Latest / Honest Esthetician Education / From Office Job to Successful Solo Esthetician!
Transcript
- 0:08Hi guys, welcome back to today's podcast.
- 0:10Today we have the amazing Jack, also known as Skin by Jack on Instagram.
- 0:15She is such a beautiful, lovely esthetician.
- 0:18We actually met virtually through Instagram and I'm just so excited to talk about her solo journey for you guys to get to know her a little bit better.
- 0:26So can you just tell us a little bit about yourself?
- 0:28Yes.
- 0:29So as you know, I'm Jacqueline.
- 0:30I'm from Fountain Valley, California.
- 0:32I've been a licensed esthetician for two and a half years now.
- 0:36So I started out working for someone else for about 18 months.
- 0:39And then I decided I wanted to go solo.
- 0:42Actually, I take that back.
- 0:43I knew that when I quit my office job, I wanted to be solo all along.
- 0:46Yeah.
- 0:46So, um, yeah, when my time commitment had come up, that was the plan all along.
- 0:51And so, yeah, it's, um, actually next week is going to be my one year business anniversary.
- 0:56That's so exciting.
- 0:57I feel like I was just talking to you and you had just opened up your business.
- 1:00So you worked a job before and then your, were you like saving
- 1:04up for to go solo?
- 1:06What was your how did you get clients in the door when you first started?
- 1:10So I had some clients.
- 1:11So when I was in esthetician school, I took some clients from home then.
- 1:15And so, you know, from referrals and all that I had returning clients when I started that job.
- 1:20Wow.
- 1:21So just over time posting on social media and also referrals from, you know, who I was working for.
- 1:27So I kind of built my clientele that way.
- 1:29And I was scared when I went solo, whether or not they're going to follow me or not.
- 1:33And I'm so grateful.
- 1:34I'd say like nearly every one of them did.
- 1:36Wow.
- 1:37So you built a strong brand.
- 1:39Yes.
- 1:40Yes.
- 1:40So, and I was scared too, because I was probably maybe 10 miles from where I was working before.
- 1:46Okay.
- 1:46And in California, that can be like a huge distance, you know, with traffic.
- 1:50Yeah.
- 1:50So yeah, when I started, I wouldn't say I saved a whole lot.
- 1:55You know, I'm always like girl math.
- 1:56Like it's all going to work out.
- 1:59I love that.
- 1:59Yeah.
- 2:00Um, so for going solo, what did that look like for you?
- 2:03Were you, um, obviously we're all super scared when we first start to go solo.
- 2:08What was your biggest like motivation on going solo?
- 2:11My biggest motivation was just to work for myself, honestly.
- 2:16I think because when I was working in the office before, I was so burnt out, you know, working long hours and of course still now working long hours too.
- 2:22But it's so different when it's something you built for yourself.
- 2:25Before, I don't know, I was just all about work.
- 2:28And, you know, I would say no to hanging out with my friends or travel or whatever.
- 2:32Just because, you know, I was like, no, if I leave work, I'm going to have so much more to come back to.
- 2:35So at the end of the day, I wanted to work for myself and work.
- 2:38you know, one day have my own family and just be able to have that flexibility.
- 2:42Uh-huh.
- 2:42So you said you worked an office job.
- 2:44So it was it in the aesthetics industry.
- 2:46So did you go to school while you were, will you have this office job?
- 2:51Yes, I did.
- 2:51So I was working full time in a government job, actually.
- 2:55Yeah.
- 2:55So I was in that job and working 40 hours a week, I think 730 a.m. to 530 p.m. And then I would go to school six to 9 p.m.
- 3:06Oh my gosh.
- 3:06Yeah, I did that for like maybe six or seven months.
- 3:09And then I decided I'm just going to quit.
- 3:11But actually, I tried quitting and then they said, no, we really need you.
- 3:15We're so short staffed.
- 3:16And I was like, final stay for three more months.
- 3:18And I regret it.
- 3:19I should have just left.
- 3:20But I was like a little too nice.
- 3:21I think that's.
- 3:22Another thing, just truly believe in yourself.
- 3:25I think part of it was me being scared like, okay, that's three more months of a salary.
- 3:29I'll just stay, save that money and put that towards the business.
- 3:32But I feel like I could have just grown a lot more during that time as an esthetician.
- 3:35Well, I think everybody has their own journey and I think everything happens the way it's supposed to be.
- 3:40So maybe that three months was just the perfect timing for you.
- 3:43And I love that for you.
- 3:44That's a great way.
- 3:44to look at it.
- 3:45Sometimes I reflect and I think about that too.
- 3:46Like I really just needed that three months to completely be over that job and just know like I'm going to be an esthetician.
- 3:52I'm never going to work for someone else again.
- 3:53Yeah.
- 3:54Of course, besides the spa job.
- 3:56I know.
- 3:56We end up working so much more.
- 3:57We're like, we're going to go solo and then we're like the manager.
- 4:00We're like, yes.
- 4:00Housekeeper.
- 4:01It's always like a joke as an esthetician.
- 4:03Social media, you know, the janitor, whatever.
- 4:06Yeah.
- 4:07That's so amazing.
- 4:08And so for you, going and becoming an esthetician, what made you, inspired you to become an esthetician?
- 4:16It's kind of funny actually, like I had no intent on becoming an esthetician.
- 4:21Really?
- 4:21Yeah, so I just, I think I was at a point in my career where I was like, oh, do I go back to school or do I kind of like find something else?
- 4:27Like I was just kind of bored with my job at the same time.
- 4:30And so my lash artist friend, she started offering classes and so I wanted to just learn, I guess, and just practice on friends and family.
- 4:38had no plans on, you know, taking clients.
- 4:41So, and she's like, oh yeah, when you create content and, you know, get new clients, I'm like, new clients, like I don't want to meet anyone.
- 4:47So from there, just working on friends and family again, she told me it would be a good idea if you get your esthetician license since you are, you know, sort of making some money on the side.
- 4:55I'm like, you're totally right.
- 4:56Like do things the right way.
- 4:58Of course, learn about like sanitation, everything.
- 5:00So I decided to go to school.
- 5:03And when I was in school, I actually...
- 5:05So you know I mainly offer facials.
- 5:08That's my niche.
- 5:09But when I was in school, I hated doing facials.
- 5:12Really?
- 5:12And I tell my clients all that time.
- 5:13That's so surprising.
- 5:13Yeah, I know.
- 5:14And they're like, wait...
- 5:16Why are you doing my facial right now if you hate it?
- 5:17I'm like, no, I don't.
- 5:18I don't hate it now.
- 5:19But what I mean is like in school, they teach you like a very structured way and how to do things.
- 5:24Right.
- 5:24And it's like so boring.
- 5:25Oh, yeah.
- 5:25And it's like not it's not what you want.
- 5:28So it's just not fun.
- 5:30Oh, my gosh.
- 5:31And you start to learn your own flow.
- 5:33I think that's something that's really interesting is when you go to a statistician school, I mean, you went for primarily lashes.
- 5:38Now you do facials, which is actually really interesting to me because I
- 5:42I think that a lot of estheticians or people go into wanting to be an esthetician and they think that they want to specialize in something and you may along the journey may realize that you're like, oh, I actually do enjoy this more because you do get to make things your own, especially when you have your own business.
- 5:59And I think that's just so amazing.
- 6:01So for you, you started with what lines, what did you, what did it look like when you were opening up
- 6:07up your own business and going solo, what were the things like, I guess, did you have like a checklist of things that you needed?
- 6:12Did you find inspiration from others?
- 6:14What was your journey through that process?
- 6:16Honestly, a little bit of everything that you mentioned.
- 6:18So I of course knew all of the protocols that I learned from where I was working.
- 6:22And so I knew I wanted to work with
- 6:27And also kind of picking your brain.
- 6:29Like you've been, you know, such an inspiration and such an amazing support system for me since I started.
- 6:34Yeah.
- 6:34So, you know, it's been great, like talking to you about, you know, should I carry on face reality?
- 6:39Should I get a hydrofacial?
- 6:41And which, you know, I'm working with both those companies now, which is so good.
- 6:45But so, yeah.
- 6:48Did you do you feel like.
- 6:49I mean, since I was, we talked a lot during that process of you bringing on face reality, hydrofacial.
- 6:55How do you feel now?
- 6:56Are you super like, are you happy that you brought on those devices and the lines?
- 7:00Yes.
- 7:00So, so happy.
- 7:01Face reality has been a game changer for my acne clients and just even for my business.
- 7:05It's been so good.
- 7:07You know, the retail, there's just such an accessible line.
- 7:10And I love that you can not only offer it for your acne clients, but also, you know, your everyday clients.
- 7:15Oh yeah.
- 7:16It's such a good line for just basic
- 7:19like great quality skincare.
- 7:20And it's more affordable, obviously.
- 7:23It's such a good line.
- 7:24And then Hydrafacial, are you taking a lot of Hydrafacials now?
- 7:28Are you super excited about that?
- 7:29Yes, taking a good amount of Hydrafacial clients, still building up, so I only started
- 7:33that started offering that service back in July.
- 7:36So I think a lot of it is me just having to talk about my services.
- 7:40Because I get in my head a lot, you know, I'll say it once a time, like, oh, they saw the launch promo, I offered it, they said no that time.
- 7:46And then I feel kind of like, okay.
- 7:48But, you know, in talking to my rep and just kind of just a mindset change.
- 7:52Like, no, I have to keep offering it and telling them like, why this is such a great service for them.
- 7:57Yeah.
- 7:58Because I feel like we just get so in our head about things sometimes.
- 8:00Like if they say no once, like doesn't mean it's a no forever.
- 8:03Exactly.
- 8:04That's such a good point.
- 8:05I mean, I can tell you so many times when I first opened up my business and I was so afraid to ask.
- 8:10I was so afraid to just...
- 8:12you know, tell them that, hey, I'm offering Hydrofacial now.
- 8:16And so and I think because it feels such a different price range, I think that was like for me personally, such a scary feeling.
- 8:23But like there are people that want to pay more.
- 8:25There are people that are like want to try new services.
- 8:27So that's such a good point.
- 8:29I love that.
- 8:30Now for you going solo again, I'm going to kind of go back.
- 8:33Did you kind of.
- 8:36When you were picking out products in your back bar and everything, how much did you place?
- 8:41Because for me, I placed so much orders that was way too much.
- 8:46And I kind of figured out as I went what products that I was actually going to retail.
- 8:49So I want to hear about your process with that.
- 8:51Yes, I bought way too much.
- 8:52Okay.
- 8:53Because I was just so excited.
- 8:55So, you know, of course, with your opening orders, they always say like, oh, you get, you know, 20% off or 25% off.
- 9:00Or if you buy this much, you'll get this much back.
- 9:03And so I just got really excited and like,
- 9:05oh my gosh, I'm going to sell like crazy.
- 9:06So I bought like way too, too much retail product.
- 9:10And then I'm like, oh, I don't, that doesn't really fit with my business or with my clientele at the time.
- 9:15So kind of having to now dial it back.
- 9:18But yeah, early on, I bought like a lot of products and like, oh, I'm going to offer this and that.
- 9:23And now just, it's kind of just there.
- 9:25So that was just,
- 9:26like you know a price you have to pay literally oh yeah totally i've actually it's so funny because i i did the same thing with certain products and i literally i was like i don't know how long this product's gonna sit because i my clientele isn't you know my clientele doesn't need this product so i'll be like okay here's this product for free with your facial today and they feel so special and i'm like no it was sitting on my shelves anyways i'm like i didn't want it to go to waste
- 9:52They don't need to know that.
- 9:53Yeah, exactly.
- 9:54I'm like finding those little ways to make your clients feel special.
- 9:57Like, and in the beginning, it is such trial and error.
- 10:00And I think that's something that we all go through.
- 10:02And on social media, it looks like we're, I mean, it looks like you're, you know, you may be killing it, like in the beginning.
- 10:08And like, you can't have all this retail, but it's like, okay.
- 10:10we need to be strategic and smart to like what our clientele is and making sure that we are catering to our clients and not getting super excited.
- 10:19Um, and then as far as your schedule throughout the week, how many clients are you taking now?
- 10:24In a week, I'd probably, I'm probably taking about 30 clients a week now.
- 10:28Oh my gosh.
- 10:28Anywhere between like 25 to 30.
- 10:31That's amazing.
- 10:32So, oh my gosh.
- 10:33I know, but I, I'm working like six days a week.
- 10:35I'm really trying to work on like taking time off.
- 10:38Yeah.
- 10:38Yeah, I know.
- 10:39It's a hard balance in the beginning when you're building, especially.
- 10:42I literally went in on like a Sunday and literally scheduled anybody that I could throughout the day.
- 10:47I mean, if somebody was like, hey, do you have an opening?
- 10:50And I wasn't in that day, I'd be like, yes, I do.
- 10:53I have one last available appointment at 2 p.m. trying to make it seem like I was booked and busy.
- 10:58But that is amazing.
- 11:0030 clients.
- 11:01How long would you say it took you to get to that point?
- 11:03Because you're like a year in.
- 11:05That's huge.
- 11:06I know.
- 11:07Kind of from the beginning.
- 11:08I'm like a little bit, you know, not what's the word?
- 11:12Like.
- 11:13um, shy to say that, I guess, but early on I would say I was fully booked.
- 11:17Like even once I posted that I was going to go solo and then I told my clientele, my following that I was going to go solo.
- 11:24Like they booked me out like that first month and then the second month.
- 11:27Oh my gosh.
- 11:28That's so cool.
- 11:29I was like, I swear, I thought that you were working at a spa before and you were, and you brought a clientele.
- 11:36That is amazing.
- 11:37I mean, just how booked you are.
- 11:39It's,
- 11:39It shows a lot about you and how would you say that you bring back clients in the door?
- 11:44What is your like little secret in the treatment room?
- 11:47Cause that's pretty good number.
- 11:49I guess just really treating every client like they're the only one that you have, you know, just making them feel like they're a million bucks, making sure that you walk away feeling like a million bucks.
- 11:57Yeah.
- 11:58Um, just listening to them like the consultation is so important.
- 12:01I feel.
- 12:01Oh, yeah.
- 12:02Just like, oh, you were going to see another esthetician before.
- 12:06What did you like about that experience?
- 12:07What didn't you like?
- 12:08Why are you here now?
- 12:09Like, I'm not afraid to ask those questions.
- 12:11Like, why are you like you were with someone before?
- 12:13Yeah.
- 12:14Why are you in my chair?
- 12:14Yeah.
- 12:15You're like, I need to know the answer so that we can fix the missing piece.
- 12:19Exactly.
- 12:19Yeah.
- 12:20And then making sure to provide that to them.
- 12:21So I feel like I...
- 12:23and very versatile and I'll like you know most most of my treatments are like very clinical but then also trying to bring in that relaxation for them so the clients like I just didn't feel relaxed like the music was too loud or um there was just like a lot of noise in the background and I'm like okay I'm gonna be extra quiet yeah exactly just little things like that uh-huh
- 12:42Yeah, I love that.
- 12:44And then as far as I want to talk about how I feel like this is something that's super special about you that you may not even know.
- 12:52But the fact that you are not afraid to reach out to people, I think that's something that you are really good at is like community in the aesthetic space.
- 12:59So like I see you talking to like so many different estheticians or you're involved with other estheticians.
- 13:06And I think that's so amazing about you.
- 13:07The fact that you reached out to me and you asked me questions.
- 13:11I commend you for that.
- 13:12Thank you.
- 13:13I think that's something that needs to be talked about more is other estheticians reaching out to whoever inspires you and trying to figure out because you like literally asked me questions that could have like, if you didn't ask me those questions, who knows?
- 13:24Like maybe you made it would have made a different decision that could have completely transformed your business.
- 13:29So like, I, I'm super proud of you for just like going out of your comfort zone.
- 13:34I know that you said you're naturally shy.
- 13:35So I think it's so cool that you were willing to like,
- 13:38reach out and ask for help and ask for resources because I think a lot of estheticians are scared too I think so I agree I feel like a lot of estheticians are like you know maybe thinking like project and maybe think like other estheticians might be gatekeeping yeah or they're not going to be so open but you know we're all going through it we're all starting out we all you know just want to be there for our clients and so you know I think that's what pushes me out of my comfort zone it's like
- 14:01I know that, you know, you have had amazing success with some lines.
- 14:04And so I just want to pick your brain about it.
- 14:06And, you know, the worst that can happen is like, you know, you might not be open to sharing.
- 14:10Right.
- 14:10But, but at the end of the day, it's like just building a community, I feel.
- 14:13Yeah, exactly.
- 14:15Um, and then as far as your, um, Instagram goes, I know that you post a lot of your experiences.
- 14:22Do you feel like you've got a lot of bookings from Instagram?
- 14:25Um, where does your general clientele come from?
- 14:28Is it word of mouth?
- 14:30Uh, most of my clients come from word of mouth, but my newer clients also come from Instagram as well.
- 14:34Wow.
- 14:35Yeah.
- 14:35So, um, I'm really trying to build my following on that, but I guess sometimes I also get a little bit like scared, like, oh, is this cringy?
- 14:43But you know, at the end of the day, it's for your business.
- 14:46Yeah.
- 14:46It's what's.
- 14:47you know, supporting, um, it's, it's what you do for a living.
- 14:51So I think I always have to like, okay, don't, don't be scared.
- 14:54Yeah.
- 14:55Yeah.
- 14:55And I think it's also always reassuring too, when someone reaches out, I'm so glad that you said that because, um, I was thinking the same thing, but I wasn't sure.
- 15:02Yeah.
- 15:02Or if a client's like, oh,
- 15:04Oh, like I, you know, when I post like my workouts and stuff, clients are like, oh, I like what you do.
- 15:08So, you know, trying to post a little bit of lifestyle, but also work as well.
- 15:12It brings in that like personable experience.
- 15:16I don't know.
- 15:16A lot of clients I'll post about like, for instance, my daughter's birthday party or like my son's birthday or whatever.
- 15:22and they'll ask me during their appointments, like, Oh, how was that?
- 15:25And it's almost like a, like a relationship, like how you build that and how somebody could get to know you.
- 15:30And I think it's, it's good to like bring a mix of both.
- 15:33Um, I primarily post a lot of professional, but I do like to sprinkle on my stories and like,
- 15:37here and there on my page of what my personal life looks like.
- 15:40But it truly is how people can connect with you.
- 15:43And I think that's really cool.
- 15:44And we're all in our head all the time.
- 15:46I think that's something that we have to realize is that, like, truly not everybody's going to agree with you.
- 15:52So you have to stand firm on what
- 15:54you believe in and I think that's what make people respect you um and whether you are another esthetician or a client like it's what makes you who you are as a provider and as an esthetician as a person like you can only build a brand off of like truly what you believe in and standing by it um so I love that you're not thank you afraid to post what you're yeah
- 16:13what you're doing.
- 16:14Um, um, just want to touch on what you said a little bit.
- 16:17I think something I always tell myself in the back of my head is like, you're not for everyone.
- 16:21Everyone's not for you.
- 16:22And that's just kind of what keeps me going.
- 16:24You know, sometimes you might have a new client that doesn't really vibe with you and you feel that, you know, and maybe they don't come back and that's okay.
- 16:32Like, you know, there might be a better esthetician out there for them.
- 16:35Exactly.
- 16:36I know I used to get so in my head when I had clients in the beginning and I was like, well, why aren't they rebooking?
- 16:42Cause like, I'm like, I want everybody to rebook their, to prebook their appointments.
- 16:46And so when they didn't, I was getting in my head so much.
- 16:49And then I realized as time went on, I was like, oh, they just like, weren't the client for me.
- 16:53They're not, I want people who are coming in every four to six weeks.
- 16:56And if you aren't doing that, like I'm okay with you booking an appointment.
- 17:00Of course, I'm not going to like
- 17:02shun you from that.
- 17:03But my dream clientele is those who book every four to six weeks.
- 17:07And so like it just takes time and patience.
- 17:10And I think that's something that we have to just keep telling ourselves and keep pushing is like little reminders is like, we're not going to be perfect for everybody, just like you said.
- 17:20So I hope that encourages anybody watching if you feel that way.
- 17:24Yeah.
- 17:25But as far as solo esthetician journey goes, since you've been doing it for a year now, almost a year, what would you say is like the biggest thing you've learned so far?
- 17:35the top three things, I guess.
- 17:37Top three things.
- 17:37Ooh, you're putting me on the spot.
- 17:39Uh, top one.
- 17:40Okay.
- 17:40Top one, uh, being consistent with social media, I would say.
- 17:42Okay.
- 17:43Yeah.
- 17:43That's the number one thing I feel like, um, when I was an employee before, like I would look back at my archives and like, Oh, how did I go by with not posting for three weeks?
- 17:52That's insane.
- 17:52Cause I can't imagine doing that now.
- 17:55Like if I disappeared off the face of the earth, like, you know, my business would be so affected.
- 17:59And that's the different thing too.
- 18:01When it's your own, when your back is against the wall, this is all that you have.
- 18:05It's just so different.
- 18:06So just showing up on social media, being consistent.
- 18:09And not even with social media, just being consistent in general.
- 18:14I definitely need to work on my bookkeeping.
- 18:16All those little things.
- 18:17Just making sure you're staying on top of those things.
- 18:19That's something I'm still trying to work on.
- 18:22Yeah.
- 18:22That's such a good point because if I don't post, and I post a lot, but...
- 18:29If you're not posting throughout the week, people are going to forget.
- 18:33I feel like people don't realize the power of social media is that one person could be watching you and waiting to book that appointment.
- 18:40It takes a few times of you posting or reminding somebody, oh my gosh, I haven't been in it in a while.
- 18:46I need to book that appointment.
- 18:47Or just showing the experience.
- 18:49Oh my gosh, her skin is glowing.
- 18:50I want glowing skin like that.
- 18:52So it's like social media is free marketing and I think we need to think of it that way is that –
- 18:58Like Instagram is definitely hard, but it's also such like a good free like resource that we have.
- 19:03So like utilizing it.
- 19:05And when you said three weeks of that posting, I was like, what?
- 19:08Yeah, I know.
- 19:08You post all the time.
- 19:10Now as a business owner.
- 19:11I know you have to.
- 19:13So how would you say that you like manage everything?
- 19:15Like how do you manage being...
- 19:17I think we're all delusional, but how do you manage that like throughout the week?
- 19:21Throughout the week, I don't really have a social media content calendar.
- 19:25I probably should, but I kind of just feel I post what feels right.
- 19:29Like, oh, I haven't posted, you know, what I'm up to today or what kind of services I'm offering.
- 19:34So just kind of like popping in and just really reminding clients like, oh, this
- 19:38This is what I offer.
- 19:39Yeah.
- 19:39I think it's more organic that way for sure.
- 19:41So that you're like, it's on your heart and people can feel it.
- 19:44They're like, Oh wow.
- 19:45Like I resonate with that post.
- 19:47Um, but as far as anything else goes with your journey, is there one last piece of advice that you would give?
- 19:54One last piece of advice.
- 19:55I, um,
- 19:56just take the risk.
- 19:57I feel like with everything, um, going off and starting your business, whether it's, you know, a particular, um, you know, line that you want to carry, you know, just take that risk.
- 20:08Um, cause I feel like that's what's made me successful up to this point.
- 20:11If I never quit that office job, I wouldn't be here now.
- 20:14I wouldn't be happy, happy with what I'm doing.
- 20:17Um, let's see, um, face reality, hydrafacial, like, I can't believe like these are things that I'm doing now in my business.
- 20:24And if I didn't take that risk,
- 20:25Yeah.
- 20:25Um, you know, it's just crazy.
- 20:27Like what can really happen when you believe in yourself and also maybe a little bit delusional too.
- 20:33Yeah.
- 20:34But I just always think like everything's going to work out the way that it should.
- 20:37And sometimes that's a little bit easier said than done, but you know, truly at the end of the day, you know, you know, what's best for you and your business and just trusting that intuition.
- 20:45Yeah.
- 20:46I completely agree.
- 20:46I, I was same as you.
- 20:48I went for it.
- 20:50So take the risk.
- 20:51I completely agree with that.
- 20:53Um, but thank you so much today for being on the podcast.
- 20:56It was such a joy getting to know you, um, and hearing your journey.
- 21:00And I know that this will be very valuable to other estheticians in the industry.
- 21:04Um, again, where can people find you?
- 21:07Yes, you can find me on Instagram at Skin by Jack.
- 21:09Okay.
- 21:09Yeah, that's where I'm at.
- 21:10I'm also a little bit on TikTok, but not really, but also under the same handle.
- 21:14Awesome.
- 21:15Yeah.
- 21:15Well, it was so nice to get to know you a little better.
- 21:19Thank you so much again for being on the podcast.
- 21:21Make sure you like, comment, and subscribe, and we'll see you in the next one.