Latest / Marketing For Tradies / Why Most Businesses Stay Invisible Online (And How to Stand Out) 👀🚀

Transcript

Why Most Businesses Stay Invisible Online (And How to Stand Out) 👀🚀 · Marketing For Tradies

• 0:00
  SPEAKER_00: If you are relying on word of mouth, you're missing out on tons of opportunity that all of these competitors are taking because they're actively marketing online.
• 0:08
  SPEAKER_00: If you're worried about it being too late to generate online leads, you just need to remember that there are still billions of people searching every single day for services just like yours.
• 0:20
  SPEAKER_00: If you want to scale and generate leads from people who are actively looking for your services and you're gonna have to do Welcome to Websites That Convert, the podcast where your website stops being a liability and transforms into your greatest asset.
• 0:33
  SPEAKER_00: I'm your host Shannon and I'm going to guide you through the strategies and insights you need to build a website that not only attracts but converts.
• 0:42
  SPEAKER_00: Let's dive in.
• 0:46
  SPEAKER_00: In this episode today, I am answering the question: is it too late to generate online leads?
• 0:52
  SPEAKER_00: It can seem like an absolute massive feat to generate leads online these days.
• 0:58
  SPEAKER_00: People need to see things multiple times.
• 1:01
  SPEAKER_00: It seems like everything's super technical.
• 1:03
  SPEAKER_00: Now there's AI, and it can feel like the market is flooded with all your competitors, and you're thinking, how is anyone even gonna find me anyway?
• 1:11
  SPEAKER_00: Is there even any point trying?
• 1:12
  SPEAKER_00: Maybe I should just keep relying on word of mouth.
• 1:14
  SPEAKER_00: So the truth is you don't have to generate leads online.
• 1:17
  SPEAKER_00: There are plenty of ways to try and drum up new business these days.
• 1:21
  SPEAKER_00: You can do outreach, you can keep building referrals, commercial partnerships, you can rely on word of mouth, which has probably gotten you to this point.
• 1:30
  SPEAKER_00: But if you want to scale and generate leads from people who are actively looking for your services and be in the running as someone that can help them alongside your competitors, then you're gonna have to do online marketing.
• 1:43
  SPEAKER_00: It really is one of the only ways that you can capture some of the 13.7 billion people searching every single day for services online.
• 1:52
  SPEAKER_00: So if you're currently almost like invisible online, it's not because it's too late, it's just because you don't have the right system in place.
• 2:02
  SPEAKER_00: So if you have been running your business for a while, you may have experience when a competitor comes into the market.
• 2:09
  SPEAKER_00: They're brand new, they seem like they had all together in terms of online marketing, their online presence is great, they're getting found by people.
• 2:17
  SPEAKER_00: And even if you have the best service and you've been doing this for a long time, there's no doubt that these type of businesses and these competitors are going to be taking market share because the game is just being found by people, having a way to generate leads, and having a way to convert those leads into customers.
• 2:36
  SPEAKER_00: And unfortunately, if you are relying on word of mouth, you're missing out on tons of opportunity that all of these competitors are taking because they're actively marketing online and getting in front of prospects who are looking for the services that you offer.
• 2:50
  SPEAKER_00: I think if you're worried about it being too late to generate online leads, you just need to remember that there are still billions of people searching every single day for services just like yours.
• 3:01
  SPEAKER_00: And if your alternative is to do nothing, then your business is probably not going to survive the long term because relying on word of mouth is not a consistent, reliable, or scalable way to acquire new customers and generate leads.
• 3:17
  SPEAKER_00: And so while word of mouth and referrals is a great way to get you to one point and to sustain you at that point, that may not always be the case.
• 3:27
  SPEAKER_00: And the smartest thing to do is have another way for people to find you so that you don't have to rely on that, worry about it, or is have another system that complements that so that you don't have to rely on word of mouth all the time and don't have to stress about where that next customer is coming from.
• 3:44
  SPEAKER_00: But if you're overwhelmed with the options of generating online leads because you aren't sure whether you should be doing social media, starting a podcast, LinkedIn, Google, Facebook ads, there's a lot of different things that you can be doing.
• 3:58
  SPEAKER_00: Just keep it simple.
• 4:00
  SPEAKER_00: There really is no right way.
• 4:01
  SPEAKER_00: I know our system works really well for service-based businesses that want to scale by generating online leads and customers without relying on word of mouth and posting on social media.
• 4:12
  SPEAKER_00: So they're things that are actually going to be time efficient for you.
• 4:16
  SPEAKER_00: We do everything for you.
• 4:17
  SPEAKER_00: It's a system that we have proven time and time again works for businesses, just like does it for your service provider.
• 4:24
  SPEAKER_00: You really don't want to overcomplicate it.
• 4:26
  SPEAKER_00: You just need one simple system to get you found by people who are in your target market, actively searching for what you offer and ready to take action.
• 4:35
  SPEAKER_00: So you're attracting the right people into your business.
• 4:37
  SPEAKER_00: Have a place to send them, which is a high converting landing page that's set up in a way that makes people want to take action, getting people's details, and then automating the processes of how those leads are being handled and your follow-up processes as well.
• 4:51
  SPEAKER_00: That's all you need to do.
• 4:52
  SPEAKER_00: It's not too late to generate online leads because the same concepts still apply.
• 4:56
  SPEAKER_00: You just need to get in front of the right people, have a place to send them and have a way to convert them.
• 5:01
  SPEAKER_00: Don't worry about your competitors that have maybe been doing marketing for a longer period of time and are more established in the market.
• 5:08
  SPEAKER_00: Think about the competitors that are coming in and taking your market share right now just because they're doing online marketing well, even though you have a better business, you have better services and you have a better track record of the customers that you've worked with.
• 5:23
  SPEAKER_00: So it's not too late to generate online leads, but just keep it simple.
• 5:27
  SPEAKER_00: Just have one way to attract, engage, and convert customers, and you'll be able to grow your business and not have to rely on word of mouth anymore.
• 5:35
  SPEAKER_00: Thank you for listening to Websites That Convert.
• 5:38
  SPEAKER_00: If you found value in this episode, please give us a five star review on Apple Podcasts and Spotify.
• 5:43
  SPEAKER_00: Follow us on all social media.
• 5:45
  SPEAKER_00: And if you're a service based business owner that's looking to double their website conversions, book a call with my team using the link below.
• 5:53
  SPEAKER_00: I'll see you in the next episode.