Latest / The Demographics Podcast with Fexingo: Aging Populations, Birth Rates, and Economic Impact
How Falling Birth Rates Are Reshaping the Diaper Industry
Episode 109 of The Demographics Podcast explores how declining birth rates are transforming the diaper market. Lucas and Luna break down the surprising shift in product strategy: from competing on absorbency and price to focusing on premium materials, sustainability, and older-toddler sizing. They examine the case of Pampers and Huggies, which are now launching 'eco-premium' lines and extending diaper sizes to retain customers as birth counts fall. The episode also touches on the parallel trend in adult incontinence products, which many diaper manufacturers are pivoting toward. A…
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