Beauty Battles: Who will be crowned the retail royalty?
India’s $20 billion dollar beauty market has many suitors for the crown and it may not be a pretty or a petty bout. With the latest contestant Tira, arriving from the Reliance camp, the rules of the BPC business look to be getting a makeover with e-commerce firms setting up shops and veteran retailers looking to grab a piece of online sales. But looking at Nykaa’s not-so-pretty performance at the stock market one questions the business behind the buzz.
Host Shabori Das talks to:
Biju Kassim, President (Beauty) at Shoppers Stop, on balancing the online and offline market simultaneously…
The skinny
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