Latest / The Empire of Wealth / Steal These Shopify SEO Hacks To Rank _1 Overnight

Transcript

Steal These Shopify SEO Hacks To Rank _1 Overnight · The Empire of Wealth

• 0:00
  Speaker 1: You can rank number one on Google and still make
• 0:03
  Speaker 1: absolutely nothing. If you hit the right search term, it
• 0:06
  Speaker 1: can print money every single month. Within six months, we
• 0:10
  Speaker 1: ranked number one. The brand did 10 million of revenue
• 0:13
  Speaker 1: in its first year. In a world of AI-generated answers,
• 0:16
  Speaker 1: only the best content is going to be seen. Most
• 0:20
  Speaker 1: people think ranking number one on Google takes years, but
• 0:22
  Speaker 1: for e-commerce, that's just not true anymore. With the right setup,
• 0:26
  Speaker 1: you can start driving high converting organic traffic without relying
• 0:29
  Speaker 1: on other paid ads or expensive agencies. My name is
• 0:33
  Speaker 1: Davey Fogarty and I've built the Oodie wearable blanket brand
• 0:35
  Speaker 1: into $ 800 million in sales. And I've helped over a
• 0:38
  Speaker 1: thousand seven figure founders through my program, Daily Mentor. In
• 0:42
  Speaker 1: this video, I'm going to show you four advanced SEO
• 0:45
  Speaker 1: hacks designed for Shopify brands. how to know if your
• 0:48
  Speaker 1: SEO is worth your time, how to rank for more
• 0:51
  Speaker 1: terms with the same product, and how to get your
• 0:54
  Speaker 1: brand showing up in AI search results. If done right,
• 0:58
  Speaker 1: SEO can become your most profitable, consistent channel. Let's get
• 1:02
  Speaker 1: into it. But first, should you even care about SEO?
• 1:06
  Speaker 1: Most people think SEO is just something you should just
• 1:09
  Speaker 1: be doing, like it's a box to tick. But the
• 1:12
  Speaker 1: reality is for most Shopify brands, SEO is either your
• 1:15
  Speaker 1: most profitable sales channel or a massive waste of time.
• 1:19
  Speaker 1: There's just no in-between. You can rank number one on Google,
• 1:22
  Speaker 1: get thousands of views to your site and still make
• 1:25
  Speaker 1: absolutely nothing because you've ranked for the wrong thing. And yet,
• 1:29
  Speaker 1: if you hit the right search term in the right
• 1:32
  Speaker 1: category at the right times, you can print money every
• 1:35
  Speaker 1: single month without paying a cent on apps. Back when
• 1:38
  Speaker 1: I launched my first brand, Calming Blankets, I was spending
• 1:41
  Speaker 1: big on Facebook. That was our main growth engine. But
• 1:44
  Speaker 1: I noticed something. Weighted blankets, the term, was getting searched
• 1:48
  Speaker 1: a ton on Google. So I started optimizing our site
• 1:50
  Speaker 1: for SEO. Within six months, we ranked number one. The
• 1:54
  Speaker 1: brand did 10 million of revenue in its first year.
• 1:56
  Speaker 1: Even when Facebook ads broke, which it did multiple times,
• 2:00
  Speaker 1: our SEO kept running and it kept driving sales. But
• 2:03
  Speaker 1: here's the part no one tells you. SEO is something
• 2:08
  Speaker 1: brand new, like a product nobody's ever searched for, SEO
• 2:12
  Speaker 1: is just not going to help. There's no demand to capture. Also,
• 2:15
  Speaker 1: if your AOV is too low, if your margins are
• 2:18
  Speaker 1: razor thin, or people just don't Google your category very often,
• 2:22
  Speaker 1: you waste months writing content that never ranks and never converts.
• 2:26
  Speaker 1: And that's exactly what I most brands do. They think
• 2:29
  Speaker 1: SEO is either something that's just broken on their site
• 2:31
  Speaker 1: or just another task sitting on their to-do list. So
• 2:34
  Speaker 1: they hire an agency, write a hundred blogs and wait
• 2:37
  Speaker 1: months for magic to happen, but it never does. In 2025,
• 2:41
  Speaker 1: blog traffic and rankings alone are almost worthless. What matters
• 2:46
  Speaker 1: is intent, bottom funnel keywords, conversion. SEO isn't all about traffic.
• 2:51
  Speaker 1: It's about catching and converting people who are already searching
• 2:55
  Speaker 1: to buy. And when it's done right, it's one of
• 2:57
  Speaker 1: the most profitable channels you'll ever touch. This happens a
• 3:00
  Speaker 1: lot in e-com. You spend big on meta ads, more
• 3:03
  Speaker 1: people see your brand, and that visibility drives branded search.
• 3:07
  Speaker 1: People see your ad, don't click, and just Google your
• 3:10
  Speaker 1: product later. But what if your site doesn't rank? Guess what?
• 3:14
  Speaker 1: A smaller competitor does. One brand spends thousands driving awareness
• 3:18
  Speaker 1: through paid ads while another ranks ahead of them in
• 3:21
  Speaker 1: search and captures all of those sales. They didn't run ads.
• 3:24
  Speaker 1: They didn't outspend anyone. They just showed up first on
• 3:27
  Speaker 1: Google and that was enough to win the customer. So
• 3:30
  Speaker 1: before we get into the hacks, ask yourself, do people
• 3:33
  Speaker 1: already want what you're selling. If the answer is yes,
• 3:35
  Speaker 1: then the next part is when things get really, really exciting. So,
• 3:39
  Speaker 1: hack one, advanced keyword optimization. Most stores have one collection
• 3:44
  Speaker 1: page per product type. One for hoodies, one for t-shirts,
• 3:47
  Speaker 1: one for sneakers. That makes sense at first glance, but
• 3:51
  Speaker 1: it's also a SEO. Because what you're really doing is
• 3:56
  Speaker 1: betting everything on a single keyword, such as hoodies, t-shirts,
• 4:00
  Speaker 1: or sneakers. Those terms are ultra competitive, hard to rank for,
• 4:05
  Speaker 1: and very, very broad. But here's the thing, the same
• 4:08
  Speaker 1: product can be searched a dozen different ways, and each
• 4:11
  Speaker 1: variation opens up a new opportunity to rank. So instead
• 4:15
  Speaker 1: of trying to win one page for hoodies, you could
• 4:17
  Speaker 1: have five or 10 separate different pages targeting men's hoodies,
• 4:22
  Speaker 1: oversized hoodies, zip-up hoodies, running hoodies, hoodies under $ 50. And
• 4:25
  Speaker 1: in most cases, those pages could include some of the
• 4:29
  Speaker 1: exact same products. They're the same pages, just targeting something different.
• 4:32
  Speaker 1: You're changing nothing about your inventory. You're just changing how
• 4:35
  Speaker 1: it's presented to match how people actually search. And the
• 4:39
  Speaker 1: result is that you go from fighting over one massively
• 4:41
  Speaker 1: competitive keyword to owning dozens of smaller, easier ones. and
• 4:46
  Speaker 1: it just adds up fast. Now, you might be thinking
• 4:48
  Speaker 1: this is about tricking Google, but it's just not. It's
• 4:51
  Speaker 1: about aligning with search intent. Someone searching for a two-person
• 4:55
  Speaker 1: hot tub has a very different search intent than someone
• 4:59
  Speaker 1: searching commercial hot tub or luxury spa bath, even if
• 5:02
  Speaker 1: the product is technically the same. Most brands ignore this,
• 5:06
  Speaker 1: but the ones who are winning with SEO in 2025
• 5:09
  Speaker 1: are doing the complete opposite. They're building out sub-collections that
• 5:13
  Speaker 1: target every variation of demand. and ranking faster with less effort.
• 5:17
  Speaker 1: So how do you apply this to your store? Start
• 5:20
  Speaker 1: with your best selling product category. Let's say it's just skincare.
• 5:24
  Speaker 1: Ask yourself, what are the variations people might be searching for,
• 5:28
  Speaker 1: such as anti-aging face serum, vegan face serum, facial creams
• 5:32
  Speaker 1: under $ 30, You can use and find these keywords by
• 5:42
  Speaker 1: using tools like Ahrefs or SEMrush. Go into one of
• 5:46
  Speaker 1: these tools, set the difficulty filter below 35. Look for
• 5:50
  Speaker 1: commercial intent. All of these tools have this. And when
• 5:53
  Speaker 1: in doubt, just Google the keyword. If you see other
• 5:56
  Speaker 1: collection pages ranking, it means you can too. If you
• 5:59
  Speaker 1: see Nike ranking for them and it's extremely competitive, maybe
• 6:02
  Speaker 1: you can't. One important rule though is only target one
• 6:06
  Speaker 1: keyword per page. Never try to rank both a product
• 6:09
  Speaker 1: page and a collection page for the same keyword. That's
• 6:12
  Speaker 1: called keyword cannibalization, and it will tank your results. But
• 6:17
  Speaker 1: done right, this is one of the fastest ways to
• 6:19
  Speaker 1: multiply your visibility. No extra ads, no extra content, no
• 6:23
  Speaker 1: extra products, just smarter structure and smarter results. That hack
• 6:27
  Speaker 1: that I just described is huge. But what if you
• 6:30
  Speaker 1: could generate traffic, rank faster, and convert higher, all without
• 6:33
  Speaker 1: touching your product pages? And this brings us to hack
• 6:36
  Speaker 1: number two, which is the only e-commerce blogs that still work.
• 6:39
  Speaker 1: because blog content is basically dead in e-commerce. Most of
• 6:43
  Speaker 1: it doesn't rank. It doesn't drive traffic and it sure
• 6:46
  Speaker 1: as hell doesn't drive revenue. That's because most brands are
• 6:49
  Speaker 1: still stuck writing blogs like in 2014. They chase seasonal topics.
• 6:53
  Speaker 1: They write lifestyle fluff. They publish generic advice that applies
• 6:57
  Speaker 1: to everyone and sells to no one. You've seen the
• 6:59
  Speaker 1: usual ones such as how to stay cozy in winter,
• 7:02
  Speaker 1: five fun facts about skincare, top fashion trends this year.
• 7:06
  Speaker 1: The problem is none of these actually match how people shop.
• 7:09
  Speaker 1: They might get a few clicks, but they won't rank
• 7:11
  Speaker 1: long-term and they won't bring in buyers. Worse, they waste
• 7:14
  Speaker 1: time and dilute what's called your site's authority. The brands
• 7:19
  Speaker 1: that are winning in SEO in 25. four specific blog formats,
• 7:25
  Speaker 1: not for clicks, not for brand awareness, but to rank
• 7:28
  Speaker 1: in the terms that actually bring in buyers. These blog
• 7:31
  Speaker 1: formats target bottom and middle funnel search terms. They rank fast,
• 7:36
  Speaker 1: they convert, and they attract backlinks from other publications, including
• 7:40
  Speaker 1: directories and even Google AI generated answers. So let me
• 7:44
  Speaker 1: break them all down for you. You've got you versus competitors.
• 7:48
  Speaker 1: These posts target people searching things like brand A versus
• 7:51
  Speaker 1: brand B. They're weighing their options and actively looking to
• 7:54
  Speaker 1: make a decision. But here's the trick. Just mentioning the
• 7:57
  Speaker 1: competitor's name can help you rank for their branded search.
• 8:01
  Speaker 1: That means you can show up when someone searches their
• 8:03
  Speaker 1: name and introduce yourself as the stronger option. Even if
• 8:07
  Speaker 1: that customer wasn't considering you before, they now are. Two,
• 8:11
  Speaker 1: alternatives to competitors. So that will be your blog name.
• 8:14
  Speaker 1: Same principle, different angle. These posts catch people looking to
• 8:17
  Speaker 1: move away from a competitor, such as best flasks alternatives
• 8:22
  Speaker 1: to hydro flasks or best alternatives to the hoodie. Don't
• 8:25
  Speaker 1: do that. That's a high intense search. You list the
• 8:27
  Speaker 1: options and put yourself first. It reframes your product as
• 8:31
  Speaker 1: the smarter choice, more modern choice, and it gives you
• 8:34
  Speaker 1: a shot at converting customers who were never in your
• 8:37
  Speaker 1: funnel to begin with. Then third, we've got best product
• 8:40
  Speaker 1: type for use case. This is where people are searching
• 8:44
  Speaker 1: with clear buying intent such as best eye serums for
• 8:47
  Speaker 1: women over 50. They've already decided to buy. They're just
• 8:51
  Speaker 1: looking for the right fit. If your product generally matches
• 8:54
  Speaker 1: what they need and your content feels trustworthy, you win.
• 8:58
  Speaker 1: This format also gives you a way to target dozens
• 9:01
  Speaker 1: of long tail keywords with lower competition and faster ranking times.
• 9:05
  Speaker 1: But remember, before you write, always check the SERP. instead.
• 9:15
  Speaker 1: Then fourth, we've got buying guides, which is long form
• 9:18
  Speaker 1: evergreen pieces of content that educate and convert, such as
• 9:22
  Speaker 1: the complete buying guide to a sauna or how to
• 9:25
  Speaker 1: choose the right skincare routine. These are great for buyers
• 9:28
  Speaker 1: who are curious but hesitant. A good guide makes them
• 9:31
  Speaker 1: feel informed, confident, and ready to make the purchase. These
• 9:34
  Speaker 1: also naturally earn backlinks over time, which can boost your
• 9:38
  Speaker 1: overall domain authority and help other pages rank faster. So together,
• 9:42
  Speaker 1: these four blog types create a simple but powerful system.
• 9:46
  Speaker 1: They rank for commercial intent keywords. They capture ready-to-buy traffic.
• 9:50
  Speaker 1: They support your product and collection pages. And becoming more important,
• 9:54
  Speaker 1: they rank highly in AI searches. And you don't need
• 9:57
  Speaker 1: dozens of posts. You can build this system with 10
• 10:01
  Speaker 1: to 15 well-targeted blocks. Kai Cromwell, our SEO coach at
• 10:04
  Speaker 1: Daily Mentor, helped one of our clients, Simbotanica, implement two
• 10:08
  Speaker 1: of these competitor-focused blog formats. And less than a week later,
• 10:12
  Speaker 1: they were ranking number three on Google for their main
• 10:14
  Speaker 1: competitor's brand name. So how do we apply this? Start
• 10:18
  Speaker 1: by looking at all the people who are already searching
• 10:20
  Speaker 1: around your competitors. If these are high volume searches like
• 10:23
  Speaker 1: competitor A versus competitor B or alternatives to competitor A,
• 10:27
  Speaker 1: you can use that traffic to drive your advantage. Write
• 10:31
  Speaker 1: your own versions of the comparison, include your brand, make
• 10:35
  Speaker 1: a case for it, a Even if you're not being
• 10:38
  Speaker 1: searched yet, you can still show up as a result
• 10:40
  Speaker 1: next to brands that are. That's how you piggyback off
• 10:44
  Speaker 1: demand that already exists instead of trying to generate your
• 10:47
  Speaker 1: own from scratch. This is how e-commerce blogs actually move
• 10:50
  Speaker 1: the needle in 2025. Smart content that captures demand, builds
• 10:54
  Speaker 1: authority and drives real sales. However, even the best blogs
• 10:58
  Speaker 1: just won't work if nobody sees them. If you want
• 11:01
  Speaker 1: them to rank, support your product pages and actually drive sales,
• 11:04
  Speaker 1: they need to be connected. So this brings us to
• 11:07
  Speaker 1: hack number three, internal linking. Internal linking is one of
• 11:11
  Speaker 1: the most overlooked SEO levers in e-commerce. Most store owners
• 11:14
  Speaker 1: don't even know about it or they just massively underestimate
• 11:18
  Speaker 1: the impact. But done right, it can instantly rank your site.
• 11:21
  Speaker 1: We're not talking about backlinks here. We're talking about something
• 11:23
  Speaker 1: that you fully control, how your own pages connect between
• 11:27
  Speaker 1: each other. Internal links help Google crawl your site faster.
• 11:30
  Speaker 1: They distribute SEO value to your most important pages and
• 11:35
  Speaker 1: they tell Google which pages matter the most. So they
• 11:38
  Speaker 1: rank higher. So here's what poor internal linking usually looks like.
• 11:41
  Speaker 1: Random blog posts with no structure. product pages that never
• 11:45
  Speaker 1: get linked to, and a few scattered links in your
• 11:48
  Speaker 1: footer or header. And that's it. But the brands that
• 11:50
  Speaker 1: are winning at SEO have an actual system. It starts
• 11:53
  Speaker 1: with content. Top of funnel and middle of funnel blogs
• 11:56
  Speaker 1: are written with the intent of linking into your core
• 11:59
  Speaker 1: collection pages. Those collection pages are what we call money pages.
• 12:03
  Speaker 1: And this is where the conversion happens. Every blog should
• 12:07
  Speaker 1: be written with this flow in mind. Link to your
• 12:10
  Speaker 1: money pages in the first 100 to 200 words. Add
• 12:14
  Speaker 1: three to five internal links to related blogs later in
• 12:18
  Speaker 1: the article. This does two things. First, it pushes the
• 12:21
  Speaker 1: authority to the key pages so they rank higher. moving
• 12:27
  Speaker 1: them towards the purchase. And it doesn't stop at blogs either.
• 12:31
  Speaker 1: You should build links between collections from general to specific.
• 12:35
  Speaker 1: For example, if someone lands on your collagen supplements collection page,
• 12:39
  Speaker 1: link to a sub collection like hair loss collagen for women.
• 12:43
  Speaker 1: You're not just helping Google understand your structure, you're nudging
• 12:46
  Speaker 1: users closer to the exact thing that they actually want.
• 12:49
  Speaker 1: And this stuff compounds. Because most backlinks point to your
• 12:53
  Speaker 1: homepage or blog posts, not your product pages. Internal links
• 12:57
  Speaker 1: are what transfer the value where it counts. So how
• 13:00
  Speaker 1: do we apply this? First, you want to pick your
• 13:02
  Speaker 1: top two to three highest traffic blog posts. Add a clean,
• 13:06
  Speaker 1: relevant link from each of them to your best-selling collection
• 13:09
  Speaker 1: or product page. Then use anchor text that clearly describes
• 13:13
  Speaker 1: what the user is clicking to. Not click here, not
• 13:16
  Speaker 1: your brand name, just two to four words that match
• 13:20
  Speaker 1: the product. Then go to the same collection page and
• 13:22
  Speaker 1: link down into your more specific sub-collections. Repeat this until
• 13:27
  Speaker 1: your entire site is like a connected spiderweb. That's how
• 13:30
  Speaker 1: you build internal authority. That's how you help pages rank faster.
• 13:40
  Speaker 1: between $ 100 a month or $ 1, 000 a month. But even
• 13:43
  Speaker 1: if your internal linking is perfect, there's one big shift
• 13:46
  Speaker 1: happening in search that most brands still aren't ready for.
• 13:50
  Speaker 1: And it's already changing what shows up on Google. So
• 13:53
  Speaker 1: this brings us to hack number four, get ahead of
• 13:56
  Speaker 1: generative Search, also known as GEO. GEO is how to
• 14:00
  Speaker 1: get your brand cited inside AI-powered search tools like ChatGPT, Flexity,
• 14:06
  Speaker 1: Google's new AI overviews, all of that kind of stuff.
• 14:09
  Speaker 1: This is the future of search and it's already happening.
• 14:12
  Speaker 1: Instead of 10 blue links, users are getting answers directly
• 14:16
  Speaker 1: from Google. AI tools pull from multiple sources and summarize
• 14:20
  Speaker 1: them into single blocks. That means that if you're not
• 14:23
  Speaker 1: in that summary, you may as well not exist. We
• 14:26
  Speaker 1: looked at a study with over 768,000 AI citations. More
• 14:32
  Speaker 1: than half of all the content that the AI tools
• 14:34
  Speaker 1: cited came from product pages, comparison style content, and buying guides,
• 14:40
  Speaker 1: not blogs that a lot of people are doing, not
• 14:42
  Speaker 1: news articles, and definitely not your homepage. So how do
• 14:46
  Speaker 1: we show up? The key is specificity. AI tools want
• 14:49
  Speaker 1: to cite content that directly answers a specific user's question.
• 14:53
  Speaker 1: So instead of one sunscreen's collection, you split it out
• 14:56
  Speaker 1: into multiple, as I've talked about, like mineral sunscreen for
• 14:59
  Speaker 1: sensitive skin or mineral sunscreen for... can include the same
• 15:04
  Speaker 1: core products, but the structure and language to match exactly
• 15:08
  Speaker 1: the specificity what users are searching for, because this does
• 15:12
  Speaker 1: two things. It increases your odds of showing up in
• 15:14
  Speaker 1: that generative search result. It also boosts your ranking across
• 15:18
  Speaker 1: more long tail keywords. This also applies to blogs, the
• 15:22
  Speaker 1: kind that I mentioned in hack number two. If you
• 15:24
  Speaker 1: write comparison blogs like brand A versus brand B, top
• 15:27
  Speaker 1: seven competitors to competitor or best collagen supplements for women
• 15:31
  Speaker 1: over 40. You give AI tools the kind of content
• 15:34
  Speaker 1: that they love to cite. You're not writing to just
• 15:36
  Speaker 1: get clicks from search results. You're writing to be quoted
• 15:39
  Speaker 1: directly inside AI generated answers. So how do you apply this?
• 15:43
  Speaker 1: Start by Googling your main product type, but phrase it
• 15:46
  Speaker 1: like a question. See what kind of results come from Google.
• 15:50
  Speaker 1: For example, Something like, what hoodie is best for me?
• 15:53
  Speaker 1: If an AI overview comes up, study what pages are
• 15:56
  Speaker 1: being cited for that answer. Next, look at your collections.
• 16:00
  Speaker 1: Ask yourself, could this collection be split into more specific
• 16:03
  Speaker 1: use cases? Because pages built around individual needs or situations
• 16:07
  Speaker 1: tend to outperform best in both geo and organic search terms.
• 16:11
  Speaker 1: The same rules apply. Match the search query as close
• 16:14
  Speaker 1: as possible. Structure the page to answer a specific question
• 16:17
  Speaker 1: or comparison and also make it skimmable use and product focus.
• 16:21
  Speaker 1: Because you're not chasing trends here, you're future-proofing your store.
• 16:25
  Speaker 1: It's about being ready for the next phase of cert
• 16:27
  Speaker 1: before everyone else captures on. There's an arbitrage there. Because
• 16:30
  Speaker 1: in a world of AI-generated answers, only the best content
• 16:34
  Speaker 1: is going to be seen. If this video helped you,
• 16:36
  Speaker 1: make sure you go check out my free video on
• 16:38
  Speaker 1: YouTube about how to go to six to nine figures.
• 16:40
  Speaker 1: And don't forget to click the link below and apply
• 16:42
  Speaker 1: to Daily Mentor.