Latest / Where Pop Culture Meets PR
Fame, Votes and Reputation: Should Celebrities Pick a Side?
Nicki Minaj stood on a Michigan stage and promised to back Donald Trump "forever and ever", and the question of what a celebrity endorsement really costs has never been sharper. In this episode of Where Pop Culture Meets PR, Jacki looks at the reputation risks of backing a political candidate as the US midterms close in. When your favourite star tells you who to vote for, do you like them more or less? And is there a smarter way to use a huge platform?
Jacki sets Nicki Minaj, Candace Owens, Robert De Niro, Al Pacino, the Chicks and Michael Jordan side by side. Each shows a different outcome…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.