their content on YouTube.
• 36:46
  Speaker 2: Ah, nobody's gonna watch that. We need to keep them
• 36:48
  Speaker 2: coming back, you know, to the TV radio.
• 36:52
  Speaker 4: I remember when we was putting all breakfast club interviews
• 36:54
  Speaker 4: on Power one O five one FM dot com and
• 36:57
  Speaker 4: we were just putting the clips on YouTube. I'm like, yo,
• 36:59
  Speaker 4: we need to be on on YouTube. We need to
• 37:00
  Speaker 4: be on YouTube. No, we need to keep people coming
• 37:02
  Speaker 4: back to the dot com. No, the world has changed,
• 37:05
  Speaker 4: we need to be on YouTube. The week that we
• 37:07
  Speaker 4: had Hillary Clinton hot sauce in her bag on a
• 37:10
  Speaker 4: Monday and Birdman put some respect on my name on
• 37:13
  Speaker 4: a Friday, the numbers were so I remember somebody had
• 37:17
  Speaker 4: took that Birdman clip and put it online and they
• 37:20
  Speaker 4: had like seventy two million views. This is when we
• 37:22
  Speaker 4: was on Revolt at the time, so you could like
• 37:24
  Speaker 4: screen record and stuff like that.
• 37:25
  Speaker 2: They had like.
• 37:26
  Speaker 4: Seventy two million views in twenty four hours. They were like,
• 37:29
  Speaker 4: all right, we're gonna be going on you know, YouTube
• 37:31
  Speaker 4: from now on. So my point is there's always gonna
• 37:34
  Speaker 4: be changed, right, and there's always gonna be people who.
• 37:37
  Speaker 2: Be like, I don't think I'm gonna go out.
• 37:38
  Speaker 1: Ya wasn't on YouTube at that time.
• 37:40
  Speaker 2: No, just with clips.
• 37:41
  Speaker 1: Oh to the Birdman one was the reason why y'all
• 37:43
  Speaker 1: started going on YouTube, Birdman and Hillary, So that Birdman
• 37:46
  Speaker 1: one that oh y'all didn't put y'all put it on
• 37:48
  Speaker 1: YouTube after because it's on your YouTube.
• 37:50
  Speaker 2: It's on YouTube now.
• 37:51
  Speaker 4: But the first first to put it on YouTube was
• 37:53
  Speaker 4: this somebody a clipper who yeah, was watching it live
• 37:55
  Speaker 4: on revote.
• 37:56
  Speaker 2: And so that's what I'm saying.
• 37:57
  Speaker 4: I think that, you know, Netflix is literally just another
• 38:00
  Speaker 4: platform for people to watch content, like we watch content
• 38:04
  Speaker 4: on so many different things now and and listen. It
• 38:07
  Speaker 4: would scare me if it was probably any other screaming
• 38:09
  Speaker 4: service other than Netflix. I'm willing to take a chance
• 38:13
  Speaker 4: with Netflix. Like Netflix is in everybody's home. Netflix is
• 38:16
  Speaker 4: on remote controls, Netflix is in hotels, Netflix is all
• 38:19
  Speaker 4: around the world.
• 38:19
  Speaker 2: If it was any other screaming platform, I'll be like,
• 38:22
  Speaker 2: I don't know.
• 38:23
  Speaker 3: Any other streaming platform is not the number one platform.
• 38:25
  Speaker 4: That's what I'm saying Netflix, I'm willing to take the chance.
• 38:27
  Speaker 4: And also it's not like we're not on social media
• 38:30
  Speaker 4: or YouTube anymore.
• 38:32
  Speaker 2: Are you still on YouTube?
• 38:33
  Speaker 4: Yeah, but it's just different, like, uh, we're putting clips
• 38:37
  Speaker 4: of things on YouTube clips, So the.
• 38:39
  Speaker 5: Entire episodes is it daily that it's gonna be it's
• 38:41
  Speaker 5: on Netflix every day every I think that's why I
• 38:44
  Speaker 5: think The Breakfast Clubs has a chance. Like I was
• 38:46
  Speaker 5: and even I watched you on Instagram remind us that yo,
• 38:49
  Speaker 5: so on this date is on this date? We know
• 38:51
  Speaker 5: that the Breakfast Club is coming on every day? Right,
• 38:53
  Speaker 5: some of these shows, I have no idea when they
• 38:54
  Speaker 5: come out. So it's like if I won't say the name,
• 38:58
  Speaker 5: but like a show comes out, it's like, y'all see
• 39:00
  Speaker 5: clip on Instagram.
• 39:00
  Speaker 3: I don't know when the episode came out. I just
• 39:02
  Speaker 3: know I saw the clip, like this is gonna use you.
• 39:04
  Speaker 2: Joe and Jada Rory Like who is, like A, I don't.
• 39:08
  Speaker 1: There's a bunch of them, so I mean, yeah, the
• 39:09
  Speaker 1: Joe and Jada Showler say Joe and Jada versus the
• 39:12
  Speaker 1: Breakfast Club. The Breakfast Club is a daily show that
• 39:14
  Speaker 1: comes out that's part of people's routines. If you drive
• 39:17
  Speaker 1: and you know you're listening to the show. Joe and
• 39:19
  Speaker 1: Jada is a weekly podcast that's extremely successful, but it
• 39:22
  Speaker 1: comes out once a week. Those are different the different
• 39:24
  Speaker 1: models here. Yes, the weekly podcast that comes out once
• 39:27
  Speaker 1: a week versus the daily show that comes out every
• 39:30
  Speaker 1: single day. So you're saying that the daily show that
• 39:33
  Speaker 1: comes out every single day has a greater advantage over
• 39:36
  Speaker 1: the weekly show that comes out once a week, right,
• 39:38
  Speaker 1: because but they also put their past episodes.
• 39:40
  Speaker 2: I saw that too.
• 39:41
  Speaker 1: Joe and Jada put all of the episodes is now on.
• 39:45
  Speaker 2: Them.
• 39:46
  Speaker 4: That was a choice though, because like I think that's
• 39:47
  Speaker 4: another thing. Two people think that like they're taking catalog.
• 39:51
  Speaker 2: They know they're not all all. Netflix wanted a new episodes.
• 39:53
  Speaker 4: So if you choose to put you know, your back
• 39:56
  Speaker 4: catalog on there, that's not schold to do that. But
• 39:58
  Speaker 4: they didn't take it off YouTube. That on Netflix, those
• 40:01
  Speaker 4: on both, it's on both.
• 40:01
  Speaker 5: Those are deal points that people should know, right, like, hey,
• 40:04
  Speaker 5: what is the contractual agreement?
• 40:07
  Speaker 3: Is it one episode every week?
• 40:09
  Speaker 2: Do we have to do too?
• 40:10
  Speaker 3: Do we have to put two hours of media up?
• 40:13
  Speaker 2: Right?
• 40:13
  Speaker 5: Because it could just be one episode? Like those are
• 40:15
  Speaker 5: the deal points that most people don't read the Five
• 40:17
  Speaker 5: Linds to know.
• 40:17
  Speaker 4: I mean, from what I was told they wanted and
• 40:19
  Speaker 4: from what I saw for us, I can't speak I said,
• 40:21
  Speaker 4: I can't speak for nobody else. They wanted to reflect
• 40:25
  Speaker 4: your podcast distribution. So if you put out a daily
• 40:28
  Speaker 4: podcast and you put it out as an audio and video.
• 40:33
  Speaker 4: They want you to put it out on Netflix as
• 40:36
  Speaker 4: a daily podcast. If you do, you know, once a
• 40:38
  Speaker 4: week every Thursday. They want that podcast once.
• 40:41
  Speaker 5: A week, you know, and Thursday and shot too, because
• 40:44
  Speaker 5: it's certain cameras that Netflix won't allow to be on
• 40:46
  Speaker 5: their platform, so it has to be shot in a
• 40:48
  Speaker 5: certain way.
• 40:48
  Speaker 1: I mean, well, I don't know about that now, because
• 40:50
  Speaker 1: I said I saw some night I saw some lifetime
• 40:52
  Speaker 1: movies on Netflix. So I feel like they opened up
• 40:55
  Speaker 1: floodgates as far as quite.
• 40:56
  Speaker 2: No, I know what you talk about the conversations. Yeah,
• 40:59
  Speaker 2: but if it's.
• 41:00
  Speaker 1: Cheaper, that's another aspect from a business standpoint. Its Netflix
• 41:05
  Speaker 1: has very thin revenue. They have very very thin margins
• 41:10
  Speaker 1: on their revenue because they spend so much money on content.
• 41:13
  Speaker 1: They spend more money on content than anybody else. Now
• 41:16
  Speaker 1: that's not sustainable.
• 41:17
  Speaker 5: Well, that's why the ad business is so important to them, right,
• 41:20
  Speaker 5: But that's also why low costing content is important as well.
• 41:24
  Speaker 1: It's a low costing content compared to one hundred series.
• 41:27
  Speaker 5: It doesn't cost as much. Right, Like we had to
• 41:29
  Speaker 5: wait four years for Stranger Things to come back. All
• 41:31
  Speaker 5: I gotta wait is a day to watch President again.
• 41:33
  Speaker 2: Man.
• 41:33
  Speaker 4: When the last writer's crike happened, I hit my team
• 41:37
  Speaker 4: up and I said, yo, I remember when the writer's
• 41:41
  Speaker 4: cranked previously, before the last one happened, it was the
• 41:44
  Speaker 4: rise of reality reality television, And so I said, this
• 41:48
  Speaker 4: writer's crik should be the rise of podcasters.
• 41:54
  Speaker 2: And they were like, what do you mean?
• 41:55
  Speaker 4: I said, because we're already doing exactly like this right here,
• 41:58
  Speaker 4: like sitting here on set of Earning your Lisia, we're
• 42:02
  Speaker 4: recording it.
• 42:03
  Speaker 2: It's going to go out. They're already doing that type
• 42:05
  Speaker 2: of content.
• 42:05
  Speaker 4: Why not just do licensing deals with them while the
• 42:08
  Speaker 4: riders strike is going on and put that content on? Like,
• 42:11
  Speaker 4: I don't see why. I honestly don't see why it wouldn't,
• 42:14
  Speaker 4: you know, Garner eyeballs.
• 42:15
  Speaker 5: You think about what the number one show is during
• 42:17
  Speaker 5: the pandemic with suits, right, it was shot five years ago.
• 42:22
  Speaker 2: Yep. They just showed the bad catalog of what they had.
• 42:24
  Speaker 5: It was like, oh, this is already produced, you're right,
• 42:27
  Speaker 5: so like it's there right, so like all these I
• 42:30
  Speaker 5: don't even want to call it, like the video podcasts, right,
• 42:32
  Speaker 5: Like they have to treat what they're creating as a
• 42:35
  Speaker 5: catalog because it is going to be that like in
• 42:37
  Speaker 5: three four years, like somebody might say, hey, we went
• 42:39
  Speaker 5: all of the information and that's why we've made.
• 42:41
  Speaker 3: It a considered effort.
• 42:42
  Speaker 5: It was like a lot of the content needs to
• 42:44
  Speaker 5: be evergreen, like some of these topics need to live forever,
• 42:46
  Speaker 5: Like whatever's happening that's treasured in this moment three years
• 42:49
  Speaker 5: from now, like you're not gonna care.
• 42:51
  Speaker 3: But like if it's an evergreen topics informational that was forever.
• 42:54
  Speaker 2: Content is king.
• 42:55
  Speaker 4: I don't even think people realize the gold. Somebody like
• 42:57
  Speaker 4: Breakfast Club is sitting on our blad TV. The guy
• 43:00
  Speaker 4: he was just talking about he just sold, you know,
• 43:02
  Speaker 4: not all the money, just just for content, right, Like
• 43:05
  Speaker 4: you know, I'll be seeing all of these Like I
• 43:08
  Speaker 4: saw a MTV they deleted. I guess it was their
• 43:11
  Speaker 4: MTV news or like Hip Hop DX just deleted all
• 43:13
  Speaker 4: of their past interviews and I found this out. I
• 43:16
  Speaker 4: hit my man Trent because I was thinking about a
• 43:18
  Speaker 4: Nipsey interview because I guess when when Jay Cole dropped,
• 43:22
  Speaker 4: I didn't see it, but I guess the what the
• 43:24
  Speaker 4: mixtape was. You could pay what you want, Yeah, yeah,
• 43:28
  Speaker 4: l Russell models, but Lrussell got that model from Nipsey.
• 43:31
  Speaker 4: It was the proud to pay, and so I hit
• 43:33
  Speaker 4: my man, Trent Trent Clark. I'm like, yo, I said,
• 43:35
  Speaker 4: what that interview with Nipsey man? Because Nipsey was in
• 43:37
  Speaker 4: the interview saying how I told him I love him,
• 43:41
  Speaker 4: I wouldn't pay pay one hundred dollars for his album,
• 43:43
  Speaker 4: a thousand dollars for his album or whatever I said.
• 43:44
  Speaker 2: I want.
• 43:44
  Speaker 4: I'm trying to find that clip, and he sent me
• 43:47
  Speaker 4: to the story of how Hip Hop DX or whoever
• 43:50
  Speaker 4: it is. I guess's hip Hop X uprocks and somebody
• 43:52
  Speaker 4: deleted twenty years of content. I'm like, I have no idea,
• 43:57
  Speaker 4: but my point is like, do you understand what you're deleting.
• 44:02
  Speaker 4: You're literally deleting probably tens of millions of dollars hundreds
• 44:06
  Speaker 4: of millions of dollars of just straight up content, especially
• 44:10
  Speaker 4: something like an EMPTV. I remember when MTV News did that.
• 44:12
  Speaker 4: I'm like, yo, they bugging. There was a time where
• 44:14
  Speaker 4: they were the only source.
• 44:17
  Speaker 1: So you think that there's a time when we're really
• 44:19
  Speaker 1: going to see not just people checking old interviews, but syndication.
• 44:23
  Speaker 1: Netflix really putting out like how Seinfeld made millions of
• 44:27
  Speaker 1: dollars in syndication. Like you think like podcasts can fall
• 44:31
  Speaker 1: into syndication.
• 44:32
  Speaker 2: Yes, if you got there, if you got the right catalog.
• 44:34
  Speaker 4: I mean, I mean everything is so it's so scattered, right,
• 44:38
  Speaker 4: Like everything is all over the place as far as
• 44:40
  Speaker 4: people's contents, So it would be really hard to it'd
• 44:42
  Speaker 4: be really hard to try to bring get Breakfast Club
• 44:45
  Speaker 4: all the past fifteen years. They say, we want all
• 44:48
  Speaker 4: this bad catalog and you can only find it here.
• 44:50
  Speaker 4: But I feel like, yeah, that's gonna be a thing
• 44:52
  Speaker 4: because Netflix isn't just acquiring podcasts that exists.
• 44:55
  Speaker 2: They're launching original podcasts.
• 44:57
  Speaker 4: Yeah, and they got the Michael Irvin, Pete Davison Like,
• 45:00
  Speaker 4: they're launching my original podcasts. So that's going to be
• 45:04
  Speaker 4: their own catalog, and their model is actually smart. Let's
• 45:07
  Speaker 4: go get these established people that folks are going to
• 45:10
  Speaker 4: come here for, and then also let's present them with
• 45:12
  Speaker 4: some new shit as well.
• 45:13
  Speaker 2: Well.
• 45:13
  Speaker 1: That's the thing. Yeah, the established thing. You meant established
• 45:17
  Speaker 1: as far as the show, but even established. The podcast
• 45:20
  Speaker 1: industry is kind of we talked about this before. It's
• 45:24
  Speaker 1: hard to break through as a podcast that if you're
• 45:27
  Speaker 1: not a celebrity right now, that's.
• 45:29
  Speaker 2: Tough to say. Man, I feel like celebrity podcasting ruined
• 45:34
  Speaker 2: the game.
• 45:34
  Speaker 4: That was one thing Ian said here that I agreed with,
• 45:39
  Speaker 4: because people's names did cause a lot of these podcasters
• 45:45
  Speaker 4: to dump a lot of money fast, right. And that's
• 45:48
  Speaker 4: actually the wildest thing about podcasting. Five years ago, everybody
• 45:51
  Speaker 4: was just guessing. You know what I'm saying. You were
• 45:53
  Speaker 4: just guessing, like you was like, all right, let's give
• 45:55
  Speaker 4: this person this and give this person that, let's try
• 45:57
  Speaker 4: to negotiate this for that because you didn't really know,
• 45:59
  Speaker 4: you know, what certain podcasts should be making.
• 46:02
  Speaker 2: Now you got five years later, you got all this data.
• 46:05
  Speaker 4: You know how much if it's a podcast is doing
• 46:07
  Speaker 4: let's say one hundred thousand downloads and month, you know
• 46:09
  Speaker 4: what that person should be paid.
• 46:11
  Speaker 2: You know what kind of ad revenue you're gonna get
• 46:13
  Speaker 2: back for that.
• 46:13
  Speaker 4: If a person's doing you know, three four million annually,
• 46:16
  Speaker 4: you know what a person should be getting paid because
• 46:18
  Speaker 4: you know what kind of ad revenue you should get
• 46:20
  Speaker 4: you should get back for that. When you're doing these
• 46:22
  Speaker 4: deals with these celebrities, you're really just dumping a lot
• 46:24
  Speaker 4: of money into a name. That don't mean it's gonna
• 46:26
  Speaker 4: translate into actual audio down works.
• 46:29
  Speaker 2: And I still have yet to see.
• 46:33
  Speaker 4: The super celebrity who launches the podcast. And they're having
• 46:38
  Speaker 4: as much success as Earn Your Leisure or Decisions Decisions
• 46:44
  Speaker 4: or like right now, look look them up. Look at
• 46:45
  Speaker 4: Deontay Kyle like he's driving trucks. He's cutting through way
• 46:50
  Speaker 4: more than a lot of these celebrities are.
• 46:52
  Speaker 1: That's a fact. I mean, Joe and Jaya, they obviously
• 46:55
  Speaker 1: a successful. Their celebrities, Cam Ron and Mace, they's successful.
• 46:59
  Speaker 2: What do you cause it?
• 47:00
  Speaker 4: Seth And I'm not sure Cam and Mason's can I can?
• 47:02
  Speaker 4: I can tell you right now, Cam and Mason's successful
• 47:04
  Speaker 4: audio and video.
• 47:06
  Speaker 1: All you're saying the audio numbers is looking a little shake.
• 47:08
  Speaker 4: Cam and Mace audio is crazy. I mean know their
• 47:10
  Speaker 4: audio numbers are crazy. I'm saying audio and video, Cam
• 47:13
  Speaker 4: and Mace are super successful. But then you might have
• 47:15
  Speaker 4: like Joe and Jada might have moderate success. Not saying
• 47:18
  Speaker 4: that they're not grown. But they only been around six months.
• 47:20
  Speaker 2: Oh so the audio numbers for them are not it's
• 47:23
  Speaker 2: they've only been around six months. They've only been around
• 47:27
  Speaker 2: six months. But but but I know you're saying that
• 47:30
  Speaker 2: they're super successful because you see them every right, Okay,
• 47:32
  Speaker 2: that's fair. Virality doesn't always equate to That's all I'm saying.
• 47:37
  Speaker 2: That's the conversation. The rap up.
• 47:39
  Speaker 5: Let's rap about it, right like we see it. And
• 47:42
  Speaker 5: I've looked at the charge there in the top ten,
• 47:44
  Speaker 5: so let's rap.
• 47:44
  Speaker 2: Let's rap about it. Audio start or what and the
• 47:47
  Speaker 2: music art? Oh okay on Apple, but yo, go look
• 47:50
  Speaker 2: at like like like.
• 47:51
  Speaker 4: Bloomberg just published the top fifty podcasts podcast go look
• 47:56
  Speaker 4: at those, like those are the numbers like that And
• 47:59
  Speaker 4: that's not that's black everybody.
• 48:02
  Speaker 2: Across the board, you know, crime, that's what we that's
• 48:05
  Speaker 2: he just said, do we do that? That do that?
• 48:10
  Speaker 4: A black and the company men and Kevin harg got
• 48:12
  Speaker 4: SBH like Finding Tamika, you know Suoit to Eric Alexander
• 48:15
  Speaker 4: and Color Farm. That was the first one we launched
• 48:17
  Speaker 4: under SBH man. You know, it told the story about
• 48:20
  Speaker 4: a young woman named Tamika Houston who went missing in
• 48:23
  Speaker 4: South Carolina in the early two thousands. And I mean
• 48:25
  Speaker 4: it's such a dope story because you know, it blends
• 48:29
  Speaker 4: the supernatural, if you know, just the plight of you know,
• 48:32
  Speaker 4: black women who go missing in this country and how
• 48:35
  Speaker 4: they don't get the media attention that white women get.
• 48:37
  Speaker 2: And it was just it was just a great story
• 48:39
  Speaker 2: that was told.
• 48:39
  Speaker 4: Not only did the dude super successful, man, we won
• 48:42
  Speaker 4: so many we won like every audio award fire for that,
• 48:45
  Speaker 4: for that truth and it's audible. Yeah, and see that's
• 48:48
  Speaker 4: the true crime sports business. Those are like the top
• 48:54
  Speaker 4: genres for podcasting. I think sometimes we get caught up
• 48:57
  Speaker 4: in our own hip hop bubbles and we think, because
• 49:00
  Speaker 4: our algorithm tells us that all of these shows, we
• 49:03
  Speaker 4: see these shows all the.
• 49:04
  Speaker 2: Time, those aren't the ones doing them. The list on
• 49:08
  Speaker 2: that top fifty, how many black shows was on that
• 49:10
  Speaker 2: top fifty list. Joe was on there, Joe Biden yep.
• 49:15
  Speaker 2: Breakfast Club Breakfast Club number fifteen were the highest, and.
• 49:19
  Speaker 3: One of Shannon's joints was on Club.
• 49:21
  Speaker 2: Was on there.
• 49:21
  Speaker 4: A million dollars worth of game was on there. Brink
• 49:24
  Speaker 4: Champions is usually on there. There's something going on, well man, Yeah,
• 49:28
  Speaker 4: but they drink.
• 49:30
  Speaker 2: They usually on there.
• 49:31
  Speaker 4: And about this about to call it a black podcast,
• 49:34
  Speaker 4: No Jumper was on it, but they're black. They black, Yeah,
• 49:41
  Speaker 4: with a lot of black content.
• 49:43
  Speaker 2: We won.
• 49:43
  Speaker 3: He's like boxing mass right.
• 49:45
  Speaker 2: I did see that.
• 49:46
  Speaker 4: Actually, know I think that I thought that was dope.
• 49:49
  Speaker 4: I think that all of those white guys who make
• 49:52
  Speaker 4: content off black culture need I mean make money off
• 49:56
  Speaker 4: black culture and create content off black culture.
• 49:58
  Speaker 2: They need to fight a black man fictly ye right, well,
• 50:00
  Speaker 2: now I can tell me say he wants you to
• 50:02
  Speaker 2: a little baby. I don't want to say you show
• 50:03
  Speaker 2: the question he asked him in the ring a little
• 50:05
  Speaker 2: baby about his wife. I would, I would, that would
• 50:09
  Speaker 2: be cool.
• 50:09
  Speaker 4: That's kind of like a tax, have like a cultural tax.
• 50:11
  Speaker 4: You got to fight a black man in the ring
• 50:14
  Speaker 4: twice a year. Cultural I think that'd be dope. I
• 50:17
  Speaker 4: think that'd be dope.
• 50:18
  Speaker 2: But at that knockout.
• 50:20
  Speaker 4: My point is with those top fifty podcasts as you
• 50:23
  Speaker 4: saw in America, a lot of the ones that we
• 50:26
  Speaker 4: see with the virality weren't on there because people like
• 50:30
  Speaker 4: to actually listen and when you become a habit, and
• 50:32
  Speaker 4: I'm not saying that these guys can't become a habit right. Like,
• 50:36
  Speaker 4: like I said, John J, only have been around six months,
• 50:38
  Speaker 4: you know what I mean? It is what it is,
• 50:39
  Speaker 4: been around a lot longer. But they are booming, Like
• 50:42
  Speaker 4: I like, I fully expect to see camp In Macee
• 50:45
  Speaker 4: on those lists in a minute.
• 50:47
  Speaker 2: But that is to me, those are those are the
• 50:50
  Speaker 2: things that matters.
• 50:51
  Speaker 4: Like I hear people have these conversations and you know, oh, way,
• 50:55
  Speaker 4: the biggest blah blah blah.
• 50:56
  Speaker 2: Is that you can open the numbers are right there
• 50:58
  Speaker 2: if you want to look at him in see from
• 51:00
  Speaker 2: that standpoint, that's it. What books.
• 51:02
  Speaker 1: Let's talk about the books, because you're right, this book
• 51:04
  Speaker 1: industry is something that's crazy because I gotta call all
• 51:08
  Speaker 1: the day for somebody hip hop icon and it was
• 51:11
  Speaker 1: asking about a book, and I'm just kind of explained
• 51:13
  Speaker 1: to him, like it's not like music, like it the independent, right,
• 51:17
  Speaker 1: because we do the independent but then have the major
• 51:20
  Speaker 1: as like the distribution. I'm like, that's not I don't
• 51:22
  Speaker 1: think that's really how it works. Like we're publishing and
• 51:25
  Speaker 1: they want to self published. Yeah, they wanted to self publish,
• 51:29
  Speaker 1: but they wanted to have the backing of a major.
• 51:31
  Speaker 1: I'm like, I don't think you can have your cake
• 51:33
  Speaker 1: and eat it too in that in that regard, but
• 51:34
  Speaker 1: then we had to realize that you can't be on
• 51:37
  Speaker 1: the New York Times list if you if you're self published,
• 51:41
  Speaker 1: you can't. There's a variety of different things that it's like,
• 51:44
  Speaker 1: it's a real you want to tell them why though, stranglehold,
• 51:47
  Speaker 1: Like that's that's.
• 51:48
  Speaker 3: The education itself.
• 51:49
  Speaker 5: It was like when you realize, I'm like, well, how
• 51:51
  Speaker 5: do they make up the New York Times Best Sellers list?
• 51:53
  Speaker 2: Nobody knows what.
• 51:53
  Speaker 3: They told some of the formula some of the formula.
• 51:56
  Speaker 5: So it's like, you have to have a diversification of
• 51:58
  Speaker 5: outlets that are having your book on sales, right, so
• 52:02
  Speaker 5: like it could be Walmart, it could be Amazon, it
• 52:05
  Speaker 5: could be Barnes and Nobles, mom and popob and pop shops.
• 52:08
  Speaker 5: Like when you combine all those things together, then it'll
• 52:12
  Speaker 5: account for the New York Times.
• 52:13
  Speaker 3: Myself's the tough thing and the.
• 52:14
  Speaker 5: First week, the first week, right, That's why the pre
• 52:16
  Speaker 5: orders are important, exactly because itcounts for the first I'm
• 52:18
  Speaker 5: doing it independently.
• 52:19
  Speaker 3: How do I get into you know, one of the
• 52:22
  Speaker 3: major four? How do I How do I get there?
• 52:25
  Speaker 5: It's almost impossible to get there, So it's tough to
• 52:27
  Speaker 5: even make it to the list.
• 52:28
  Speaker 4: I've seen that though I've seen people have the diversification
• 52:33
  Speaker 4: sell fifteen twenty thousand in the first week. Then you
• 52:35
  Speaker 4: go look at the Times charts and they've sold more
• 52:38
  Speaker 4: than ten of the books that's on there and still
• 52:41
  Speaker 4: didn't make it. Still New York Times is just a
• 52:43
  Speaker 4: political list. I want a list that is just weighted sales.
• 52:48
  Speaker 4: That's it, nothing more than nothing less where the lists
• 52:51
  Speaker 4: and I don't even think us I think US say
• 52:53
  Speaker 4: that day might just be straight sales. I'm not sure
• 52:56
  Speaker 4: I think it is. But that's what you want. You
• 52:58
  Speaker 4: just want a list that just gives you scraped sales.
• 53:00
  Speaker 4: New York Times got way too many politics with their list.
• 53:05
  Speaker 4: I don't know how you make it well.
• 53:06
  Speaker 2: You know.
• 53:06
  Speaker 1: It's also like that the Apple podcast charts. There's nobody
• 53:09
  Speaker 1: really knows the fumbler for Apple podcast charts.
• 53:11
  Speaker 4: Either, you know, because they they, like I said earlier,
• 53:14
  Speaker 4: they favor new podcast right.
• 53:17
  Speaker 1: Like subscript The comments a bunch of different.
• 53:22
  Speaker 2: Yeah, that's why. That's why all these things. That's why
• 53:25
  Speaker 2: I like raw data. Show me the numbers. Don't tell
• 53:29
  Speaker 2: me what you feel somebody is doing.
• 53:31
  Speaker 4: Don't show me that you know you number one on
• 53:34
  Speaker 4: a on on on a list out of ten podcasts,
• 53:37
  Speaker 4: because it'd be like, well, you might just be number
• 53:40
  Speaker 4: one on that network. Just show me the raw numbers.
• 53:42
  Speaker 4: I want to see the raw data. When you see
• 53:44
  Speaker 4: the raw data, you can actually see what's what's going with.
• 53:47
  Speaker 3: You've made the list with both books three three books.
• 53:51
  Speaker 2: And no, actually did I Black Privilege?
• 53:55
  Speaker 4: Definitely? The other two were national bestsellers, So I'm not
• 53:58
  Speaker 4: sure you I thought I thought too, but maybe it's
• 54:00
  Speaker 4: through I don't remember.
• 54:01
  Speaker 5: But I want to talk about the publishing part, where
• 54:04
  Speaker 5: you're actually giving voices or the people who have voices
• 54:07
  Speaker 5: opportunity create booksho out to our sister Timi Ca Mallory.
• 54:10
  Speaker 5: Her book is actually on my post to changes is
• 54:12
  Speaker 5: on the way. But I want to talk about our
• 54:15
  Speaker 5: senior hall Man. Senior Hall, I heard you talk about
• 54:18
  Speaker 5: it and how proud to be a part of it
• 54:20
  Speaker 5: that you were, and for our generation that means something,
• 54:22
  Speaker 5: right like this is a guy that we watched, or
• 54:25
  Speaker 5: we were if we were lucky we could stay up
• 54:26
  Speaker 5: to watch.
• 54:27
  Speaker 3: But like, talk about that process and reaching out and
• 54:29
  Speaker 3: what that's been like.
• 54:30
  Speaker 4: No, I reached out to him, man, because you know,
• 54:32
  Speaker 4: I got four people in this entertainment business who have
• 54:35
  Speaker 4: just always inspired me. And you know Clarence Avon, of course,
• 54:39
  Speaker 4: the Black Godfather, pe D. Green, you know who was
• 54:42
  Speaker 4: a radio personality from DC. I never got a chance
• 54:44
  Speaker 4: to meet him. You know, he's passed away. Reciputes to
• 54:47
  Speaker 4: Clarence avan as well, but Peter Green. They got a
• 54:49
  Speaker 4: dope movie about him called Talk to Me that starts
• 54:52
  Speaker 4: don cheating to Roger be Hinson.
• 54:53
  Speaker 2: Y'all check that out. And then uh jay Z.
• 54:57
  Speaker 4: Of course, and our Senior Hall, because I don't think
• 55:00
  Speaker 4: people really truly understand what Our Senior Hall was to
• 55:04
  Speaker 4: Black culture. Like I saw an episode of bag Fel
• 55:07
  Speaker 4: where they were debating whether or not Our Senior Hall
• 55:09
  Speaker 4: was hip hop. Our Senor Hall was Black popular culture period.
• 55:16
  Speaker 4: Hip hop probably doesn't even grow the way it does
• 55:19
  Speaker 4: if you don't have somebody like our Senior Hall with
• 55:22
  Speaker 4: a mainstream platform like he had putting the artists on
• 55:26
  Speaker 4: that he was putting on.
• 55:27
  Speaker 2: What else would you have seen Wu Tang back then?
• 55:30
  Speaker 2: You know what I mean? Everybody was not Snoop Dogg.
• 55:33
  Speaker 4: Like I think people forget how new hip hop is
• 55:36
  Speaker 4: and how those guys were just breaking into the mainstream and.
• 55:39
  Speaker 2: Like the late eighties, early nineties.
• 55:43
  Speaker 4: And our Senior Hall was giving all those people's platforms,
• 55:45
  Speaker 4: not even just hip hop. Man, the cast are living single.
• 55:49
  Speaker 4: You know, the Honorable Minister Lewis Farrenkhon, like he was
• 55:53
  Speaker 4: platforming black people at a time where black people didn't have.
• 55:56
  Speaker 2: A place to be platform So that was just always
• 55:59
  Speaker 2: super inspira to me. Man.
• 56:00
  Speaker 3: And you know I was to say President Sue that
• 56:02
  Speaker 3: the Bill Clinton sac in the saxophone.
• 56:05
  Speaker 2: The Democrats started pandering the black people on our Senior
• 56:08
  Speaker 2: Hall show, you know what I mean. And so for
• 56:11
  Speaker 2: me it was like, man, I remember I always wanted
• 56:15
  Speaker 2: to do late night television because Ar Senior Hall. So
• 56:17
  Speaker 2: I'm older, so I come from a generation where it's
• 56:19
  Speaker 2: certain things you feel like you gotta do. You know,
• 56:21
  Speaker 2: in this business, if I get the opportunity to do
• 56:23
  Speaker 2: late night, I want to do late night because our
• 56:24
  Speaker 2: Senio did it.
• 56:25
  Speaker 4: And man, I remember Ar Senior was doing an interview
• 56:27
  Speaker 4: for Coming to America Part two and they asked him
• 56:32
  Speaker 4: who is the Ar Senior Hall of this generation? He said, Man,
• 56:35
  Speaker 4: I'll probably have to say somebody like Charlemagne, because you
• 56:39
  Speaker 4: know Charlamagne. You know, he's got a radio show, but
• 56:42
  Speaker 4: it comes out on YouTube, and you know, people watch
• 56:44
  Speaker 4: it and he has a you know, variety of guests
• 56:47
  Speaker 4: and like, you know, it's like the episode of Black
• 56:49
  Speaker 4: Culture and that's why I get my news and I'm like, oh,
• 56:52
  Speaker 4: and that was so freeing to me because I'm like, yo,
• 56:54
  Speaker 4: the guy that I'm aspiring to be like in this
• 56:57
  Speaker 4: late night space. It's saying that what I'm already doing
• 57:01
  Speaker 4: is enough. Like you know, that's it's a different eraror
• 57:04
  Speaker 4: that we're in. You don't necessarily have to be on
• 57:05
  Speaker 4: late night TV. So that is what made me even
• 57:08
  Speaker 4: just like I got to reach out to our senior
• 57:09
  Speaker 4: because I mean, I think I had I had did
• 57:11
  Speaker 4: this show once before when his talk show ID came back,
• 57:13
  Speaker 4: but we didn't have like a relationship relationship. And so
• 57:15
  Speaker 4: when I got the book in print, man, that's what
• 57:18
  Speaker 4: I want to do. I want to tell those kind
• 57:20
  Speaker 4: of stories, those people that inspired a generation. So it's
• 57:23
  Speaker 4: just like, Yo, Sinio, you want to do a book,
• 57:28
  Speaker 4: and he wanted to write a book. That's That's that's
• 57:30
  Speaker 4: why it's important to have people like us in those
• 57:32
  Speaker 4: spaces because Senior is about to be seventy years old.
• 57:36
  Speaker 2: Crazy he could have did his memoir twenty years ago.
• 57:39
  Speaker 4: Nobody reached out to ar Sinio to do a memoir
• 57:42
  Speaker 4: in all of these years, Like I got to be
• 57:45
  Speaker 4: the first person.
• 57:46
  Speaker 2: And I don't even know if I was the first person.
• 57:47
  Speaker 4: I'm just saying I feel like it would have got
• 57:48
  Speaker 4: done already, and you know if somebody.
• 57:50
  Speaker 1: Else had, Well, that's why you're hear you in a
• 57:52
  Speaker 1: position the power and you're using it.
• 57:53
  Speaker 2: The right way. But let's give some information to be
• 57:55
  Speaker 2: out in April. T you can go preorder that right now, right.
• 57:57
  Speaker 1: Now, the book game because the first person that that
• 58:00
  Speaker 1: educated us on the book game with ash Cash, you
• 58:02
  Speaker 1: know him as he educated us on the independence side, and.
• 58:07
  Speaker 2: He gave us a lot of game.
• 58:08
  Speaker 1: And then when we got you know, our book deal
• 58:11
  Speaker 1: and we started working, then we got educated on how
• 58:14
  Speaker 1: it worked from a system standpoint, working with you know,
• 58:16
  Speaker 1: major publishers, and there's so much stuff that people don't like,
• 58:19
  Speaker 1: even like all right, most the self help books are
• 58:22
  Speaker 1: going to probably sell more than a memoir yeah the time, right,
• 58:25
  Speaker 1: And it's like.
• 58:26
  Speaker 2: For you to get on that list too, because self
• 58:28
  Speaker 2: help is like.
• 58:28
  Speaker 1: Yeah, problem yeah, Because even even a week that we
• 58:31
  Speaker 1: made the New York Times Bestsellers list, the number one
• 58:35
  Speaker 1: book for that week was remember when the dude read
• 58:37
  Speaker 1: the book on the sideline?
• 58:38
  Speaker 3: AJ Brown brought the book out at the playoff game.
• 58:41
  Speaker 2: Oh think you girl rich?
• 58:42
  Speaker 1: No, it was a book that had been dormant for
• 58:46
  Speaker 1: like a year. It wasn't it was a book that
• 58:50
  Speaker 1: nobody I don't want to know.
• 58:51
  Speaker 5: He was working on his mental health. So during the
• 58:53
  Speaker 5: like there was a time during the season where he,
• 58:56
  Speaker 5: you know, the ball wasn't coming his way. He takes
• 58:58
  Speaker 5: out the book during the playoff game and starts reading
• 59:01
  Speaker 5: on the sideline. So that becomes the moment, right, they
• 59:03
  Speaker 5: won the playoff game, out they win a super Bowl.
• 59:05
  Speaker 5: But like that happened the same week we dropped it,
• 59:08
  Speaker 5: and that that moment watch that I think they had
• 59:11
  Speaker 5: like one hundred thousands.
• 59:12
  Speaker 1: It wasn't crazy crazy so random stuff like that. But
• 59:15
  Speaker 1: we had to learn so much as far as like, okay,
• 59:18
  Speaker 1: you get you get the upfront money right, then you
• 59:20
  Speaker 1: got the percentages on the back end. Then there's the
• 59:23
  Speaker 1: audio side of a book, which is different from the
• 59:26
  Speaker 1: hard copy. Then hard copies are different from paper. Our
• 59:29
  Speaker 1: paperback just came back out a year after the hard
• 59:32
  Speaker 1: copy came out.
• 59:33
  Speaker 2: Large print.
• 59:33
  Speaker 4: They got a juice. They gotta squeeze and juice that
• 59:35
  Speaker 4: hard copy. Hard copy cast so much to print. I mean,
• 59:38
  Speaker 4: we got to make sure we get all of this
• 59:39
  Speaker 4: out before you introduce the paper.
• 59:41
  Speaker 1: And then the translations, like now the English. The Spanish
• 59:44
  Speaker 1: version came out like ten months after the English. So
• 59:46
  Speaker 1: there's so much stuff. Please the book, the book, Like,
• 59:50
  Speaker 1: what's some key points you think people need to really
• 59:53
  Speaker 1: know if they're trying to, you know, become an author.
• 59:55
  Speaker 2: Take less money up front.
• 59:57
  Speaker 4: That's that's what I would do, like, and that's that's
• 1:00:00
  Speaker 4: actually you know what I did, Like, you know, my
• 1:00:02
  Speaker 4: first book deal was it was a moderate size advance.
• 1:00:05
  Speaker 2: You know, it was decent, right, But.
• 1:00:08
  Speaker 4: I Black Privilege did so well that I started getting
• 1:00:11
  Speaker 4: roty checks immediately because I recouped what the advance was.
• 1:00:16
  Speaker 4: And then, like I'm talking about a music I started
• 1:00:18
  Speaker 4: getting black I started getting roty checks for Black Privilege
• 1:00:20
  Speaker 4: the year it came out in twenty seventeen, which was
• 1:00:24
  Speaker 4: like damn, Like I was kind of crazy, right, And
• 1:00:26
  Speaker 4: so the next book comes out, the book advance is
• 1:00:30
  Speaker 4: way bigger, right, So even though you might sell a
• 1:00:34
  Speaker 4: lot of copies, you still trying to chop down this
• 1:00:37
  Speaker 4: big as advance.
• 1:00:38
  Speaker 2: Right, So when it came time for my third book,
• 1:00:41
  Speaker 2: I was like, I don't want that big ass advance.
• 1:00:45
  Speaker 4: I said, actually, what I want is just give me
• 1:00:48
  Speaker 4: what I got for the last book, and I want
• 1:00:49
  Speaker 4: a book in print because I want to be able
• 1:00:52
  Speaker 4: to help other people, you know, put their books out.
• 1:00:55
  Speaker 4: And you know, plus I was peeping how all the
• 1:00:57
  Speaker 4: book publishing companies they'd like to bring the authors to
• 1:00:59
  Speaker 4: Direakfast Club. Why they like bring the ausors to Berevers
• 1:01:01
  Speaker 4: Club because they know Brethers Club can move books.
• 1:01:03
  Speaker 2: So why not give a host on the Breakfast Club
• 1:01:06
  Speaker 2: who's already an author a New York Times bestseller? Why
• 1:01:08
  Speaker 2: not give that? You're right there with the podcast. That's it.
• 1:01:12
  Speaker 4: You know, like, I'm never going to be in a
• 1:01:14
  Speaker 4: business that I already haven't had a lot of experience
• 1:01:18
  Speaker 4: in as a talent, because when you're a talent, you're
• 1:01:20
  Speaker 4: seeing things from a different perspective. You're seeing things that
• 1:01:24
  Speaker 4: you could do to continue to grow as a talent,
• 1:01:26
  Speaker 4: but you're also seeing things that the executives could do
• 1:01:29
  Speaker 4: for the talent, and so that puts you in a
• 1:01:32
  Speaker 4: very unique space. I guess it's like a I guess
• 1:01:35
  Speaker 4: like when you sign to like a a Rockefeller back
• 1:01:39
  Speaker 4: in the day or a good music with Kanye. I
• 1:01:42
  Speaker 4: mean that can it can it can be either or right.
• 1:01:45
  Speaker 4: It can help or it can hurt. Like you might
• 1:01:47
  Speaker 4: have the artist executive who understands how it is to
• 1:01:50
  Speaker 4: be an artist and knows what executives do wrong so
• 1:01:52
  Speaker 4: they can fill in all of the gaps. Or you
• 1:01:54
  Speaker 4: might have an artist who just wants to be an
• 1:01:57
  Speaker 4: executive because they see everybody else doing it, but they
• 1:01:59
  Speaker 4: don't really know what it takes to be an executive
• 1:02:02
  Speaker 4: and help artists.
• 1:02:03
  Speaker 2: So for me, I just wanted my own imprint, and
• 1:02:06
  Speaker 2: for the past five years, that's what we've been doing.
• 1:02:07
  Speaker 2: We published eleven books over the last five years.
• 1:02:09
  Speaker 1: Cause it's similar to black Effect, like you have like
• 1:02:13
  Speaker 1: like fifty to fifty partner.
• 1:02:14
  Speaker 2: I'm gonna be honest with y'all, and I've never said this.
• 1:02:17
  Speaker 2: I don't make any money off publishing people's books because
• 1:02:23
  Speaker 2: all the money goes to the author, as it should.
• 1:02:26
  Speaker 2: Like I'm not get that. Give me five why, Like
• 1:02:30
  Speaker 2: I'd rather you have the opportunity.
• 1:02:32
  Speaker 4: I make all my money on the back end if
• 1:02:34
  Speaker 4: you sell some the royalties you know what I mean,
• 1:02:37
  Speaker 4: and I'm I'm cool with that like that, don't bother
• 1:02:40
  Speaker 4: me in any way, shape or form, Like you know,
• 1:02:42
  Speaker 4: let me help these different individuals get their books published.
• 1:02:46
  Speaker 4: I mean, Cheryl McKissick, you know the black family who
• 1:02:49
  Speaker 4: built America, being able to tell that story.
• 1:02:51
  Speaker 2: You know, Mandy and Weezy with decisions, decisions.
• 1:02:53
  Speaker 4: I was on vacation and my favorite island, Anguilla, when
• 1:02:57
  Speaker 4: they when that news came through that day was on
• 1:02:59
  Speaker 4: the New York Times Best Sellers list. You I got drunk,
• 1:03:02
  Speaker 4: Like that felt great, like my girls on the New
• 1:03:05
  Speaker 4: York Times best sellers list, Like that matters, Like Don Staley,
• 1:03:09
  Speaker 4: legendary coach at the University of Calina, legendary w NBA
• 1:03:13
  Speaker 4: player was It was literally a person who was playing
• 1:03:16
  Speaker 4: in the w NBA and coaching at Temple at the
• 1:03:19
  Speaker 4: same time. Like people don't even understand how iconic somebody
• 1:03:23
  Speaker 4: like Don Staley is and me being from South Carolina
• 1:03:25
  Speaker 4: and watching what she's done for my wife's Alma mata.
• 1:03:28
  Speaker 2: It's like, yo, that I want to help you tell
• 1:03:31
  Speaker 2: that story out was crazy too.
• 1:03:32
  Speaker 5: You had Asia Wilson her at South Carolina. Yeah, incredible.
• 1:03:36
  Speaker 4: That was incredible and she and she's off and on
• 1:03:38
  Speaker 4: the New York Times bestsellers list all the time. But
• 1:03:41
  Speaker 4: that goes that goes back to what I was talking about, right,
• 1:03:43
  Speaker 4: Like she's already an iconic figure.
• 1:03:45
  Speaker 1: So you so you probably you're the most influential person
• 1:03:48
  Speaker 1: on our culture.
• 1:03:49
  Speaker 2: No, I don't know. I don't think about that.
• 1:03:51
  Speaker 1: You think like that, well because I'm should well, because
• 1:03:54
  Speaker 1: I'm thinking, Okay, if you got a black of Harry
• 1:03:56
  Speaker 1: People's on Black Effect, how many shows.
• 1:03:58
  Speaker 2: I think we had, like sixty sixty something sixty?
• 1:04:01
  Speaker 1: I think, all right, so you got so you got
• 1:04:02
  Speaker 1: sixty and there's more because a lot of shows have
• 1:04:05
  Speaker 1: two or three people. So let's say a one hundred
• 1:04:07
  Speaker 1: creators on the Black Effect. How many peoples on your
• 1:04:10
  Speaker 1: book published?
• 1:04:10
  Speaker 4: You got a whole staff at Black Effect too, like people,
• 1:04:13
  Speaker 4: it's not like Black Effect has its own staff, Like
• 1:04:15
  Speaker 4: it's not, it's not.
• 1:04:17
  Speaker 2: Ihearted, we got our own Ja Jauara, Chanelle, Nicole Cole,
• 1:04:22
  Speaker 2: a King, you know what I'm saying, Like thee yeah, Taylor,
• 1:04:25
  Speaker 2: like a bunch of congratulations graduation Taylor.
• 1:04:28
  Speaker 1: And then on the book side, how many authors.
• 1:04:32
  Speaker 4: We've published eleven books over the last five years and
• 1:04:35
  Speaker 4: over the next three it'll it'll be another eleven because
• 1:04:38
  Speaker 4: we got four this year. This year we got two
• 1:04:40
  Speaker 4: chains coming out our Senior Hall and jess Larius and
• 1:04:44
  Speaker 4: you're in the film in business. Yeah, me and my dude, Basil,
• 1:04:47
  Speaker 4: I want it. We launched a film company called South
• 1:04:50
  Speaker 4: south Land Film. See Basil is so ill and that
• 1:04:53
  Speaker 4: I like to if I like to be with people
• 1:04:56
  Speaker 4: who've already had success. If you know anything about Basil,
• 1:04:58
  Speaker 4: I wanted the John With franchise. That's his franchise. You know,
• 1:05:03
  Speaker 4: I think a star is born.
• 1:05:05
  Speaker 2: That was his.
• 1:05:06
  Speaker 4: You know, I think the town as well. But I
• 1:05:10
  Speaker 4: like their model, right like Basil, he don't wait on nobody.
• 1:05:13
  Speaker 4: Like Basil, goes out there, raises the money himself and
• 1:05:17
  Speaker 4: goes to shoot. And everybody knows the story of you know,
• 1:05:20
  Speaker 4: Eva Longoria with the first John Wick. Right like the
• 1:05:23
  Speaker 4: first John Wick came out and like right before they
• 1:05:26
  Speaker 4: was about to shoot, you know, the day before they
• 1:05:28
  Speaker 4: was about to shoot, they would they ended up being
• 1:05:30
  Speaker 4: short some money. They needed somebody to come in real
• 1:05:33
  Speaker 4: quick with a bag, and Eva came through with a bag.
• 1:05:37
  Speaker 4: And Evil will tell you right now that was her
• 1:05:39
  Speaker 4: biggest ROI on anything part of the franchise, not the franchise,
• 1:05:44
  Speaker 4: but that first and she flexed on us so crazy.
• 1:05:49
  Speaker 4: We was in France last summer, Mandy and Weezy was there.
• 1:05:52
  Speaker 4: They tell you we was in France and this the
• 1:05:54
  Speaker 4: first time I met either because she has a network
• 1:05:56
  Speaker 4: on iHeart.
• 1:05:58
  Speaker 2: It's like it's like the brown effect. It's like for Latinos,
• 1:06:00
  Speaker 2: you know what I mean. Right, But but she she
• 1:06:05
  Speaker 2: she show. I was just talking to her and I'm like, yeah,
• 1:06:08
  Speaker 2: you know me and Basil. You know that's we launched
• 1:06:10
  Speaker 2: the film company.
• 1:06:11
  Speaker 4: I was like, yo, he always tells me the story
• 1:06:12
  Speaker 4: about how you came through and you know, save the
• 1:06:14
  Speaker 4: day with the first job.
• 1:06:15
  Speaker 2: And she was like, yeah, I just gotta The number
• 1:06:18
  Speaker 2: was seven figures. She was just like I just got
• 1:06:20
  Speaker 2: that check last week. And I was like, huh and
• 1:06:24
  Speaker 2: she was like, yeah, you know, residuals. It's fourteen fifteen
• 1:06:27
  Speaker 2: years later, you're still getting.
• 1:06:29
  Speaker 4: Seven figure checks off a movie like that is the
• 1:06:33
  Speaker 4: type of business that we need to be doing. So
• 1:06:36
  Speaker 4: even when you talk about the book business, right, I
• 1:06:39
  Speaker 4: don't care that I don't make any money off any
• 1:06:42
  Speaker 4: of these books now, because these books aren't going anywhere.
• 1:06:46
  Speaker 2: These books will be here forever. So it's a long
• 1:06:49
  Speaker 2: it's a long game.
• 1:06:49
  Speaker 4: I might not even be here in the future, and
• 1:06:52
  Speaker 4: somebody in my family will be getting royalties, you know,
• 1:06:55
  Speaker 4: not just from you know, my books, but you know
• 1:06:57
  Speaker 4: books that I've helped the publish like that is.
• 1:07:00
  Speaker 2: That's that's what I That's what I like to do.
• 1:07:02
  Speaker 2: That's what I'm here for. So you're the biggest in
• 1:07:05
  Speaker 2: the game. What are you talking about?
• 1:07:08
  Speaker 1: What I'm saying, I want you to say it. I
• 1:07:10
  Speaker 1: don't feel like you've empowered. You've empowered let's say, over
• 1:07:13
  Speaker 1: one hundred and twenty people. As far as on just
• 1:07:17
  Speaker 1: just creatives, just creative, Oh yeah, oh, just creative.
• 1:07:19
  Speaker 2: Easily, easily, just creatives.
• 1:07:21
  Speaker 4: Yeah, between Black Effects and SBH with Kevin and Blackfood
• 1:07:26
  Speaker 4: was publishing, Yeah easily.
• 1:07:27
  Speaker 1: That's a lot, right, Yeah, because I mean we had
• 1:07:30
  Speaker 1: dinner with nas shot to him. They had a hell
• 1:07:32
  Speaker 1: of a y at Massa Pill. As far as what
• 1:07:33
  Speaker 1: they're doing on the music side of the fact, the
• 1:07:36
  Speaker 1: only thing that you haven't done is music, right.
• 1:07:38
  Speaker 2: I tried back in the day a record label.
• 1:07:41
  Speaker 4: Yeah, I had a I put out a compilation album
• 1:07:43
  Speaker 4: called South Crack the album back in the day, South Cracker,
• 1:07:46
  Speaker 4: South Cracker, South Practice. It was a play on South
• 1:07:50
  Speaker 4: East South Carolina and South Cak. It was a compilation
• 1:07:52
  Speaker 4: album full of a bunch of South Carolina artists. We
• 1:07:54
  Speaker 4: put it out through E and My. I did a
• 1:07:56
  Speaker 4: P and D deal, you know, back in the day.
• 1:07:58
  Speaker 4: It's when I was with Wendy and I mean it
• 1:08:00
  Speaker 4: was cool because there it was a group that ended
• 1:08:03
  Speaker 4: up getting signed because of that album. It was a
• 1:08:04
  Speaker 4: group called US State House Records from Ardbird Soide Caroline
• 1:08:07
  Speaker 4: and ended up signing the Grand Hustle. They had a
• 1:08:08
  Speaker 4: song called Crank that Roy and Crank that Roy was
• 1:08:11
  Speaker 4: on that on that project. And once again, I ain't
• 1:08:13
  Speaker 4: make no money off that, but I was just using
• 1:08:17
  Speaker 4: my position to create an opportunity for all this this
• 1:08:21
  Speaker 4: whole beautiful state that I love that has all of
• 1:08:24
  Speaker 4: these artists. I wasn't even able to pay nobody nothing
• 1:08:27
  Speaker 4: from that album. The only thing I could do was
• 1:08:28
  Speaker 4: give an opportunity. That's why I salute you know, all
• 1:08:30
  Speaker 4: the artists who just gave me records, you know, to
• 1:08:33
  Speaker 4: put on that album, right because I was just trying
• 1:08:35
  Speaker 4: to get some exposure for US and I mean we
• 1:08:38
  Speaker 4: and we did end up getting at least one person
• 1:08:40
  Speaker 4: signed from that that project. But it's like, yo, man,
• 1:08:43
  Speaker 4: we talk about taking risks and we talk about, you know, gambling.
• 1:08:46
  Speaker 4: I always say, man, if what you build only benefits you,
• 1:08:49
  Speaker 4: it's not big enough. So if I build something that's
• 1:08:52
  Speaker 4: benefit that's trying to benefit a lot of people and
• 1:08:54
  Speaker 4: it don't work, I'm happy with just the fact that
• 1:08:57
  Speaker 4: we even tried.
• 1:08:58
  Speaker 2: To do something for that's large amount of people.
• 1:09:02
  Speaker 1: That's real before we leave. And in the culinary industry
• 1:09:05
  Speaker 1: as well.
• 1:09:06
  Speaker 4: Yeah, me and my wife have some fast food franchises.
• 1:09:09
  Speaker 4: We invested in Crystal. Crystal.
• 1:09:11
  Speaker 2: Crystal in South Carolina. Crystal is like the down south
• 1:09:14
  Speaker 2: white caste. I think changes involved.
• 1:09:16
  Speaker 4: That's how I got involved. And see this, this is
• 1:09:19
  Speaker 4: why us talking to each other is important. Little Duval
• 1:09:23
  Speaker 4: was having Duvall Day, big community event he does in
• 1:09:26
  Speaker 4: his hometown in Jacksonville, and I just saw him with
• 1:09:28
  Speaker 4: a bunch of crystal sliders and I hadn't seen crystals
• 1:09:31
  Speaker 4: in the wire.
• 1:09:32
  Speaker 2: Just hit him like, yo, where you get crystal from?
• 1:09:34
  Speaker 2: And he was like, oh, you know too, change to
• 1:09:35
  Speaker 2: change fuck with them to change.
• 1:09:36
  Speaker 4: Got you know some type of situation with them to
• 1:09:38
  Speaker 4: Changes like, I can't remember his exact title, it's like
• 1:09:42
  Speaker 4: head of Cultural something. I don't I don't know remember
• 1:09:44
  Speaker 4: what his exact title is. But I just hit chains
• 1:09:46
  Speaker 4: up and Change was like, yeah, this is what I'm
• 1:09:48
  Speaker 4: doing with them. He was like, I'm gonna plug you
• 1:09:51
  Speaker 4: with you know, Jonathan who runs the whole company, and
• 1:09:54
  Speaker 4: me and Jonathan and my man Billy Sleut to Billy.
• 1:09:56
  Speaker 2: We got on the phone and the rest is history,
• 1:09:59
  Speaker 2: you know.
• 1:09:59
  Speaker 4: So we got we opened to already one in Argeburg,
• 1:10:02
  Speaker 4: South Carolina one and walter Borough, and we got four
• 1:10:04
  Speaker 4: more coming on to South Carolina.
• 1:10:06
  Speaker 2: That's fire. What about politics? Politics? Man?
• 1:10:11
  Speaker 5: When you said the biggest I thought that was the piece.
• 1:10:14
  Speaker 5: It was like, who do people call when they need
• 1:10:16
  Speaker 5: to have that interviews?
• 1:10:18
  Speaker 1: Op fee of our generation?
• 1:10:20
  Speaker 2: But Kanye said that ten years ago? Did he? Yeah,
• 1:10:23
  Speaker 2: Kanye was said that years ago.
• 1:10:26
  Speaker 1: But a lot of people it's a shortlist for serious
• 1:10:30
  Speaker 1: for serious conversation. But you've you've Stephen A. Smith Is
• 1:10:35
  Speaker 1: He's he's taking a different pathway, but he's he's coming
• 1:10:39
  Speaker 1: into that lane too. He's coming into Alane Hard Pause.
• 1:10:43
  Speaker 2: Hey, yo, I think Steven I think stephen said, I said,
• 1:10:47
  Speaker 2: I think.
• 1:10:48
  Speaker 4: I think the between me and stephen A is like
• 1:10:50
  Speaker 4: I I genuinely enjoy having the conversation with people because
• 1:10:55
  Speaker 4: I'm not an expert at any of this.
• 1:10:56
  Speaker 2: You know what I'm saying. I'm not trying to be
• 1:10:57
  Speaker 2: an expert any of this.
• 1:10:58
  Speaker 4: I'm just a concern to Xpaige, citizen who looks around
• 1:11:02
  Speaker 4: at the world, has questions and has the opportunity to
• 1:11:06
  Speaker 4: ask the people who need to be asked the questions.
• 1:11:09
  Speaker 4: That's how I've always even looked at like the entertainment game.
• 1:11:12
  Speaker 4: Like when I got the chance to sit down with
• 1:11:14
  Speaker 4: jay Z, we have all of these discussions about, oh, man,
• 1:11:17
  Speaker 4: would jay Z still be around and Biggie was alive?
• 1:11:19
  Speaker 4: Like why nobody ever asked Jayda? I never understood that
• 1:11:22
  Speaker 4: I would rather ask ja Oh you think jay Z
• 1:11:25
  Speaker 4: stole young Chris Pluck asked Jadad. So when I got
• 1:11:28
  Speaker 4: the opportunity to interview j thirteen years ago, those were
• 1:11:30
  Speaker 4: just regular random hood questions that we got I got
• 1:11:34
  Speaker 4: the opportunity to ask them. I treat politics the same way,
• 1:11:37
  Speaker 4: you know what I mean, Like, I'm not going to
• 1:11:39
  Speaker 4: sit around and speculate on whether or not.
• 1:11:41
  Speaker 2: You know, oh man, Kamala Harris locked up all these
• 1:11:44
  Speaker 2: people from everyone. Let's ask her the questions.
• 1:11:47
  Speaker 4: You know, Joe Biden was the author of the nineteen
• 1:11:51
  Speaker 4: ninety four crime Bill, the eighty eight crack laws, the
• 1:11:54
  Speaker 4: eighty six mandatory minimum. Let's talk to him about it.
• 1:11:57
  Speaker 1: But you're more than just the interviewer. You you have
• 1:12:00
  Speaker 1: become a political pundit. Also you have political views.
• 1:12:05
  Speaker 2: Yeah, but I mean, I mean, no different than y'all.
• 1:12:07
  Speaker 2: I know Trump tweeted about you. That was crazy.
• 1:12:12
  Speaker 5: Spaces and your name comes up like in political settings
• 1:12:17
  Speaker 5: and they're like, well, what is he going to think
• 1:12:19
  Speaker 5: speaking about you?
• 1:12:20
  Speaker 4: I'm like, damn, that's crazy. I didn't think we're all monolithic.
• 1:12:24
  Speaker 4: L I don't know how would I know what he's
• 1:12:26
  Speaker 4: gonna think.
• 1:12:26
  Speaker 2: But yeah, I mean that's I mean, listen, that's a
• 1:12:29
  Speaker 2: That's a cool space to be in for for any
• 1:12:32
  Speaker 2: for no other reason other than that's the ship that matters,
• 1:12:35
  Speaker 2: you know what I'm saying, Like, you always want to
• 1:12:37
  Speaker 2: have a line two people who are involved in ship
• 1:12:41
  Speaker 2: that matters, like you know. I was.
• 1:12:43
  Speaker 4: It was funny because in one of my group chats
• 1:12:44
  Speaker 4: earlier with a couple of my political homies.
• 1:12:47
  Speaker 2: They posted something that and I'll say it, I don't care.
• 1:12:50
  Speaker 4: They posted something that Governor Shapiro, Josh Shapiro, was talking
• 1:12:53
  Speaker 4: about in regards to what's going on in Minnesota, and
• 1:12:56
  Speaker 4: I said, that's funny because that's the first that's one
• 1:12:58
  Speaker 4: of the that's the first person I reached, because you know,
• 1:13:01
  Speaker 4: sometimes you see certain things and you just want to
• 1:13:04
  Speaker 4: talk directly to somebody who you know that knows what
• 1:13:08
  Speaker 4: the hell they talking about in regards to it, because man,
• 1:13:11
  Speaker 4: what we do is very important, Like we have the
• 1:13:14
  Speaker 4: ears of tens of millions of people all the time.
• 1:13:19
  Speaker 4: So I'm not going to always be right, but I'm
• 1:13:23
  Speaker 4: at least try to be as informed as possible. I
• 1:13:26
  Speaker 4: don't want to be out there just guessing and speculating
• 1:13:29
  Speaker 4: about certain things. I want to be able to have
• 1:13:31
  Speaker 4: a informed opinion about what it is I'm talking about, even.
• 1:13:36
  Speaker 2: If you, you know, disagree with me. It's fair.
• 1:13:40
  Speaker 3: Is there anybody that you wouldn't sit down with at
• 1:13:43
  Speaker 3: this point?
• 1:13:44
  Speaker 2: Don't? I don't think so, because I never understood that.
• 1:13:48
  Speaker 1: Man, Oh yeah, that's a good question to ask, talk
• 1:13:51
  Speaker 1: about that. I think I know where you're going with this.
• 1:13:53
  Speaker 4: I just never understood it because of I grew up
• 1:13:55
  Speaker 4: watching Barbara Walters and Diane Sawyer and Oprah and Donahue,
• 1:14:00
  Speaker 4: like the Grand Wizard of the KKK would be on
• 1:14:06
  Speaker 4: those shows. They would go to the prisons and interview
• 1:14:09
  Speaker 4: Charles Manson, Jeffrey Dahmer.
• 1:14:12
  Speaker 1: He ate people like Also, I think it's the political
• 1:14:14
  Speaker 1: climate that we're in right now with such dangerous rhetoric.
• 1:14:18
  Speaker 1: People have criticized the Breakfast Club for platforming people that
• 1:14:22
  Speaker 1: are dangerous, like Ben Shapiro, other people similar. They were like,
• 1:14:26
  Speaker 1: why would you give him a platform? What's your what's
• 1:14:29
  Speaker 1: your response to that?
• 1:14:31
  Speaker 4: These guys already have massive platforms you're not giving Ben Shapiro.
• 1:14:36
  Speaker 1: Well, I mean, you know, our to our culture may
• 1:14:38
  Speaker 1: not be totally familiar with him, right, So when he
• 1:14:40
  Speaker 1: comes on, and you know, he's an intelligent person, so
• 1:14:43
  Speaker 1: he's gonna he's not gonna sound like an idiot when
• 1:14:45
  Speaker 1: he goes on the Breakfast Club. So when it's like,
• 1:14:46
  Speaker 1: oh yeah, I.
• 1:14:47
  Speaker 4: Could, I think I think a lot of times people
• 1:14:50
  Speaker 4: want they want to see us dunking.
• 1:14:52
  Speaker 2: On folks not realizing just watch, if you watch.
• 1:14:56
  Speaker 4: The interview, you'll see a healthy back and forth you'll
• 1:14:59
  Speaker 4: see the pushback and stuff like that. And it's funny
• 1:15:01
  Speaker 4: because when that's why I like to watch both worlds. Right,
• 1:15:05
  Speaker 4: we'll bring somebody like Ben Shapiro and it'll just be
• 1:15:07
  Speaker 4: people mad like why y'all got him on now? Should
• 1:15:10
  Speaker 4: have told't get the fuck out of here, blah blah blah,
• 1:15:12
  Speaker 4: this and that. But on his platform, he'll be like,
• 1:15:16
  Speaker 4: it'll be like such and such versus are Ben Schapio
• 1:15:20
  Speaker 4: debate Charlamagne on a bullshit like whatever whatever the topic
• 1:15:23
  Speaker 4: may be. So they frame it a different way. So
• 1:15:27
  Speaker 4: when it's framed a different way, you go watch it
• 1:15:29
  Speaker 4: in a different way. But if you're already coming in,
• 1:15:31
  Speaker 4: like I don't want that person on there, why is
• 1:15:33
  Speaker 4: that person there? You're not even gonna listen to the
• 1:15:35
  Speaker 4: conversation to see where there was pushback you know what
• 1:15:40
  Speaker 4: we didn't agree on. Like, it's funny even when I
• 1:15:42
  Speaker 4: go on places like Fox, dudes, people get mad just
• 1:15:44
  Speaker 4: the optics. Did you even listen to what I said?
• 1:15:47
  Speaker 2: It wasn't to tell Trump called me a racist sleeves
• 1:15:50
  Speaker 2: bag with low iq that people was like, Oh, I
• 1:15:54
  Speaker 2: didn't realize he'd be going on Fox News and be
• 1:15:56
  Speaker 2: calling him out. I didn't. I didn't. I didn't understand.
• 1:15:58
  Speaker 4: I didn't get that, Like I just you know, yeah,
• 1:16:00
  Speaker 4: but when I'm on Fox, the Fox News view was
• 1:16:03
  Speaker 4: get it.
• 1:16:03
  Speaker 2: Trust me.
• 1:16:03
  Speaker 4: You we see all the slander in the backlash, like
• 1:16:06
  Speaker 4: why y'all bringing him up? And you see it both ways.
• 1:16:09
  Speaker 4: You have the black people saying why do you go
• 1:16:11
  Speaker 4: on there? And then you'll see their audience like why
• 1:16:14
  Speaker 4: the fuck is he on? Yeah, he got Trumps arrangement syndrome.
• 1:16:17
  Speaker 4: Then you have the people in the middle who actually
• 1:16:19
  Speaker 4: listened and was like, that was actually a good point because.
• 1:16:22
  Speaker 1: We got swept in last election cycle. They put an
• 1:16:26
  Speaker 1: article out and said that, uh, that was crazy. Breakfast
• 1:16:29
  Speaker 1: Club nineteen Keys earning Alesia a few other people have
• 1:16:32
  Speaker 1: been pushing right wing agenda to black people and it's
• 1:16:37
  Speaker 1: dangerous rhetoric. And I was just I think I might
• 1:16:40
  Speaker 1: have spoke to the guy I wrote the article, and
• 1:16:41
  Speaker 1: I'm just like, it's dangerous that you put that out there,
• 1:16:45
  Speaker 1: because in that a is not true. But also like
• 1:16:49
  Speaker 1: when you say something like that, you never know who's
• 1:16:51
  Speaker 1: actually gonna believe that.
• 1:16:54
  Speaker 2: What I realized is that.
• 1:16:57
  Speaker 4: Those people who write those kind of are articles don't
• 1:17:01
  Speaker 4: really have a lot of conversations with a diverse group
• 1:17:04
  Speaker 4: of black people. They're in a bubble and they talked
• 1:17:09
  Speaker 4: to a certain group of black people all the time,
• 1:17:12
  Speaker 4: so they have no idea what black people think about
• 1:17:16
  Speaker 4: certain things.
• 1:17:17
  Speaker 2: And I bring this example up all the time. But
• 1:17:19
  Speaker 2: MSNBC did that to me.
• 1:17:21
  Speaker 4: In regards to the border, because it was three different situations.
• 1:17:26
  Speaker 4: There was a parking attendant who used to work in
• 1:17:29
  Speaker 4: the city that I used to see all the time,
• 1:17:31
  Speaker 4: and he would come to me and complain to me
• 1:17:34
  Speaker 4: about these gangs from other countries raising hell in his
• 1:17:39
  Speaker 4: neighborhood and he wanted something done about it. And he
• 1:17:41
  Speaker 4: I remember him saying, it's because Biden got that fucking
• 1:17:44
  Speaker 4: border open the way that he come. Then, my people
• 1:17:48
  Speaker 4: in Chicago, they were complaining to me just about how
• 1:17:52
  Speaker 4: the migrants were getting more.
• 1:17:54
  Speaker 2: Resources than they were.
• 1:17:55
  Speaker 4: They felt like, Yo, you got people in the South
• 1:17:58
  Speaker 4: side of Chicago, point just in Fransranchise who can't get
• 1:18:01
  Speaker 4: nothing from this government.
• 1:18:03
  Speaker 2: But they giving these people, you know, rooming board and
• 1:18:06
  Speaker 2: money in some cases.
• 1:18:08
  Speaker 4: So when I'm hearing these conversations, these are black people
• 1:18:12
  Speaker 4: talking to me about this. So I'll never forget it.
• 1:18:14
  Speaker 4: I did an interview with Fox News Digital and the
• 1:18:17
  Speaker 4: guy simply asked me. He asked me a simple question, Charlamage,
• 1:18:19
  Speaker 4: do you think the border is going to be an
• 1:18:21
  Speaker 4: issue come November?
• 1:18:23
  Speaker 2: And I was like, hell yeah. And literally I wasn't
• 1:18:27
  Speaker 2: even expecting him to ask me that question. He just
• 1:18:29
  Speaker 2: asked me.
• 1:18:29
  Speaker 4: Immediately, I just start thinking about all of these people
• 1:18:32
  Speaker 4: who have been talking to me. I think about when
• 1:18:34
  Speaker 4: Mayor Adams, I forgot something that happened in the city
• 1:18:38
  Speaker 4: and they made all the schools and they made they
• 1:18:41
  Speaker 4: made a school. Uh, they made all the kids homeschool
• 1:18:45
  Speaker 4: so the migrants could come in.
• 1:18:46
  Speaker 2: I forgot.
• 1:18:47
  Speaker 4: I don't know if it was a snow summing, it
• 1:18:48
  Speaker 4: was something that happened in the city and they made
• 1:18:50
  Speaker 4: all of them. They let all of the migrants stay
• 1:18:52
  Speaker 4: in the school while the kids stayed home at homeschool.
• 1:18:54
  Speaker 2: And parents called breakfast club wiln.
• 1:18:57
  Speaker 4: So I'm just thinking about all of these different scenario
• 1:19:00
  Speaker 4: and I say, yeah, but it's not because of you know,
• 1:19:03
  Speaker 4: some prejudice towards brown people is because people see, you
• 1:19:08
  Speaker 4: know people, some people feel a way about crime, and
• 1:19:11
  Speaker 4: other people feel a way about the resources that they
• 1:19:13
  Speaker 4: see a lot of these migrants getting so it's an
• 1:19:15
  Speaker 4: economic issue.
• 1:19:17
  Speaker 2: Man.
• 1:19:17
  Speaker 4: I remember MSNBC took that and put Charlamagne to God
• 1:19:20
  Speaker 4: is spreading maga messaging. The fuck that got to do
• 1:19:24
  Speaker 4: with Maga? Everybody I talked to was black about this situation. Everybody.
• 1:19:29
  Speaker 4: So it's just like y'all haven't spoken to anybody outside
• 1:19:33
  Speaker 4: of your bubble, and y'all think certain issues are just
• 1:19:37
  Speaker 4: naturally right wing issues. And then what happens a year later,
• 1:19:40
  Speaker 4: what ended up being like the top two issue for
• 1:19:43
  Speaker 4: people is the economy.
• 1:19:45
  Speaker 2: In the border. That's it. That's one of the reasons
• 1:19:48
  Speaker 2: that he was able to make America feel like they're
• 1:19:51
  Speaker 2: not safe.
• 1:19:52
  Speaker 4: And like I always say, man, any politician that can
• 1:19:54
  Speaker 4: make you feel like they're gonna put more money in
• 1:19:56
  Speaker 4: your pocket or make you feel safe.
• 1:19:58
  Speaker 2: They gonna get you every single time. And that's what
• 1:20:02
  Speaker 2: he did.
• 1:20:02
  Speaker 4: He ran a great campaign. Now how he governs, everybody
• 1:20:07
  Speaker 4: paying for that right now. But he ran he ran
• 1:20:09
  Speaker 4: a campaign that called him to win an election.
• 1:20:15
  Speaker 1: There you have it, ladies and gentlemen, Charlotte Man appreciate
• 1:20:18
  Speaker 1: before we go, I got ask you who's your top
• 1:20:20
  Speaker 1: five hip hop radio personalities?
• 1:20:21
  Speaker 2: Of all time.
• 1:20:24
  Speaker 4: Top five hip hop radio personalities of all time. I
• 1:20:28
  Speaker 4: hate when I get asked this question because I gotta
• 1:20:30
  Speaker 4: be objective and I gotta I gotta salute people who
• 1:20:33
  Speaker 4: love kicking my back end.
• 1:20:37
  Speaker 2: I mean definitely Wendy Williams for sure.
• 1:20:39
  Speaker 1: And you can include yourself.
• 1:20:40
  Speaker 4: No, I'm not including so Wendy Williams, Angie Martinez. You
• 1:20:47
  Speaker 4: gotta put star in there.
• 1:20:48
  Speaker 2: Star. You don't think so he's of everybody.
• 1:20:51
  Speaker 3: He's not in your five.
• 1:20:52
  Speaker 2: I mean top five all times. Finish your ed Lover, Okay,
• 1:21:00
  Speaker 2: And see that's tough. It's a tough list, you know what.
• 1:21:04
  Speaker 2: Hold on, let me back up a little bit. Is
• 1:21:07
  Speaker 2: that love with Doctor dres One? Okayle me back up
• 1:21:09
  Speaker 2: a little bit. Wendy Williams, Angie Martinez Sway Okay, Okay,
• 1:21:15
  Speaker 2: Big Boy Okay, ed Love Okay.
• 1:21:18
  Speaker 4: Then I would y add you're right then that then
• 1:21:21
  Speaker 4: then it would be you can even edit that.
• 1:21:23
  Speaker 2: That's my top five, my top five. That's my top five.
• 1:21:26
  Speaker 4: My top five is Wendy Williams, Angie Martinez, Big Boy,
• 1:21:31
  Speaker 4: Sway at Love. But that's the top five to me
• 1:21:34
  Speaker 4: hip hop radio personalities.
• 1:21:36
  Speaker 1: Yeah, I was definitely gonna put Big Boy in there
• 1:21:38
  Speaker 1: for sure. I was gonna put you in there for sure,
• 1:21:40
  Speaker 1: even flex I mean regardless.
• 1:21:44
  Speaker 2: I can't put him over those five. And then you
• 1:21:46
  Speaker 2: said personality.
• 1:21:47
  Speaker 4: See, to me, it is a different between a personality
• 1:21:49
  Speaker 4: and a DJ and I mean he's both, right, But
• 1:21:52
  Speaker 4: I still those five. I mean you can go to
• 1:21:57
  Speaker 4: iconic hues their eye, but you can go to iconic
• 1:22:01
  Speaker 4: interviews from each and every one of them, like literally,
• 1:22:05
  Speaker 4: like I mean.
• 1:22:06
  Speaker 1: Boy, big Boy, yeah, because of the whole West Coast.
• 1:22:09
  Speaker 5: Yeah, because I know he's a legend. He got a coast,
• 1:22:13
  Speaker 5: he has an entire coast. I ain't grow up listening
• 1:22:15
  Speaker 5: to it, Like we didn't have access to that. I
• 1:22:17
  Speaker 5: understand he's a legend, but we grow up in the nineties.
• 1:22:20
  Speaker 5: So like, yeah, people didn't gw up listening to Angie
• 1:22:22
  Speaker 5: Martinez that he was in California. Yeah, I didn't grow up,
• 1:22:24
  Speaker 5: but no, we did them. I was saying, it's all,
• 1:22:25
  Speaker 5: it's all listen.
• 1:22:26
  Speaker 2: I'm just it was in South Carolina, so I didn't
• 1:22:28
  Speaker 2: hear none of them on regularly.
• 1:22:30
  Speaker 4: Just but that's why I say those five to me,
• 1:22:32
  Speaker 4: because they transcended whatever region is. And this was before
• 1:22:36
  Speaker 4: the internet, you know what I mean. This was before
• 1:22:39
  Speaker 4: national syndication. You just Big Boy was in movies, Sway
• 1:22:43
  Speaker 4: was all over MTV. I really and you had interviews
• 1:22:48
  Speaker 4: that you would hear about like you would hear about
• 1:22:50
  Speaker 4: the locks went on there, wild out on Diddy.
• 1:22:53
  Speaker 5: You know.
• 1:22:54
  Speaker 4: R Kelly just came on and said he got pepper
• 1:22:55
  Speaker 4: sprayed by jay Z. Like those are historic moments, right,
• 1:23:00
  Speaker 4: Wendy was I mean, that was what I was saying.
• 1:23:02
  Speaker 4: All the shock jock ship and every everything everybody's doing.
• 1:23:05
  Speaker 2: Now, that's probably the first person Wendy ushered all that bullshit.
• 1:23:09
  Speaker 5: We Breakfast Club is the biggest platform we've ever seen
• 1:23:11
  Speaker 5: of all time. I think Whinny was the biggest personality.
• 1:23:14
  Speaker 5: Like I remember listening this is like w b l s.
• 1:23:16
  Speaker 5: It was like her and then like red Alert will
• 1:23:18
  Speaker 5: come on and like this is the first time like
• 1:23:21
  Speaker 5: cool hurt, like not col DJ, what's his name?
• 1:23:25
  Speaker 2: Tub Rock DJ? Was j Mister Magic. No, it's probably too.
• 1:23:29
  Speaker 5: Earlier than that, but I'm like, yo, this is like
• 1:23:30
  Speaker 5: the first introduction to like radio, like before you even
• 1:23:33
  Speaker 5: like find a Personalities and ed Love and those guys
• 1:23:35
  Speaker 5: came Love.
• 1:23:36
  Speaker 2: And doctor Dre had a movie like we forget that,
• 1:23:39
  Speaker 2: Who's the Man? Like yo, these people were transcending the
• 1:23:42
  Speaker 2: soundtrack with the soundtrack.
• 1:23:44
  Speaker 1: But they also had MTV though too, so that was
• 1:23:46
  Speaker 1: that they had that came.
• 1:23:48
  Speaker 6: From radio like Real t Raps was first, I don't remember,
• 1:23:52
  Speaker 6: and then they got Yeah, I think so because they
• 1:23:53
  Speaker 6: was on Power one on five even before that was
• 1:23:56
  Speaker 6: next seventh first, and then he went to Power on five.
• 1:23:58
  Speaker 4: Like these guys, Like I always looked at the people
• 1:24:01
  Speaker 4: who transcended radio, like who showed you that you can
• 1:24:05
  Speaker 4: be more than a radio personality?
• 1:24:07
  Speaker 2: Those are the people who influenced me.
• 1:24:08
  Speaker 4: Like when I started getting into television and stuff, that
• 1:24:10
  Speaker 4: wasn't a shock to me because I saw all those
• 1:24:13
  Speaker 4: people I just named do it you know before me.
• 1:24:15
  Speaker 2: When people were calling.
• 1:24:16
  Speaker 4: Me to make cameos and movies and on TV shows,
• 1:24:18
  Speaker 4: none of that surprised me because I saw everybody do
• 1:24:20
  Speaker 4: that before me. To me, that was like the hip
• 1:24:23
  Speaker 4: hop star radio kit, like you know, do you have
• 1:24:27
  Speaker 4: a book? Have you made an appearance on the TV show?
• 1:24:30
  Speaker 4: Like that is the type of stuff that I used
• 1:24:31
  Speaker 4: to look at. So those that top five, to me,
• 1:24:35
  Speaker 4: those are the ones that are golded. And when you
• 1:24:36
  Speaker 4: look at somebody like Wendy Man. Wendy left hip hop
• 1:24:39
  Speaker 4: radio and went to television and had a fourteen fifteen
• 1:24:44
  Speaker 4: year run on national daytime TV.
• 1:24:48
  Speaker 2: That was unprecedented. That's the fact. No, she's She's definitely
• 1:24:52
  Speaker 2: up there for sure.
• 1:24:53
  Speaker 4: And Angie, I mean, wait till Angie, Wait till Angie
• 1:24:56
  Speaker 4: Martinez gets in her storytelling back. Wait tell somebody like
• 1:25:00
  Speaker 4: Angie Martinez who was at the forefront of nineties culture,
• 1:25:05
  Speaker 4: who is beloved by everybody, right, wait until she starts
• 1:25:10
  Speaker 4: telling us those stories from the nineties, like you know,
• 1:25:13
  Speaker 4: like the Tupac interview that she she's such a.
• 1:25:17
  Speaker 3: You're gonna put out We are, like I text you, yeah,
• 1:25:22
  Speaker 3: it's coming.
• 1:25:22
  Speaker 2: No, no, no, It's like it's been.
• 1:25:24
  Speaker 4: There's been a lot of conversations since then, and Angie's
• 1:25:27
  Speaker 4: Angie's like, now, fuck that, y'all be on my head
• 1:25:29
  Speaker 4: too much about this every time it.
• 1:25:30
  Speaker 2: Even gets mentioned. And you got the right place. Yes see,
• 1:25:33
  Speaker 2: it's definitely coming out. But you know, but Angie's got
• 1:25:35
  Speaker 2: her own situations going on too, But it's definitely gonna.
• 1:25:37
  Speaker 1: You know, she's one of the most talented people ever,
• 1:25:40
  Speaker 1: Like even us being interviewed by heart. It's like it's
• 1:25:43
  Speaker 1: a you could just realize like some people, it's just
• 1:25:46
  Speaker 1: different level of interviewer because it's so easy.
• 1:25:48
  Speaker 2: The conversation is so easy.
• 1:25:50
  Speaker 4: I always said Angie's superpower is making people comfortable, and
• 1:25:54
  Speaker 4: that is a very rare trait to have you talking
• 1:25:56
  Speaker 4: about being the person that everybody goes to. Like read
• 1:26:00
  Speaker 4: Angie's book. R Kelly gets pepper sprayed at the garden.
• 1:26:05
  Speaker 4: You just got pepper sprayed at the garden. The first
• 1:26:08
  Speaker 4: thing you want to do is go talk to Angie Martinez.
• 1:26:11
  Speaker 4: Angie's not even on the air, so they got a
• 1:26:13
  Speaker 4: bump who's ever off the air to put Angie on
• 1:26:16
  Speaker 4: so R Kelly can come talk to him.
• 1:26:18
  Speaker 2: And then as R. Kelly's there, Hole is like, I'm
• 1:26:21
  Speaker 2: coming to the station. R Kelly, you got to go
• 1:26:24
  Speaker 2: because you're talking about being pepper sprayed.
• 1:26:28
  Speaker 4: Who pepper sprayed? He wants to talk about pepper spray
• 1:26:31
  Speaker 4: And I'm not saying that that happened.
• 1:26:32
  Speaker 3: I don't know, but that's what's in the book that
• 1:26:33
  Speaker 3: actually happened.
• 1:26:35
  Speaker 2: The next night.
• 1:26:36
  Speaker 5: Really, it was a crazy show because he brought because
• 1:26:38
  Speaker 5: he had to fill in all that time, so he
• 1:26:39
  Speaker 5: brought like ti he brought that.
• 1:26:41
  Speaker 2: I remember that Jai and Friend. But that's my point, Like, like,
• 1:26:43
  Speaker 2: think about it. The Lox come on and want to
• 1:26:46
  Speaker 2: talk about throwing a refrigerator off a roof? On Diddy?
• 1:26:50
  Speaker 2: Did he got to come in with the contracts? On
• 1:26:52
  Speaker 2: Angie Show.
• 1:26:53
  Speaker 3: Got biggest moment is definitely take over Ethan like oh
• 1:26:57
  Speaker 3: being up there.
• 1:26:58
  Speaker 2: He played a part too.
• 1:26:59
  Speaker 4: We don't even talk about that. We don't even talk
• 1:27:00
  Speaker 4: about how many artists she helped break. She broke jay
• 1:27:03
  Speaker 4: z first person that ever played a jay Z song
• 1:27:05
  Speaker 4: on the radio was Angie Martina.
• 1:27:07
  Speaker 2: She got the Battle of the Beach. I forgot what
• 1:27:09
  Speaker 2: record it was, but it was Battle of the Beast.
• 1:27:11
  Speaker 5: It was ain't no before, ain't nock and fast I
• 1:27:17
  Speaker 5: gotta be in my mind, might.
• 1:27:18
  Speaker 2: Have been in my lifetime, in my lifetime, I got
• 1:27:20
  Speaker 2: I gotta I don't remember sitending the boat was.
• 1:27:22
  Speaker 5: Retired though that one five nights in a Row it did. Yeah,
• 1:27:25
  Speaker 5: I used to keep track of her five nights in
• 1:27:26
  Speaker 5: a row.
• 1:27:26
  Speaker 2: It was an't no, I don't. I just know it
• 1:27:28
  Speaker 2: was whatever it was. It was jay Z's first time
• 1:27:30
  Speaker 2: getting played on the radio.
• 1:27:31
  Speaker 4: That's when him and Dane pulled up the Agie with
• 1:27:33
  Speaker 4: the Rockefeller bends with the Rockefeller logo in the front,
• 1:27:35
  Speaker 4: with Sham.
• 1:27:36
  Speaker 2: It was fuse.
• 1:27:36
  Speaker 1: I remember Flex told the money and Dame tried to
• 1:27:38
  Speaker 1: pay him and he was like, look, I'm not gonna
• 1:27:40
  Speaker 1: take the money, but I'm gonna.
• 1:27:40
  Speaker 4: Play the record and Angie played. Angie played whole first.
• 1:27:45
  Speaker 4: And that's what I'm saying, Angie, we don't give Angie
• 1:27:48
  Speaker 4: Martinez the credit she deserves. I really, we don't give
• 1:27:50
  Speaker 4: her her fly. She is an I and it's always
• 1:27:54
  Speaker 4: been a person of integrity. Like you think about it.
• 1:27:57
  Speaker 2: I don't want to put the Tupac interview out because
• 1:28:00
  Speaker 2: I know what this can cause. How many people will
• 1:28:02
  Speaker 2: do that? Now? All right now? They pointed it out
• 1:28:04
  Speaker 2: and out before edited. They putting it out, thinking about
• 1:28:07
  Speaker 2: it after.
• 1:28:08
  Speaker 4: At the time, Big Tupac was as a as a
• 1:28:11
  Speaker 4: star on it, talking filthy about everybody viral that was.
• 1:28:15
  Speaker 2: That was a moment listening to her.
• 1:28:17
  Speaker 5: We spoke to her about that story and the part
• 1:28:20
  Speaker 5: where like he didn't really know who she was until
• 1:28:22
  Speaker 5: he got to jail, because he's listening to her every
• 1:28:24
  Speaker 5: day in jail.
• 1:28:25
  Speaker 2: You see what I'm saying.
• 1:28:25
  Speaker 3: He's like, Yo, I need to sit down with her.
• 1:28:27
  Speaker 2: Yo. We talk about that, think about her being a
• 1:28:30
  Speaker 2: judge on American Idol and then saying, I don't want
• 1:28:35
  Speaker 2: to do it good. I'm good. I don't have to
• 1:28:37
  Speaker 2: tell nobody she's not good.
• 1:28:39
  Speaker 1: Just there for big too, like this big stories. And
• 1:28:41
  Speaker 1: she never went bad on nobody.
• 1:28:43
  Speaker 2: Never.
• 1:28:44
  Speaker 1: Most radio personalities at some point they become the villain.
• 1:28:47
  Speaker 1: You started out as the film was deaf. You were
• 1:28:49
  Speaker 1: the villain, the ultra villain.
• 1:28:51
  Speaker 2: I could still be if I want to. We pivoted, though.
• 1:28:54
  Speaker 4: I pivoted because you know why, I started to realize
• 1:28:56
  Speaker 4: I felt like I was punching down because when I
• 1:29:00
  Speaker 4: first started, you know, I'm a little nigga from Monk's Corner,
• 1:29:04
  Speaker 4: and it's like, yeah, I'm I'm going at the diddies
• 1:29:07
  Speaker 4: and who I'm going at the people? That's way Now
• 1:29:09
  Speaker 4: it's like when you get to a certain position, it's like,
• 1:29:11
  Speaker 4: why am I shitting on this new young artist coming
• 1:29:14
  Speaker 4: out of Atlanta fud It's like why, Like these are
• 1:29:17
  Speaker 4: just young brothers and sisters trying to make it. I'm
• 1:29:19
  Speaker 4: not supposed to like their music now because and that
• 1:29:21
  Speaker 4: was something I even saw a lot of older personalities do.
• 1:29:24
  Speaker 2: I used to listen to them, and you could see
• 1:29:26
  Speaker 2: where they got.
• 1:29:27
  Speaker 4: They turned into curmudgeons, and they didn't time had changed,
• 1:29:31
  Speaker 4: and they didn't like the way times were changing.
• 1:29:34
  Speaker 2: So you either evolve or die.
• 1:29:36
  Speaker 4: So to me, if I ever get to the point
• 1:29:37
  Speaker 4: where it's I'm really sick of this shit like this,
• 1:29:40
  Speaker 4: I just won't do it no more.
• 1:29:41
  Speaker 2: I'm not gonna be on the radio shitting on Soldier Boy. Why.
• 1:29:44
  Speaker 2: And I used to hear that.
• 1:29:45
  Speaker 4: I heard a whole og generation of personalities acting like
• 1:29:50
  Speaker 4: Soldier Boy was the worst thing that ever happened. And
• 1:29:53
  Speaker 4: that didn't make any sense to me because I'm like,
• 1:29:55
  Speaker 4: you're not supposed to like that. You're forty almost fifty
• 1:29:59
  Speaker 4: years old, So if you're going to be in the space,
• 1:30:02
  Speaker 4: let them cook. And so it's like for me, it's like,
• 1:30:04
  Speaker 4: I don't, I don't. I don't need to be that
• 1:30:07
  Speaker 4: person no more. I'd rather go piss off the President.
• 1:30:09
  Speaker 2: Now, piss off you know that's the new book the President.
• 1:30:14
  Speaker 5: I got like two of the things last year off camera,
• 1:30:15
  Speaker 5: but one of them is that the late night thing
• 1:30:18
  Speaker 5: that you spoke of. Obviously our toy Hall, the influence
• 1:30:21
  Speaker 5: we see you on the Daily Show. It feels like
• 1:30:23
  Speaker 5: a natural thing.
• 1:30:24
  Speaker 2: Man.
• 1:30:24
  Speaker 4: I love doing to what's the dealth? I mean, you know,
• 1:30:26
  Speaker 4: I have shoot the Comedy Central. I have my own
• 1:30:28
  Speaker 4: show with Comedy Central, The God's on This Truth. Then
• 1:30:31
  Speaker 4: we changed it to the Hell of a Week and
• 1:30:34
  Speaker 4: I mean it was a cool show. You know, like
• 1:30:35
  Speaker 4: a lot of the stuff that we talked about on
• 1:30:37
  Speaker 4: the show is agent Well. I just put up a
• 1:30:39
  Speaker 4: clip of it over the weekend about you know, denoxification, right,
• 1:30:43
  Speaker 4: and how a lot of times we have a lot
• 1:30:45
  Speaker 4: of these conversations about, oh this is nineteen We're going
• 1:30:48
  Speaker 4: back to nineteen forties Germany, and you know, listen, there
• 1:30:50
  Speaker 4: was a lot of death, there was a lot of loss,
• 1:30:52
  Speaker 4: but the Nazis ultimately lost. I think we need to
• 1:30:54
  Speaker 4: keep that in perspective, and when they lost, there was
• 1:30:56
  Speaker 4: a denoxification of the whole Germany. Like, we're going to
• 1:31:00
  Speaker 4: get to a point in America where that's gonna happen,
• 1:31:02
  Speaker 4: because you know, whenever you have an anti democratic political movement,
• 1:31:09
  Speaker 4: you're going to get pushback culturally, legally, and institutionally. It's
• 1:31:14
  Speaker 4: just the natural thing. So there's gonna be a demagification
• 1:31:17
  Speaker 4: of America. So a lot of the stuff we did
• 1:31:18
  Speaker 4: on that show it aged well, but I mean it
• 1:31:22
  Speaker 4: just didn't do well enough to.
• 1:31:23
  Speaker 2: Stay on the air.
• 1:31:24
  Speaker 4: So you know, you get you get two seasons of
• 1:31:26
  Speaker 4: it and you move on. But they liked me in
• 1:31:30
  Speaker 4: that space, and so when it came when the Daily
• 1:31:32
  Speaker 4: Show was it was rotating hosts after Trevor Noah left,
• 1:31:36
  Speaker 4: they bought me in to be a guest host. And yeah,
• 1:31:40
  Speaker 4: it was just one of those things like, yeah, it
• 1:31:42
  Speaker 4: just fit like a glove man, Like that's a well
• 1:31:44
  Speaker 4: oiled machine over there at the Daily Show. Like you
• 1:31:46
  Speaker 4: really got to be whack to not have success at
• 1:31:49
  Speaker 4: the Daily Show. No, seriously, it's literally like probably playing
• 1:31:53
  Speaker 4: for the Patriots in the nineties early two thousands are like.
• 1:31:56
  Speaker 2: Playing for the Bulls in the nineties.
• 1:31:58
  Speaker 4: It's just a system that you if you got talent,
• 1:32:02
  Speaker 4: just going there and be a part of the system.
• 1:32:04
  Speaker 4: And like, I can go in there with different ideas,
• 1:32:06
  Speaker 4: different pov They might have been listening to me on
• 1:32:09
  Speaker 4: the podcast or breakfast Club, heard me say something and say, yo,
• 1:32:12
  Speaker 4: let's expound on.
• 1:32:13
  Speaker 2: That, and.
• 1:32:15
  Speaker 4: Like literally I can go in there in a day
• 1:32:18
  Speaker 4: and come out with one of those monologues because you know,
• 1:32:21
  Speaker 4: the writing team over there is so ill.
• 1:32:23
  Speaker 2: You know, I got my own ideas. I write myself
• 1:32:27
  Speaker 2: as well, and it's it's just it's just, yeah, I
• 1:32:29
  Speaker 2: love the Daily Show. I love what they do over there.
• 1:32:31
  Speaker 1: When Trump had that tweet about you, did that impact
• 1:32:34
  Speaker 1: you it anyway? Like did you feel external pressure of
• 1:32:37
  Speaker 1: people reaching out or you.
• 1:32:39
  Speaker 4: Know, I mean, it's just like anything else. You wake
• 1:32:41
  Speaker 4: up and you know, you see a bunch of text messages.
• 1:32:44
  Speaker 4: You don't quite know what's going on because you literally
• 1:32:46
  Speaker 4: you're just you're just waking up. And then it cause
• 1:32:50
  Speaker 4: it's the President of the United States of America. You're like,
• 1:32:52
  Speaker 4: oh ship, and then you take a deep breath and
• 1:32:55
  Speaker 4: you're like this what you It's what you're here for.
• 1:32:57
  Speaker 2: This is what you signed.
• 1:32:58
  Speaker 1: So it didn't impact you in anyway, not that I
• 1:33:01
  Speaker 1: know of.
• 1:33:01
  Speaker 4: You know what I mean, But like, that's I mean,
• 1:33:03
  Speaker 4: that's such a good point because there are a lot
• 1:33:05
  Speaker 4: of things, especially when you're forget anything involved in hip hop,
• 1:33:10
  Speaker 4: Like anything that can happen from that is nothing I've
• 1:33:13
  Speaker 4: never seen before.
• 1:33:13
  Speaker 2: Y'all.
• 1:33:13
  Speaker 4: See you've seen me get punched in the back of
• 1:33:15
  Speaker 4: the head on video and running down the street like
• 1:33:17
  Speaker 4: you've seen, Like I've been coming out of the pharmacy
• 1:33:21
  Speaker 4: in New York and people try to attack me, like
• 1:33:22
  Speaker 4: you see stuff like that back in the day. But
• 1:33:26
  Speaker 4: those different conversations, those political conversations are even coming to
• 1:33:32
  Speaker 4: the defense of people who may be getting you know, attacked. Yeah,
• 1:33:37
  Speaker 4: you'll see that show up in the real world. Like
• 1:33:40
  Speaker 4: I remember there was one incident. There was one incident
• 1:33:44
  Speaker 4: in particular. I'll tell y' all off here, but yeah,
• 1:33:46
  Speaker 4: there was there was like some real what what you
• 1:33:49
  Speaker 4: mean I can't get house insurance?
• 1:33:57
  Speaker 2: Yea insurance?
• 1:33:58
  Speaker 4: What like that's crazy, Yo, This ship is real, right,
• 1:34:02
  Speaker 4: that's but but that's that's you know, when you when
• 1:34:05
  Speaker 4: you have certain conversations and you know, you come to
• 1:34:08
  Speaker 4: the defense of certain things like yeah, ship like that
• 1:34:11
  Speaker 4: is gonna happen. So I don't you know, yeah, whatever
• 1:34:14
  Speaker 4: I touch, Troy off Man, I don't want get nobody
• 1:34:17
  Speaker 4: no ideas.
• 1:34:18
  Speaker 1: Please, Yeah, all right, my brother, Well thank you man,
• 1:34:21
  Speaker 1: thank you, Yes, sir, I'm glad we got a chance
• 1:34:25
  Speaker 1: to do it.
• 1:34:25
  Speaker 2: Like I said, we known each other for a long time,
• 1:34:27
  Speaker 2: so long time. Great conversation.
• 1:34:29
  Speaker 1: Yeah, yeah, but anything you want to tell the audience
• 1:34:31
  Speaker 1: before before you finish.
• 1:34:32
  Speaker 4: Yeah, make sure you check out the Breakfast Club on Netflix. Man,
• 1:34:34
  Speaker 4: go to Netflix. Set your reminders. You know, you're still
• 1:34:37
  Speaker 4: gonna see clips on social media. You still gonna see
• 1:34:39
  Speaker 4: clips on YouTube. But if you want to see a
• 1:34:41
  Speaker 4: lot of those full conversations, you're gonna have to, uh,
• 1:34:44
  Speaker 4: you know, go on Netflix, and we're gonna see what happens.
• 1:34:47
  Speaker 4: Like we're the first, you know, we're the first up
• 1:34:49
  Speaker 4: to bat you know us and you know the Joe
• 1:34:51
  Speaker 4: and Jada's and you know, I see Rich Paul and
• 1:34:53
  Speaker 4: Max Kellerman on there. Now Royal Mall, boss Stul did
• 1:34:57
  Speaker 4: Bollstule got some podcasts over there, I Heart got some
• 1:34:59
  Speaker 4: over there.
• 1:35:00
  Speaker 2: You know, Spotify got some over there. We just gonna
• 1:35:03
  Speaker 2: see what happens.
• 1:35:03
  Speaker 4: Like you, we don't know if something's gonna work or not,
• 1:35:06
  Speaker 4: you know, but you know, like I don't, I think
• 1:35:08
  Speaker 4: that we've we got enough cache that if you know,
• 1:35:12
  Speaker 4: things don't go go right, will be okay.
• 1:35:14
  Speaker 3: Yeah, I think he'll be fine.
• 1:35:15
  Speaker 5: And y'all, yeah, it's been tested right like you went
• 1:35:17
  Speaker 5: from Revolt like y'all, y'all moved around and people stayed.
• 1:35:20
  Speaker 4: Yeah, we see it before I mean, even look at
• 1:35:22
  Speaker 4: what Joe Rogan did with Spotify. Joe Rogan with Spotify,
• 1:35:25
  Speaker 4: he was behind the paywall. You know, he still had
• 1:35:28
  Speaker 4: ten million people, you know, watching him every month. Right,
• 1:35:33
  Speaker 4: But then you know he came from he Spotify realized
• 1:35:36
  Speaker 4: like that wasn't a good model for him to be
• 1:35:39
  Speaker 4: behind the paywall with the video and everything else, and
• 1:35:41
  Speaker 4: so they decided to go wide again.
• 1:35:43
  Speaker 2: And I don't think Joe Rogan skipped the beat. I
• 1:35:47
  Speaker 2: don't think so.
• 1:35:48
  Speaker 1: Anyways, all right, y'all, Rail, We see you guys next week.
• 1:35:52
  Speaker 2: Pace, Pace,