20. Your Vendors Don't Own Marketing. You Do. And It Costs.

All Up In Your Business with Kareen · Apr 14, 2026 · 10m

You've got a marketplace full of vendors, and you're sitting in the middle wondering whose job it is to sell these products. Here's the truth: if the brand is yours, marketing is a cost of goods. So is production quality and imagery. The moment you let that responsibility blur, your margins blur with it.

In this episode, Kareen breaks down how unclear agreements quietly erode profit. You'll learn how to structure vendor agreements that protect your standards, whether to absorb marketing costs, pass them to vendors, or offer production as a paid service. The real move is deciding upfront…