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SBP 194: Loyalty Is Everywhere, Growth Isn't. With Dr. Nicole Hartnett.
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Description
Picture a marketing world flipped upside down: Where heavy buyers aren't your golden goose, where loyalty programs might be missing the point, and where the brands you think are exceptional actually follow surprisingly predictable patterns. Dr. Nicole Hartnett, senior marketing scientist at the world-renowned Ehrenberg-Bass Institute, joins Marc and V to demolish some of marketing's most sacred assumptions with cold, hard data.
The Ehrenberg-Bass Institute is the world's largest centre for research into marketing and Dr. Nicole Hartnett has won the Market Research…
The skinny
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