Iowa eyesore becomes Iowa icon! Steve Peters on saving The Ingersoll
The drive down Ingersoll avenue is a juxtaposition of new and trendy, but also rundown and gross. But this month, with the launch of The Ingersoll that brand is finally behind us. Steve Peters, co-owner of The Ingersoll, and CEO of VenuWorks describes the process of saving the building and bringing back to life the iconic marquee.
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Peters says every inch of…
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